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PODCAST

Driven by Data: The Podcast

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry"s most respected leadership figures from across the world to give back to the Data

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All Episodes

45:04

S6, E7: Driven by Data Dilemmas. Don't fall for FOMO...

Driven by Data: The Podcast ·

2026/03/03

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Ines Ashton, Digital & AI Strategy Director (CIO), The Compleat Food Group. Together, they talk about how to avoid falling for FOMO!Ines walks through her experience of staying laser-focused on her strategy, her role, and her priorities, avoiding falling for FOMO. They also discuss how to avoid falling for the "shiny object syndrome" in an AI-Powered world.Remember, you can send your own dilemmas to

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49:28

S6, E6: Driven by Data Dilemmas. When it all goes...

Driven by Data: The Podcast ·

2026/02/24

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML In this episode, they discuss three key stories surrounding when it all goes wrong. From deleting 11 years' worth of data, to a business unit causing the data servers to screech.Tim walks us through how to manage data teams when it's all gone a bit pear-shaped.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly

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47:40

S6, E5: Driven by Data Dilemmas. AI Adoption or...

Driven by Data: The Podcast ·

2026/02/17

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Irina Mihai, Director of Data Foundations, Decision & Data Science function, adidas. In this episode, they discuss three key stories surrounding an AI Adoption or Anarchy. They discuss the how behind adoption, the wins organisations are seeing in real-time, and the final story offers an alternative perspective on the mass layoff fears.Irina offers her candid views on how to tame anarchy and lays out some of her

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44:42

S6, E4: Driven by Data Dilemmas. Career Crisis! w/...

Driven by Data: The Podcast ·

2026/02/10

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Lisa Allen, Director of Data, The Pensions Regulator. In this episode, they discuss three key stories surrounding a career crisis. They discuss how someone can come into the data world as entry-level talent, someone re-adjusting their role in the data space, and the challenges being seen in the data engineer market.Lisa offers her advice on entering the market and how to be a competitive candidate, and words of

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52:14

S6, E3: DbD Dilemmas, Data is great, but people suck!...

Driven by Data: The Podcast ·

2026/02/03

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Zachery Anderson, Former CDAO for NatWest Group. In this episode, they discuss how, for many people, the data work is great, but it's the people that suck. From nightmare managers who make you want to scream into a pillow, to everything now being branded AI. Zachery gives his takes on our dilemmas and shares some of his personal experiences of where people have sucked!Remember, you can send your own dilemmas to

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43:20

S6, E2: Driven by Data Dilemmas! Data is a MESS! w/...

Driven by Data: The Podcast ·

2026/01/27

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Nick Blewden, Director of Data for Co-op. In today's show, they discuss all things data MESS! From sticky situations where someone goes and deletes things in prod, to the woes of a student in their first 3 months of "real-life" data work.Remember, you can send your own dilemmas to community@orbitiongroup.com and Catherine will put them to our expert guests to answer.Driven by Data Dilemmas is the spin-off show from

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55:06

S6, E1: Driven by Data Dilemmas. Working Smarter? Or...

Driven by Data: The Podcast ·

2026/01/20

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Lyndsay Weir, CDAO, Barilla Group. In this episode, they discuss the highs and lows of people management and how dramatically a culture can impact your work life, data team, and overall business value. They talk about 100% attendance at school, Lyndsay's 5 core values and why she's always going to ask "so what?"Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them

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51:21

BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion...

Driven by Data: The Podcast ·

2025/12/02

In October 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half day event, which included 3 panel discussions and some roundtable conversations.The third panel discussion saw Catherine King joined by;Paul Hollands, Chief Data & AI Officer, AXA,Johanna Hutchinson, Chief Data Officer, BAE SystemsNick Blewden, Director of Data, CoopSam Hancock, Global Head of Data Science, Octopus EnergyWhere they discussed, Leading with a

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43:20

BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion...

Driven by Data: The Podcast ·

2025/11/25

InOctober2025,OrbitionGrouphostedDrivenbyDataLIVE,wheretheywelcomed120CDOs/DataLeaderstoTobaccoDockinLondonforahalf-dayevent,whichincluded3paneldiscussionsandsomeroundtableconversations.ThesecondpaneldiscussionsawKyleWinterbottomjoinedby;RanilBoteju,ChiefDataOfficer,LloydsBankingGroupLorettaFranks,GlobalChiefData&AnalyticsOfficer,KellanovaStevePimblett,ChiefDataOfficer,RightmoveAimeeSmith,DirectorofData,MetropolitanPoliceJaneSmith,FieldCDAO,ThoughtSpotWheretheydebated;MakingDataCountbyProvidingTa

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55:37

BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion...

Driven by Data: The Podcast ·

2025/11/18

InOctober 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half-day event, which included 3 panel discussions and some roundtable conversations.The first panel discussion saw Kyle Winterbottom joined by;Davin Crowley-Sweet, Chief Data Officer at National HighwaysKelly Hume, Lead Partner at BaringaKinnari Ladha, Chief Data Officer at Merlin EntertainmentsDaniel Hulme, Chief Data & AI Officer at WPPWhere they debated; The

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50:59

S5 | Ep 50 | Rebuilding Trust: How the ONS Is Turning...

Driven by Data: The Podcast ·

2025/11/11

InEpisode50,the season finale ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by James Benford, Director General of Surveys, Economic and Social Statistics at Office for National Statistics, where they have a candid discussion regarding the turnaround job at hand after recent public scrutiny and high-profile errors.They dig into what went wrong, the impact on trust, and how new leadership is refocusing priorities, rebuilding quality, and resetting culture, plus more, which

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48:21

S5 | Ep 49 | AI Innovation; Succeed by Letting the...

Driven by Data: The Podcast ·

2025/11/04

InEpisode49,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Adrian Estala, Field Chief Data & AI Officer at Starburst, where they discuss how to deliver successful AI innovation and transformation by letting 'the business' lead, which includes;Why we need to let business teams to lead AI innovation for meaningful transformation.How business-led approaches to AI translate into practical, real-world examples.The major differences that set AI apart from previous waves of

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57:15

S5 | Ep 48 | Building AI for AI: How Trust Models and...

Driven by Data: The Podcast ·

2025/10/28

InEpisode48,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Susan Laine, Chief Technology Officer (Data) at Quest Software, where they discuss the concept of building 'AI for AI', which includes;The state of data in the AI era and why garbage in equals disaster outHow ‘AI for AI’ is helping organisations manage data at scale and speedWhere AI is being used to optimise AI and why that mattersWhy most AI POCs still don’t make it out of production and what to do about itBalancing the

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54:02

S5 | Ep 47 | AI Readiness: What Comes Next for Data...

Driven by Data: The Podcast ·

2025/10/21

InEpisode47,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Mike Leverington, Senior Director of Data & Analytics at Skyscanner, where they discuss the evolving landscape of data analytics in the era of AI, which includes;How AI and GenAI are transforming not only the way we work but the way we think, impacting creativity and originality across the workforce.Why the decline of junior and entry-level data roles is reshaping the traditional career ladder in data.The societal and

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48:53

S5 | Ep 46 | Data & Digital and the Future of...

Driven by Data: The Podcast ·

2025/10/14

InEpisode46,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Ming Tang, Chief Data & Analytics Officer & Chief Digital & Information Officer at NHS England where they discuss the the governments 10-year strategy for the future of healthcare and the role that data and digital will play, which includes; From pharmacist to Chief Data and Analytics Officer at NHS England.The reason for trialling a dual role of CDAO and CDIO leading both digital and data strategies across

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51:16

S5 | Ep 45 | Climbing the Data & AI Literacy Ladder...

Driven by Data: The Podcast ·

2025/10/07

InEpisode45,ofSeason5ofDrivenbyData:ThePodcast,Catherine King takes the hot-seat as she hosts a live panel discussion alongside, Pete Williams, Director of Data at Penguin Random House and Greg Freeman, CEO & Founder at Data Literacy Academy, where they discuss how to allow your organisation to climb the data & AI literacy ladder, which includes;Why Data & AI literacy isn't about technical skills or tools.How practical implementation and belief in the value of literacy are still recent

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51:11

S5 | Ep 44 | From Loyalty to Literacy: Using Data for...

Driven by Data: The Podcast ·

2025/09/30

InEpisode44,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Nick Blewden, Director of Data at Co-Op where they explore how one of the UK’s most recognised brands is harnessing data not just to improve performance, but to deliver meaningful social impact. Nick shares how the Co-op’s member-owned model shapes its approach to loyalty, personalisation and ethics, why balancing commercial success with social good is central to its strategy, and how initiatives in data culture, literacy

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43:17

S5 | Ep 43 | Measuring for Success with Sarah...

Driven by Data: The Podcast ·

2025/09/23

InEpisode43,ofSeason5ofDrivenbyData:ThePodcast,KyleWinterbottomwas joined by Sarah Hardison. Product Director, Analytics Enablement at GSK where they discuss the results from a research project on the investment and value in Data and AI that was conducted to support an MBA Thesis in partnership with University of Cambridge, which includes;Why aligning data and AI initiatives with overarching business strategy is the most critical factor for success, with 80% of respondents citing it as essential to

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57:38

S5 | Ep 42 | The Leadership Shift; Running Data Like...

Driven by Data: The Podcast ·

2025/09/16

InEpisode42,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Carl Smith, Group Data Officer at JCB, where they discuss why everyone hates data governance, the motivation behind his 3-part book series, and why organisations face in implementing effective data strategies, which includes;Why everyone hates governance (until they need it).How most organisations are stuck in “governance theatre” Repositioning governance as a business enabler, not a compliance exercise.Using governance

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52:10

S5 | Ep 41 | Effective Change Leadership with Joyce...

Driven by Data: The Podcast ·

2025/09/09

InEpisode41,ofSeason5ofDrivenbyData:ThePodcast,Kyle Winterbottom was joined by Joyce Myers, Chief Data Officer at MTSI where they discuss the critical facets of effective change leadership, which includes;Why we should aspire for 'Change Leadership' not 'Change Management'Joyce's journey from the military to Data Leadership.The use of data in the defence industry.The core facets of Change Leadership in Data.The cultural impact on data adoption.The role of building relationships for success with

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