x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:31:12

Seth Price: Why Most Law Firm Marketing Fails and...

BE THAT LAWYER ·

2025/06/23

In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeaways:Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized

en

00:30:06

Claire Parsons: Reframing Fear and Overwhelm to Build...

BE THAT LAWYER ·

2025/06/19

In this episode, Steve Fretzin and Claire Parsons discuss:Integrating mindfulness into high-pressure professional environmentsNavigating mental health challenges while maintaining demanding careersRethinking traditional views on business development for introvertsBuilding emotional resilience and clarity through intentional daily practices Key Takeaways:Starting with just one minute of daily meditation can create subtle but lasting shifts in emotional regulation, clarity, and resilience under

en

00:32:42

Shireen Hilal: Winning in a Crowded Legal Market by...

BE THAT LAWYER ·

2025/06/16

In this episode, Steve Fretzin and Shireen Hilal discuss:Navigating modern law firm strategy in a rapidly evolving legal marketImproving internal operations and team culture to boost law firm performanceEnhancing client engagement and retention amid budget constraintsLeveraging cross-selling and business development tactics within law firms Key Takeaways:Law firms that prioritize understanding and responding to their clients' future needs instead of mirroring competitors can unlock unique

en

00:32:32

Christopher Anderson: Creating a Law Practice That...

BE THAT LAWYER ·

2025/06/12

In this episode, Steve Fretzin and Christopher Anderson discuss:Urgency and intentionality in how professionals approach time and life decisionsOperational and structural challenges faced by small and large law firmsPersonal clarity and value-driven goal setting in legal careersMisalignment between perceived business needs and actual areas for growth Key Takeaways:Many law firms suffer from an inefficient cycle of over-marketing when caseloads are low, followed by frantic hiring when they surge,

en

00:31:37

Adam Ouellette: Why Your Law Practice Is Killing You...

BE THAT LAWYER ·

2025/06/09

In this episode, Steve Fretzin and Adam Ouellette discuss:The long-term impact of unmanaged stress in the legal professionShifting from reactive to responsive behavior in work and lifeThe necessity of integrating systems, organization, and delegation in law practicesExploring effective breathing and mindfulness practices for emotional regulation Key Takeaways:Most lawyers suffer from nervous system dysregulation due to chronic stress, which leads to physical symptoms like migraines, arrhythmia, and

en

00:30:32

Viki Johnston: Learning to Listen, Adapt, and Reflect...

BE THAT LAWYER ·

2025/06/05

In this episode, Steve Fretzin and Viki Johnston discuss:Navigating the transition from individual contributor to effective leaderDeveloping communication skills that foster trust and clarityUnderstanding how mindset and self-awareness shape professional successUsing behavioral tools to improve collaboration and team dynamics Key Takeaways:Role-playing in training helps managers safely practice difficult conversations, allowing them to fail, debrief, and improve without real-world consequences.Poor

en

00:30:13

Ben Chiriboga: How Lawyers Can Reinvent Themselves...

BE THAT LAWYER ·

2025/06/02

In this episode, Steve Fretzin and Ben Chiriboga discuss:Career reinvention for lawyers beyond traditional legal rolesRelationship-building as a foundation for personal and professional successInternal mindset shifts needed for meaningful career growthFear as a driving force behind both success and stagnation Key Takeaways:Building a sustainable legal career requires deliberately cultivating professional relationships rather than relying on coincidence or default connections.Success in and beyond

en

00:31:35

Nick Augustine: Creating Connection and Legacy in...

BE THAT LAWYER ·

2025/05/29

In this episode, Steve Fretzin and Nick Augustine discuss:Authenticity in legal careers and professional identityBranding, marketing, and business development in lawCareer reinvention through personal values and experienceThe connection between human storytelling and client trust Key Takeaways:Lawyers should humanize their brand by sharing personal interests (e.g., hobbies, family life) on social media to create relatability and trust with clients.Many attorneys fail at marketing because they

en

00:34:21

Howard Ankin: Finding Business Growth through Ethical...

BE THAT LAWYER ·

2025/05/26

In this episode, Steve Fretzin and Howard Ankin discuss:The strategic use of media and marketing in legal servicesThe evolving role of lawyers in both legal practice and business developmentBuilding personal and firm-wide brand equity in competitive industriesAdapting to modern client behaviors and expectations Key Takeaways:Focus on ethical, long-term brand visibility rather than chasing the latest marketing gimmicks. Consistency and integrity build lasting trust.Use traditional and digital media

en

00:30:36

Cecilia Poullain: The Power of Speaking Up and...

BE THAT LAWYER ·

2025/05/22

In this episode, Steve Fretzin and Cecilia Poullain discuss:The intersection of personal transformation and professional identityNavigating and overcoming fear through self-expressionThe power of storytelling in reclaiming one’s voiceShifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways:To overcome fear of public speaking or visibility, engage in practices like vocal training or performance-based activities that reconnect you with your physical voice and sense

en

00:33:44

Mark Murphy: Why Law Firms Keep Hiring the Wrong People

BE THAT LAWYER ·

2025/05/19

In this episode, Steve Fretzin and Mark Murphy discuss:The challenges and nuances of hiring the right talent for law firmsThe critical distinction between attitude and skills in recruitmentHow leadership traits can hinder effective hiring decisionsPractical strategies for improving the legal hiring and interview process Key Takeaways:Eighty-nine percent of new hires fail due to attitude issues like entitlement or resistance to feedback, not because of technical skill gaps, showing why firms must

en

00:31:41

Susie Pontefract: Servant Leadership that Unlocks...

BE THAT LAWYER ·

2025/05/15

In this episode, Steve Fretzin and Susie Pontefract discuss:Evolving leadership across generational landscapesEmbedding purpose-driven organizational strategiesBuilding cultures of human potentialPersonal values shaping leadership impact Key Takeaways:Leadership requires letting go of ego and creating intentional space for others to step in, lead, and grow through a foundation of trust, mutual respect, and genuine empowerment.Effective leaders must prioritize understanding and supporting their

en

00:38:14

John Morgan: Blueprints for Organizational...

BE THAT LAWYER ·

2025/05/12

In this episode, Steve Fretzin and John Morgan discuss:Business growth and scaling strategiesImportance of partnerships and accountabilityTechnological innovation in professional servicesEntrepreneurial mindset and vision Key Takeaways:Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for sustained efficiency.Clear, data-driven systems with dashboards and accountability can transform culture and boost individual and team performance.AI adoption

en

00:35:09

Gerard Virga: Turning Client Crisis into Clarity with...

BE THAT LAWYER ·

2025/05/08

In this episode, Steve Fretzin and Gerard Virga discuss:Navigating emotional complexity and client crises in family lawEvolving business development practices in solo and small firm legal settingsExpanding legal services through education, technology, and content creationManaging personal and professional balance to prevent burnout in law practice Key Takeaways:Direct, relationship-focused communication—such as sharing personal contact info—can build trust, drive referrals, and deepen client

en

00:32:00

Tim Sawyer: Building Better Businesses Through Grit,...

BE THAT LAWYER ·

2025/05/05

In this episode, Steve Fretzin and Tim Sawyer discuss:Mentorship and mastermind groups as catalysts for professional growthUniversal business models shaping success across industries including legalEmotional authenticity as a foundation for impactful branding and client engagementDiscomfort as a necessary stage in the journey toward meaningful progress Key Takeaways:Professionals who admit their blind spots and join mastermind groups grow faster by learning from shared experiences and direct peer

en

00:32:40

Tyson Mutrux: What Every Lawyer Needs to Know About...

BE THAT LAWYER ·

2025/05/01

In this episode, Steve Fretzin and Tyson Mutrux discuss:The importance of cultivating the right mindset for professional growthBuilding and scaling a law firm through strategic hiring and systematized operationsThe power of networking and targeted referrals in developing a legal practiceUtilizing peer groups, coaching, and mentorship as tools for continuous improvement Key Takeaways:Mindset is the number one limiting factor for lawyers—without overcoming mental barriers, no strategy will work, even

en

00:34:07

Greg Eisenberg: Building a Scalable Law Firm Without...

BE THAT LAWYER ·

2025/04/28

In this episode, Steve Fretzin and Greg Eisenberg discuss:How law firm business models are quickly shifting due to tech and market forcesWhy branding and visibility are critical for firms of any sizeWays small and solo firms can compete with major legal playersHow legal entrepreneurship is evolving through collaboration Key Takeaways:Small law firms can remain competitive by joining collectives that centralize branding, marketing, and operational tools while allowing them to retain full ownership of

en

00:28:36

Lindsey Busfield: What Lawyers Need to Know About...

BE THAT LAWYER ·

2025/04/24

In this episode, Steve Fretzin and Lindsey Busfield discuss:The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagement Key Takeaways:SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different

en

00:31:53

Jody Glidden: How to Be the Lawyer Clients Never...

BE THAT LAWYER ·

2025/04/21

In this episode, Steve Fretzin and Jody Glidden discuss:The evolution and growing impact of AI in professional servicesChallenges lawyers face in client relationship managementThe limitations and future of traditional CRMsStrategies for maintaining and expanding client relationships Key Takeaways:43% of clients leave law firms not because of service quality but due to poor communication and lack of follow-up.AI-powered tools like Postilize can monitor relationship gaps and generate personalized

en

00:33:32

Kyle Hebenstreit: Boutique Law in Motion with Private...

BE THAT LAWYER ·

2025/04/17

In this episode, Steve Fretzin and Kyle Hebenstreit discuss:The evolving legal industry landscape due to institutional capital and Big Four involvementRising competition and channel fragmentation in legal marketingStrategic marketing approaches tailored to client personas and firm typesOperational and budgetary decisions that influence long-term law firm growth Key Takeaways:Private equity and institutional capital are transforming the legal industry, creating new acquisition and exit opportunities

en

551 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...