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PODCAST

Driven by Data: The Podcast

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry"s most respected leadership figures from across the world to give back to the Data

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All Episodes

51:23

S5 | Ep 13 | Leading with Data: The CDO’s Path to COO...

Driven by Data: The Podcast ·

2025/02/25

In Episode 13, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tamara Castelli, Chief Operating Officer at UNiDAYS where they discuss her transition from leading a data and insights team to becoming the Chief Operating Officer, which includes:Falling out of love with the theory of academia Being driven by seeing application result in outcomes Moving from consultancy to an end user organisationHow a merger provided a career changing opportunity to lead A great analogy about

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53:16

S5 | E12 | Executive Leadership: The Barriers to...

Driven by Data: The Podcast ·

2025/02/18

In Episode 12, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Murtz Daud, Director of Data & AI Director of Data & AI at British Gas Business, to discuss the barriers to data innovation, which includes:The different views on what a Data & Analytics function is – starting with the fundamental question: why do we need this department?Why Data & Analytics should be decision-makers, not ticket-takersEnabling the business to create value through data-driven

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58:16

S5 | E11 | Speed to Value: The Benefits of Data...

Driven by Data: The Podcast ·

2025/02/11

In Episode 11, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Darren Wood, Data Product Leader at BBC, and they talk about the benefits of Data ProductManagement, in which they talk about:The helpfulness and collaborative nature of the data community How the BBC is advancing digitalisation and personalisation Understanding the user journey through touchpoints and insights Why data products are about structuring data and extracting value The key role of organisational

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01:05:25

S5 | E10 | Quantifying Your Value: The framework used...

Driven by Data: The Podcast ·

2025/02/04

In Episode 10, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Everill, AI, ML & Data Product Leader for a European Retailer for a LinkedIn Live event, and they discuss the importance of quantifying value, in which they talk about:How data can significantly impact P&L performanceWhy the USP of the data team lies in identifying where to focus and what action to takeThe importance of metrics in making performance observable and driving decisionsThe risk of

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50:15

S5 | E9 | Value as the North Star with Paul Hollands,...

Driven by Data: The Podcast ·

2025/01/28

In Episode 9, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Paul Hollands, Chief Data & Analytics Officer at AXA where they talk about value as the North Star, in which they discuss:How structuring the data agenda can drive impact as the first CDAO at the UK & Ireland level. How a clear North Star helps AXA UK & Ireland focus on the commercial impact of data and AI. Building strong foundations to execute data and AI use cases effectively. Balancing central

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45:44

S5 | E8 | A Seat at the Table: Earning the License To...

Driven by Data: The Podcast ·

2025/01/21

In Episode 8, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Rosh Awatar, Managing Director at Sky, and they discuss the importance of getting data's seat at the table, which they discuss:The challenge of getting data leaders involved in key business decisionsWhy data leaders need to steer the business, not just support itHow the right sponsorship can create business valueThe importance of networking and building connections across all levelsBuilding strong relationships

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53:37

S5 | E7 | Change & Transformation: The First & Last...

Driven by Data: The Podcast ·

2025/01/14

In Episode 7, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Stebbings, Petcare D&A Transformation Director at Mars Petcare, where they discuss the importance of the first and last mile in change & transformation, which includes; Transitioning from an engineering and IT background to a growth function at Mars PetcareBeing one of the world’s largest family-owned businesses, accounting for 60% of Mars' operationsThe history and significance of Mars' five

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52:36

S5 | E6 | Business Process; Data Management’s Moment...

Driven by Data: The Podcast ·

2025/01/07

In Episode 6, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Aldwin Tito, Chief Data Officer at Shell where they talk about Business Processes and Data Management, in which they discuss:How data management can be effective without relying on expensive tools.The critical role of asset management within Shell.How navigating hype cycles helps you get to where you are today.Taking control of what you have today ensures a reliable foundation for the future.How does the GenAI

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53:45

S5 | Ep 5 | Why ‘The War for Talent’ is now ‘The War...

Driven by Data: The Podcast ·

2024/12/17

In Episode 5, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Matthew Doucette, Director of Technical Recruitment at Deliveroo to talk about the role of data within talent acquisition and how it's now a 'war for talent intelligence', where they discuss:How recruitment data hasn’t evolved much since 2009, despite having more data than everThe challenge of translating objective data into subjective insightsWhy someone is an A-Player in one company but not in another The

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46:09

S5 | E4 | Bigger Data, Better Possibilities with...

Driven by Data: The Podcast ·

2024/12/10

In Episode 4, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Loretta Franks, Chief Data & Analytics Officer at Kellanova, where they discuss the transition from Kellogg’s to Kellanova and the role of data in driving business success, which includes;Managing the transition from Kellogg’s to Kellanova during a historic organisational shift. Coming from a STEM, non-data, non-technical background and how it has shaped her data leadership approach. Building relationships

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54:21

S5 | Ep 3 | From COO to CDO with Perry Philipp, Chief...

Driven by Data: The Podcast ·

2024/12/03

In Episode 3, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Perry Philipp, Chief Data Officer at Entain, where they discuss the transition from COO to CDO, which includes;Why change programmes lasting longer than 12 months are at risk of failureWhy centralisation isn't the long-term answer, but when and why it is neededThe lessons learned from being a COO that help in a CDO roleApproaching challenges when faced with a blank sheet of paperThe impact of executive churnWhy

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41:38

S5 | Ep 2 | People & Culture: Influencing Change with...

Driven by Data: The Podcast ·

2024/11/26

In Episode 2, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Johanna Hutchinson, Group Chief Data Officer at BAE Systems, where they discuss how the role of people and culture influence change, which includes;Government’s perspective on data statisticsMaking data accessible to peopleThe importance of getting the right messages to the right peopleThe power of automation capabilitiesWhere the growth of AI increases in potentialThe notion of value within BAE systemsThe

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48:24

S5 | Ep 1 | Beyond the Hype with Orlando Machado,...

Driven by Data: The Podcast ·

2024/11/19

In Episode 1, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Orlando Machado, Chief Data Officer | Vice President at the LEGO Group, where they discuss the hype around new D&A trends, which includes;How LEGO became the to describe data storytelling across LinkedInReflecting on the evolution of Data Science and AI.Addressing the allure of shiny new technologiesHow organisations can cut through the noise to uncover real value.The rise of GenAI and its implications for

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50:29

S4 | Ep 50 | Visibility & Curiosity: Why Data is a...

Driven by Data: The Podcast ·

2024/10/15

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;Having a career that allowed an understanding of what it takes to get something to market and grow profits Why technology and data can’t be treated the same way How curiosity around

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44:56

S4 | Ep 49 | Building Data Products That “Sell” with...

Driven by Data: The Podcast ·

2024/10/08

In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes;Getting business stakeholders to adopt a product led mindset Why everyone has to be focused on outcomes and benefits Prioritisation based on speed and value Why AI should allow organisations to use data in a more effective way Why good data product

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46:08

S4 | Ep 48 | The Unintentional Challenges of a Data...

Driven by Data: The Podcast ·

2024/10/01

In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes;Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts The mandate being to fix the issue that the business and IT aren’t working effectively together Why being

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37:20

S4 | Ep 47 | Bridging the AI Skills Gap with Anna...

Driven by Data: The Podcast ·

2024/09/24

In Episode 47, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anna Wang, Head of AI at Multiverse, where they discuss current AI landscape and the key considerations to bridge the AI skills gap, which includes;Studying AI at Stanford Having her company acquired by Multiverse The combination of AI and behavioural science to evaluate skills If you’re serious about AI you have to be serious about data Building AI models than are 4x more accurate than interview processes

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57:33

S4 | Ep 46 | Data & AI Literacy: Are Your People...

Driven by Data: The Podcast ·

2024/09/17

In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes; The key factors in ensuring an organisation is ready to truly harness the power of AIHow AI adoption is related to trust in leadershipUnderstanding which foundations you need to leverage AIThe interconnectivity between data literacy and AI adoptionWhy you need to

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38:05

S4 | Ep 45 | Translating the Language of Data with...

Driven by Data: The Podcast ·

2024/09/10

In Episode 45, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tony Zona, Chief Data Officer at Grant Thornton UK, where they discuss how to translate the language of data to create a unified language, which includes;Operating for 25 years in the same organisation Being a translator in his personal family life Why coming from a non-traditional background has been a huge benefit for his career The unusual situation of having Data Leaders within its advisory business The

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46:38

S4 | Ep 44 | Your True Guide to AI - 3 Years On with...

Driven by Data: The Podcast ·

2024/09/03

In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes;Selling Satalia to WPP Why it’s become a successful acquisition Launching a research organisation to understand ‘machine consciousness’Why machine consciousness will be a very important question we’ll

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