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PODCAST

Powerful Marketing Tips podcast

Powerful Marketers

Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. Hosts Mari-Liis Vaher and Laura Kukemelk run a popular marketing agency and mastermind. On the Powerful Marketing Tips Podcast, they’re sharing their best secrets! Get clear, organized and consistent! https://powerful-marketers.com/

business marketing

All Episodes

18:13

EP146: Managing Holiday Promotions, Avoiding Burnout,...

Powerful Marketing Tips podcast ·

2025/12/23

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Martšenkov cover three timely topics as the year draws to a close: managing holiday promotions, the necessity of rest, and preparing for the upcoming year.They begin by discussing the double-edged sword of seasonal sales. While discounts can drive immediate traffic, they often attract customers who lack genuine brand loyalty. Mari-Liis and Laura explore why competing on price can damage your long-term sales and why

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40:53

EP145: Smart Marketing on Amazon: Strategies That...

Powerful Marketing Tips podcast ·

2025/12/11

Feeling unsure how to stand out on Amazon? In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher talks with Pasha Knish, CEO of AMZ Optimized, about what it really takes to succeed on Amazon today.Pasha shares how he moved from selling products to building a full-service Amazon agency, why market fit matters more than “hacks”, and the core steps to launch and grow on Amazon. They also walk through a live mini consultation for Mari-Liis’s book The Greatest Marketer and talk

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24:50

EP144: Proactive Marketing Leadership (Part 2 of AI...

Powerful Marketing Tips podcast ·

2025/11/20

Feeling like a hamster in a wheel with your marketing? In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov continue their unscripted conversation sparked by AI-generated questions. This time, the focus is on marketing leadership, proactive planning, and protecting your well-being.They unpack the idea of “hurry slowly”, why always being “busy” is not a badge of honor, and how to shift from reactive task-doing to clear, intentional leadership

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45:37

EP143: Why Every Marketer Needs a Crisis Plan with...

Powerful Marketing Tips podcast ·

2025/10/30

In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK.With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today. They talk about how

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25:48

EP142: We Let AI Interview Us (Here’s What Happened)

Powerful Marketing Tips podcast ·

2025/10/16

In this fun episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, do something different: they let AI take the role of interviewer.With zero preparation and plenty of curiosity, they answer thought-provoking questions about marketing, burnout, community, and how to work smarter in today’s fast-paced world. Mari-Liis and Laura share what they’ve learned about overwhelm, why “no one wins alone” is more than just a slogan, and how to

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46:48

EP141: Podcast Guesting: The Smarter Way to Build...

Powerful Marketing Tips podcast ·

2025/10/02

In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Carrolee Moore, award-winning speaker, marketing strategist, and founder of The Podcast Pitching Society. Known as the "anti-social content marketer," Carrolee explains why she believes podcast guesting is one of the most powerful ways to grow visibility without relying on social media.She shares why trust is the real currency of visibility, how to measure it, and how to repurpose podcast appearances into

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25:49

EP140: Why No One Wins Alone: Inside the Powerful...

Powerful Marketing Tips podcast ·

2025/09/18

In this casual, non-scripted conversation, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov open up about their personal journeys in marketing, how they balance their different strengths, and why they created the Powerful Marketers Hub. They share the importance of knowing what gives and drains your energy, reframing mistakes as learning opportunities, and finding community support.You’ll also hear about the “Make It Happen” rooms inside the Hub, opportunities for young

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20:41

EP139: How to Build Effective Marketing Systems That...

Powerful Marketing Tips podcast ·

2025/08/07

Feeling overwhelmed or inconsistent in your marketing? It’s not you—it’s your system (or lack of one). In this episode, Powerful Marketers co-founders Mari-Liis Vaher and Laura Kukemelk walk you through building smarter marketing systems using the 8-step SYSTEMIC framework. Learn how systems can actually support your creativity instead of stifling it—and how to make them work for you, not against you.⏱️ Timestamps: 00:02:15 – Why systems aren’t as boring as they sound 00:06:45 – Breaking down the

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50:27

EP138: How to Build a Personal Brand on LinkedIn

Powerful Marketing Tips podcast ·

2025/07/08

In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually feels like you. This conversation is packed with real-world insights, memorable stories, and plenty of laughs!Practical Tips for LinkedIn Personal

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16:56

EP137: How to Start Using AI in Marketing Without...

Powerful Marketing Tips podcast ·

2025/06/26

Many marketers are eager to use AI to work smarter, not harder—but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing. They reveal how to start small, stay strategic, and actually enjoy experimenting with AI tools. Plus, they walk you through the Powerful Marketers Hub’s 4-Week AI Marketing Challenge designed to guide you step-by-step without needing a technical

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54:13

EP136: The 5 Pillars of Becoming the Greatest...

Powerful Marketing Tips podcast ·

2025/05/14

In today’s marketing world—where burnout is high and clarity feels rare—many professionals struggle to connect daily effort with long-term impact. So how do you rise above the noise, align your strategy with your goals, and grow without burning out?In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, reflect on their 10+ year journey and introduce the 5 Pillars of Becoming the Greatest Marketer of the World. This insightful conversation is inspired by the upcoming

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37:19

EP135: Next Generation Marketers: Building a...

Powerful Marketing Tips podcast ·

2025/04/24

In this episode of the Powerful Marketing Tips podcast, we dive into the world of next-generation marketing with two inspiring young marketers, Kirke Joost and Gerrit Lehe. Both guests share their unique journeys and insights into the marketing industry, highlighting their experiences and the challenges they've faced along the way. The conversation is facilitated by host Mari-Liis Vaher.Timestamps: 08:20 Building a marketing agency 12:00 Advice for aspiring marketers 16:11 Importance of community

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52:17

EP134: How To Build Trust in Business: The Art of...

Powerful Marketing Tips podcast ·

2025/03/27

In this episode, Mari-Liis Vaher hosts a lively discussion with networking experts Frank Agin and Terry Bean about the challenges of building trust and relationships in the digital era. The trio delves into the importance of genuine connections and the art of communication, especially amidst the overwhelming nature of online interactions. They share personal insights, techniques for effective networking, and practical takeaways for listeners seeking to establish meaningful relationships.💭 Main

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42:37

EP133: Why Most Marketing Efforts Fail and How to...

Powerful Marketing Tips podcast ·

2025/02/27

Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve

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38:54

EP132: How to Expand Internationally: MaiWistik...

Powerful Marketing Tips podcast ·

2025/01/30

In the rapidly evolving landscape of the skin care industry, particularly in the realm of natural products, brands face unique marketing challenges and opportunities. This podcast episode with Mai-Liis Kivistik, the creator of MaiWistik, highlights the journey of a skin care entrepreneur navigating the complexities of entering new markets and exploring local partnerships for growth. This strategy enhances brand credibility, fosters customer loyalty, and ultimately drives sustainable business

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14:48

EP131: How MIP Hour Helps Increase Productivity

Powerful Marketing Tips podcast ·

2024/12/27

In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis Vaher from Powerful Marketers walks you through a unique concept: MIP Hour and what it can do for your productivity.The MIP

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35:54

EP130: Beyond Metrics: The Lesser Known Ways Of...

Powerful Marketing Tips podcast ·

2024/08/22

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay's Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.💭 Quotes: "People need to see you an average of seven times before they

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14:19

EP129: How to Build a Marketing Strategy?

Powerful Marketing Tips podcast ·

2024/06/26

Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.💭 Quotes: “When you

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46:30

How To Approach Different Behavioral Types In Sales...

Powerful Marketing Tips podcast ·

2024/05/30

Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and

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57:05

EP127: How to Sell Without Being Pushy: Becoming...

Powerful Marketing Tips podcast ·

2024/04/25

Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences. 💭 Quotes: "The

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121 results

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