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PODCAST

Home Stagers and Designers on Fire

Marianne Cherico

Are you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin" hot life? If so, this podcast is for you! Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.

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All Episodes

28:28

Takeaways from RESACON 2024

Home Stagers and Designers on Fire ·

2024/08/06

In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception! In this episode you will learn: how to fill your client pipellne with quality customers "go to" trade and retail sources what biophilic and

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56:05

Get Top Dollar for Your Staging Business

Home Stagers and Designers on Fire ·

2024/07/09

In this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know. This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell. In this episode you will learn: how to get top dollar for your Home Staging Business what business advisors look for when deciding on the value of a staging company the difference between a Buyer who wants to own a job

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30:26

Success and the Business Building Journey

Home Stagers and Designers on Fire ·

2024/06/25

What does success mean to you? Are you looking to build a 7 figure business with a team? Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart? Success means different things to different people and it is so important that you create your business and life on your terms, not by what others are doing. In this episode I explore what success is and how you can create your vision of success-your way. I also give you some "straight

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35:59

Pinterest as a Marketing Strategy

Home Stagers and Designers on Fire ·

2024/06/04

In this podcast episode of Home Stagers and Designers on Fire, I interview Heather Cook of the Social Stager. We discuss the benefits of using Pinterest as a marketing strategy. You will learn: What is really hot right now on Pinterest Why Pinterest is not like Social Media What types of content you should be posting on Pinterest How to drive traffic to your lead magnet How Heather schedules pins How often you should be posting on Pinterest How to make sure that local Real Estate Agents can find

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45:11

Bookkeeping Basics for Home Stagers

Home Stagers and Designers on Fire ·

2024/05/21

In this episode of Home Stagers and Designers on Fire I interview Lani Savvidis of Brightspot Bookkeeping. You will learn: Common tax deductions that Home Stagers often overlook What financial data to look at in order to make better business decisions How to handle fluctuating and seasonal business When you should think about going from an LLC to an SCorp (check with your CPA) What a BOI is and who has to file this The difference between Independent Contractors and Employees and why it is

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42:13

Design Curious? This Episode is for YOU!

Home Stagers and Designers on Fire ·

2024/05/07

In this episode of Home Stagers and Designers on Fire, I talk with Rebecca Ward, Interior Designer and mentor. You will learn: The big "aha" that Rebecca learned about making money in the Interior Design business How Rebecca offers different services for different budgets Rebecca's thoughts on charging a flat fee vs. hourly What Rebecca would recommend to those starting an Interior Design Business Current Design trends in flooring, kitchens, walls,metals, colors, etc. Rebecca's favorite software

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14:04

10x Your Real Estate Agent Referrals

Home Stagers and Designers on Fire ·

2024/04/22

In this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents. You will learn: why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals

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37:12

From Home Staging to Wellness Design

Home Stagers and Designers on Fire ·

2024/04/08

In this episode I interview Kristyn Perriera of Reforma Interiors. Krysten began her career as a Home Stager in a family owned business. When she decided to go out on her own, she was drwan to "wellness design" and has built her design company by creating spaces that are an oasis for her clients. In this episode you will learn: What wellness design is and how it impacts Kristyn's clients What biophilic design is How Kristyn transitioned from a career in Home Staging in order to build her Design

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17:24

Unpacking the NAR Settlement and it's Effect on the...

Home Stagers and Designers on Fire ·

2024/03/26

In this episode of Home Stagers and Designers on Fire I break down the settlement that the National Association of Realtors has recently agreed to. You will learn: how this may or may not impact the Staging Industry why I believe that home prices will not be effected why positioning and messaging is even more important to win the business of Real Estate Agents how top Real Estate Agents set themselves apart (and why this may be to your advantage) how I coach my clients in order to position their

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21:36

Ten Mistakes New Stagers Make When Growing Their...

Home Stagers and Designers on Fire ·

2024/03/12

As a new Home Stager it can be overwhelming to decide what to focus on when growing your business. And it can get easy to get caught up doing things that can wait and not doing enough of the things that get business in the door. Let's face it.... we all want to do things that feel comfortable and shy away from things that get us outside of our comfort zone. The truth is....without getting business in the door ,you won't have a business and I want you to succeed. In this episode I talk about the ten

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30:46

How to Explode Your Business Using AI

Home Stagers and Designers on Fire ·

2024/02/27

Have you ever wondered how AI might help improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes? Have you heard about Chat GPT but aren't really sure about ways that you could incorporate it into your business? If this is you, you're going to be blown away by the insight my guest, Jenna Gaidusk provides in this episode. You will learn: Jenna's "go to" AI tools and how she uses them The difference between the paid and free version of Chat

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41:08

Golden Nuggets of Wisdom from the CEO of RESA

Home Stagers and Designers on Fire ·

2024/02/13

Have you ever wondered what the most common struggles of new Home Stagers are? Or seasoned Stagers? Are you curious about how the Home Staging business has evolved and what is in the cards for the future? Join Shell Brodnax and I as we discuss all of this as well as: Shell's top strategies for hiring team members The difference between data driven decisions and gut instinct How RESA is educating the public about the benefits of Home Staging How the Staging business has evolved in the last 20 years

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35:41

The Importance of Email Marketing

Home Stagers and Designers on Fire ·

2024/01/30

Have you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business. You will learn: How to strategically build an email list of Ideal Clients Why segmentation is where the money is How to personalize your emails What the industry standard is for open rates and how to optimize your open rates How to create compelling subject lines Why

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52:36

Top 10 Marketing Strategies for Stagers and Designers

Home Stagers and Designers on Fire ·

2024/01/16

If you are confused about where to put your marketing efforts for optimal results, you'll love this podcast episode. I interview Heather Cook of the Social Stager and she talks about her top 10 marketing strategies. You'll also learn: Free resources to market your business online Heather and Marianne's favorite email CRM platform Heather's #1 tip for finding out what content will resonate with your Ideal Clients Marianne's tip for creating compelling subject lines and get a higher open rate for

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22:10

How to Streamline Your Business with Chat GPT

Home Stagers and Designers on Fire ·

2024/01/02

Have you ever gotten stuck writing content for emails, your website, blog or social media posts? Or maybe you don't send out emails to your Ideal Clients or market your business on social media because you don't have the time. If this is you, you'll want to tune into this episode. You'll learn: Different ways to use Chat GPT in your business so that you leverage your time Pros and cons of using Chat GPT Why the prompts you give Chat GPT are so important Why it is important to tweak the results you

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22:45

Bring on 2024 and Reflections on 2023

Home Stagers and Designers on Fire ·

2023/12/19

In this podcast episode I discuss how to start a business and life plan for 2024 and why it is so important to reflect on 2023. It gets personal and transparent as I reflect on what gave me purpose, what I did better in 2023 and what I will do moving forward into 2024. You'll learn: Compelling questions to ask yourself when planning for 2024 What I did differently the year I doubled my income in my Home Staging Business Why it is important not to have too many big goals Why a sense of purpose is

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41:31

How to Collaborate with a Pro Organizer

Home Stagers and Designers on Fire ·

2023/12/05

In this episode of Home Stagers and Designers on Fire, I speak with Samantha Brown, Pro Organizer Coach. You will learn: Different ways you can work with organizers What a "decluttering specialist" does that sets her apart Why Samantha trained as a life coach in order to serve her clients better What is different about working with "disorganized people" Where most of Samantha's business comes from and Samantha's tips for SEO Why setting up client expectations is so important How Stagers and

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54:12

Create a Menu of Services You Love

Home Stagers and Designers on Fire ·

2023/11/21

Home Stager- have you ever thought about offering a "menu of services" to your business model but you weren't sure how? Do you wonder if you can sell services that are aligned with your innate talents? In this podcast episode I interview Julea Joseph and we discuss how she built a thriving Chicago business by offering a progressive menu of services. You will learn: How Julea has curated a menu of services that fills her pipeline while only doing the types of jobs she loves How public speaking has

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51:48

Create a Compelling Brand and Attract Your Ideal Clients

Home Stagers and Designers on Fire ·

2023/11/07

In this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart. You will learn: Why a mission statement is foundational and serves as a litmus test for your brand How to dig into the details of your Ideal Client so that your brand message is on point Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived How to bring out your personaility with your brand while appealing to your

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33:27

The Pricing Conundrum for Home Stagers

Home Stagers and Designers on Fire ·

2023/10/24

In this episode I talk about the struggle that many Home Stagers have when they feel as though they are losing jobs because of price and what to do instead. You will learn: How to prequalify online leads so that you make sure they are "real players" before wasting time on a preview How to easily calculate what you are making on each job so that you base your prices on profitablility Why you shouldn't worry about losing some cold leads The questions you should be asking yourself when you don't win

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