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PODCAST

Two Minute Marketing Tips

Erika Taylor Montgomery

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing

education

All Episodes

00:07:27

How To Best Use Visuals For Your Social Media

Two Minute Marketing Tips ·

2021/02/26

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. In this episode of Two Minute Marketing Tips, I cover how the use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. I cover: Creating stunning social media visuals Types of visual content for social

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00:08:37

Make Time For Social Media Engagement

Two Minute Marketing Tips ·

2021/02/22

In the world of social media marketing, the word “engagement” gets thrown around a lot – but does your brand know how to actually make it happen? Social media regularly ranks high on the list when it comes to the most important marketing tools, but too often we see business profiles fall into the habit of “set and forget.” In this episode of Two Minute Marketing Tips, I explain the importance of social media engagement and how to achieve it by: Getting to know your community Asking for

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00:08:12

How To Create A Viral Marketing Strategy Using Memes

Two Minute Marketing Tips ·

2021/02/19

On Inauguration Day, social media was not fixated on President Biden but rather his former opponent, Vermont Senator Bernie Sanders. Sanders made waves on social media after a photo of him from the event evolved into a meme. In this episode of Two Minute Marketing Tips, I explain what makes content (especially memes) go viral and how brands can authentically incorporate memes into their social media marketing strategy. I cover: Viral content What makes social media content go viral What memes

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00:05:32

Business Blogging For Your Brand

Two Minute Marketing Tips ·

2021/02/15

Take a creative approach in your business blogging! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses four steps to get your business started in blogging. In this episode you’ll learn… Blog topic brainstorming suggestions The anatomy of a strong article SEO best practices How to promote posts And more! Want more Two Minute Marketing Tips? Get terrific insight into public relations by listening on Apple Podcasts, Spotify or

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00:09:37

How To Succeed Working From Home And Marketing Your...

Two Minute Marketing Tips ·

2021/02/12

Working from home is the new norm these days, as we continue to battle the COVID-19 pandemic. Although many people are enjoying working from home, others are struggling to maintain a productive routine and look professional on video calls. This episode of Two Minute Marketing Tips is for you if you‘ve found any challenges in working professionally from home or you want to create a home office space that is presentable. I cover: Video call tips Marketing your business during COVID-19 Working From

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00:08:40

8 Common Mistakes You Need To Avoid When Blogging For...

Two Minute Marketing Tips ·

2021/02/09

How do potential customers find your business? Chances are, they search online. The internet is the top way consumers research brands, services and products before buying. That’s why blogging for SEO (search engine optimization) is so important to include as part of your company’s marketing strategy. In this episode of Two Minute Marketing Tips, I explain how to avoid common mistakes when it comes to blogging for SEO. You will learn: How to find the right keywords. How to find your voice and

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00:06:18

How To Create Stellar Updates For Facebook and Instagram

Two Minute Marketing Tips ·

2021/02/05

As a business, it’s important to have an online presence, whether you are selling products, offering services or trying to promote your brand. Investing in an active social media presence is a fantastic way to meet your target consumers on platforms they browse in their free time. In this episode of Two Minute Marketing Tips, I explain how to create stellar updates for the two most popular social media platforms: Facebook and Instagram. You will learn: Rookie mistakes to avoid The strongest

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00:05:50

How To Choose The Right SEO Services For Your Business!

Two Minute Marketing Tips ·

2021/02/01

At Three Girls Media, not only do our team of marketing and PR specialists have extensive SEO experience, but we constantly strive to improve, stay on top of current trends and push the envelope of what SEO can do for our clients. Hi, I’m Erika Taylor Montgomery, CEO and founder of Three Girls Media, and in this episode of Two Minute Marketing Tips, I’ll teach you how to drive traffic to your business’s website, using the strategic practice of SEO. And Three Girls Media’s new tiered SEO service

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00:07:51

How To Make Your Money Stretch

Two Minute Marketing Tips ·

2021/01/29

We all know having a strong marketing strategy in place for your business is absolutely vital to its success. I’m sure you’ve heard the phrase “You have to spend money to make money,” but is this true when it comes to developing a marketing budget? In this episode of Two Minute Marketing Tips, I’ll offer some practical advice for how to market your company when you don’t want to break the bank. I cover: What a marketing budget is for Why marketing budgets matter Low-budget marketing options And

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00:06:21

Reviewing and Planning Your Marketing Strategy After...

Two Minute Marketing Tips ·

2021/01/26

A marketing strategy is something that needs to be routinely checked up on and updated for the latest trends, data and effective tools and strategy. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, talks about how to review your marketing strategy after quarter one and how to plan for quarter two. You’ll learn: How to break your marketing strategy into bitesize pieces How to pivot your marketing plan if needed Tools that can help you make smart

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00:09:05

Valuable Marketing Tips For Small Business Owners

Two Minute Marketing Tips ·

2021/01/22

As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand. Understandably, small businesses sometimes do not have the funds to indulge in hiring a marketing team or dedicated marketing staff. In this episode of Two Minute Marketing Tips, I discuss how you can jumpstart your small business’ online image. I cover: Defining your brand Creating brand awareness Website

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00:04:07

How To Implement Multicultural Marketing For Your Brand

Two Minute Marketing Tips ·

2021/01/20

Take a creative approach in your multicultural marketing! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses five steps to get your business started in multicultural marketing. In this episode you’ll learn… How to reach a young, diverse audience How to create empowerment for multicultural communities How to create a budget for marketing initiatives And more! Want more Two Minute Marketing Tips? Get terrific insight into public relations by

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00:07:14

How To Boost Brand Awareness With Social Media Marketing

Two Minute Marketing Tips ·

2021/01/15

As you develop your marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. Before you start creating profiles for your company, however, you need to determine which platforms would be best to promote your brand and improve your organization’s name recognition. In this episode of Two Minute Marketing Tips, I discuss the benefits of each of the following social media platforms: Facebook Twitter Instagram Pinterest LinkedIn Want more Two Minute Marketing

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00:08:35

How Can You Grow Your Small Business With...

Two Minute Marketing Tips ·

2021/01/11

The term “influencer” has become more and more familiar to both marketing professionals and the everyday person within the last five years. In this episode of Two Minute Marketing Tips, I discuss all things micro-influencers and how even businesses with the smallest of budgets can, and should, be utilizing them. I cover: What micro-influencers are How they can help your small business How to utilize them in your marketing strategy How to reach out and define their role Want more Two Minute

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00:03:26

Quick Content Marketing Tips: 4 Types of Digital Content

Two Minute Marketing Tips ·

2021/01/09

Beyond blog posts and social media updates, there are additional ways for your business to showcase itself in front of an audience online. Many brandsare steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing. In this episode of Two Minute Marketing Tips, I explain four ways to get your brand in front of an audience by usinginnovative digital content. You will learn: Innovative ways to improve your digital marketing

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00:07:28

How To Take Product Photos Like A Pro

Two Minute Marketing Tips ·

2021/01/04

Are product photos important to your business’s online success? According to WordStream, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. In this episode of Two Minute Marketing Tips, I discuss how to upgrade your online shop’s product photos so your aesthetic exudes professionalism and you start to convert viewers to customers! I cover: Getting inspired Setting up your photoshoot The rule of thirds Retouching your photos And more! Want more

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00:05:06

The Best Times To Post On Your Business’ Facebook and...

Two Minute Marketing Tips ·

2021/01/01

Getting user engagement on social media seems like a fairly easy feat, right? You create amazing content, share blog posts on your social media accounts and publish updates regularly, mixing up content between articles, images, videos, and so on. For some reason, however, you don’t seem to be getting many likes, comments or shares on your various accounts. While the content you share is crucial, your lack of user engagement could result from when you are posting. Are you being strategic about when

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00:08:21

How To Find And Evaluate Social Media Influencers

Two Minute Marketing Tips ·

2020/12/28

Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. In this episode of Two Minute Marketing Tips, I sharee how companies can work with influencers to build name recognition and brand awareness among consumers. I cover: Why brands work with influencers Types of influencers Refining your influencer strategy And more! Want more Two Minute Marketing Tips? Get some

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00:07:43

A Guide To Video Production For Social Media Marketing

Two Minute Marketing Tips ·

2020/12/25

It’s no secret the future of social media is video content. In this episode of Two Minute Marketing Tips, CEO Erika Taylor Montgomery, talks about each platform and how to use videos on each one for social media marketing. The platforms she covers include: Snap Chat Facebook LinkedIn Instagram Twitter YouTube Want more Two Minute Marketing Tips? Get outstanding insight into boosting your marketing presence by listening on Apple Podcasts, Spotify or SoundCloud: How to Create Your 2021 Marketing

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00:09:33

The Top 5 2021 Marketing Trends, As Told By Larry David

Two Minute Marketing Tips ·

2020/12/21

Before you start drafting next year’s social media marketing plan, take some advice from comedian Larry David and check out some 2021 marketing trends. In this episode of Two Minute Marketing Tips, I cover five famous Larry David quotes that should inspire your content creation and inform your marketing strategy in the upcoming year. I cover: Encouraging audience engagement Meeting customers where they are Taking a stand with your content Standing out from the crowd And more! Want more Two

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