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PODCAST

Ahead of the Curve with Coco Mocoe

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries:

business marketing

All Episodes

33:15

"It Ends With Us" P.R. Fiasco or Genius? + The End of...

Ahead of the Curve with Coco Mocoe ·

2024/08/13

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the

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31:27

The "Love Island" Effect: Authenticity Vs. Contrived...

Ahead of the Curve with Coco Mocoe ·

2024/08/05

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and

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33:45

The "Call Her Daddy" Effect (Part 2)

Ahead of the Curve with Coco Mocoe ·

2024/07/29

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying

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28:24

The "Call Her Daddy" Effect (Part 1)

Ahead of the Curve with Coco Mocoe ·

2024/07/22

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.As her 3-year contract with Spotify nears a close, rumor has it she is gunning

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44:02

The Millennial Effect: How millennials got the...

Ahead of the Curve with Coco Mocoe ·

2024/07/15

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWant to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.In this episode of '“Ahead of

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23:44

The Brooke Schofield Effect

Ahead of the Curve with Coco Mocoe ·

2024/07/08

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comYou can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.comFollow Coco Mocoe on Socials* Instagram* TikTok* YouTubeDid you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where

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21:25

The "Brat" Effect: The Branding of Charli XCX

Ahead of the Curve with Coco Mocoe ·

2024/07/01

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding

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18:32

The 5-Year Cycle in Marketing: "Is TikTok's...

Ahead of the Curve with Coco Mocoe ·

2024/06/24

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWould TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

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00:20:37

Taking a break. Follow me on YouTube ❤️

Ahead of the Curve with Coco Mocoe ·

2024/03/26

This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO

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00:36:50

TikTok Ban 2024: Why it feels real this time & what...

Ahead of the Curve with Coco Mocoe ·

2024/03/14

Subscribe to Coco's YouTube channel⁠ 📺Follow Coco Mocoe on social media: ⁠instagram.com/cocomocoe⁠ ⁠tiktok.com/@cocomocoe/⁠ Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠ Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978 Email:

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00:26:06

"Why trends go viral": What I learned from "The...

Ahead of the Curve with Coco Mocoe ·

2024/03/05

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book: The power of repetition or "The Blues Clues Effect" The power of

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00:38:26

Creator Advice: "How to get out of a shadowban on...

Ahead of the Curve with Coco Mocoe ·

2024/02/28

Subscribe to Coco's YouTube channel 📺Follow Coco Mocoe on social media: instagram.com/cocomocoe tiktok.com/@cocomocoe/ Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm

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00:36:48

Billie Eilish vs. TikTokers + “Who the F Did I...

Ahead of the Curve with Coco Mocoe ·

2024/02/20

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral

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00:32:59

How women took over the NFL: From Taylor Swift to...

Ahead of the Curve with Coco Mocoe ·

2024/02/13

Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe Instagram YouTube TikTok For business inquiries, email: cocomocoe@whalartalent.com Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands

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00:36:11

Taylor Swift wins big at the Grammy's, Universal...

Ahead of the Curve with Coco Mocoe ·

2024/02/05

Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72q Thank you for reviewing the podcast! Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more! We also cover the

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00:51:21

The TMZ Interview (ft. Wyld Young)

Ahead of the Curve with Coco Mocoe ·

2024/01/29

Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: instagram.com/wyld.young/ tiktok.com/@wyld.young/ Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941 Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord

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00:38:14

Creator Advice: "Your fear of getting hate is...

Ahead of the Curve with Coco Mocoe ·

2024/01/22

Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by

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00:35:22

The "Mean Girls" Review

Ahead of the Curve with Coco Mocoe ·

2024/01/15

Did the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few

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00:35:22

Saltburn Analysis: "Barry Keoghan Deserves the Oscar"

Ahead of the Curve with Coco Mocoe ·

2024/01/08

"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed: Who is Emerald Fennell and her connection to Margot Robbie? Comparing the ending of “Saltburn” to “Leave the World Behind” Symbolism of the moth and Oliver Oliver correcting Fairleigh about the poet Lord Byron The symbolism of mirrors The symbolism of red rooms Oliver’s strained

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00:39:42

Why audiences want quality over relatability in 2024...

Ahead of the Curve with Coco Mocoe ·

2023/12/27

Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco

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