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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

00:10:04

First Podcast Movement NYC Speakers, Nielsen to...

Sounds Profitable ·

2026/08/14

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator conference spanning more than 80 sessions across five stages.Sport Social's Ryan Barker makes the case that official club podcasts are the natural landing spot for betting sponsorship money as the Premier League phases out front-of-shirt gambling deals in 2026/27.Quill and CoHost CEO Fatima Zaidi

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00:04:58

Podcast Movement unveils its NYC lineup, Alex...

Sounds Profitable ·

2026/08/13

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upfront after party, and Podcast Movement NYC.Quill and CoHost CEO Fatima Zaidi argues brand podcasts fail from unclear purpose rather than small budgets, and offers a three-part test for building shows that survive budget cuts.Alex Cooper's Unwell takes its first outside investment from Patrick

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00:07:20

Spotify's AI Disclosure, Acast Acquires Backyard...

Sounds Profitable ·

2026/08/12

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel monetization.Spotify asks artists to disclose AI-generated music and will label AI artist identities as "AI Personas," excluding them from editorial and algorithmic recommendations beginning in mid-September.The Media Leader asks seven industry specialists whether podcasting has hit saturation, and the

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00:10:57

Five Days at Terminal 5

Sounds Profitable ·

2026/08/12

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this September, running three different events for three different audiences under one roof. He walks through the Business Summit bringing the buy side and sell side of podcasting into one room, the official IAB Podcast Upfront after party, and the reimagined Podcast Movement creator days at just $199 for two full

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00:07:26

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube...

Sounds Profitable ·

2026/08/11

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are the natural landing spot for betting brands, pointing to a Sky Bet partnership across 20 football podcasts that reached more than one million listeners.Bumper co-founder Dan Misener explains why Apple Podcasts play counts are inflated: Apple counts every tap of the play button, not every listener, making

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00:07:07

A Marketer's Take on Reading Research, Nielsen...

Sounds Profitable ·

2026/08/10

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast

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00:08:51

Acast Launches Apple Video for All, Spotify Tests Ad...

Sounds Profitable ·

2026/08/07

This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorships and advertiser attention reporting.Acast has opened video publishing on Apple Podcasts to all creators on its platform, after beta shows saw an estimated 25% increase in weekly Apple Podcasts sessions.A coalition of 18 U.K. media organizations is urging the government to reject advertising on BBC

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00:05:51

Industry Discusses Spotify "Skip Ahead," U.K....

Sounds Profitable ·

2026/08/06

Today in the business of podcasting:Industry leaders including Crooked Media's Tommy Vietor, Right Side Up's Krystina Rubino, and ADOPTER Media's Glenn Rubenstein are responding to Spotify's "Skip Ahead" test, which lets Premium listeners clear an entire ad break, sponsor read, or intro in a single tap.A coalition of 18 U.K. commercial audio companies is urging the government to drop proposals allowing advertising on BBC podcasts, arguing the BBC would earn only about £10 million a year while

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00:08:16

Acast Opens Apple Podcasts Video to All Creators,...

Sounds Profitable ·

2026/08/05

Today in the business of podcasting:Acast has opened video publishing on Apple Podcasts to all creators on its platform, ending the beta waitlist after shows using video saw an estimated 25% lift in weekly Apple Podcasts sessions.Media measurement and ad effectiveness have moved from CMO-CFO conversations onto public earnings calls, even as a Gain Theory survey finds 49% of marketers doubt their data can hold up at the CFO level.New Jersey's data broker law is already in effect, banning sensitive

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00:06:21

Spotify's Ad-Skipping Tool, IAB Search Measurement...

Sounds Profitable ·

2026/08/04

Today in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping feature for Premium subscribers that collapses a nine-tap skip into a single action, raising questions about ad delivery reporting and advertiser attention data.Eight major streaming platforms have launched vertical clip feeds in 20 months, a convergence driven by premium streaming's first single-digit growth year at 7% in 2025.The IAB released new guidelines for measuring brand and publisher visibility in

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00:04:51

Apple Services Revenue Up 12%, How Creators Use FAST...

Sounds Profitable ·

2026/08/03

Today in the business of podcasting:Apple's fiscal Q3 2026 results show Services revenue, the segment housing Apple Podcasts, up 12% year over year to $30.7 billion, while SiriusXM Media CEO Jennifer Witz reported podcast revenue up 30% year over year.Bloomberg's Ashley Carman reports podcasters are building businesses on free ad-supported streaming TV (FAST) channels, opening a video distribution and revenue path beyond YouTube.Livewire's July 2026 podcast hosting data shows Spotify for Creators

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00:08:18

Discussing The AMP Accords, The Power of Podcast...

Sounds Profitable ·

2026/07/31

This week in the business of podcasting:Tom Webster makes the case that a podcast newsletter is the one channel where creators gather unmediated audience feedback, separating the work of promotion from the work of understanding what listeners actually need.The industry reacts to The AMP Accords, which define a podcast, a play, and an ad impression, with Bryan Barletta, Dan Granger, James Cridland, and Steve Goldstein weighing in on adoption, economics, and whether Apple Podcasts and Overcast will

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00:06:41

The Best Real Estate in Podcasting, Ofcom Publishes...

Sounds Profitable ·

2026/07/30

Today in the business of podcasting:Tom Webster closes out The Podcast Atlas series by arguing the email newsletter is the only piece of real estate a podcast creator actually owns, giving shows a direct line to listeners that survives algorithm changes.Mondo Metrics founder Nick Cicero explains what podcasters can learn from the sports social industry about selling social clips as sponsorship inventory rather than giving them away.Ofcom's Media Nations 2026 report finds 53% of U.K. adults listen to

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00:04:55

Podcasts Hold 9% of Canada's Ad Audio, Mission-Driven...

Sounds Profitable ·

2026/07/29

Today in the business of podcasting:Signal Hill Insights' new Audio on the Move study finds podcasts account for 9% of ad-supported audio listening time in Canada, while YouTube and YouTube Music together hold 25% and rank as the top podcast discovery platform. AM/FM radio still leads all ad-supported audio at 39%.Richard Fawal argues mission-driven podcasts underestimate their reach, using Sounds Profitable Podcast Atlas data to make the case that audience loyalty follows the host, not the

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00:11:26

The Podcast Atlas, Part 5: The Best Real Estate to...

Sounds Profitable ·

2026/07/29

In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media a creator can build, and the one channel no platform or host can take away. Drawing on Sounds Profitable research, he unpacks why 61% of listeners still haven't subscribed, why existing subscribers convert to listening at 87%, and why the real prize isn't promotion but permission and a feedback loop that makes your show better every week. If you care

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00:06:20

Five Industry Leaders on AI & Measurement, RedCircle...

Sounds Profitable ·

2026/07/28

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to

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00:06:09

A New Definition for Podcasting, Patreon Downsizes...

Sounds Profitable ·

2026/07/27

Today in the business of podcasting:The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what counts as a podcast, a play, and an ad impression, plus a recommended hold-out group standard for proving incremental lift to advertisers.Patreon is cutting 93 jobs, roughly 20% of its workforce, as CEO Jack Conte points to organizational changes and market conditions rather than AI, saying the creator platform remains financially strong with more than

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00:09:15

Audio's U.K. Advertising Bargain, Social is the...

Sounds Profitable ·

2026/07/24

This week in the business of podcasting:Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast listeners and Facebook 80%, and makes the case that audio and social should be planned together rather than pitted against each other.New research from Sound Insights and Sounds Profitable finds UK podcast advertising priced at roughly £0.18 per listener-hour versus £0.94 in the US, a 5.2x gap, even as

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00:07:36

The Argument For Buying U.K. Podcast Ads, Acast Posts...

Sounds Profitable ·

2026/07/23

Thought processThought processToday in the business of podcasting:Tom Webster's fourth Podcast Atlas installment frames social platforms as the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast listeners and Facebook 80%, and argues audio builds trust while social delivers the frequency and retargeting every campaign multiplies against.New research from Sound Insights and Sounds Profitable finds UK podcast advertising priced at £0.18 per listener-hour versus £0.94 in

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00:05:55

Creators Constrained @ World Cup, Audio's...

Sounds Profitable ·

2026/07/22

Today in the business of podcasting:Creator content was the most boring part of the World Cup, and Scalable pins the blame on FIFA's restrictive partner posting policies while athletes and fans drove the standout moments. The final drew 1.8 billion viewers and @fifaworldcup topped 24 billion views, TikTok's biggest content moment to date.Audio is reaching back-to-school shoppers more consistently than video, according to a new Audacy Insights post, with 40% of parents planning to shop sooner and 80%

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1,089 results

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