PODCAST

Pool Contractor Marketing Secrets

Douglas Laird

For Pool and Pond Pros Who Want More Leads, Better Clients, and Bigger Jobs.

business marketing

All Episodes

00:11:06

Ads vs Organic Content for Pool Contractors...

Pool Contractor Marketing Secrets ·

2025/10/07

Wondering whether you should run ads or focus on content first?In this video, we break down the real difference between paid ads and organic content, especially for pool builders and contractors. If you're just starting out or looking to scale, this strategy will save you thousands.-------------------------------------📲 Want help building a system that actually converts?Book a discovery call → https://aqualeads.ai/-------------------------------------Music by @HoobeZaLink -

00:09:35

Why Your Pool Leads Suck (And How to Fix Them)

Pool Contractor Marketing Secrets ·

2025/10/06

Running Facebook ads for your pool business but only getting price shoppers and tire kickers?You're not alone, and it's costing you BIG.In this video, we break down why so many pool leads go nowhere... and what to change so you're not wasting $50+ per lead on people who will never buy.📲 Want help building a system that actually converts? This one’s for you.https://aqualeads.ai/-------------------------------------Music by @HoobeZaLink -

00:07:52

Do THIS to Win More Pool Leads

Pool Contractor Marketing Secrets ·

2025/10/03

Small to mid-sized pool companies are losing deals every day… not because they’re not good, but because they’re trying to compete like the big guys.The truth? You don’t need to lower your prices to win. You need to differentiate.In this video, I share how pool builders can use a “Blue Ocean Strategy” to stand out, attract better clients, and grow without burning out:🔹 Why competing on price kills your profit margins🔹 How to create a unique positioning that makes big brands irrelevant🔹 The secret

00:13:29

Do You Really Have a Lead Problem? (The Truth Pool...

Pool Contractor Marketing Secrets ·

2025/10/02

Most pool contractors think they have a lead problem.But here’s the truth… your problem isn’t leads. It’s sales.In this video, I break down a case study where a client generated hundreds of leads but barely closed a handful. The issue wasn’t the ads or the targeting, it was the sales process.Too many contractors overwhelm their sales team, burn through leads, and then blame “bad quality.” The real fix?- Nurture your leads with consistent follow-up- Use educational content to pre-sell before the

00:09:35

Why Your Pool Leads Suck (And How to Fix Them)

Pool Contractor Marketing Secrets ·

2025/10/01

Running Facebook ads for your pool business but only getting price shoppers and tire kickers?You're not alone, and it's costing you BIG.In this video, we break down why so many pool leads go nowhere... and what to change so you're not wasting $50+ per lead on people who will never buy.📲 Want help building a system that actually converts? This one’s for you.Join our marketing secrets group: https://www.facebook.com/share/g/195zL5t4YR/-------------------------------------Music by

00:05:32

How to Make Clients Care About Your Pools

Pool Contractor Marketing Secrets ·

2025/09/03

In today’s saturated pool-building market, being better isn't enough, you have to be different. Most builders just post before-and-after photos... but that’s not what builds trust, emotion, or sales.In this video, I break down how to stand out by:- Documenting the journey of the build (not just the result)- Sharing real customer stories and testimonials- Answering frequently asked questions before customers even ask them- Infusing your content with personality and storytelling- Using video to

00:12:51

Pool Sales Are Slowing in 2025... Here's How to Stay...

Pool Contractor Marketing Secrets ·

2025/08/26

In 2025, consumer spending on luxury items like pools is dropping, but that doesn’t mean your business has to suffer.In this video, we break down 3 marketing strategies that every pool contractor should be using to stay booked, earn trust, and unlock consistent revenue:- Add Value: Educate your customers about what actually goes into a pool build, from start to finish. When people understand the process and pricing, they trust you more, and they stop shopping based on price.- Get Narrow: Stop trying

00:05:51

Why “Perfect” Ads Are Killing Your Pool Leads (Cold...

Pool Contractor Marketing Secrets ·

2025/08/20

Pool contractors, are you wasting money trying to be perfect in your ads?Too many businesses throw cash at cold audiences, trying to look polished and professional… but that’s not what builds trust. In this video, we break down why authority marketing is the game-changer.We’ll cover:- Why targeting cold traffic fails more often than it works- How showing your real self builds trust and closes leads- The power of sharing your flaws and personality- How to create content that actually converts-

00:11:02

How We Got 1,000+ Leads in 90 Days for a Pool Client

Pool Contractor Marketing Secrets ·

2025/08/18

Want more leads for your pool business without wasting ad spend?In this video, we break down the exact strategy that generated over 1,000 leads in just 90 days, all through Facebook Ads. No gimmicks. Just smart targeting, a strong offer, and a killer follow-up system that converts.Here’s what we cover:- Why most pool contractor ads fail (and how to fix them)- How a simple offer + video ad combo exploded our lead count- The follow-up system that nurtures leads automatically- What to stop doing right

00:13:44

Why Your Pool Ads Are Bringing in the WRONG People

Pool Contractor Marketing Secrets ·

2025/07/28

Tired of tire kickers clogging your inbox and wasting your time?In this video, we break down how pool contractors can attract serious leads, not just price shoppers, with smarter Facebook ad strategies.Here’s what we cover:✅ How to define your Ideal Client Profile (ICP)✅ Messaging that filters out the “how cheap can you do it?” crowd✅ Ad scripts that speak directly to homeowners who value quality✅ Why exclusivity and clear value help qualify better leads✅ The role of incentives (like gift cards) and

00:13:32

How Pool Builders Can Actually Win With Facebook Ads

Pool Contractor Marketing Secrets ·

2025/07/28

Most pool contractors lose money on Facebook ads, not because ads don’t work, but because they’re not testing and optimizing the right way.In this video, we break down the exact strategy to run profitable Facebook ads for custom pool builders:✅ Why $50/day is the minimum to see results✅ How to calculate and track a fair CPL ($50–$100)✅ The importance of testing multiple creatives✅ Why video ads outperform image ads✅ What to do when ads don’t work (without wasting your budget)This is the blueprint we

00:06:44

This Is Why Pool Contractors Still Aren’t Getting Leads…

Pool Contractor Marketing Secrets ·

2025/07/27

If your Facebook ads aren’t converting, it might not be your ad, it’s what’s missing between the ads.📉 Without organic content, leads fall off. They get skeptical. They scroll right past you.✅ But with consistent organic content, you build trust, re-engage cold leads, and boost the ROI of every single ad you run.The best part? You don’t need a full-time content team. Just turn your day-to-day into authentic content, show your work, answer questions, and share your story.📲 Want us to help you turn

00:08:44

Why Your Pool Ads Aren’t Working (And How to Fix Them)

Pool Contractor Marketing Secrets ·

2025/07/25

Struggling to get results with Facebook ads? You’re not alone, most pool builders waste money on ads that fall flat. In this video, we break down the 3 critical parts of a successful ad:- A powerful hook to stop the scroll- A story that speaks to your ideal customer’s problems- A clear next step that doesn’t scare them offPlus, we explain why video always beats pictures, especially when you're selling a high-ticket service like pool construction.📲 Want us to help you turn your content into a

00:03:59

These Two Settings Are Destroying Your Facebook Pool Ads

Pool Contractor Marketing Secrets ·

2025/07/25

If you're running Facebook ads for your pool business, listen up, Facebook just added two default settings that could completely wreck your targeting.In this video, we break down how automatic ad translation and expanded audience targeting can drain your budget and bring in leads that make zero sense. If you're not turning these off, you’re likely getting messages in other languages or from outside your service area.📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.💬

00:23:09

Ultimate Facebook Ads Strategy for Pool Builders

Pool Contractor Marketing Secrets ·

2025/07/24

Facebook ads aren’t like Google ads, and if you treat them the same, you’ll waste your money. Pool contractors need a new mindset to win on Facebook: one that’s built on storytelling, trust-building, and strategic follow-up.In this video, we break down a proven Facebook ad framework for pool builders that actually generates leads. From calling out the pain to selling the dream and retargeting with trust, this strategy will help you lower cost per lead and close more deals.📲 Want us to help you turn

00:17:44

Pool Contractors… Stop Just Posting Finished Projects

Pool Contractor Marketing Secrets ·

2025/07/21

If the only thing you’re showing is the final pool, you’re blending in with everyone else. What makes you different isn’t the water... it’s the story.In this video, we break down why storytelling is the secret weapon for pool contractors. Document the process, show your challenges, and let customers follow the journey. That’s what builds trust, creates connection, and makes people remember you over the next guy.📲 Want help creating content that tells your story and attracts real leads? Join our

00:08:21

Your Content Is Boring... That’s Why It’s Not Converting

Pool Contractor Marketing Secrets ·

2025/07/18

Pool contractors, your SEO might be solid and your ads might be running, but if your content sucks, none of it matters. Social media isn’t about promotion... it’s about distraction. If your posts don’t entertain, engage, or educate, people scroll right past.In this video, we share insights from a real strategy call with a contractor and break down how content that feels human (funny, interesting, behind-the-scenes, or relatable) will outperform polished promos every time. Want better leads? Be more

00:09:54

Before You Run Ads for Your Pool Business, Watch This!

Pool Contractor Marketing Secrets ·

2025/07/16

If your pool or pond business isn’t doing $1M+ yet, pouring money into ads without a strategy is a mistake. It all starts with reputation, relationships, and value, then you optimize from there.In this video, we share our full ad strategy: build trust first, test multiple ad sets, and use creative lead magnets that actually make people respond. Forget the generic “get a free estimate”, what your audience really wants is value, relevance, and a reason to click.📲 Want to see what a real lead-gen

00:05:38

Facebook vs Google Ads for Pool Contractors: What...

Pool Contractor Marketing Secrets ·

2025/07/16

Pool contractors, wondering whether you should be running Facebook or Google ads? Here’s the truth: both work, but only if you know what you’re doing.In this video, we compare the pros and cons of each platform. Facebook can deliver insane ROI when done right, we’ve taken cost per lead from $980 down to $10 with the right strategy. But if you're just starting out and need something simple and reliable, Google Ads might be your best first step.📲 Want help building a custom ad strategy that gets

00:09:59

AI Is Changing Everything.. Pool Contractors Who...

Pool Contractor Marketing Secrets ·

2025/07/15

The way people search is shifting fast, and if you’re still relying on old-school marketing tactics, you’re falling behind. AI tools like ChatGPT are replacing traditional Google searches, and your content is now your best shot at standing out.In this video, we break down why pool contractors need to adopt a content-first strategy, express bold opinions, and show up everywhere. It’s not about going viral, it’s about being visible and trusted across every platform your clients use.📲 Want to

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Pool Contractor Marketing Secrets

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