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PODCAST

Responsive Lab Podcast

Virtuous Software

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we"re exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.

business non-profit

All Episodes

12:01

EP 30: Avoiding the Hidden Risks in CRM Transitions...

Responsive Lab Podcast ·

2025/05/29

In this episode of Ask a Responsive Fundraiser, Scott talks with Glen Peck, SVP of Technology & Business Intelligence at the Lustgarten Foundation, about the often-overlooked elements that make or break a CRM transition.Glen brings deep insight into how large nonprofits can lead tech change with clarity, reduce disruption, and use reporting to make smarter decisions. He outlines how fundraising and tech teams can work together to build systems that actually grow giving. Topics

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13:44

EP 29: Turning Event Donors into Lifelong Supporters...

Responsive Lab Podcast ·

2025/05/22

Are your events helping you grow relationships or just revenue?In this episode of Ask a Responsive Fundraiser, Scott sat down with Trevor Nelson, Co-Founder of HGA Fundraising and host of the Hey Nonprofits podcast, to explore how nonprofit events can become a springboard for long-term donor engagement, not just a one-night success. Trevor is known for leading nonprofits to more profitable fundraising experiences through HGA’s auction services, but what stands out most is his

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44:25

AI, Empathy, and the Human Side of Nonprofit...

Responsive Lab Podcast ·

2025/05/20

In this episode of The Responsive Lab, Carly Berna and Scott Holthaus sit down with Tim Lockie, founder of The Human Stack and longtime nonprofit tech strategist, to dig into a bold truth: technology alone won’t save your nonprofit. Tim unpacks why so many digital transformation efforts fall flat, and what it takes to build a culture that embraces data, AI, and change without burning out your team. Key Takeaways: - Without aligned human behavior, the best systems won’t lead to

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9:15

EP 27: Turning Donor Data into Actionable Journeys...

Responsive Lab Podcast ·

2025/05/15

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐝𝐨𝐧𝐨𝐫 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐚𝐜𝐭𝐮𝐚𝐥 𝐝𝐨𝐧𝐨𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐨𝐬𝐭 𝐢𝐧 𝐚 𝐬𝐩𝐫𝐞𝐚𝐝𝐬𝐡𝐞𝐞𝐭 𝐬𝐩𝐢𝐫𝐚𝐥?In this episode of Ask a Responsive Fundraiser, Scott chats with George Weiner — founder of Whole Whale and creator of Cause Writer AI — about using analytics and AI to unlock more personal, effective donor experiences. George brings the perspective of a nonprofit

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13:27

EP 26: Donor Retention, Board Engagement, and...

Responsive Lab Podcast ·

2025/05/08

Donor acquisition is up, but retention is still a struggle. And your board? Supportive in theory, but silent in practice. Sound familiar?In this episode of Ask a Responsive Fundraiser, Barbara O’Reilly, CFRE — founder of Windmill Hill Consulting and a 30-year fundraising veteran — helps us unpack two of the most persistent challenges nonprofits face today. You’ll learn: • Why first-time donors often walk away (and how to change that) • The real reasons board members freeze when

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33:31

EP 25: Building Donor Relationships Through...

Responsive Lab Podcast ·

2025/05/06

In this episode of The Responsive Lab, Carly Berna and Scott Holthaus chat with Christine Robertson, Consulting Manager at NPact, about what clean data really means for fundraisers—and why it matters more than you might think.Christine brings years of donor database expertise to a topic that too often gets overlooked or siloed. From CRM strategy to daily habits, she shares how data can be a tool for empathy, not just administration—and how development teams can think more

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8:02

EP 24: Rethinking Recurring Giving: Behavioral...

Responsive Lab Podcast ·

2025/05/01

In this episode, Scott sits down with Griff Bohm, co-founder and CRO of Momentum, for an "Ask a Responsive Fundraiser" with questions about how nonprofits can fuel generosity by creating personal, impactful donor experiences. Drawing on Griff’s expertise at the intersection of behavioral psychology, AI, and philanthropy, this episode gives some practical strategies to rethink recurring giving and build lasting donor relationships, all while leveraging modern technology to scale

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7:58

EP 23: Building Sustainable Fundraising Growth...

Responsive Lab Podcast ·

2025/04/30

In this episode, we sit down with Mike Esposito, founder and lead fundraising strategist of Mike Esposito Fundraising, to explore practical strategies for small to mid-size nonprofits aiming to strengthen donor relationships and achieve sustainable fundraising growth. Drawing on his extensive experience, Mike shares insights on building effective fundraising systems, board engagement, and successful corporate partnerships. Topics we cover: • Developing a sustainable and repeatable

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35:25

EP 22: The Formula for Fundraising Success with Diana...

Responsive Lab Podcast ·

2025/04/22

In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising. With over four decades in the nonprofit world, Diana shares her signature philosophy—”Know Your Numbers, Know Your Donors"—and how data and human connection can work together to boost donor engagement and retention. Diana offers practical tips for nonprofits looking to create meaningful donor experiences, segment effectively, and

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7:48

EP 21: Enhancing Nonprofit Efficiency with...

Responsive Lab Podcast ·

2025/04/17

In this episode, we connect with Miriam Dicks, founder and CEO of 180 Management Group, to uncover strategies that help organizations streamline operations and enhance donor engagement. With over 20 years of experience, Miriam shares her expertise in transforming business processes in nonprofits and embracing change to foster long-term success.Topics we dive into: - How to identify and address the root causes of silos within your organization. - Improving team collaboration and

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15:34

EP 20: Boosting Nonprofit Impact with Email and...

Responsive Lab Podcast ·

2025/04/10

In this special podcast episode, we introduce "Ask a Responsive Fundraiser," where we take your questions to fundraising experts so you can grow generosity.In this episode, we connect with Josh Burns, CEO of Spark Collective, to explore digital marketing strategies that equip nonprofits to grow generosity and enhance donor engagement. Josh taps into his 15 years of experience to answer pressing questions fundraisers face, offering practical insights and actionable

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39:04

Episode 19: Transforming Major Gifts Through the...

Responsive Lab Podcast ·

2025/04/08

In this episode of The Responsive Lab, hosts Scott Holthaus and Carly Berna sit down with fundraising expert Gail Perry, internationally recognized keynote speaker, consultant, and author of Fired-Up Fundraising. With over 30 years of experience coaching nonprofits to achieve extraordinary fundraising results, Gail shares her insights on building a thriving major gifts program. Also in this episode, Gail shares: - How nonprofits can adapt their major gifts strategy in times of

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Episode 18: [SPECIAL EPISODE]: The Easiest Way to...

Responsive Lab Podcast ·

2025/04/03

What’s the easiest way to grow as a fundraiser this year—without leaving your desk? In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus unpack exactly that. Drawing from their own time in the fundraising trenches, they explore how nonprofit professionals can grow right where they are—by staying curious, leaning into community, and choosing growth even in the busyness. And there’s no better way to do that than the Responsive Nonprofit Summit,

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59:47

Episode 17 [SPECIAL EPISODE]: 5 Years Since COVID:...

Responsive Lab Podcast ·

2025/04/01

In this special episode of The Responsive Lab, we conducted a webinar with experts from Allegiance Group Pursuant, Dunham and Company, RKD Group, and 5by5 Agency to explore how nonprofit fundraising has evolved in the five years since COVID-19. The pandemic accelerated the shift to digital-first engagement, forcing organizations to rethink donor relationships, embrace AI-driven fundraising, and adopt data-driven strategies. We discussed key trends shaping the sector, including: -

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32:56

Episode 16: How to Listen to and Understand Your Donors

Responsive Lab Podcast ·

2025/03/25

In this episode of The Responsive Lab, Carly and Scott sit down with Chris Barlow, Customer Happiness Director at Beeline Marketing, to explore how nonprofits can break through digital noise and connect with the right audience. Chris shares insights on active listening, data-driven marketing, and how nonprofits can future-proof their fundraising strategies.Also in this episode, Chris shares: - His journey and his work at Beeline Marketing - How active listening helps nonprofits

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45:51

The Future of Fundraising Acquisition with Brad Davies

Responsive Lab Podcast ·

2025/03/11

In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies! This conversation unpacks what donor acquisition looks like in a digital-first world and how nonprofits can embrace digital media to fuel acquisition. Also in this conversation, they discuss: - Current trends Brad’s seeing in fundraising acquisition that fundraisers should be paying attention to. - Some of the biggest mistakes nonprofits are

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41:10

Episode 14: How to Choose the Right Tech for Your...

Responsive Lab Podcast ·

2025/02/25

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Scott Holthaus, welcome Matt Scott from CauseMic for an exciting discussion about the importance of technology in the nonprofit sector. Matt begins by sharing his background and experience in helping customers choose the right technology to meet their needs. He explains what he sees as the biggest hurdle in overcoming technological barriers, and dives into the methodology behind nonprofit tech. Taking

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38:18

Episode 13: Sustainable Giving Unlocked with Dave Raley

Responsive Lab Podcast ·

2025/02/11

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Scott Holthaus, welcome Imago Consulting founder, Purpose and Profit Podcast co-host, popular speaker, and best-selling author, Dave Raley! Dave begins the conversation by introducing his new book, The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving and What Nonprofits Can Do to Benefit, which recently became Amazon’s #1 new release for Nonprofit Organizations

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19:29

Episode 12: The Responsive Lab Welcomes Scott Holthaus!

Responsive Lab Podcast ·

2025/02/04

In this special episode of The Responsive Lab, we’re excited to welcome Scott Holthaus as your new co-host alongside Carly Berna!Scott’s the Partner Marketing Manager here at Virtuous, where he helps nonprofits grow generosity and implement responsive fundraising. Before joining Virtuous, Scott spent 15+ years working in nonprofits and ministries in a variety of roles, including marketing and communications. He lives in the Chicago area with his wife and three kids. Discover more

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35:30

Episode 11: The Secrets of AI: Creating a Culture of...

Responsive Lab Podcast ·

2025/01/28

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, bring in DonorSearch’s head of AI, Nathan Chappell, for an exciting conversation about AI and how it can fuel generosity in your organization.Nathan begins by diving into his experience, which includes founding the Fundraising.AI collaborative, a 10,000+ member global think-tank responsible for publishing the world’s first Framework for Responsible and Beneficial AI for Fundraising; as

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