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PODCAST

Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

news tech news

All Episodes

56:19

Independence and Merlin

Music Tectonics ·

2025/02/05

There is a new format today. We’ve added three recurring segments – Rock Paper Scanner, Startup Sessions, and Strategies Techniques & Hacks with a Publicist. Plus, our regular long(er) interview with an innovator in the music tech space. It’s an abundance of content from a variety of thinkers and do-ers. Dmitri and Tristra discuss Spotify's $10 billion payout, the rise of ethical AI solutions, and bids to purchase TikTok. Dmitri's interview with Jeremy Sirota, CEO of Merlin, touches on their

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29:44

Investing in the Growth of Musical Instruments with...

Music Tectonics ·

2025/01/29

We are on the floor of NAAM this week speaking with Scott Sugino, President and CEO of Yamaha Music Innovations. The two speak about Yamaha’s corporate venture capital fund – whose goal is to invest in artist support, audience engagement, and platforms that connect the two. We also hear from our own Jade Prieboy about his impressions and finds from this year’s CES. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets

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34:27

Inside the World of Music Tech Influencers

Music Tectonics ·

2025/01/22

Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a cohesive brand narrative. We shed light on common pitfalls while also covering some practical strategies for founders. The Music Tectonics podcast goes beneath the surface of the music

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43:07

How to Kickstart Music Gear in 2025

Music Tectonics ·

2025/01/15

This episode promises to equip you with strategies to make your crowdfunding campaign stand out amidst the competition. Find out what types of musical products and companies are ripe for Kickstarter and Indiegogo and the single most important factor for surpassing your goal. Hint: it's about community. Other hint: You need a couple months of runway to make it happen. Listen for details. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing

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46:41

Wait – That's a Musical Instrument??

Music Tectonics ·

2025/01/08

Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media, and the new generation of creators redefining the art form. Lines between listening and playing are blurring, (see Ocean Eyes remix on Logic Pro X) pointing to a future where music

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43:21

Shattering the 2025 Crystal Ball: Music Tech Trends...

Music Tectonics ·

2025/01/01

Dmitri and Tristra review the industry news of ‘24 and look into the music tech crystal ball of 2025. Dmitri envisions that gaming will no longer be considered a venue, but rather a central outlet for finding music. Tristra raises questions about how a trade war and a Tik Tok ban could influence 2025. Listen to these predictions and more musings of what the next year will bring. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way

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42:23

How To Startup with Cliff Fluet

Music Tectonics ·

2024/12/24

It’s a holiday re-gift! Today we take you back to the very first How To Start Up with Cliff Fluet. This was a great conversation that set the stage for the rest of our HTSU interviews. Cliff begins at the beginning – guiding us through the essentials of startup evaluation and asking the necessary questions: Does your innovation solve a real-world problem, can it sustain a business, and are you ready to step into the real world for testing? The Music Tectonics podcast goes beneath the surface of

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43:55

The Domain of Music and Identity with Dot Music

Music Tectonics ·

2024/12/18

Ever wondered how the music industry parallels the cautionary tales of Kodak, the Sony Walkman, and Nokia?Join us as we chat with Constantine Roussos of Dot Music. He shares his insights on this journey of music's digital transformation, spotlighting the industry's struggle with outdated business models and highlighting the power shift towards streaming platforms. Through his eyes, you'll see the urgent need for verified music identities as a key ingredient for a secure future for artists and rights

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45:23

ReverbData: Getting Ahead in the Music Biz with Data

Music Tectonics ·

2024/12/11

Andy Blair of Reverb Data, joins us to unravel the role data plays in shaping the future of the music industry. We explore the transformation of artist management in the digital age, and talk about how the gap between traditional music law and data law creates challenges—and opportunities—for those in the industry. Shoutouts: Adaptive Music Music Managers Forum SymphonyOS Naviro Firebird Music un:hurd The Music Tectonics podcast goes beneath the surface of the music industry to explore how

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53:12

The Great Bifurcation Debate

Music Tectonics ·

2024/12/04

It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue their side – “Play” and “Listen” and their observations for what the future may hold with each. Read MIDiA’s report on

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50:10

Streaming’s Parallel Universe

Music Tectonics ·

2024/11/27

Today Dmitri talks with Audiomack co-founders David Ponte and Brian Zisook. They offer a behind-the-scenes look at their music streaming platform that has found its stride by catering to up-and-coming artists worldwide. They share their unique approach, which empowers artists with valuable data – helping them grow their careers organically, making it a haven for creators seeking independence and visibility. Shoutouts on today’s episode: Carry 1st Airbuds Mogul The Music Tectonics podcast goes

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49:37

The Evolution of Artist Management

Music Tectonics ·

2024/11/20

Today Tristra talks with David Lai and Ross Michaels of Park Avenue Artists. They talk about the evolving landscape of artist management – which requires a comprehensive strategy, far beyond simply securing record deals. Management today can be called upon to guide an artist through project development, and social media engagement – as well as encompass roles traditionally held by record labels, such as assisting artists with recording, distributing, and promoting their music – expanding the very

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29:51

Phase Shift: Integration and Interoperability with...

Music Tectonics ·

2024/11/13

On this episode, Tristra talks with Dae Bogan, the MLC's head of third-party partnerships. In a wide ranging conversation, they explore how focus has moved from seeking out new technological breakthroughs towards integrating existing innovations like AI, blockchain, and cryptocurrency. The landscape of music publishing is no longer the sleepy niche it once was; it's a vibrant ecosystem, thanks to legislative steps like the Music Modernization Act and the pivotal role of the MLC in fostering

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32:03

Audio Charcuterie: Conference Snippets 2024

Music Tectonics ·

2024/11/06

We are back from the Music Tectonics Conference and it was a lot! We had an amazing three days at the carousel and on the Santa Monica beach. This episode brings a tiny sample of some of the conversations that were to be had at this year's Creator Fair, a new edition to the conference. AugustLab BandLab Eternal Research The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find

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43:53

STATIONHEAD: How To Scale Up

Music Tectonics ·

2024/10/29

It’s another How to Scale Up! Rock star turned tech pioneer Ryan Star joins us to share his transition from stage to boardroom. As CEO and co-founder of Stationhead, Ryan created a platform that bridges the gap between superfans and artists, redefining how music is consumed and celebrated. Stationhead's growth, with over 17 million users and engagement from top artists like Nicki Minaj and Billie Eilish, speaks to its unique approach in the crowded music streaming landscape. Ryan talks about the

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45:43

Beatdapp: Combating Fraud Millions of Streams at a Time

Music Tectonics ·

2024/10/23

Andrew Batey of Beatdapp, joins us to expose the underbelly of fraud within the music industry. From organized crime syndicates to bot and malware operations, Andrew paints a picture of the music ecosystem's vulnerability. We learn about how these sophisticated fraud schemes are manipulating music streams on an unprecedented scale, siphoning billions from artists and stakeholders alike. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing

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44:43

LyricFind: How to Scale Up

Music Tectonics ·

2024/10/16

Today Dmitri launches a new miniseries – How To Scale Up. These conversations are meant to work together with the How to Start Up episodes, and will attempt to answer the question of “How did you get from there…. to here….?” On this episode Dmitri talks with Darryl Ballantyne, the CEO and co-founder of LyricFind. LIsten in to find out how Darryl got his first investor, and what Microsoft, childhood bedrooms, outdated websites, and roller coasters have to do with anything. Come meet Darryl at the

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46:18

Music as an Experience with KitBetter and WalkThruMusic

Music Tectonics ·

2024/10/09

Join us today as we talk with two innovators who will be joining us at the carousel and on the beach at the Music Tectonics Conference October 22-24. First up, a conversation with Jennifer Sullivan of KiTbetter. Tristra dives into the magic behind the KiTalbum, where the lines between physical and digital music blur – creating new opportunities for both fans and artists. Next, Dmitri talks with Zack Settel from WalkThruMusic about advancing beyond a passive listening experience and moving into a

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26:27

Tarka Labs: How to Start Up

Music Tectonics ·

2024/10/02

This week Dmitri talks with Kiran Mampilly of Tarka Labs about his experience in guiding startups in the music industry. Some topics covered; the importance of transforming ideas into practical steps, the critical role of minimum viable products (MVPs) to test market viability, the strategic advantages of having a fractional CTO, and as always – ensuring your technological roadmap is scalable. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is

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50:15

September Edition: The Big Now with Dmitri and Tristra

Music Tectonics ·

2024/09/26

Join Dmitri and Tristra as they dive into the big headlines of the month. Just some of the subjects discussed; the concept of the "connection economy," the shift towards content like podcasts and audiobooks and what this may mean for the future of audio engagement, as well as whether or not the streaming market is reaching a saturation point, and what's next for audience engagement. So. Many. Topics. Streaming’s Growth Plan Universal's Direct To Fan Business Has Been Growing 33% The AI Music

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