Proof to Product

15:33

443 | How to Confidently Raise Your Prices with Katie...

Proof to Product ·

2026/05/19

Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business.We're talking about raising your prices. Now, before you convince yourself that this does not apply to you, I want to share a story that I came across from a restaurant owner. Yes, I know, totally outside of our industry, but it's worth sharing.If you are tired of working in

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11:32

Quick Hit: Where Can I Find Grants to Help Fund My...

Proof to Product ·

2026/05/14

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just too juicy.They're too good to live in the archives. So today, I'm bringing one back.What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.You can listen to the full episode with Ashley Sutton of Hustle & Hope here:

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11:41

442 | How Kitsch, Boxfox, and Postable Are Segmenting...

Proof to Product ·

2026/05/12

Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community.The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day. We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry. We're asking ourselves, what's working? Why does this work

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06:08

Quick Hit: How Can I SEO Optimize My Products on Faire?

Proof to Product ·

2026/05/07

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take

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22:29

441 | How To Protect Your Work as an Artist with...

Proof to Product ·

2026/05/05

This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists. Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he has built an entire platform to help other creatives protect what they've created. During the episode, we get into the realities of art theft in today's digital world. We talk about the difference between counterfeits and knockoffs and why this matters more

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34:35

440 | How to Stop Second Guessing Yourself with...

Proof to Product ·

2026/04/28

Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action. If I'm being honest, this is something that I'm seeing more and more right now. The world feels heavy, things feel uncertain, the economy is soft, and that's causing a lot of business owners to hesitate, not move at all, or to second guess themselves.That's exactly why I wanted to bring back today's guest Tammie Bennett and

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06:09

Quick Hit: Do I Need An Email List When I Mainly...

Proof to Product ·

2026/04/23

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take

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37:48

439 | Lessons Learned from 25 Trade Shows in 4 Years...

Proof to Product ·

2026/04/21

This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew.Andrew has a really interesting pathway into the stationery world. He started selling cupcakes in high school. He later built a home decor business and eventually pivoted into stationery during COVID when he realized that he wanted his work to feel more meaningful and aligned with who he is.We dive deep into what it really means to build a brand around personal values, navigating both the pull of loyal

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07:02

Quick Hit: Do Your Customers Need to See Your...

Proof to Product ·

2026/04/16

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take

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20:55

438 | How To Decide What Trade Shows To Do With Karen...

Proof to Product ·

2026/04/14

We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort.It's an intense four weeks, for me, for our coaches, for our students. But so much progress happens in a short amount of time. I love hearing about their light bulb moments, their clarity, answering their questions, and there's so much forward momentum that comes.One thing that is really important to me inside of Paper Camp is bringing in a variety of voices because there is no

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07:14

Quick Hit: Do Your Products Need to Be Cohesive?

Proof to Product ·

2026/04/09

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take

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41:03

437 | Why In-Person Retail Markets Still Matter & How...

Proof to Product ·

2026/04/07

Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit are higher, competition to apply and get into shows is stronger, and buyers are showing up differently than they did even a few years ago.At the same time, I keep seeing how valuable it is to get offline and to connect with our customers face-to-face. That human connection is hitting differently right now. And people are

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36:23

436 | Turning Visibility Into Sales with Kaila Uli,...

Proof to Product ·

2026/03/31

This week I'm joined by content strategist Kaila Uli. If you're trying to get more visibility for your product brand online and actually turn that visibility into sales, you are going to love this conversation. I originally started following Kaila on social media because her videos kept popping up on my feed and every single one of them was packed with just practical, no-nonsense advice specifically for product folks, which is unusual to see. She does an incredible job of breaking down what

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34:57

435 | Follow Your Art with Katie Johnson and Ilana...

Proof to Product ·

2026/03/24

This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art. If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creative process. In today's conversation, Ilana and Katie share their story behind the new book and the

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28:54

434 | Navigating Pinterest's AI Changes & Tips for...

Proof to Product ·

2026/03/17

This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products. Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales. A lot has changed since then, particularly with Pinterest rolling out more AI-driven tools and features. In this episode,

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38:51

Creating Products That People Actually Want to Buy...

Proof to Product ·

2026/03/10

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Biff Ulm of Nice Enough Stickers who I recently hosted a Paper Camp call with last week. During this replay episode, Biff and I had a lot to catch up on, but one thing that stood out was that his

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27:22

This is Strategy with Seth Godin [Replay]

Proof to Product ·

2026/03/03

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Seth Godin who needs no introduction, but it would be a complete disservice to not share all of his accolades. He's an author, entrepreneur, and most of all, a teacher. In addition to launching one

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30:30

433 | How to Navigate the Seasonality of Retail with...

Proof to Product ·

2026/02/24

Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe unnecessary. But what if building a team isn't a risk? It's actually a smart move for stabilizing and scaling your business. That's what we're digging into today with Angie Chua of bobo design studio and bobo Palm Springs. You may remember Angie from episode 426 where we talked about what's happening with Amazon right now

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07:24

432 | From 75 to 400+ Wholesale Accounts in 3 Years,...

Proof to Product ·

2026/02/19

Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze. I hope you've enjoyed this series. If you haven't listened, check out the last 3 great stories of founders in our community doing really cool things, links to those below. What I love about this is showcasing how each has done it in their own way and at their own pace. Today's episode is brought to you by our Paper Camp program which is now open for enrollment. Paper Camp is our

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08:22

431 | Growing Wholesale Orders by 400% in Just 5...

Proof to Product ·

2026/02/17

Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student. Brianna Reagan of Brianna Reagan Creates just went through Paper Camp in August of 2025, so it's only been about 6 months since she's participated in our program, and she has seen some incredible results. She took what she learned, put it into action, and she is thriving. Can't wait for you to tune in. Today's episode is brought to you by our Paper Camp program

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