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PODCAST

Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems

business marketing

All Episodes

33:48

🎯Week 2 of the Course Creation Challenge | From...

Strategy with Sally ·

2025/08/13

🎯 Week 2 Focus: Structure + Price Your Course ✅ Choose the best of the 3 main course types for YOUR business ✅ Structure modules and lessons for maximum completion rates ✅ Create bite-sized lessons that drive real results ✅ Price your course with confidence 👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll have a ready-to-sell course that delivers real impact! 👉 Join the Free Course Creation

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07:29

Quick Tip on Automating Your Customer Lifecycle for...

Strategy with Sally ·

2025/08/11

Most business owners focus on attracting new leads but overlook one critical stage—nurturing and onboarding the customers they already have. In this episode, Sally Sparks-Cousins shares how to use customer lifecycle automation to prevent leads from slipping through the cracks and keep clients engaged from day one. You’ll learn how to: Build lead collection campaigns that attract your dream clients Convert more leads with follow-up and long-term nurture sequences Keep engagement high with

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36:25

🚨 Week 01 of the Course Creation Challenge is here!

Strategy with Sally ·

2025/08/07

🚀 Turn Your Course Idea Into Income in Just 4 Weeks! Got a brilliant course idea but haven’t taken the first step? This is your moment to finally make it happen. 🎯 Week 1 Focus: Plan + Validate Your Course Idea ✅ Validate your idea—even if you have zero followers ✅ Use free tools to collect real market feedback ✅ Craft an irresistible offer before you build anything 👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for

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07:40

How to Craft Story-Driven Testimonials That Convert...

Strategy with Sally ·

2025/08/04

In this Quick Tip episode of Straight Talk with Sally, we're diving into how to write powerful, story-based testimonials that build trust and increase conversions for your coaching business. Discover how to guide your clients in sharing authentic stories using the classic framework of Struggle, Search, and Solution. Sally shares tips on how to help your clients reflect on their initial hesitations, highlight their transformation, and turn their journey into a compelling case study that speaks

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01:10:21

EPISODE RERUN: How to create a Print on Demand...

Strategy with Sally ·

2025/07/31

🚀 This special rerun episode of Strategy with Sally is perfect if you’re looking to launch a Print on Demand (POD) store without the hassle of inventory. We’ll walk you through setting up a fully operational ecommerce store using Canva for product designs and OmniSAM to manage and sell effortlessly. You’ll learn the basics of this low-cost business model, get a step-by-step guide to creating unique designs with Canva, discover how to integrate and list products efficiently using OmniSAM, and

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07:44

Quick Tip on How to Build a High-Converting Sales...

Strategy with Sally ·

2025/07/28

In this Quick Tip episode of Straight Talk with Sally, we walk through the must-have stages of a high-converting sales pipeline — from first contact to long-term nurture. You'll learn why booking the next conversation is non-negotiable, how to trigger automated email sequences at every pipeline stage, and the importance of review requests to build trust and visibility. Sally also explains how to track cancellations and long-term prospects while maintaining a clean, effective CRM. If you're

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36:38

Networking Nights? How to Collect Leads & Convert...

Strategy with Sally ·

2025/07/23

Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

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05:45

Quick Tip on Growing as a Creative and Finding...

Strategy with Sally ·

2025/07/18

This Quick Tip episode from Straight Talk with Sally is a snippet from our full conversation with award-winning photographer Ric Gentiluomo. Ric reflects on the people who’ve supported his journey and how staying inspired comes from looking beyond your local circle — and even your own industry. Whether you're in photography, coaching, or creative business, this bite-sized tip will remind you that personal growth and creative excellence come from always striving to be better than your last

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41:03

OmniWAY™ Filing: Simplify Your Digital Life &...

Strategy with Sally ·

2025/07/16

Drowning in digital clutter? In this episode of Strategy with Sally, Sally Sparks-Cousins shares how to simplify and streamline your digital workspace using the OmniWAY™ Filing System. Learn how to organize your Google Drive folders, tame your inbox, and apply smart categorization strategies that bring clarity and consistency to your business systems. Whether you’re running a team or just sick of digital mess, this session will help you reclaim your time and workspace — fast. Tune in and get ready

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07:16

Quick Tip on How to Manage All Your Inboxes in One...

Strategy with Sally ·

2025/07/11

In this quick tip episode of Straight Talk with Sally, we’re talking about one of the most overlooked (yet overwhelming) parts of running a business—inbox management. From emails to social DMs to Facebook group messages, the sheer number of communication channels can get chaotic fast. Sally shares her strategy for staying on top of every inbox, how to use automation to streamline reminders, and why you should be building systems now to save hours later. Plus, get a sneak peek into a

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28:13

OmniWAY™ Tagging Streamline Your Systems & Grow with...

Strategy with Sally ·

2025/07/09

In this episode, Sally is diving into one of the most overlooked but powerful tools in your CRM—tags. Sally shares her signature Omni Way Tagging System, the exact framework used inside OmniSAM to organize automations, track client behavior, and keep your database clean and scalable. You'll learn the six core tag types every business should use, how to name and manage them effectively, and why setting up smart tag conventions now saves you time and stress later. Plus, Sally shares a

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07:35

Quick Tip on Choosing Scalable Software and Building...

Strategy with Sally ·

2025/07/07

In this quick tip episode of Straight Talk with Sally, we talk about the systems behind the scenes that actually grow your business—and how choosing the wrong ones can cost you more than just money. Sally walks through her simple, repeatable framework of environment, systems, implementation, and impact to help you align your software stack, marketing funnel, and content strategy with your goals. You’ll learn why cheap or free software often leads to long-term headaches, how to make smarter

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44:03

PART FOUR: Tech Building TEAM – Your AI Automation &...

Strategy with Sally ·

2025/07/02

In Week 4 of the OmniTEAMS AI Challenge, we’re assembling your AI Tech Building TEAM — the behind-the-scenes automation experts that keep your business running like clockwork. Learn how to design powerful workflows with automated email sequences, smart tags, and triggers. You'll also discover how to create fallback paths to avoid dead ends, set up re-engagement campaigns, and connect automations directly to your sales funnels. By the end of this episode, your AI Tech TEAM will be building and

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07:12

Quick Tip on Using the Hero’s Journey to Collect...

Strategy with Sally ·

2025/06/27

In this quick tip episode of Straight Talk with Sally, we explore how to turn a basic testimonial into a captivating, story-driven success narrative using the Hero’s Journey framework. By guiding your clients to reflect on their full transformation—from where they started, to the dream they had, to the challenges they overcame—you’ll collect testimonials that do more than just praise your program. You’ll capture the emotional essence and tangible value of your coaching. Sally walks you

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39:31

PART THREE: Build Your AI Receptionist TEAM |...

Strategy with Sally ·

2025/06/25

In Week 3 of the OmniTEAMS AI Challenge, it’s time to set up your AI Receptionist TEAM — your always-on front desk that never misses a call. Learn how to use Voice AI to answer questions, guide call flows, and book appointments automatically. You’ll also discover how to reduce no-shows with smart calendar reminders and filter out time-wasting telemarketing calls. By the end of this episode, your AI Receptionist TEAM will be capturing leads, handling calls, and following up — all without

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06:21

Quick Tip on Asking for Testimonials That Inspire and...

Strategy with Sally ·

2025/06/20

In this quick tip episode of Straight Talk with Sally, we explore how to ask for testimonials that go beyond basic feedback and truly capture the transformation your clients have experienced. You'll learn why timing matters—especially right after a big breakthrough or the completion of a coaching program—and how to ask open-ended, strategic questions that guide your clients to share their stories in a way that resonates. By using a simple narrative framework, you can help clients reflect on

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33:19

PART TWO: Build Your AI Content TEAM | OmniTEAMS...

Strategy with Sally ·

2025/06/18

In Week 2 of the OmniTEAMS AI Challenge, we’re building your AI-powered Communications TEAM — your always-on chat and messaging department. Learn how to set up AI chatbots across Messenger, SMS, DMs, and Web Chat to handle FAQs, pre-qualify leads, and instantly engage with prospects across multiple channels. With the right automations in place, you’ll keep conversations flowing and leads warm — even while you sleep. By the end of this episode, your AI Communications TEAM will be working around the

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07:12

Quick Tip on How to Lead Sales Calls Without Feeling...

Strategy with Sally ·

2025/06/13

Selling doesn’t have to feel pushy or awkward — in fact, it can feel natural and empowering with the right approach. In this episode, Sally walks you through a practical, step-by-step framework for leading high-converting sales calls that build trust from the very first “hello.” You’ll learn how to start the conversation with warmth and confidence, ask for permission as you guide the call, and uncover your prospect’s real pain points without ever feeling salesy. This call structure is designed to

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17:51

RERUN: Storytelling Mastery for Education: Unveiling...

Strategy with Sally ·

2025/06/11

When you think of storytelling, you might picture childhood books and library readings—but in business, storytelling is one of the most powerful tools you can use to connect, engage, and inspire action. In this replay episode, Sally explores the cognitive power of storytelling and how you can use it to build emotional connections with your audience. Whether you’re a coach, course creator, or entrepreneur, this episode shows you how storytelling can transform your message into something that

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07:01

Quick Tip on Why You Need a Funnel Audit to Book More...

Strategy with Sally ·

2025/06/05

If you're running a funnel but not seeing enough bookings from high-ticket leads, it might be time for a funnel audit. In this Quick Tip episode, Sally explains exactly why a 15-minute funnel review could be the game-changer your coaching business needs. Learn how to identify weak points in your sales process, reduce ad spend, increase conversions, and plug hidden leaks that are costing you clients. From analyzing cost-per-click and opt-in rates to optimizing your follow-up systems and

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536 results

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