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PODCAST

Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

news tech news

All Episodes

35:48

From Plugins to Community: DAWn Audio's Evolution

Music Tectonics ·

2025/04/02

Today Dmitri talks with the winners of the 2024 Music Tectonics Swimming with Narwals Competition, DAWn Audio. They discuss their innovative platform for music producers and artists as well as the recent pivot from a cross-DAW collaboration plugin, to a gamified network that rewards artists for their creative work. But first, Dmitri and Tristra share a quick take on the news headlines of the week. News from Rock Paper Scanner: Beats and Bytes: Essential Trend Report Apple Music Integration

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36:08

Bootstrapping Success: GigSalad's Journey

Music Tectonics ·

2025/03/26

Mark Steiner, Co-Founder and CEO of GigSalad joins Dmitri from the streets of SXSW to talk about the journey from working at his kitchen table to successful scale-up. We also hear a PR Strategy on what to do with questions you just don’t want to answer. But first, Tristra and Jade dish the latest news headlines. News Headlines Discussed: Porn on Spotify Is Infiltrating Top Podcast Charts How Does Gen Z Listen to Podcasts? Jayden Daniels’ growth with VR simulation has Commanders embracing mind

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25:19

Shaking Up Music Consumption with the Cinema

Music Tectonics ·

2025/03/19

We talk with Evan Saxon, Former President and Head of International Distribution at Abramorama, about his strategies for leveraging cinema to amplify artists' reach and revenue. He shares insights from his work with Pearl Jam, Melanie Martinez, and Duran Duran, explaining how cinema can serve as a communal marketing partner to boost engagement and consumption. We also have Startup Sessions with Chloe Dagenias of MusicTeam. The Music Tectonics podcast goes beneath the surface of the music industry

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38:43

From Vinyl Revivals to Glocalization: An Economic...

Music Tectonics ·

2025/03/12

Will Page, author of Pivot and former chief economist at Spotify, talks about the dramatic increase in the global value of music – up to $45.5 billion, surpassing cinema. We discuss the rise of music exports from countries like Mexico and Columbia and the accompanying economic boost. We touch on the resurgence of vinyl, and the shift to CRM systems for direct artist-to-fan engagement. We’ve also got a quick run-down of the headlines of the week, and a PR Strategy that will have you running towards

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25:31

Exploring Music Streaming's Future with Tuned Global

Music Tectonics ·

2025/03/05

Today Dmitri speaks with Con Raso of Tuned Global, about the evolving landscape of music streaming. They talk about profitability and innovation opportunities, and Con shares thoughts on making music more social, advancing curation and discovery through AI, and the role of personalization in listening experiences. Social Radio Punchline Connect The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit

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36:37

Clara Venice Wants You To Make Music Too

Music Tectonics ·

2025/02/26

Today, we talk with theremin virtuoso Clara Venice who discusses her musical and visual aesthetic, her journey within the music industry, and her mission to make music technology more colorful, inclusive, and above all – more pink! Dmitri and Tristra also cover the latest industry news, including Spotify's new music pro service and (even more) research on social media's impact on younger users. Clara Venice The Music Tectonics podcast goes beneath the surface of the music industry to explore how

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51:33

Creativity in a Post AI World

Music Tectonics ·

2025/02/19

Dmitri is joined by Cathy Hackl, leading tech futurist, to discuss oh so many topics. Including: spatial computing, immersive web, AI's impact on human cognition, the ongoing development of augmented reality, the importance of creativity in the age of AI, and of course, the lunar food science industry. This week's Startup Session is Ever.FM, who is introducing some pretty revolutionary ideas on dynamic audio formats. Cathy Hackl Ever.FM The Music Tectonics podcast goes beneath the surface of

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01:03:47

How I Sold It

Music Tectonics ·

2025/02/12

Today Dmitri discusses the ins and outs of selling a business, with guests who have been there, done that. Paul Anthony Troiano (Rumblefish; sold to CESAC) and Jeff Ponchick (Repost Network; sold to SoundCloud) share their experiences about the acquisition process, including valuation conversations and competitive bids as well as advice on the emotional challenges and the importance of focusing on the business’s core mission rather than building to sell. Shoutouts from the ep: Magic Box Paradigm

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56:19

Independence and Merlin

Music Tectonics ·

2025/02/05

There is a new format today. We’ve added three recurring segments – Rock Paper Scanner, Startup Sessions, and Strategies Techniques & Hacks with a Publicist. Plus, our regular long(er) interview with an innovator in the music tech space. It’s an abundance of content from a variety of thinkers and do-ers. Dmitri and Tristra discuss Spotify's $10 billion payout, the rise of ethical AI solutions, and bids to purchase TikTok. Dmitri's interview with Jeremy Sirota, CEO of Merlin, touches on their

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29:44

Investing in the Growth of Musical Instruments with...

Music Tectonics ·

2025/01/29

We are on the floor of NAAM this week speaking with Scott Sugino, President and CEO of Yamaha Music Innovations. The two speak about Yamaha’s corporate venture capital fund – whose goal is to invest in artist support, audience engagement, and platforms that connect the two. We also hear from our own Jade Prieboy about his impressions and finds from this year’s CES. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets

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34:27

Inside the World of Music Tech Influencers

Music Tectonics ·

2025/01/22

Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a cohesive brand narrative. We shed light on common pitfalls while also covering some practical strategies for founders. The Music Tectonics podcast goes beneath the surface of the music

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43:07

How to Kickstart Music Gear in 2025

Music Tectonics ·

2025/01/15

This episode promises to equip you with strategies to make your crowdfunding campaign stand out amidst the competition. Find out what types of musical products and companies are ripe for Kickstarter and Indiegogo and the single most important factor for surpassing your goal. Hint: it's about community. Other hint: You need a couple months of runway to make it happen. Listen for details. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing

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46:41

Wait – That's a Musical Instrument??

Music Tectonics ·

2025/01/08

Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media, and the new generation of creators redefining the art form. Lines between listening and playing are blurring, (see Ocean Eyes remix on Logic Pro X) pointing to a future where music

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43:21

Shattering the 2025 Crystal Ball: Music Tech Trends...

Music Tectonics ·

2025/01/01

Dmitri and Tristra review the industry news of ‘24 and look into the music tech crystal ball of 2025. Dmitri envisions that gaming will no longer be considered a venue, but rather a central outlet for finding music. Tristra raises questions about how a trade war and a Tik Tok ban could influence 2025. Listen to these predictions and more musings of what the next year will bring. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way

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42:23

How To Startup with Cliff Fluet

Music Tectonics ·

2024/12/24

It’s a holiday re-gift! Today we take you back to the very first How To Start Up with Cliff Fluet. This was a great conversation that set the stage for the rest of our HTSU interviews. Cliff begins at the beginning – guiding us through the essentials of startup evaluation and asking the necessary questions: Does your innovation solve a real-world problem, can it sustain a business, and are you ready to step into the real world for testing? The Music Tectonics podcast goes beneath the surface of

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43:55

The Domain of Music and Identity with Dot Music

Music Tectonics ·

2024/12/18

Ever wondered how the music industry parallels the cautionary tales of Kodak, the Sony Walkman, and Nokia?Join us as we chat with Constantine Roussos of Dot Music. He shares his insights on this journey of music's digital transformation, spotlighting the industry's struggle with outdated business models and highlighting the power shift towards streaming platforms. Through his eyes, you'll see the urgent need for verified music identities as a key ingredient for a secure future for artists and rights

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45:23

ReverbData: Getting Ahead in the Music Biz with Data

Music Tectonics ·

2024/12/11

Andy Blair of Reverb Data, joins us to unravel the role data plays in shaping the future of the music industry. We explore the transformation of artist management in the digital age, and talk about how the gap between traditional music law and data law creates challenges—and opportunities—for those in the industry. Shoutouts: Adaptive Music Music Managers Forum SymphonyOS Naviro Firebird Music un:hurd The Music Tectonics podcast goes beneath the surface of the music industry to explore how

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53:12

The Great Bifurcation Debate

Music Tectonics ·

2024/12/04

It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue their side – “Play” and “Listen” and their observations for what the future may hold with each. Read MIDiA’s report on

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50:10

Streaming’s Parallel Universe

Music Tectonics ·

2024/11/27

Today Dmitri talks with Audiomack co-founders David Ponte and Brian Zisook. They offer a behind-the-scenes look at their music streaming platform that has found its stride by catering to up-and-coming artists worldwide. They share their unique approach, which empowers artists with valuable data – helping them grow their careers organically, making it a haven for creators seeking independence and visibility. Shoutouts on today’s episode: Carry 1st Airbuds Mogul The Music Tectonics podcast goes

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49:37

The Evolution of Artist Management

Music Tectonics ·

2024/11/20

Today Tristra talks with David Lai and Ross Michaels of Park Avenue Artists. They talk about the evolving landscape of artist management – which requires a comprehensive strategy, far beyond simply securing record deals. Management today can be called upon to guide an artist through project development, and social media engagement – as well as encompass roles traditionally held by record labels, such as assisting artists with recording, distributing, and promoting their music – expanding the very

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