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PODCAST

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who

business marketing

All Episodes

24:29

Best of LinkedIn: Field Marketing CW 28/ 29

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/22

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus supports clients with identifying target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in the description: https://www.frenus.com/usecases/linkedin-event-outreach-attendee-acquisition This edition collectively examines the evolving landscape of corporate events and

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12:22

Best of LinkedIn: Account-based Marketing CW 28/ 29

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/21

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition provides a comprehensive overview of modern B2B growth strategies, focusing heavily on the evolution of Account-Based Marketing through artificial

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20:44

Best of LinkedIn: AI in B2B Marketing CW 27/ 28

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/17

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examine the transition from traditional search engine optimization to AI visibility and generative engine optimization. These texts

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21:25

Best of LinkedIn: Social Selling CW 27/ 28

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/15

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines the evolving landscape of LinkedIn in 2026, shifting from a simple networking site to a sophisticated revenue engine. Experts emphasize the importance of social selling, suggesting that authentic, human-centered content and strategic commenting significantly outperform traditional cold outreach. Several contributors highlight the rise of employee advocacy, where brands empower

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10:59

Best of LinkedIn: Channel Marketing CW 27/ 28

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/14

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive analysis of the evolving partnership and channel ecosystem landscape as it approaches 2026. The collection highlights a critical shift from traditional, administrative partner management toward AI-driven execution and ecosystem orchestration to secure predictable revenue. Key themes include the necessity of compensation neutrality for sales teams, the importance

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13:34

Best of LinkedIn: MarTech Insights CW 26/ 27

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/10

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources examine the 2026 marketing technology landscape, focusing on the transition from traditional software stacks to agentic AI

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11:53

Best of LinkedIn: Go-to-Market CW 26/ 27

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/09

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition documents the rapid evolution of GTM Engineering, a

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14:59

Best of LinkedIn: Field Marketing CW 26/ 27

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/08

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition comprises a comprehensive collection of insights and updates from B2B event professionals, focusing on the strategic evolution of field marketing and experiential design. Contributors argue that events must be viewed as integrated commercial campaigns rather than isolated logistical tasks, emphasizing that the majority of value is created through pre-event engagement and rigorous

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24:13

Best of LinkedIn: Account-based Marketing CW 26/ 27

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/07

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition presents a comprehensive 2026 playbook for Account-Based Marketing (ABM), focusing on the shift toward AI-native and signal-based strategies

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18:06

Best of LinkedIn: B2B Ignite 2026

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/03

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive collection of first-hand reflections and professional insights from B2B Ignite 2026, a major marketing conference held in London. Industry leaders and attendees discuss the transition into a human-centric era, where artificial intelligence acts as a multiplier rather than a replacement for human judgment. Key themes include the necessity of brand distinctiveness to

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20:21

Best of LinkedIn: AI in B2B Marketing CW 25/ 26

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/03

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the evolution of AI marketing and sales strategies leading into 2026, highlighting a shift from simple content generation to

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19:39

Best of LinkedIn: Social Selling CW 25/ 26

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/01

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive strategic framework for B2B LinkedIn success in 2026, moving beyond basic networking toward sophisticated revenue generation. Expert contributors outline integrated playbooks that prioritise employee advocacy and personal branding, noting that individual profiles significantly outperform corporate pages in both engagement and AI search visibility. The collective

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23:50

Best of LinkedIn: Channel Marketing CW 25/ 26

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/30

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive analysis of the evolving global partnership landscape in 2026, with a particular focus on the integration of artificial intelligence into ecosystem strategies. Industry leaders argue that successful collaborations now require organisational alignment and robust data infrastructure rather than simple relationship management. Key updates from major technology

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13:30

Best of LinkedIn: Cannes Lions International Festival...

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/30

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the Cannes Lions 2026 festival, highlighting a significant transition from theoretical discussions to the practical execution of agentic AI. Industry leaders across major brands like Starbucks, Amazon, and Google describe a landscape where employee-generated content and authentic creator partnerships have replaced polished corporate campaigns as the

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19:42

Best of LinkedIn: MarTech Insights CW 24/ 25

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/26

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition is brought to you in partnership with B2B Marketing. Don’t miss out on B2B Ignite 2026, taking place on 1 July 2026 in London. The

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22:02

Best of LinkedIn: Go-to-Market CW 24/ 25

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/25

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition examines the evolution of go-to-market (GTM) strategies

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22:40

Best of LinkedIn: Account-based Marketing CW 24/ 25

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/23

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition presents a comprehensive framework for modern Account-Based Marketing (ABM), transitioning from broad lead generation to high-precision revenue

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11:46

Best of LinkedIn: AI in B2B Marketing CW 23/ 24

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/19

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the agentic revolution transforming global go-to-market strategies, sales, and customer experience. Industry experts detail

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21:46

Best of LinkedIn: Social Selling CW 23/ 24

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/17

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition offers a comprehensive look at the evolving LinkedIn landscape in 2026, focusing on the shift from manual outreach to sophisticated GTM engineering and systematic content strategies. These sources highlight that LinkedIn has transitioned into a "visibility strategy" where authority is built through authentic employee advocacy and structured, niche-focused posting rather than viral vanity

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20:59

Best of LinkedIn: Channel Marketing CW 23/ 24

Best of LinkedIn: Strategic B2B Marketing ·

2026/06/16

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.This edition highlights a fundamental shift toward AI-driven ecosystem strategies as the primary engine for software growth in 2026. Experts argue that traditional partner playbooks are obsolete, requiring a transition from manual activity tracking to outcome-based orchestration powered by clean, connected data. Major platforms like AWS and Microsoft are deploying autonomous agents to reduce

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