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PODCAST

Driven by Data: The Podcast

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry"s most respected leadership figures from across the world to give back to the Data

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All Episodes

50:59

S5 | Ep 50 | Rebuilding Trust: How the ONS Is Turning...

Driven by Data: The Podcast ·

2025/11/11

InEpisode50,the season finale ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by James Benford, Director General of Surveys, Economic and Social Statistics at Office for National Statistics, where they have a candid discussion regarding the turnaround job at hand after recent public scrutiny and high-profile errors.They dig into what went wrong, the impact on trust, and how new leadership is refocusing priorities, rebuilding quality, and resetting culture, plus more, which

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48:21

S5 | Ep 49 | AI Innovation; Succeed by Letting the...

Driven by Data: The Podcast ·

2025/11/04

InEpisode49,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Adrian Estala, Field Chief Data & AI Officer at Starburst, where they discuss how to deliver successful AI innovation and transformation by letting 'the business' lead, which includes;Why we need to let business teams to lead AI innovation for meaningful transformation.How business-led approaches to AI translate into practical, real-world examples.The major differences that set AI apart from previous waves of

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57:15

S5 | Ep 48 | Building AI for AI: How Trust Models and...

Driven by Data: The Podcast ·

2025/10/28

InEpisode48,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Susan Laine, Chief Technology Officer (Data) at Quest Software, where they discuss the concept of building 'AI for AI', which includes;The state of data in the AI era and why garbage in equals disaster outHow ‘AI for AI’ is helping organisations manage data at scale and speedWhere AI is being used to optimise AI and why that mattersWhy most AI POCs still don’t make it out of production and what to do about itBalancing the

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54:02

S5 | Ep 47 | AI Readiness: What Comes Next for Data...

Driven by Data: The Podcast ·

2025/10/21

InEpisode47,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Mike Leverington, Senior Director of Data & Analytics at Skyscanner, where they discuss the evolving landscape of data analytics in the era of AI, which includes;How AI and GenAI are transforming not only the way we work but the way we think, impacting creativity and originality across the workforce.Why the decline of junior and entry-level data roles is reshaping the traditional career ladder in data.The societal and

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48:53

S5 | Ep 46 | Data & Digital and the Future of...

Driven by Data: The Podcast ·

2025/10/14

InEpisode46,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Ming Tang, Chief Data & Analytics Officer & Chief Digital & Information Officer at NHS England where they discuss the the governments 10-year strategy for the future of healthcare and the role that data and digital will play, which includes; From pharmacist to Chief Data and Analytics Officer at NHS England.The reason for trialling a dual role of CDAO and CDIO leading both digital and data strategies across

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51:16

S5 | Ep 45 | Climbing the Data & AI Literacy Ladder...

Driven by Data: The Podcast ·

2025/10/07

InEpisode45,ofSeason5ofDrivenbyData:ThePodcast,Catherine King takes the hot-seat as she hosts a live panel discussion alongside, Pete Williams, Director of Data at Penguin Random House and Greg Freeman, CEO & Founder at Data Literacy Academy, where they discuss how to allow your organisation to climb the data & AI literacy ladder, which includes;Why Data & AI literacy isn't about technical skills or tools.How practical implementation and belief in the value of literacy are still recent

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51:11

S5 | Ep 44 | From Loyalty to Literacy: Using Data for...

Driven by Data: The Podcast ·

2025/09/30

InEpisode44,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Nick Blewden, Director of Data at Co-Op where they explore how one of the UK’s most recognised brands is harnessing data not just to improve performance, but to deliver meaningful social impact. Nick shares how the Co-op’s member-owned model shapes its approach to loyalty, personalisation and ethics, why balancing commercial success with social good is central to its strategy, and how initiatives in data culture, literacy

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43:17

S5 | Ep 43 | Measuring for Success with Sarah...

Driven by Data: The Podcast ·

2025/09/23

InEpisode43,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Sarah Hardison. Product Director, Analytics Enablement at GSK where they discuss the results from a research project on the investment and value in Data and AI that was conducted to support an MBA Thesis in partnership with University of Cambridge, which includes;Why aligning data and AI initiatives with overarching business strategy is the most critical factor for success, with 80% of respondents citing it as essential to

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57:38

S5 | Ep 42 | The Leadership Shift; Running Data Like...

Driven by Data: The Podcast ·

2025/09/16

InEpisode42,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Carl Smith, Group Data Officer at JCB, where they discuss why everyone hates data governance, the motivation behind his 3-part book series, and why organisations face in implementing effective data strategies, which includes;Why everyone hates governance (until they need it).How most organisations are stuck in “governance theatre” Repositioning governance as a business enabler, not a compliance exercise.Using governance

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52:10

S5 | Ep 41 | Effective Change Leadership with Joyce...

Driven by Data: The Podcast ·

2025/09/09

InEpisode41,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Joyce Myers, Chief Data Officer at MTSI where they discuss the critical facets of effective change leadership, which includes;Why we should aspire for 'Change Leadership' not 'Change Management'Joyce's journey from the military to Data Leadership.The use of data in the defence industry.The core facets of Change Leadership in Data.The cultural impact on data adoption.The role of building relationships for success with

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59:23

S5 | Ep 40 | Two Streams of Transformation;...

Driven by Data: The Podcast ·

2025/09/02

InEpisode40,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Carlos Soares, SVP Data, Analytics & AI at Brenntag, where they discuss how Brenntag is reshaping global operations by applying data, analytics, and AI to drive measurable business value. From tackling transformation through dual streams to building a data culture rooted in EBITDA impact, this conversation uncovers the practical realities and hidden complexities of delivering scalable value with data, which includes;Why

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56:28

S5 | Ep 39 | Successful AI Adoption with Alex...

Driven by Data: The Podcast ·

2025/08/26

InEpisode39,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Alex Sidgreaves, Chief Data Officer at Zurich Insurance, Indhira Mani, Chief Data Officer at RSA and Greg Freeman, CEO at Data Literacy Academy where they discuss how to successfully adopt AI inside organisations, which includes;Why AI adoption is a business transformation journey, not just a technical implementation.How aligning AI with core business priorities drives meaningful outcomes and stakeholder engagement.The

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59:21

S5 | Ep 38 | The Evolving Data Leadership Landscape;...

Driven by Data: The Podcast ·

2025/08/19

InEpisode38,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasjoined by Executive Career Coach, Julia Westland. Julia spent many years as a Data & Analytics professional working in management consulting before transitioning into headhunting where she led Spencer Stuarts Digital, Data & AI practice, before becoming a career coach. Together they unpick the current Data & Analytics job market, the trends they're seeing, forecast what is to come and give a whole host of advice around job

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52:12

S5 | Ep 37 | $100m+ in EBIT Impact with Ash Dhupar,...

Driven by Data: The Podcast ·

2025/08/12

InEpisode37,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasjoinedbyAsh Dhupar, Chief Data & AI Officer at Analog Devices (Fortune 500) where we explore how data leaders can link their work directly to measurable EBIT and revenue gains, and how the Chief Data Officer role has shifted from “data quality” to “profitability driver.” Ash shares a real life example of unlocking $50M in yield improvements by connecting siloed manufacturing data, and why predictive AI is key to stopping costly

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54:38

S5 | Ep 36 | Why Most Businesses are Placing the...

Driven by Data: The Podcast ·

2025/08/05

InEpisode36,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomi re-joinedbyDaniel Hulme, a leading authority in the world of AI and Chief AI Officer at WPP (as well as being CEO at Satalia and Conscium) Kyle and Daniel discuss the rapid evolution of AI and its implications for various sectors. They explore the concept of agentic AI, its real-world applications, and the importance of verification in AI deployment. The conversation also delves into the impact of AI on jobs, the future of work, and

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58:17

S5 | Ep 35 | Data Products: The Key to Value Delivery...

Driven by Data: The Podcast ·

2025/07/29

InEpisode35,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasjoinedbyDan Taffler, Group Director of Data & Analytics at Reach Plc, where they discuss Dan's journey in data leadership, and managing Data & Analytics for a group of 120 brands. They also delve into the impact of AI on journalism, and the importance of a product mindset in data initiatives. Dan shares insights on engaging stakeholders, using a 9 box framework for prioritising and measuring value delivery, and navigating the

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55:57

S5 | Ep 34 | Limiting Beliefs; The Chasm Between...

Driven by Data: The Podcast ·

2025/07/22

InEpisode34,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasre-joinedbyMalcolm Hawker, Chief Data Officer at Profisee, fresh off the publication of his new book 'The Data Hero Playbook' They discuss what prompted him to write the book and the insights from within it, how he kept witnessing the same issues and challenges while working at Gartner and the real reason he decided to leave! Malcolm dives into the challenges faced by data leaders, the importance of shifting from a mindset of limiting

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44:08

S5 | Ep 33 | People, Skills and Culture: The Keys to...

Driven by Data: The Podcast ·

2025/07/15

InEpisode33,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasjoinedby Cali Wood, Head of Data & AI Strategy and Culture at AXA UK and Ireland, where they discuss the evolution of data culture within AXA, the importance of balancing innovation with governance in AI, and the strategies for promoting data literacy across the organisation.Cali shares insights on building a Data and AI Academy, measuring data literacy success, building skills matrices and competency frameworks for Data & AI

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55:12

S5 | Ep 32 | The Success Factor for Enterprise...

Driven by Data: The Podcast ·

2025/07/08

InEpisode32,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasjoinedby Arun Nandi, Chief Data and AI Officer at Carrier, where they discuss the transformative role of AI in business and its potential impact on climate change. They explore the importance of a value-first mindset in AI initiatives, the need for cultural alignment and stakeholder engagement, and the significance of reskilling the workforce in the AI era. Arun shares insights on building an AI accelerator programme and the

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55:03

S5 | Ep 31 | The AI Disconnect Between Technology and...

Driven by Data: The Podcast ·

2025/07/01

InEpisode31,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwasjoinedbyCatarina Miranda, Global AI Director at Pandora, where she shares her unique journey from biomedical engineering to AI and machine learning.She discusses the importance of AI literacy and governance within organisations, the recent breakthroughs in AI technology, and common misconceptions surrounding its capabilities.Catarina emphasises the need for businesses to focus on outcomes rather than the technology itself and provides

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