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PODCAST

Powerful Marketing Tips podcast

Powerful Marketers

Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. Hosts Mari-Liis Vaher and Laura Kukemelk run a popular marketing agency and mastermind. On the Powerful Marketing Tips Podcast, they’re sharing their best secrets! Get clear, organized and consistent! https://powerful-marketers.com/

business marketing

All Episodes

08:09

EP108: Practical Tips on How to Save on Advertising...

Powerful Marketing Tips podcast ·

2023/06/29

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without

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11:11

EP107: The Importance of a Marketing Plan and How to...

Powerful Marketing Tips podcast ·

2023/06/22

In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that

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24:35

EP106: How to Leverage Events in Marketing? With Ruby...

Powerful Marketing Tips podcast ·

2023/06/15

On this episode of the Powerful Marketing Tips Podcast, Ruby Sweeney from The Events Hub joins host Mari-Liis to discuss the significance of events in marketing. Ruby emphasizes the importance of being proactive in event planning and strategy and highlights that events as essential for building trust and relationships with customers. She also discusses the value of aligning events with company values and using them as a marketing platform. Overall, events are a valuable tool for businesses of all

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10:08

EP105: The Secret to Battling Content Creation Overwhelm

Powerful Marketing Tips podcast ·

2023/06/08

Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their essential tips

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25:31

EP104: Why Should You Build a Personal Brand? With...

Powerful Marketing Tips podcast ·

2023/06/01

In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the importance of personal branding and how it can foster connections, inspiration, and growth in business. Bob Wheatley serves as the

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07:54

EP103: Marketing Multiple Brands: Should You Have...

Powerful Marketing Tips podcast ·

2023/05/25

In this episode, Mari-Liis and Laura from Powerful Marketers discuss whether companies with multiple brands should have separate social media accounts or keep everything under one umbrella. The hosts emphasize the importance of considering all aspects of content strategy before making any permanent decision about rebranding. The outcome of creating new channels depends on the target audience and the goals of the brand. The hosts advise listeners to consider several factors before making a decision

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05:53

EP102: Finding the Right Marketer for Your Business

Powerful Marketing Tips podcast ·

2023/05/18

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element. The hosts provide leadership advice on how to choose the right marketer and emphasize the importance of recognizing what you don't know. The discussion also touches on the various roles a marketer can fill and the time-consuming tasks

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07:42

EP101: 3 Ways to Use Customer Feedback To Grow Your...

Powerful Marketing Tips podcast ·

2023/05/11

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the most effective ways to use customer feedback to grow your business. There are many ways to do it but to keep it short and simple; we will share three highly effective tips. These include asking for feedback on social media and Google, showcasing the feedback on your website, and using the NPS score to measure customer satisfaction. Quotes: "By asking for feedback on Google and on social media, you will be more visible, you will

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05:56

EP100: Do You Have a Work Addiction?

Powerful Marketing Tips podcast ·

2023/05/04

Do you worry that everything will collapse when you take time off? It might be a sign of work addiction. In this episode, Mari-Liis and Laura from Powerful Marketers explore the increasing problem of work addiction in society and how technology has allowed us to be connected 24/7, essentially leading to feelings of disconnection. They provide insight on how to identify work addiction and how to help yourself if you are struggling with it. Quotes: "Are you constantly checking for work updates even

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05:24

EP99: 3 Most Common Marketing Mistakes and How to...

Powerful Marketing Tips podcast ·

2023/04/27

Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone. In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest

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40:57

EP98: The 3 Marketing Fundamentals You Must Have To...

Powerful Marketing Tips podcast ·

2023/04/20

“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today's world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them. This is something that Tim Fitzpatrick, the guest of this Powerful

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05:47

EP97: Why don’t they fire people who are giving lousy...

Powerful Marketing Tips podcast ·

2023/04/13

Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode of the Powerful Marketing Tips podcast, and they also share three lessons that every business owner can take from this. Quotes: "Have a regular

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41:08

What does it take to be a successful business owner?...

Powerful Marketing Tips podcast ·

2023/04/06

When it comes to running a successful business, the key is to put your audience first. This is something that Frederick Cary, a powerhouse entrepreneur who has founded more than 10 companies and amassed billions in value, knows all too well. As he explains in the Powerful Marketing Tips podcast, the leading cause of failure for new businesses is that they have created something that there is no demand for, that nobody wants. To avoid this, business owners must focus on understanding what their

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05:54

How to choose the right website developer?

Powerful Marketing Tips podcast ·

2023/03/30

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration. They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress the

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42:56

How to level up with email marketing - Troy Ericson

Powerful Marketing Tips podcast ·

2023/03/15

Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company that helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which in the world of business and driving revenue is the

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05:38

5 principles to remember when building a marketing...

Powerful Marketing Tips podcast ·

2023/03/08

Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career, she’s seen several marketing strategies both succeed and fail. In this episode, she lays down the 5 principles to remember when building a marketing strategy. Consistency and clarity are critical to building long-term results. Consistency is key in branding, communication, and messaging, and companies need to be consistent

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40:29

How you are wasting your time with SEO, and what to...

Powerful Marketing Tips podcast ·

2023/03/01

Gert Mellak is an SEO expert and the founder of SEOLeverage.com, an international agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment. He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online

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05:27

4 Things That Marketers Tend To Forget In Content...

Powerful Marketing Tips podcast ·

2023/02/22

One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%. There tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important yet overlooked aspects of content

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36:54

How To Build Know-Like-Trust With LinkedIn?

Powerful Marketing Tips podcast ·

2023/02/15

Michelle Griffin is an internationally certified brand strategist. She’s an author, speaker, and host of the Personal Brand Impact podcast. She also co-hos Quotes 5 quotes with time stamps: "The best sales and marketing strategy is being there for them, not for yourself.” “The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20) Links: - Website: https://michellebgriffin.com/ - MichelleSquared Website: https://michellesquared.com/ - The

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05:45

Why Should You Use Email Marketing?

Powerful Marketing Tips podcast ·

2023/02/08

Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered. Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don’t own the digital real estate. The social media company can change the algorithm at any time. This crushes your

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123 results

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