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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

32:02

What does the future of Audiology look like? With Dr....

The Business of Hearing ·

2025/01/10

Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee. In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since

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15:04

Are we entering a golden period for private practice...

The Business of Hearing ·

2025/01/03

There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success. In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright. Learn more at www.orange-gray.com

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32:14

Implement this marketing strategy in 2025

The Business of Hearing ·

2024/12/27

This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently. Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/

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12:26

Where to Focus in 2025

The Business of Hearing ·

2024/12/20

As 2024 comes to an end, and as we enter 2025 ... .. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leader that wants 2025 to be a record year. In this episode, I walk you through each of them and share exactly what to do.

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15:36

Google is Losing Marketshare, Fast - What This Means...

The Business of Hearing ·

2024/12/13

In October, it was published that Google had a 83.54% dominance on all online search. Since then, a lot has changed. OpenAI launched ChatGPT Search – their first attempt at competing with Google, which has supposedly won them 8% of extra search in less than 45 days The Department of Justice has said that Google should be forced to sell Chrome to remove their monopoly on search, with it valued at an estimated $20 billion. Microsoft (ChatGPT’s biggest financial backer) are in line to be one of the

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23:22

24 of the smartest (and most original) ideas...

The Business of Hearing ·

2024/12/06

Download the full PDF at https://join.orange-gray.com/24of2024 ** In this episode, I share 4 highlighted campaigns from a new document I've just published called '24 of the smartest (and most original) ideas implemented by private practice hearing care in 2024'. If you're a private practice leader, then get it downloaded.

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29:52

What does big industry data teach us about TPA and...

The Business of Hearing ·

2024/11/29

Chelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the internal numbers inside your practice. With access to big data, she has the ability to see strengths, weaknesses, opportunities and threats before many, and in this episode, she shares exactly what she's seeing right now in 2024. From Third Party Administrators through to the marketing strategies that work- it's full of insights and ways to grow your

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14:55

10 Questions about hearing care growth with ChatGPT

The Business of Hearing ·

2024/11/22

In this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself and the best marketing strategies to drive results for an independent private practice.

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38:46

How to Improve your providers 'help rate' by...

The Business of Hearing ·

2024/11/15

Imagine if your providers knew exactly what to say to help patients to make decisions. With the 'help rate' being a key metric between average and great performance - understanding how to use a few magic words may make all the difference. In this interview, I sit down with Phil M Jones to discuss how private practice hearing care clinics can help more patients to say yes, and where to focus right now.

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15:41

S3 Episode 14 - The kryptonite to manufacturer-owned...

The Business of Hearing ·

2024/11/09

If you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using your

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12:12

Become the most expensive practice in your area by...

The Business of Hearing ·

2024/11/01

This may be controversial. But I believe you should be the most expensive practice in your area. Three reasons why: #1 - This is a business, and you deserve to build a great life for what you do (this isn’t a charity). #2 - By charging more, you can deliver more (time/energy/focus/service) #3 - The fight at the bottom and in the middle is a mess ... you either need to be the cheapest (impossible) or the most expensive to stand out. However, this isn’t just a case of putting your prices up. If you

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15:40

Four alternative revenue streams to build into your...

The Business of Hearing ·

2024/10/25

In 2023, Starbucks revenue was 35 billion dollars. $21.68bn was from coffee/hot drinks $6.59bn was from food. $7.2b was cold drinks and merch. Essentially, if Starbucks ONLY sold their core product, they would be 39% worse off. Apply this to hearing care, and there’s a big lesson. If you only sell hearing aids, then you’re leaving money on the table. That’s why, in today’s episode of the Business of Hearing Podcast, I share 4 alternative high-profit revenue streams that you can build into your

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21:27

5 low-cost ways to grow your perceived value (and...

The Business of Hearing ·

2024/10/18

Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their perceived value. In today’s podcast, I’ll share how you can do the same in your practice. I’ll take you through five different low-cost (and even no-cost) tactics you can implement to make patients perceive your value as higher. This will make them more likely to choose you without having to change your actual deliverables. This one is interesting, very

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19:00

Could you acquire your competitors? (Spoiler; the...

The Business of Hearing ·

2024/10/11

As a practice leader, you may have have heard that there’s famously only three ways to grow your practice. Increase the number of patients Increase the average transaction value Increase the frequency of purchase For all intent and purposes, the above is correct. However, there is an alternative method that is growing in popularity in today’s economy. That is, acquiring a competitor. In this episode, I share the specifics of how you can approach and buy a competitor through a creative deal without

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15:57

How to market to physicians in 2024 (the game has...

The Business of Hearing ·

2024/10/04

Back in the day, you could rock up to a physician offices with coffee, cakes and a smile and win referrals. The problem is, this is now being seen as more of a hinderance, than helpful. The question is, what should you do to win and develop relationships with local physicians? In this episode, I share exactly what's working right now, how one of our Inner Circle members ran a campaign with a 25% response-rate (it generated meetings with 1 in every 4 physicians) and I explain why physicians refer to

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11:46

The Biggest Marketing Bang for Your Buck in 2024 -...

The Business of Hearing ·

2024/09/27

Every future hearing aid wearer in your community can be split into one of 5 phases. The challenge is, most marketing/advertising focuses on talking to people in the wrong phase (which becomes a blood-bath of fighting big-budgeted groups/chains). In this week’s short and training-focused episode of the Business of Hearing Podcast, I show you exactly where to focus your attention to get the biggest bang for your marketing buck. Genuinely, you can spend $5,000 in this area and get a bigger long-term

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17:41

How to handle and manage stress as an overworked...

The Business of Hearing ·

2024/09/20

This one is a little direct, and personal ... ... there's no market strategies or ways to grow your practice. Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner. If you find yourself stressed often, then this one is for you. It's honest, raw and a little emotional. == Learn more at www.orange-gray.com

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09:42

How to attract high-quality patients by understanding...

The Business of Hearing ·

2024/09/13

Are you looking for a one night stand or a marriage? Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing. You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions. In this episode, I share exactly this

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16:50

Apple's finally arrived - here's what to do

The Business of Hearing ·

2024/09/10

Well, Apple have finally done it. After months of rumours, they have officially announced that they're introducing hearing aid functionality into their latest iOS software update, turning Apple Airpod Pro's into over-the-counter hearing aids. But what does this mean? How will it impact the future of the industry and how should you respond? In this episode, I share my hot take. What are your thoughts?

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16:26

The 4 private practice value propositions to stand...

The Business of Hearing ·

2024/09/06

Why should somebody choose you over all other options available to them? That's the question that you need to answer. In this episode of the Business of Hearing podcast, I share the ONLY 4 value propositions that any business can choose, and discuss how hearing care practices can leverage each of these 4 'tip of arrows' to stand out in their marketplace and attract the types of patients that they want to work with. If you're a hearing care leader, pay special attention towards the end as I share the

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