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PODCAST

Responsive Lab Podcast

Virtuous Software

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we"re exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.

business non-profit

All Episodes

36:04

EP 62: How to Keep Donors Engaged When the Economy...

Responsive Lab Podcast ·

2025/10/28

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus are joined by Aarika Riddle, Executive Director of Kristi Yamaguchi’s Always Dream, for a conversation about leading through uncertainty, stewarding well in challenging moments, and grounding your work in mission when fatigue sets in.Aarika shares lessons from navigating multiple economic downturns in her fundraising career, including the 2008 recession and recent years of uncertainty. She

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37:52

EP 61: Energized Fundraising: Happiness Habits for...

Responsive Lab Podcast ·

2025/10/21

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with capital campaign expert Amy Eisenstein of Capital Campaign Pro to demystify one of the most ambitious and often misunderstood fundraising tools in a nonprofit’s playbook: the capital campaign.Amy shares her journey from development director to co-founder of a firm that has guided hundreds of organizations through campaigns ranging from $3M to $150M. You’ll learn the key

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47:37

EP 60: The charity: water Experience Lab: Our Bet on...

Responsive Lab Podcast ·

2025/10/14

In this special episode of The Responsive Lab, Carly and Scott bring you the closing keynote from the 2025 Responsive Nonprofit Summit. Victoria Harrison, co-founder of Charity: Water, shares how they created an in-person, immersive storytelling experience that could deepen donor connection and spark transformative generosity.From VR headsets and interactive water walks to science labs and kinetic sandboxes, the Experience Lab is unlike anything else in the

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46:47

EP 59: Calling All Heroes: Bridging the Divide in...

Responsive Lab Podcast ·

2025/10/07

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with fundraising powerhouse Tammy Zonker to talk about her new book, Calling All Heroes. Tammy brings 25+ years of experience and over $1B raised to the conversation. She shares why our sector needs a third way: human-centered fundraising.From the hidden pitfalls of both donor and community-centered approaches to the practical steps organizations can take to adopt a more

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49:18

EP 58: Top 3 Digital Marketing Mistakes You’re...

Responsive Lab Podcast ·

2025/10/02

In this special episode of The Responsive Lab, Brady Josephson (Charity:Water), Chris Barlow (Beeline Marketing), and Matt Scott (CauseMic) tackle the three most common mistakes nonprofits make in marketing and engagement and how to avoid them.From trying to do everything at once, to neglecting brand investment, to overcomplicating donor segmentation, this discussion is packed with tactical insights you can apply right away. You’ll hear:

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50:08

EP 57: Multiplication Mindset: How Responsive...

Responsive Lab Podcast ·

2025/09/25

In this special episode of The Responsive Lab, John and Becky, co-founders of We Are For Good, talk movement-building from the stage at the Responsive Nonprofit Summit 2025.John and Becky share their deeply practical framework for moving from donor acquisition to donor multiplication by centering believers, fueling joy, and letting go of control. Through stories from Komen, charity:water, the Michael J. Fox Foundation, and their own early experiences in healthcare

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43:17

EP 56: Starting a Planned Giving Program That Lasts...

Responsive Lab Podcast ·

2025/09/23

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Russell James, a leading voice in planned giving strategy, psychology, and research. Russell brings his unique background as a lawyer, fundraiser, college president, and now professor at Texas Tech, to unpack the practical steps any nonprofit can take to start (or strengthen) a planned giving program.From the “magic age” for engagement to the psychology behind why donors

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48:22

EP 55: How to Manage your Mid-Major/Major Donor...

Responsive Lab Podcast ·

2025/09/18

In this special episode of The Responsive Lab, fundraising experts Missy Gale (M. Gale & Associates), Gail Perry (Gail Perry Group), and Andrew Olsen (DickersonBakker) discuss how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors.You’ll learn practical strategies for portfolio segmentation, leveraging donor signals, stewarding mid-level donors, and moving beyond “spray and

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42:49

EP 54: Breaking Down the 2025 Nonprofit Peer Report:...

Responsive Lab Podcast ·

2025/09/16

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Javan Van Gronigen, founder and creative director of Fifty & Fifty and Donately, to unpack the insights behind the 2025 Nonprofit Peer Report. Javan shares surveying over 160 nonprofit leaders identified the top challenges nonprofit teams are facing today: misalignment, siloed data, brand confusion, and the inability to confidently execute digital strategies.

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38:44

EP 53: AI Predictive Models, Generative Messaging,...

Responsive Lab Podcast ·

2025/09/11

In this episode of The Responsive Lab, we go deeper into the real, raw questions nonprofit leaders are asking about artificial intelligence. Things like strategy and governance to privacy, personalization, and predictive modeling.Join Virtuous’ Chief AI Officer, Nathan Chappell, alongside co-hosts Carly Berna and Scott Holthaus as they unpack: What AI really means for nonprofit teams How predictive and generative AI work together

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38:17

EP 52: How Data and Tech Can Deepen Donor...

Responsive Lab Podcast ·

2025/09/09

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Stephen Boudreau and Erik Tomalis from Avid to explore how fundraisers can actually use their data to drive meaningful action. From demystifying AI to scaling human relationships with technology, this conversation dives into the real challenges facing fundraisers today and how teams can stop drowning in spreadsheets and start making decisions with confidence. Erik

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47:42

EP 51: The New Nonprofit Tech Toolkit: Preparing Your...

Responsive Lab Podcast ·

2025/09/05

In this special episode ofThe Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the2025 Responsive Nonprofit Summit. Erin McHugh, Chief Product Officer at Microsoft Tech for Social Impact joins Jason Van Lue, VP of Product at Virtuous, for a deep dive into what nonprofits need to be thinking about today to prepare for the future. From the future of AI and “digital colleagues” to practical data strategies, Erin outlines a

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46:21

EP 50: Building a Renewed Narrative with Community...

Responsive Lab Podcast ·

2025/09/04

In this special episode ofThe Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the2025 Responsive Nonprofit Summit. Join guests Stacy Houston, Rebecca Barnard, Jonathan McCoy, Vivian Borja, Becky Endicott, and Dr. Tim Lampkin as they challenge outdated narratives in nonprofit storytelling and share how to co-create more authentic, dignified, and powerful stories with the communities you serve. Highlights

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43:05

EP 49: Don’t Lose the Donor: Keeping Fundraising...

Responsive Lab Podcast ·

2025/09/02

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Sterrin Bird, long-time fundraising leader and nonprofit executive-in-residence at Attain Partners, for a conversation on how technology can support—but never replace—the deeply human work of fundraising. Sterrin unpacks: Why so many orgs still get “donor-centricity” wrong How AI agents can support mid-level and major gift fundraising at

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47:35

EP 48: How to Transform Data Into Strategic Decisions...

Responsive Lab Podcast ·

2025/08/28

In this special episode ofThe Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the2025 Responsive Nonprofit Summit. We’re diving deep into one of the most overlooked assets in the nonprofit world: data.Fundraising veteran T. Clay Buck and neuroscience-PhD-turned-AI-CEO Tim Paris explore why clean data isn’t just a tech concern, it’s a fundraising necessity. From the dangers of messy data to the exciting

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44:05

EP 47: Aligning AI with Mission: Human-Centered...

Responsive Lab Podcast ·

2025/08/26

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus are joined by Matt Scott—founder of CauseMic and nonprofit messaging strategist—for a candid conversation on aligning AI with your mission. Together, they explore the real (and often misunderstood) ways AI can amplify your message, improve team capacity, and deepen donor relationships without losing the human touch. Matt shares how nonprofits are already using AI to simplify strategic

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39:27

EP 46: Empathy-Driven Social Strategy for Nonprofits...

Responsive Lab Podcast ·

2025/08/19

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Brynne Krispin, founder of Cause Fokus, to talk about the power of an empathy-driven social strategy and how nonprofits can use content and platforms like LinkedIn and Instagram to foster trust, connection, and long-term donor retention.Brynne brings a decade of nonprofit social media experience — including her time at IJM — and explains how she pivoted toward empathy-based

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43:48

EP 45: Overcoming the Competition For Connection with...

Responsive Lab Podcast ·

2025/08/14

In this special episode ofThe Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the2025 Responsive Nonprofit Summit. Virtuous Chief AI Officer, Nathan Chappell, explores why nonprofits aren’t just competing for dollars anymore, they’re competing for connection.Drawing from his decades of experience and his acclaimed book The Generosity Crisis, Nathan challenges fundraisers to confront today’s tough questions:

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26:12

EP 44: Fixing What’s Broken in Nonprofit Email...

Responsive Lab Podcast ·

2025/08/12

In this episode of The Responsive Lab, co-hosts Scott Holthaus and Carly Berna sit down with email marketing consultant Katelyn Baughan of KB Digital to uncover what’s broken in nonprofit email marketing and how to fix it. From donor retention challenges to the pitfalls of “spray and pray” messaging, Katelyn shares practical ways to move from broadcasting to relationship-building. Learn how to create a high-impact donor welcome series, set up automations that

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11:06

EP 43: Turning Event Attendees into Long-Term Donors...

Responsive Lab Podcast ·

2025/08/07

In this episode of Ask a Responsive Fundraiser, Sam Staley, Founder and CEO of Event.Gives, joins us to challenge traditional metrics of event success. From the power of personalized thank-you messages to the concept of “dollars in the room,” Sam shares actionable strategies nonprofits can use to grow giving long after the event ends. This episode is packed with real-world insights on how fundraisers can: Rethink event ROI with a lifetime

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161 results

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