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PODCAST

Online Digital Marketing Today

The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing

business marketing

All Episodes

16:50

Fanatical Prospecting: Review of Jeff Blount's Book

Online Digital Marketing Today ·

2025/12/05

This deep dive podcast consists of detailed summaries and review scripts for Jeb Blount's book, Fanatical Prospecting, which serves as a playbook for sales professionals. The central argument is that consistent, daily prospecting is the most critical activity in sales, far surpassing closing skill in importance, because an empty pipeline is the main cause of failure. Key concepts include the "30-Day Rule," which dictates that current efforts manifest in results 30 to 90 days later, and the ne...

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9:50

AI and Customer Relationship

Online Digital Marketing Today ·

2025/11/11

This Deep Dive Podcast reviews the book, "The New Science of Customer Relationships: Delivering the One-to-One Promise With AI." The framework for leveraging AI to build more profitable and personalized customer relationships. It focuses on helping marketers, sales leaders, and technology professionals understand what data to collect, which technologies and tools to use, and how to ethically deploy AI for customer engagement. Core Topics and Tools •Systems and processes for generating smart, ...

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10:41

Dean Bokhari's Deep Work Course Overview

Online Digital Marketing Today ·

2025/11/09

Dean Bokhari’s Deep Work course is structured to deliver actionable, interactive exercises and practical tools across each module, targeting specific skills and productivity habits. While each module is designed to progressively build deep work capabilities, here are the typical features and types of exercises and tools included: Module-by-Module Breakdown •Module 1: Deep Work Foundations •Self-assessment exercises to benchmark current focus and productivity •Habit tracking templates to ident...

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17:10

Rewriting the Social Playbook: Authenticity in Brand...

Online Digital Marketing Today ·

2025/11/04

The sources provide an extensive overview and actionable strategies derived from Marketing Brew’s ebook, "Rewriting the Social Playbook." Listen in as our podcast hosts review the core message that emphasizes that brands must shift away from rigid, metrics-driven rules toward authenticity, emotional resonance, and bold experimentation to succeed in the modern digital landscape. These documents include a podcast outline, chapter summaries, prioritized tactics, and a ninety-day implementation p...

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15:30

'Call The Damn Leads' by Drewbie Wilson-A Playbook...

Online Digital Marketing Today ·

2025/10/26

"Listen up, 'Call The Damn Leads' by Drewbie Wilson isn't just another sales book; it's a playbook for high-ticket closers. Drewbie, known for dominating the high-ticket sales scene, especially in coaching, lays it all out. This guy knows his stuff, and he's not holding back in this book. He gets straight to the point – no BS, just pure, actionable strategies. Whether you're a rookie or a seasoned vet in sales, Drewbie’s methods are gold. He's not just talking theory; these are tried-and-true...

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14:09

Mastering Virtual Selling and Digital Prospecting

Online Digital Marketing Today ·

2025/10/22

In this Depp Dive episode of Online Digital Marketing Today our podcasters make an extensive overview of Jeb Blount's book, Virtual Selling, a guide that redefines modern sales and marketing by prioritizing digital communication and video technology. The core message across the texts emphasizes that successful engagement now relies on blending multiple digital channels—video, phone, text, and social media—into a unified omnichannel strategy. The sources repeatedly stress the importance of emo...

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19:38

Search Engine Optimization (SEO) Starter Guide

Online Digital Marketing Today ·

2025/10/16

Today's Deep dive podcast provides an overview of Search Engine Optimization (SEO), detailing how Google's automated crawlers discover content primarily through links from other websites. The podcast establishes that the most critical strategies for improving a site’s search presence fall into two categories: technical foundation and content quality. For content, the emphasis is on creating material that is unique, reliable, and user-focused, while technically, site creators must ensure crawl...

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11:20

Building a Landing Page with ChatGPT

Online Digital Marketing Today ·

2025/10/08

This episode of Online Digital Marketing Today outlines a structured, multi-step process for building a landing page by leveraging the capabilities of ChatGPT to generate content. The process begins by engaging with the AI tool, specifically referencing both general ChatGPT and HubSpot GPT, and instructing users to add context to their prompts for better results. A critical theme across both sources is the necessity of iterative refinement; users are repeatedly directed to review, edit, perfe...

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11:53

Simon Senek's "Start With Why"-Book Review

Online Digital Marketing Today ·

2025/09/26

As a continued effort to share some of the best books I have consumed here is a review of Simon Senek's book, "Start With Why". In this episode we will be detailing a chapter-by-chapter plan for the book Start with Why by Simon Sinek. This comprehensive plan outlines ten distinct chapters, each focusing on a core theme or chapter from the book, such as understanding "The Golden Circle" and differentiating between manipulation versus authentic inspiration. Each episode is designed to be practi...

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13:02

Content and Copywriting: The Complete Toolkit

Online Digital Marketing Today ·

2025/09/23

The provided excerpts for this podcast are from Margo Berman's book "Content and Copywriting", offering a comprehensive guide to effective communication across various media platforms. The text outlines the book's structure, which includes sections on content writing, copywriting for different platforms (video, audio, print, and cross-platform campaigns), and extensive resources and terminology. Key topics covered involve audience segmentation, developing strong creative briefs and stra...

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17:57

Carnegie's Enduring Wisdom: Cultivating Influence and...

Online Digital Marketing Today ·

2025/09/15

This podcast discusses Dale Carnegie's influential book, How to Win Friends and Influence People. The hosts explore timeless principles for building stronger relationships, emphasizing genuine interest, kindness, and empathy. Key takeaways include avoiding criticism, offering honest appreciation, and understanding others' perspectives by arousing an eager want in them. The discussions also cover six ways to make people like you, such as remembering names and being a good listener, and twelve ...

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17:03

Babylon's Wealth Wisdom for Modern Times

Online Digital Marketing Today ·

2025/09/11

This podcast episode offers an overview of financial principles inspired by "The Richest Man in Babylon," detailing how these timeless lessons can be applied in the modern world. They highlight core concepts such as paying yourself first, controlling expenses, and making money multiply, emphasizing their ongoing relevance despite the shift from ancient to digital financial tools. The sources also discuss the differences between historical and contemporary wealth strategies, noting that while ...

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21:47

Why Your Agency Problems Start in Your Head: Lessons...

Online Digital Marketing Today ·

2025/09/10

What if the biggest obstacle to scaling your agency isn't your marketing strategy, team management, or even difficult clients – but your own mindset? In this focused 20-minute book review, we dive deep into James Allen's timeless classic "As a Man Thinketh" and reveal how the principles that built empires over a century ago are still the secret weapon for today's successful digital marketing agencies. You'll discover: • How your thoughts directly shape your client relationships (and w...

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19:53

The 4-Hour Workweek for Digital Marketing Agencies

Online Digital Marketing Today ·

2025/09/07

We all struggle with time. Take a listen to this podcast where our Deep Dive Podcast Team reviews Tim Ferriss's book "The 4 -Hour Workweek" as it relates to digital marketing agencies. This podcast episode outline explores how the principles of Tim Ferriss's "The 4-Hour Workweek" can revolutionize digital marketing agencies, focusing on achieving a "New Rich" mindset that prioritizes time and mobility over traditional work structures. It emphasizes the DEAL framework—Definition, Elimination, ...

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14:00

AI: The Essential Edge for Modern Businesses

Online Digital Marketing Today ·

2025/09/03

In this podcast episode our team emphasizes that modern customer expectations necessitate the adoption of AI tools like chatbots and AI voice receptionists for businesses of all sizes. These expectations are characterized by a demand for instant, 24/7 answers and seamless interactions, with customers often moving to competitors if their needs aren't met quickly. The podcast debunks common myths about AI, clarifying that it is now affordable, highly conversational, and enhances human staff rat...

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13:59

AI Chatbots for 24/7 Customer Service: A Business Guide

Online Digital Marketing Today ·

2025/09/01

How AI Chatbots Can Handle Your Customer Service While You Sleep... This episode takes a deep dive into how AI chatbots can revolutionize customer service for small businesses, emphasizing their ability to provide 24/7 instant responses to customer inquiries. It details various functionalities of modern chatbots, such as handling complex conversations, booking appointments, processing orders, and qualifying leads, highlighting their ease of implementation and affordability. The text also addr...

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21:26

AI Marketing That Works for Local Businesses

Online Digital Marketing Today ·

2025/08/28

AI, AI, AI! It seems everywhere you look online your seeing AI. Do you ever wonder what AI is all about and whether you can actually use it for your business? In this episode of Online Digital Marketing Today our team shares a practical guide to AI marketing for local businesses, distinguishing between effective and ineffective strategies. It highlights successful applications such as smart local SEO optimization, automated review management, predictive customer behavior analysis, and dynamic...

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18:54

Beyond Chatbots: How AI Bots Are Revolutionizing...

Online Digital Marketing Today ·

2025/08/25

AI Bots for Digital Marketers: A Comprehensive Guide This podcast episode collectively explore the diverse landscape of AI bots and their significant impact on digital marketing and customer engagement. They categorize various types of AI bots, including rule-based, keyword recognition, menu-based, contextual, hybrid, voice, and predictive AI bots, explaining their unique functionalities and ideal applications. Furthermore, the texts offer a wealth of real-world case studies from prominent b...

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10:50

Why Every Business Website Needs a Blog

Online Digital Marketing Today ·

2025/08/16

Is your website achieving the results you expected when you built it? Most businesses hire professionals to build a website so they have a presence online with the chance of gaining customers/clients/patients. The problem is there are unlimited sites that are vying for the business through searches. Quick question; what is one way you can differentiate you from your competitors? The answer we would say is providing valuable content that shows you as the "expert" in your field and one of the w...

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17:57

Buy Back Your Time: Core Concepts and Application...

Online Digital Marketing Today ·

2025/08/11

This episode of Online Digital Marketing Today primarily explores Dan Martell's "Buy Back Your Time" framework, which focuses on strategically reclaiming personal time to enhance productivity, growth, and well-being. A core concept is the "Buyback Loop," a cyclical process of auditing tasks, transferring low-value activities through delegation or automation, and refilling freed-up time with high-value or energizing work. The sources identify various "time assassins" or common time-wasters, su...

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106 results

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