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PODCAST

The Smarty Pants Book Marketing Podcast

Chris Syme and Becca Syme

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme"s 20+ years in marketing and bestselling indie author Becca Syme"s self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

education management & marketing

All Episodes

18:55

Episode 96 - Is Amazon's New Bulk Buy Program For You?

The Smarty Pants Book Marketing Podcast ·

2018/07/22

In this episode Chris discusses Amazon's new edition of their ebook bulk buy program--who may benefit and who might not give a hoot. Included in the podcast are reflections on questions answered by Amazon's director of Author & Vendor Relations, Dan Slater. Show Notes & Links: -We'll talk about what the Kindle Direct Publishing (KDP) official post on the new program says and what it does not say. -Chris gets reactions from Amazon and BookBub. -Would a purchase of 100 ebooks count directly as 100

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51:43

Episode 95 - Advanced Amazon Ads: Brian Meeks Answers...

The Smarty Pants Book Marketing Podcast ·

2018/07/02

In this episode Chris asks AMS Ads expert Brian Meeks questions from authors in the SMART Marketing For Authors Facebook Group. This episode is not for beginners. If you're interested in finding out beginning level strategies for AMS Ads, listen to episode 56. This episode is 52 minutes long. Show Notes & Links: -What’s the best way to know which keywords will work the best in my genre with my book? Where would you suggest I start looking? -What is the minimum number of ads I should be testing to

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25:18

Episode 94 - How to Find Your Readers With Simple...

The Smarty Pants Book Marketing Podcast ·

2018/06/25

In this episode Chris explains the process of simple audience research--what types you want to gather, where to gather the data, and how it will inform your book marketing. Links & Show Notes: -Why you don't need to cast a wide net, just the right net. -Who is your proprietary audience and how to find them. -Why you don't have to be a research scientist to gather effective audience research. -3 kinds of data you should be collecting. -Why you might want to invest in high quality research. -Simple

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35:34

Episode 93 - How to Successfully Sell Books With...

The Smarty Pants Book Marketing Podcast ·

2018/06/18

In this episode Chris and Becca give authors a strategic outline on how to use social media to supplement book sales. Show Notes & Links -The one key to selling books with social media. -What is the 80-20 Content Rule and why do authors need it to sell with social media? -Why discovering new readers is the most difficult part of using social media for promotions. -How to know what kind of content your readers will engagement with. -What are the four elements of engaging content (The Content Formula

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40:34

Episode 92 - Taking Your Readers From Strangers to...

The Smarty Pants Book Marketing Podcast ·

2018/06/10

In this episode Chris interviews author David Gaughran about his new book, From Strangers To Superfans - described by Chris as a must-read for authors of every platform level. Links & Show Notes -Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process. -Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up." -Why authors need to understand the role that data plays in making

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19:28

Episode 91 - The Three New Rules of Email Marketing

The Smarty Pants Book Marketing Podcast ·

2018/06/04

In this episode Chris outlines the three new rules of email marketing all authors need to pay attention to. As online content consumption changes, authors need to adjust to the changing needs of their readers. Links & Show Notes: - Why engagement is now more important than reach in your email strategies. -Why you need follow-up sequences designed around where your readers are coming from. -Why giving away free books for email addresses is an incomplete list growth strategy. -Why designing your

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38:19

Episode 90 - Crisis Management For Authors - Part Two

The Smarty Pants Book Marketing Podcast ·

2018/05/28

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Show Notes & Links: -Short review of threat levels from last week's podcast. -How to separate fact from fiction when determining your response. -Why you need to remove your emotions from the picture before deciding on any action plan. -How to know when you're over your head and need help. -How you can help a fellow author in a crisis

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29:37

Episode 89 - It Can Happen to You: Crisis Management...

The Smarty Pants Book Marketing Podcast ·

2018/05/21

In this episode of the podcast, Becca interviews co-host Chris Syme about her extensive background in crisis management and what authors need to know about handling negative events. Show Notes & Links: -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important asset in a crisis. -Your best crisis prevention: a good reputation. -Why it's important to

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45:10

Episode 88 - Common Book Description Mistakes You're...

The Smarty Pants Book Marketing Podcast ·

2018/05/07

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads. Show Notes & Links: -Why writing a book description is more like poetry than prose. -Waste not, want not. Why every word is important. -The 4 elements of a successful book description. -The most common mistakes authors make when writing book descriptions & how to fix. -Why a plot summary is not just a retelling of the book. -Less is

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40:02

Episode 87 - How to Run Successful Book Promotions

The Smarty Pants Book Marketing Podcast ·

2018/04/29

In this episode we visit with the founder of Written Word Media Ricci Wolman and discuss all things book promotions: when to do them, why to do them, how to do them, and more. Show Notes & Links -Meet Ricci Wolman, the founder of Written Word Media. -How Written Word's two main programs, BargainBooksy and FreeBooksy, are different and when you might want to use each. -What kind of return do authors get from a free book promotion? Is making money the only reason to run a promotion? -What is the

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36:43

Episode 86 - How Much Book Marketing Is Enough?

The Smarty Pants Book Marketing Podcast ·

2018/04/16

In this episode Chris interviews brain science geek and author Anne Janzer about how to find a sustainable book marketing plan so you can do that one thing you really want to do...write. Show Note & Links: 1. Three questions you need to answer before you decide on a book marketing strategy. 2. Why sometimes you just have to try something to see if it works and then move on. 3. Why it's okay not to finish an online course, quit reading a book, or not continue a marketing strategy you've invested in

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44:04

Episode 85 - Book Marketing to Teens - Engaging the...

The Smarty Pants Book Marketing Podcast ·

2018/04/09

In this episode, Chris and Becca interview book marketing expert Kate Tilton on how to reach the elusive teen market. Generation Z readers are those born after 1993. Show Notes & Links: Why Generation Z would buy Pepsi even when they believe Coke tastes better. Why teens need to believe in the brands (authors) they follow. Reasons why Generation Z flocks to YouTube (the Four Essential Freedoms from YouTube). Why Instagram photos need to be visually engaging first, message second. Why the social

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16:41

Episode 84 - The Formula for Guaranteed Book...

The Smarty Pants Book Marketing Podcast ·

2018/04/02

In this episode Chris explains the five points of guaranteed long-term book marketing success--the SMART acronym. Show Notes & Links -Five concepts that will guarantee your book marketing is successful in the long run. If you build it, they will come. -Why the SMART marketing acronym is more than just a slick slogan. -Why sustainable marketing is key--what it is and is not. -Is your marketing manageable or is it overtaking your life? -Nobody writes a book for everybody. Your marketing needs to be

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45:58

Episode 83 - How to Get Algorithm-Busting Engagement...

The Smarty Pants Book Marketing Podcast ·

2018/03/25

In this episode Chris and Becca interview author Shawn Inmon for tips on how he built his Facebook page from 86 fans to over 3000 by being consistent, persistent, and personable. And, spending less than ten dollars a month. Links & Show Notes: -Why it is important to make a commitment to post once a day over a long period of time before even thinking about your engagement rates. -Why a slow, persistent effort is better than buying fans or buying ads for quick growth. -How using strategic boosted

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23:15

Episode 82 - It's Time For A Pivot to Book Marketing 2.0

The Smarty Pants Book Marketing Podcast ·

2018/03/17

In this episode Chris analyzes how the changes in social media algorithms have impacted the way authors can now sell books and engage fans and what authors will have to do to be successful marketing their own books. Show Notes & Links: -Why the presence of algorithms on all major social media channels has changed the way authors can market books online. -Why it might be time to spend more time developing a Facebook group. -Why groups and pages need different content. -Why some genres and age groups

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25:20

Episode 81 - Which Social Media Channels Are Worth...

The Smarty Pants Book Marketing Podcast ·

2018/03/12

In this episode Chris breaks down the new data from Pew Internet Research in the 2018 Social Media Use Report and what that means for indie authors. Show Notes and Links: -Why Facebook's numbers are still the best. -Why the new numbers are still a challenge for YA and children's writers. -How much social media is enough? -Why authors should be cutting back on social media not adding on more. -What are the criteria for an outpost channel and why you might want to have a couple. Links: -Read the Pew

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25:40

Episode 80 - How to Find Learning Opportunities That...

The Smarty Pants Book Marketing Podcast ·

2018/02/24

In this episode Chris discusses five principles that will help you find online classes, books, webinars, and Facebook groups that will help you sell more books and not just waste your time. Show Notes & Links: -First things first: know thyself. -How to find platform-appropriate marketing training -Why FOMO (fear of missing out) is your mortal enemy -Why you should always consider value over price. -When copying what other authors are doing might not be a good idea -Why you need to know your base

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47:12

Episode 78 - How to Market Like a Boss

The Smarty Pants Book Marketing Podcast ·

2018/02/03

In this episode, Chris and Becca interview authors Honoree Corder and Ben Hale about their newest book, Market Like A Boss. Show Notes & Links -The difference between writing as a hobby and writing as a business. -Why you need a personal vision of success rather than a general vision of success based on what others have done. -Marketing success is a long game. It's not instant and it's never "done." -Why "six-figure author" can be a double challenge for some authors. -Why watching your books sales

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34:05

Episode 77 - How a Writing Calendar Can Help You Succeed

The Smarty Pants Book Marketing Podcast ·

2018/01/28

In this episode Chris interviews Becca about her writing calendar, a tool that Becca developed to keep her author business and herself on track for success. Show Notes & Links: -How Becca set up a simple Excel spreadsheet to keep her writing, publishing, and promoting on task. -Why "productivity tools" need to take your personality into account. -Why you need to know your abilities to set up a calendar correctly. -Why some people are wired to "write fast" and others are not. -What kinds of tasks

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32:33

Episode 76 - Profiles, Pages, and Groups...Oh My!

The Smarty Pants Book Marketing Podcast ·

2018/01/22

In this episode, Chris and Becca have an informal discussion about the three options for authors on Facebook for promoting books and engaging with readers: personal profiles, author business pages, and groups. Pros and cons of each in light of the new algorithm changes. Show Notes & Links: -The three types of Facebook pages authors use to promote their books and build fan engagement. -Tips on how to use each in light of the new Facebook algorithm -Why using your personal platform to promote your

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