x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

6:39

Wondery to Fold into Audible, SiriusXM Podcasting...

Sounds Profitable ·

2025/08/04

Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Americans were never particularly interested in Meghan Markle's podcasting efforts.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

10:09

Spotify Hypes Audiobooks, Podcast Ads Drive Action, &...

Sounds Profitable ·

2025/08/01

This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad world, Spotify wants fans to "Read like they Listen", audio fiction is becoming a strategic IP play for Hollywood talent, and Astronomer hired Maximum Effort to address the Coldplay situation.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here

en

6:29

Toyota's Podcast $pend, Audio Fiction Incubating New...

Sounds Profitable ·

2025/07/31

Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcasts are becoming more of a strategic IP play for actors.Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.

en

6:37

Podcast Ads Drive Action, Local Radio Reporting...

Sounds Profitable ·

2025/07/30

Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters are adapting to young sports fans' desire for instant clips and highlights, and a Fox affiliate in Grand Rapids is the latest Scripps TV station to assign designated neighborhood reporters. Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking

en

6:24

Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Sounds Profitable ·

2025/07/29

Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes when brands can foster love, and Google rebuffs Pew report claiming AI summary search results are causing a decrease in clicks to webpages. Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.

en

5:59

Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More

Sounds Profitable ·

2025/07/28

Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and Adweek looks at the growth and hiring spree happening with smaller, indie ad agencies.Register now for our upcoming webinar!Find links to every article mentioned by going to the Download section of SoundsProfitable.com, or click here to go direct to today's issue.

en

11:05

Remembering Audio in Video Boom, Podcasting's...

Sounds Profitable ·

2025/07/25

This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the longest-running one-person show in Vegas, an interview with OpusClip's Louis Roberts, and what the death of TheLate Show means for podcasting. Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or clicking here to go straight to today's entry.

en

5:04

Looking @ Super Listeners, Recognizing Comedy...

Sounds Profitable ·

2025/07/24

Today in the business of podcasting: a look at Spotify's "super-listeners", what Tom Webster learned from a magician that applies to podcasting, and the Just for Laughs festival is awarding a Podcast of the Year during this year's festival. Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or clicking here to go straight to today's entry.

en

5:38

How Podcasts Are Overtaking Late-Night, Apple on...

Sounds Profitable ·

2025/07/23

Today in the business of podcasting: Apple details how they protect listener privacy in listening reports, Steve Goldsten writes on how podcasting has largely usurped the classic late-night talk show, Sharon Taylor argues why video podcasting narratives leave audio behind, and an interview with OpusClip's Louis Roberts. Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or by clicking here to head straight to today's entry.

en

10:21

What I Learned From The Longest-running One-Person...

Sounds Profitable ·

2025/07/23

Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians? Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisRegister for Sounds Profitable's next research webinar.Find the full article here on Sounds Profitable.

en

6:36

Modern Podcast Monetization, AI @ Ad Awards, & More

Sounds Profitable ·

2025/07/22

Today in the business of podcasting: what the death of The Late Show might say about linear TV in general, a look at Joe Budden's income streams, advertising awards race to tighten up generative AI guidelines after Cannes Lions, Spotify launches Audiobooks+ in European markets and Canada, and 6AM City seeks to automate local newsletter production with Good Daily's AI. Find links to every article mentioned by heading to The Download section of SoundsProfitable.com, or by clicking here for today's

en

6:13

Apple Podcasts Data Upgrade, Public Broadcast...

Sounds Profitable ·

2025/07/21

Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts, an overlook at how public broadcasting is impacted by the Senate rescinding $1b in funding, Nicolle Wallce's MSNBC podcast now is aired on MSNBC proper, and Sounds Profitable won the 2025 Content Marketing Institute award for Best Data Storytelling.Find links to every article mentioned by heading to

en

10:57

Audioboom Acquires Adelicious, Podcasting's Growth...

Sounds Profitable ·

2025/07/18

This week in the business of podcasting.Audioboom has acquired AdeliciousSelling the health & fitness podcast mindsetContent creators shut out of the Emmys for a second year runningThe power of podcast search optimizationGoogle is indexing InstagramVideo podcasting and YouTube production is creating jobs in an otherwise hurting Hollywood.Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's

en

7:01

Emmy Creator Shutout, SiriusXM Play Reveal, & More

Sounds Profitable ·

2025/07/16

Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again left out of the Emmys, and Acast reports on a podcast campaign run for KFC in Australia. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

en

5:20

Gemini Now Sees Instagram, IAB Tech Lab AI Scraping...

Sounds Profitable ·

2025/07/15

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

en

4:19

Audioboom's Q2, Video Podcasts Drive Hollywood Jobs,...

Sounds Profitable ·

2025/07/14

Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video production job market caused by the rise of YouTubers and video podcasting. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

en

9:51

YouTube Restricting Reuploads, Retaining Podcasting's...

Sounds Profitable ·

2025/07/11

This week in the business of podcasting: There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues both are right, and that binary might be hurting podcasting's ability to preserve its "soul." The Podcast Host and Alitu CEO Colin Gray talks about the sort-of surprise that was seeing Alitu on stream during Apple's WWDC presentation, as well as his experiences over 15 years of working in

en

7:08

Preserving Podcasting's Spark, Stopping Slop Content,...

Sounds Profitable ·

2025/07/10

Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated content, Jasmine Crockett addresses the need for media-savvy politicians for podcast appearances, and two major AI players working on their own browsers to challenge Google's search engine dominance. Find links to every article mentioned in the newsletter version of today's episode, which you can find

en

5:30

Managing Many Metrics, The Podcast Exchange...

Sounds Profitable ·

2025/07/09

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. Links to every article covered can be found in today's issue of the newsletter, available here on SoundsProfitable.com

en

12:56

The Podcast Preservation Paradox

Sounds Profitable ·

2025/07/09

Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

en

816 results

Similar Podcasts

Pantomath

PANTOMATH

What"s New

WIRED

Security, Spoken

WIRED

Ben Wehrman Podcast

Ben Wehrman

MacMagazine no Ar

MacMagazine.com.br