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PODCAST

Online Digital Marketing Today

The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing

business marketing

All Episodes

17:07

Josh Nelson's Seven Figure Agency Roadmap and Rule of...

Online Digital Marketing Today ·

2025/05/05

In this episode our team explains Josh Nelson's approach to building a seven-figure digital marketing agency. His framework, detailed in "The Seven Figure Agency Roadmap," argues that growth requires restructuring the business model, moving from generalist, project-based work to niche specialization and recurring revenue. Key to this is the "Rule of Five Ones," emphasizing focus on one target market, one core offer, one lead generation strategy, one conversion mechanism, and a one-year commit...

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19:13

The Ultimate LinkedIn Messaging Guide

Online Digital Marketing Today ·

2025/05/01

The Ultimate LinkedIn Messaging Guide: Comprehensive Analysis of Contents and Strategic Frameworks Daniel Disney's *The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales* provides a systematic blueprint for leveraging LinkedIn’s communication tools to drive professional success. With a focus on practical strategies, the book combines theoretical insights with actionable templates, multimedia resources...

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15:48

AI and the Modern Marketing Productivity Shift

Online Digital Marketing Today ·

2025/04/29

This Deep Dive Podcast is based on a survey of knowledge workers including marketers, investigates the current state of AI adoption within marketing teams. It highlights that while marketers are early and frequent AI users, their application often remains basic, particularly in areas beyond short-form content creation. The report emphasizes the significant potential of AI to address marketing's heavy communication demands and improve internal collaboration, content production workflows, ...

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55:14

AI For The Digital Marketing World

Online Digital Marketing Today ·

2025/04/24

Join me and my guest Reed Hansen as we discuss the use of AI for both digital agencies and businesses. Reed will cover: What are 2–3 AI tools or tactics that service-based businesses should be using right now to grow faster, What business owners who think AI is ‘too technical’ or ‘not for them and what to say to them, as well as if you were starting a business today with zero audience, how you would use AI to get your first 10 paying clients plus more. He also shares his list of the top ...

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13:25

Leveraging Social Media for Business Growth with...

Online Digital Marketing Today ·

2025/04/22

In this podcast episode our team outlines Jason McDonald's Social Media Marketing Framework, which guides businesses to use social media strategically for growth by acting as the "life of the party." This framework emphasizes understanding social media's importance through aspects like electronic word-of-mouth and the customer journey, alongside implementing ten key strategies for client acquisition. These strategies involve setting goals using the SMART framework, choosing the right platform...

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12:49

Effective Google Business Profile: Postings, Photos,...

Online Digital Marketing Today ·

2025/04/18

This podcast is an excerpt from a discussion effective online marketing strategies for businesses. The hosts outline key aspects of a strong online presence, including the importance of varied and regular social media content, offering specific examples of post types. The conversation also emphasizes the significant role of visuals, particularly photos, in boosting engagement and provides guidance on the types of images to share. Finally, the hosts detail best practices for responding to onli...

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9:57

Business Stories: Reputation As A Strategic Currency

Online Digital Marketing Today ·

2025/04/13

This podcast deep dive episode emphasizes the significance of a business's online reputation, particularly its Google Business Profile, as a crucial storytelling tool. Through anecdotes and statistics, the host illustrates how actively engaging with reviews and sharing authentic narratives can significantly impact customer engagement, loyalty, and ultimately, revenue. The discussion highlights examples of businesses that thrived by focusing on their online presence and using it to build trust...

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15:52

Innovative Content Marketing Examples

Online Digital Marketing Today ·

2025/04/08

In this deep dive podcast we review the ebook from the Content Marketing Institute that presents 35 diverse examples of impactful content marketing from various B2B and B2C businesses. It showcases innovative content types and tactics across multiple platforms, aligning with different stages of the customer journey. The collection aims to inspire marketers to enhance audience engagement and address future marketing challenges. Each example includes a brief overview, reasons for its effectiven...

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17:05

AI Prompt Engineering: A QuickStart Guide

Online Digital Marketing Today ·

2025/04/05

In this episode we will be analyzing Tina Huang's "AI Prompt Engineering QuickStart Guide" which emphasizes the critical role of well-crafted prompts in maximizing the output quality of AI models like ChatGPT. In this guide it breaks down prompt engineering into three key stages: setting the context, defining the task, and specifying the desired output format. It further provides power tips such as using role assignment, adding specific constraints, and requesting examples to enhance pro...

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12:10

Prompt Engineering and ChatGPT for Digital Marketing...

Online Digital Marketing Today ·

2025/04/01

This podcast outlines a structure designed for digital marketing agency professionals interested in leveraging prompt engineering and ChatGPT. The proposed episode will explain prompt engineering, showcase its practical applications in areas like content creation and SEO, and discuss how agencies can scale their services using AI. It also addresses ethical considerations and encourages listeners to explore the book "Prompt Engineering and ChatGPT" by Russell Grant for further learning. ...

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21:39

Optimizing Webpages: MECLABS' Guide to Customer...

Online Digital Marketing Today ·

2025/03/27

WOW! Get ready to discover something INCREDIBLE that's transforming how businesses connect with their customers! In this Podcast the team reviews text that introduces MECLABS Institute, the parent organization of MarketingSherpa and MarketingExperiments, explaining their interconnected roles in marketing improvement. 🔥 Picture this: You've got THREE AMAZING power tools that work together like a dream team! We're not just talking about regular business stuff here - we're talking about being

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19:00

"What's In It for Them?" by Joe Polish - Book Review

Online Digital Marketing Today ·

2025/03/22

Ever had that gut-wrenching feeling when you're networking... like you're just another person trying to "get something" from someone? Joe Polish, one of the most connected entrepreneurs in the world, discovered something that's about to change everything you thought you knew about business relationships. We recently dove deep into Joe's groundbreaking work, and what I uncovered shook me to my core. We're talking about an approach so powerful, it's transformed ordinary business owners into in...

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21:07

ChatGPT Prompt Mastery: A Quick Guide

Online Digital Marketing Today ·

2025/03/17

This Deep Dive by our Podcast team provides the listener with usable points from Oliver Theobald's "ChatGPT Prompts Book" and serves as a comprehensive guide to utilizing the AI language model ChatGPT effectively. It introduces ChatGPT, explains its underlying technology and limitations, and provides practical advice on crafting precise and effective prompts for various applications. The book explores numerous use cases, including content writing, translation, personalized tutoring, and gener...

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14:17

Why More Traffic Doesn’t Mean Better Leads

Online Digital Marketing Today ·

2025/03/13

In this episode my podcast team focuses on a document that summarizes the key themes and insights from the B2B Rocket blog post, "The Lead Gen Paradox: Why More Traffic Doesn’t Mean Better Leads." The article addresses the common misconception that increased website traffic automatically translates to better lead generation and ultimately, higher sales. It argues that focusing solely on vanity metrics like clicks and page views often results in a high volume of low-quality leads, wasting time...

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20:20

Local Business Directories: A Community Growth Strategy

Online Digital Marketing Today ·

2025/03/10

This Podcast has been provided from a transcript that outlines the benefits of local businesses creating community directories. EarningCoach Marketing explains how this strategy helps businesses become trusted community resources, boosting their visibility and reputation. The key is providing value by connecting people with solutions, fostering relationships and driving referrals. The discussion covers implementation through a "dual promotion approach" and emphasizes tracking engagement metri...

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18:46

THE SECRET TO UNLOCKING B2B GROWTH

Online Digital Marketing Today ·

2025/02/27

The Go-To-Market Cheat Code" explores the power of strategic partnerships in B2B sales, challenging traditional digital marketing approaches. It suggests that trust and relationships are critical for sustainable growth, especially as buyers become wary of generic online content. The book emphasizes building genuine human connections and creating mutual value through partner ecosystems. It offers insights on identifying ideal partners, operationalizing relationships, and fostering a collaborat...

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7:20

AI Business Trends 2025

Online Digital Marketing Today ·

2025/02/20

AI Business Trends 2025 This Deep Dive highlights the increasing use of AI-powered customer agents to enhance customer service. These virtual assistants, such as those used by Best Buy, expedite issue resolution and provide personalized support across various channels. The discussion points out that companies are using gen AI to understand customer needs and address their concerns in a timely manner. Google Cloud's Customer Engagement Suite exemplifies the use of multiple agents working toge...

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14:11

Evolving Digital Marketing Strategies: "The...

Online Digital Marketing Today ·

2025/01/31

This "Deep Dive Podcast" discusses the evolution of digital marketing, highlighting the shift from a linear marketing funnel to an "Everysearch" approach. This new paradigm emphasizes understanding consumer behavior across all searchable platforms, including social media, to create more targeted and effective marketing campaigns. The importance of leveraging data, AI, and platform-specific content is stressed, as is the need for agility and adaptability in response to changing consumer trends...

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25:31

Optimizing Your Google Business Profile

Online Digital Marketing Today ·

2025/01/28

This podcast focuses on the importance of optimizing a Google Business Profile (GBP) for local businesses. It emphasizes the benefits of regular updates, highlighting increased visibility, customer engagement, and revenue generation. The text strongly advocates for hiring a professional agency to manage the GBP, citing time savings, expert optimization, and access to data-driven insights as key advantages. If your business needs an expert in optimizing your Google business Profile, EarningCoa...

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21:24

Social Media Marketing Strategies for Small...

Online Digital Marketing Today ·

2025/01/24

This "Deep Dive" comprises three main sections focusing on social media marketing strategies for small businesses. The first section emphasizes the numerous benefits of social media marketing, including enhanced brand visibility, targeted advertising, cost-effectiveness, community building, and real-time feedback. The second section details best practices for creating engaging social media content in 2025, such as prioritizing visual content, incorporating interactive elements, and maintainin...

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106 results

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