x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

07:35

Quick Tip on Choosing Scalable Software and Building...

Straight Talk with Sally ·

2025/07/07

In this quick tip episode of Straight Talk with Sally, we talk about the systems behind the scenes that actually grow your business—and how choosing the wrong ones can cost you more than just money. Sally walks through her simple, repeatable framework of environment, systems, implementation, and impact to help you align your software stack, marketing funnel, and content strategy with your goals. You’ll learn why cheap or free software often leads to long-term headaches, how to make smarter

en

44:03

PART FOUR: Tech Building TEAM – Your AI Automation &...

Straight Talk with Sally ·

2025/07/02

In Week 4 of the OmniTEAMS AI Challenge, we’re assembling your AI Tech Building TEAM — the behind-the-scenes automation experts that keep your business running like clockwork. Learn how to design powerful workflows with automated email sequences, smart tags, and triggers. You'll also discover how to create fallback paths to avoid dead ends, set up re-engagement campaigns, and connect automations directly to your sales funnels. By the end of this episode, your AI Tech TEAM will be building and

en

07:12

Quick Tip on Using the Hero’s Journey to Collect...

Straight Talk with Sally ·

2025/06/27

In this quick tip episode of Straight Talk with Sally, we explore how to turn a basic testimonial into a captivating, story-driven success narrative using the Hero’s Journey framework. By guiding your clients to reflect on their full transformation—from where they started, to the dream they had, to the challenges they overcame—you’ll collect testimonials that do more than just praise your program. You’ll capture the emotional essence and tangible value of your coaching. Sally walks you

en

39:31

PART THREE: Build Your AI Receptionist TEAM |...

Straight Talk with Sally ·

2025/06/25

In Week 3 of the OmniTEAMS AI Challenge, it’s time to set up your AI Receptionist TEAM — your always-on front desk that never misses a call. Learn how to use Voice AI to answer questions, guide call flows, and book appointments automatically. You’ll also discover how to reduce no-shows with smart calendar reminders and filter out time-wasting telemarketing calls. By the end of this episode, your AI Receptionist TEAM will be capturing leads, handling calls, and following up — all without

en

06:21

Quick Tip on Asking for Testimonials That Inspire and...

Straight Talk with Sally ·

2025/06/20

In this quick tip episode of Straight Talk with Sally, we explore how to ask for testimonials that go beyond basic feedback and truly capture the transformation your clients have experienced. You'll learn why timing matters—especially right after a big breakthrough or the completion of a coaching program—and how to ask open-ended, strategic questions that guide your clients to share their stories in a way that resonates. By using a simple narrative framework, you can help clients reflect on

en

33:19

PART TWO: Build Your AI Content TEAM | OmniTEAMS...

Straight Talk with Sally ·

2025/06/18

In Week 2 of the OmniTEAMS AI Challenge, we’re building your AI-powered Communications TEAM — your always-on chat and messaging department. Learn how to set up AI chatbots across Messenger, SMS, DMs, and Web Chat to handle FAQs, pre-qualify leads, and instantly engage with prospects across multiple channels. With the right automations in place, you’ll keep conversations flowing and leads warm — even while you sleep. By the end of this episode, your AI Communications TEAM will be working around the

en

07:12

Quick Tip on How to Lead Sales Calls Without Feeling...

Straight Talk with Sally ·

2025/06/13

Selling doesn’t have to feel pushy or awkward — in fact, it can feel natural and empowering with the right approach. In this episode, Sally walks you through a practical, step-by-step framework for leading high-converting sales calls that build trust from the very first “hello.” You’ll learn how to start the conversation with warmth and confidence, ask for permission as you guide the call, and uncover your prospect’s real pain points without ever feeling salesy. This call structure is designed to

en

17:51

RERUN: Storytelling Mastery for Education: Unveiling...

Straight Talk with Sally ·

2025/06/11

When you think of storytelling, you might picture childhood books and library readings—but in business, storytelling is one of the most powerful tools you can use to connect, engage, and inspire action. In this replay episode, Sally explores the cognitive power of storytelling and how you can use it to build emotional connections with your audience. Whether you’re a coach, course creator, or entrepreneur, this episode shows you how storytelling can transform your message into something that

en

07:01

Quick Tip on Why You Need a Funnel Audit to Book More...

Straight Talk with Sally ·

2025/06/05

If you're running a funnel but not seeing enough bookings from high-ticket leads, it might be time for a funnel audit. In this Quick Tip episode, Sally explains exactly why a 15-minute funnel review could be the game-changer your coaching business needs. Learn how to identify weak points in your sales process, reduce ad spend, increase conversions, and plug hidden leaks that are costing you clients. From analyzing cost-per-click and opt-in rates to optimizing your follow-up systems and

en

24:05

Build Your AI Content TEAM | OmniTEAMS Challenge

Straight Talk with Sally ·

2025/06/04

In this Week 1 kickoff of the OmniTEAMS AI Challenge, Sally shows you how to build your AI-powered Content TEAM using OmniSAM’s Content AI and Social Planner tools. Learn how to create high-converting, evergreen content in minutes — not hours — including blogs, emails, and social posts. You’ll also discover how to schedule your content with ease, map out a full month of marketing in just a few clicks, and stay on-brand while letting AI do the heavy lifting. By the end of this episode, your AI

en

04:16

Quick Tip on How to Overcome Sales Objections with...

Straight Talk with Sally ·

2025/05/30

In this \ Quick Tip episode, Sally breaks down how to confidently overcome sales objections and turn hesitant leads into happy clients. Objections aren’t rejections—they’re opportunities to build trust, listen deeply, and fine-tune your messaging. You’ll learn 9 proven strategies to handle common concerns, from using social proof and highlighting benefits to offering flexible options like payment plans and guarantees. Plus, Sally shares why follow-up is key and how small funnel tweaks can

en

47:17

How to Pre-Qualify Leads and Close More Sales with...

Straight Talk with Sally ·

2025/05/27

Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

en

07:04

Quick Tip on Follow-Up That Converts: Mastering the...

Straight Talk with Sally ·

2025/05/23

Most business owners follow up once or twice — but it actually takes 7 to 12 touchpoints to turn a lead into a paying client. In this episode of Strategy with Sally, we dive into how to build a follow-up system that converts using smart automation. Learn how to nurture leads, close more sales, and create raving fans who buy again and refer others. You’ll discover: Why most businesses lose sales due to lack of follow-up How to use automation to stay front of mind without being pushy The 3 keys

en

24:02

Automation Gone Wrong: Mistakes That Are Losing You...

Straight Talk with Sally ·

2025/05/20

Are your automations quietly sabotaging your business? In this episode, we dive into the most common automation mistakes coaches and service-based entrepreneurs make that turn off potential clients, kill conversions, and create a cold, robotic experience. From misused DMs to clunky email flows, we break down real-world examples and share how to fix them fast—without ditching automation altogether. Tune in to discover: Why “set it and forget it” is killing your customer journey How poorly timed

en

07:49

Quick Tip on How to Find the Right Business Mentor to...

Straight Talk with Sally ·

2025/05/16

Being a business owner isn’t the easy path—it takes grit, clarity, and support. In this episode of Straigth with Sally, we explore why finding the right business mentor can be one of the most transformative steps on your entrepreneurial journey. Sally shares how mentors provide not just strategic direction and insight—but also help you avoid costly mistakes and accelerate your success. Plus, she outlines 9 practical ways to find the perfect mentor, from identifying your goals to leveraging your

en

16:53

How Global Headers & Footers Can Boost Conversions...

Straight Talk with Sally ·

2025/05/14

FREE RESOURCES: eBook: 25 Things You Should Automate in Your Business: omnisam.com.au/25things Watch OmniSAM Demo: omnisam.com.au In this episode of Strategy with Sally, we’re simplifying your website and funnel design with Global Headers and Footers — the secret to building once and using everywhere. If you're tired of editing the same elements repeatedly (or worse, missing key calls-to-action), this one's for you. Sally breaks down what global headers and footers are, why they’re essential for

en

07:25

Quick Tip on How to Turn Client Testimonials into...

Straight Talk with Sally ·

2025/05/09

In this quick tip episode, Sally reveals how to transform client testimonials into powerful marketing tools using the classic “Struggle – Search – Solution” storytelling framework. You’ll learn why storytelling is more effective than generic praise, how to guide your clients to share emotional and relatable experiences, and the exact questions to ask to uncover their transformation. Perfect for coaches and service-based business owners, this episode shows you how to create testimonials that build

en

54:40

Tagging Made Easy: Simplify Your Systems using the...

Straight Talk with Sally ·

2025/05/06

Struggling to manage your business with scattered tags, endless spreadsheets, and Post-It notes? In this episode of Strategy with Sally, learn how to streamline your systems using the OmniWAY™ tagging method — a proven, heart-led approach to organising your contacts, automating follow-ups, and growing your business with ease. Discover how to create a smart, stress-free tagging system, simplify your CRM, and implement our 4-step tagging rules to boost productivity and customer engagement. Perfect for

en

06:51

Quick Tip: Know Your Competition – The Secret to...

Straight Talk with Sally ·

2025/05/02

This quick tip comes from a powerful conversation with business strategist Branden Lark, featured in a previous full episode of Straight Talk with Sally. In this bite-sized insight, Branden breaks down how to identify both direct and indirect competition — because it’s not just about who’s in your industry. You’ll learn how to use a radically honest SWOT analysis, shift into your customer’s mindset, and even do some good old-fashioned secret shopping to find your true edge. Plus: How big brands

en

26:44

Unlock the Power of Lifecycle Automation with...

Straight Talk with Sally ·

2025/04/29

Ready to scale smarter, not harder? In this episode of Straight Talk with Sally, we dive into Lifecycle Automation — the game-changing framework designed to streamline your sales and marketing, enhance customer experience, and set your business up for sustainable growth. Sally breaks down: The 3 key phases of Lifecycle Automation What really happens at each stage of the customer journey How to create a connected system between sales and marketing A powerful (and budget-friendly) way to boost

en

525 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...