PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Scripts Vs. Human Interaction: How to Make Your...

The Dental Marketer ·

2025/05/12

What's the secret to turning a robotic script into a powerful tool for meaningful connections?In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels

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Managing Overwhelm and Anxiety: Emotional Tools for...

The Dental Marketer ·

2025/05/08

Are you feeling weighed down by your emotions in dentistry? You are not alone!Dive into today's episode with Dr. Erik Fisher about the power of emotional specificity. Erik unpacks the profound idea that every emotion has a unique role and shows how our cultural perspectives on emotion can lead to cycles of power struggles fueled by fear. He draws a clear line between the imbalance of hierarchical thinking and the harmony achievable through equity, emphasizing that recognizing each individual's

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The Power of Free Giveaways in Ground Marketing: The...

The Dental Marketer ·

2025/05/05

What separates giveaways that fizzle out from those that make a massive impact on your marketing?Imagine leveraging the power of a small gift to engage potential patients, gather valuable data, AND create win-win scenarios that cultivate loyalty and boost your return on investment (ROI). We'll explore how to craft giveaways designed not merely as free trinkets but as tools that drive specific behaviors like scheduling appointments or sharing experiences, solidifying your practice's place in the

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Why Setting Boundaries is Crucial for Quality Care |...

The Dental Marketer ·

2025/05/01

How do you know if you're caring TOOMUCH for others?In this episode, we have Dr. Laura Brenner—a seasoned dentist and insightful career coach—to dive deep into the pressing issue of burnout in dentistry. Laura brings a wealth of experience to the table, having navigated her own burnout journey. She candidly shares the nuanced challenges that dentists face and outlines how setting firm boundaries can be the key to preserving well-being. Listening to Laura, you'll uncover the pivotal role

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Power Up Your Presence at Farmers Markets: How to...

The Dental Marketer ·

2025/04/28

Today, we’re sharing exactly how to get into the best farmers markets—and why these events can become a powerhouse for attracting new patients to your practice!In this episode, we'll dive deep into strategies that turn passive booth visitors into engaged, long-term patients. We'll lay out practical steps to create an impactful stall, from choosing the perfect location to designing benefit-driven banners that capture attention. We illuminate the often-overlooked psychological elements of market

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From Volume to Value: How to Boost Your Patient Value...

The Dental Marketer ·

2025/04/24

What's the biggest trap that dentists fall into that kills both their profit and their passion?Today we have a candid conversation with Scott Manning as we unravel the common pitfalls that dentists face in their journey toward a thriving practice. This episode strikes a critical balance between profit and passion, emphasizing that financial success doesn't have to come at the expense of compassionate care. Scott sheds light on the impact of prioritizing patient volume over quality interactions,

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From PTAs to Parents: Your Dental Marketing...

The Dental Marketer ·

2025/04/21

Today we're doing a deep dive on how dental practices can seamlessly integrate into the school community and boost patient engagement!This episode is packed with practical insights, detailing how to build productive relationships with local educational institutions—from preschools to high schools. You’ll learn the art of navigating the administrative ladder to effectively present your services to school administrators, PTA leaders, and parents alike. It's not just about making connections; it's

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Why SEO Is a Money Drain (Unless You Do This Exact...

The Dental Marketer ·

2025/04/17

‍Are you flushing money down the drain with SEO?In this episode, Ali returns to debunk the myths surrounding SEO for dental practices and offers a candid lens into the world of effective online marketing. Instead of seeing SEO as an elusive, vague investment, Ali encourages dentists to view it through a strategic lens that demands understanding who manages their SEO, how it's done, and the tangible outcomes they should expect. With his pragmatic approach, Ali sheds light on the shadows of SEO,

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How to Maximize Your Practice's Impact at Community...

The Dental Marketer ·

2025/04/14

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event

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Your Dental Startup Guide: Budget, Supply, and Manage...

The Dental Marketer ·

2025/04/10

Are you a new startup owner ready to dodge common pitfalls and steer your practice toward success?Join us today as we walk through the inspiring journey of Nishant Pandit, a visionary in dental business development. From dental school in India to impacting the U.S. practice management scene, Nishant's experience is as diverse as it is practical. Listen as he shares his professional growth, discussing the pivotal steps he took to launch Atlantic Medical Supply and his own consulting company, Built

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Overcoming Rejection in Ground Marketing: Turning...

The Dental Marketer ·

2025/04/07

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons

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Corporate Dentistry vs. Ownership: Which Path Allows...

The Dental Marketer ·

2025/04/03

Which path offers more freedom in the long run: corporate dentistry or owning your own practice?In this episode, we're getting into a candid conversation with Ken Kilday, who expertly navigates the often-complex waters of transitioning from corporate dentistry to practice ownership. Ken brings a wealth of knowledge to the table, uncovering the numerous advantages of owning a practice and debunking the myths surrounding corporate dentistry's ease. With control, flexibility, and autonomy on the line,

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Building an Irresistible Patient Referral Program:...

The Dental Marketer ·

2025/03/31

What would make patients EXCITED to refer their friends and family to your practice?In this episode of the Ground Marketing Series, we unveil the secrets to crafting a high-performing patient referral program tailored for dental practices. Navigating the maze of compliance might seem daunting, but we're breaking down the barriers, offering you a roadmap to a program that is as effective as it is legal. We dive into a list of innovative strategies and enticing rewards designed to inspire your

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A Passion for Community: The Role of Strategic...

The Dental Marketer ·

2025/03/27

Can community spirit be the key to a flood of new patients in your practice?In this episode, I'm sitting down with Dr. Kemia Zeinali from Dreamhouse Dental, who reveals the power of community engagement and cultivating a vibrant company culture in building a successful dental practice. Dr. Zeinali passionately shares her journey of integrating community events as a strategic tool to foster connections and build trust with her patients. She offers a candid look at the challenges, such as

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Networking Hacks for Dental Practices: Become Your...

The Dental Marketer ·

2025/03/24

How do some dentists seem to always have a steady stream of patient referrals without hefty advertising budgets?This episode of the Ground Marketing Series covers the art of effective networking for your practices. Get ready to uncover the secrets behind successful in-person marketing as I share valuable networking hacks to elevate your practice's local presence. From pre-event preparation to executing a seamless follow-up system, you'll learn how to transform casual conversations into lasting

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Taming the Stage Fright: Speaking Techniques to Grow...

The Dental Marketer ·

2025/03/20

What's holding you back from being the face of your business?In this episode, we're sitting down with Linda Ugelow to uncover the intricate layers of public speaking anxiety, especially in the digital landscape of social media to bring visibility to your practice. Linda breaks down how past experiences often fuel these fears and guides us on a journey of self-discovery to forgive and embrace self-compassion. She shares simple yet transformative tactics, like starting a video diary and befriending

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Mastering The Perfect Pitch: How to Pitch Your...

The Dental Marketer ·

2025/03/17

Ever at a loss for words when trying to partner with local businesses?In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch

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Fancy vs. Conversion-Centered Sites: What Truly...

The Dental Marketer ·

2025/03/13

Do you need a "fancy" website or do you need one that brings in patients?In this episode, we have Ali Soufi from DocSites back on to dissect the draw to fancy dental websites versus those that truly convert visitors into patients. We dive headfirst into the debate—exploring why the flashiest of designs might not always be the most effective choice for a dental practice. Ali sheds light on the notion that "fancy" is subjective and frequently an unnecessary expense. Instead, the conversation pivots to

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Building Local Partnerships That Matter: Getting Into...

The Dental Marketer ·

2025/03/10

What does it take to build local partnerships that matter and become the go-to dental practice in your community?In this episode of the Ground Marketing Series, we unpack the game-changing strategies practices can use to build meaningful local partnerships that yield lasting results. Rather than pouring resources into passive marketing channels, we explore how becoming an integral part of your community can lead to sustained patient acquisition. From partnerships with schools, gyms, and community

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Big Savings for Independent Practices: Dental GPO...

The Dental Marketer ·

2025/03/06

How can small dental practices leverage big-business buying power?In this episode, we chat with Mike McCoy, the visionary behind Dental Collective, who helps independent practices save big on high-end dental products and services. Raised in a family immersed in the dental sales sector, Mike shares his personal journey and expansive experience working with industry giants like Komet USA and Align Technology. These roles unveiled the secrets of sales and pricing, laying the foundation for Dental

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The Dental Marketer

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