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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

05:03

Stay Ahead of the Curve: 3 Strategies for Unstoppable...

Level Up - From Agent to Entrepreneur ·

2024/08/08

In real estate, it’s really easy to start the year with motivation and drive. The challenge is maintaining the momentum and keeping your foot on the gas pedal when the going gets rough. With everything going on in the market, interest rates and the NAR settlement, it often feels like you’re up against a headwind. We have to put systems in place to make sure we keep generating leads and listings. How do we keep achieving our goals in challenging markets? In this episode, I outline 3 powerful

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05:42

Boost Your Daily Productivity With These Morning Hacks

Level Up - From Agent to Entrepreneur ·

2024/08/06

Many real estate agents start the day with the intention to get a lot done. Unfortunately, they still find themselves with a ton of tasks to do by the end of the day. From lead generation and follow up, there are things we need to do to ensure our success.Getting more production out of our day isn’t difficult - it’s all about doing a few critical things before noon. How do we set clear intentions and actually follow through on them? How do we focus on the most productive tasks? Why do

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05:48

Listing Appointments: 3 Things You Need To Understand...

Level Up - From Agent to Entrepreneur ·

2024/08/01

The future of the real estate industry is in flux right now. Due to recent lawsuits, the buyer side of transactions has an uncertain future. That means listing appointments are more important than ever.Listings are the easiest way to secure your future in the industry. In order to get more listing appointments, there are 3 things we have to know about the conversations we’ll be having. What are smoke screens, objections and conditions? How do they play into your lead generation? In this

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06:00

Win the Real Estate Data-Race: How To Dominate Your...

Level Up - From Agent to Entrepreneur ·

2024/07/30

There’s a race going on in the industry right now - the race to build an engaged database. The agents with the biggest and most engaged databases will be able to dominate their local markets and gain 20% of the market share in just 12 months. This isn’t about building a database for the sake of having thousands of names saved. It’s about building a database that will drive more business. What does it take to create an engaged database? In this episode, I talk about the secret to community

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04:24

You Already Exist Online: Here's How to Maximize Your...

Level Up - From Agent to Entrepreneur ·

2024/07/25

Whether we like it or not, we all exist online. The problem with most real estate agents is, when you Google them, all you find are incomplete profiles. This is what the consumer sees when they search for you, and it might make them question if you’re even still in the business.How do we make sure our online presence doesn’t work against us? In this episode, I talk about the importance of completing your profiles on platforms like Zillow and Realtor.com. I’ll share simple steps to enhance your

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04:49

How A New Agent Sold 3 Listings in 5 Days

Level Up - From Agent to Entrepreneur ·

2024/07/23

In this market, selling 3 listings in just 5 days seems highly unlikely, but that’s exactly what one of my agents did.And he’s only been licensed for 5 months! When it comes to getting and closing more listings, you really don’t have to figure out how to do it. It’s already been figured out - all you need to do is commit to the process and do it consistently. What are the things this agent did to close more listings in a week than other agents close in 3 months? In this episode, I share what

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06:02

Looking for a Listing? Do These 3 Things Now

Level Up - From Agent to Entrepreneur ·

2024/07/18

Most agents are doing 90% of their business with buyers, but with all the changes coming from the NAR settlement, it might be time to pivot to doing more listings.Landing a listing quickly isn’t as hard as some agents think it is. If you know where to look and what to do, you can get a listing a lot sooner than you thought. What are 3 easy sources of listings? How do you convert them into listings? In this episode, I share how to find more listings, specifically through sellers.

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07:20

The NAR Settlement's Impact and How you SHOULD be...

Level Up - From Agent to Entrepreneur ·

2024/07/09

The NAR settlement is all anyone can talk about in real estate lately. The problem is most of the conversation is based in fear, scarcity and a gloom and doom mentality. Agents actually have the opportunity to come out of this change better and stronger, but that depends on where you put your focus.Instead of complaining and panicking, we could be using the settlement to give our clients a better service. What should we be thinking about when it comes to settlement? How do we set ourselves up

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05:09

Proven Strategies Strategies For Setting More Real...

Level Up - From Agent to Entrepreneur ·

2024/07/05

The key to taking more listings is setting more appointments. The biggest barrier to getting to the appointment is the first no you’ll get from a seller.That first no is nothing more than a smoke screen that you have to get past. What strategies can we use to get past the smoke screen and interrupt a pattern of negativity? In this episode I share simple ways to redirect a rejection and turn it into an appointment.

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05:33

Unlocking Opportunities: Why 'No' Isn't the End in...

Level Up - From Agent to Entrepreneur ·

2024/07/05

In the competitive world of real estate, hearing a "no" can feel like hitting a dead end. It can leave us feeling like it’s not worth making the ask again. But the truth is, "no" doesn't always mean never? Very often a “no” means “not now” or it’s just a smoke screen that’s a lot easier to overcome than you think. How do you turn rejection into an opportunity? By reframing our mindset and persisting with meaningful dialogue. In this episode, I share practical strategies to boost your success

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14:11

5 Ways To Increase Your Database Engagement

Level Up - From Agent to Entrepreneur ·

2024/06/27

Working your database is a surefire way to generate a ton of business without bringing in any new leads. But in order to convert your contacts into clients or referrals, you have to have an engaged database.You have to turn the names and email addresses you’ve collected into a true audience that reads and responses to your content. Here’s the simple secret: the more valuable our content is, the more engaged our database will be. That in turn, makes it so much easier to get responses to our

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11:36

Why Agents are Taking Less Listings (It’s Not an...

Level Up - From Agent to Entrepreneur ·

2024/06/06

Across the country, real estate markets have been split into two distinct groups. The few agents taking all the things, and the many who aren’t taking any listings at all.People might think it has to do with the market itself, but this has nothing to do with how many listings are on the MLS. Whether inventory is high or low, the same thing is happening. Top producers continue to dominate while everyone else struggles. This has everything to do with the activities of agents, and big areas of

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41:17

More Leads = Less Business: How to Raise Your Lead...

Level Up - From Agent to Entrepreneur ·

2024/04/04

Most real estate agents don’t want to hear this but, an abundance of leads does not equate to business growth. In fact, too many leads could be the reason for a decline in deals.Getting a truckload of leads sounds great, but if they're not turning into real business, what's the point? Collecting leads like they're going out of style isn't doing us any favors if they just sit there. If you ever feel like you're swimming in a sea of leads but you’re still thirsty for actual sales, our guest will

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06:33

Building Your Value in the Eyes of the Buyer

Level Up - From Agent to Entrepreneur ·

2024/03/07

The lawsuits, litigation and legal concerns on the buyer side prove two things about our industry. The landscape for buyer’s agents is shifting, and unlike the listings side, agents in that space are heavily misunderstood.That doesn’t mean agents who work buyers are obsolete, you just have to differentiate yourself by proving the value you bring to the table. How do we demonstrate our value? What do buyers care about? In this episode, I share strategies to showcase your value, and how to

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14:15

Scripts And Dialogues: Why Yours Aren‘t Getting You...

Level Up - From Agent to Entrepreneur ·

2024/02/15

While well-meaning coaches, team leaders and Brokers typically equate scripts with dialogue, that couldn’t be further from the truth. As a matter of fact, by thinking of them as one and the same, we could actually be doing ourselves a grave disservice.So, what is the chief difference between the two, then? Is one more likely than the other to get us better results with leads? Could focusing too much on one or the other be the reason we’re yet to see the results we’re aiming for? In this

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14:05

Eliminate Call Reluctance: The Top Producer Secret...

Level Up - From Agent to Entrepreneur ·

2024/02/01

When we think about making calls, most agents tend to think in terms of how to get a resounding ‘yes’, but sometimes, a ‘no’ can be more profitable. The truth is, in real estate, a ‘no’ is seldom a final answer, and ‘no’ typically means not right now. So, what can we do when we’re faced with a ‘not right now’? Is there a way to nurture a lead over the long term without coming across as sleazy salespeople? In this episode, we’re talking how to monetize a rejection and build a phenomenal

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34:30

Success Has Nothing to Do With Results: The Truth...

Level Up - From Agent to Entrepreneur ·

2024/01/18

In a metrics-obsessed industry, it’s super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good. In our book, the numbers are insignificant. The process is what we should be obsessively fixated on. When our vision of success is tied to what we do every single day, the extraordinary results we seek take care of themselves. Why are process-focused people more successful than results-focused people? How do we lead our agents

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45:27

Never Cold Call Again: How to Make Your Seller Lead...

Level Up - From Agent to Entrepreneur ·

2023/11/09

A listing-based business is a lot more profitable than a buyer-based one, but it’s also harder to grow and scale. Generating seller leads isn't as simple as purchasing a list of buyers. It takes strategy and intentionality to turn a homeowner into someone who’s ready to list. Driving listings is a lot harder than holding an open house, but not impossible. When we build a rich database of homeowners, incubate them and provide value, seller lead gen becomes predictable. How can we see the

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32:02

You Can Still Close Your Production Gap Before the...

Level Up - From Agent to Entrepreneur ·

2023/10/26

In real estate, there will always be a gap between our projected production and actual production. This makes it really hard to know if we’re on target, especially towards the end of the year. If we want to accomplish our goals, knowing what that gap is in detail is critical. How do we analyze that gap, including the leads, pendings and what we have in our pipeline? Why are these last 3 months of the year so important? In this episode, I’m joined by speaker, author and CEO of Real Estate

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37:43

It’s Mental, Not Tactical: How to Create a...

Level Up - From Agent to Entrepreneur ·

2023/10/12

The real estate market might be more challenging than usual, but that’s not why people are struggling. People aren’t hitting their peak performance and this is entirely fueled by mindset. Our mindset can either be a headwind or a tailwind. The more we pay attention to what we tell ourselves, the easier it is to point ourselves in the right direction. In today’s market, mindset woes aren’t just hitting inexperienced agents. In fact, it’s the seasoned pros who are struggling most. How do we stop

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274 results

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