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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

1:42

MadTech Daily: Apple Trains Its own AI Model For...

The MadTech Podcast ·

2026/08/17

In today’s MadTech Daily, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing as Experian absorbs it into its marketing services division.

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1:14

MadTech Daily: Tencent Nearly Triples AI Spending;...

The MadTech Podcast ·

2026/08/14

In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s AI push sending capex soaring 176%.

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47:50

On Mobile Advertising With Kayzen's Thomas Bienias &...

The MadTech Podcast ·

2026/08/14

The real problem with mobile advertising isn’t creative – it’s what you can’t see. In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Thomas Bienias, agency and brand partnerships director at Kayzen, and Daniel Sichel, digital integration director at Hearts & Science (Omnicom), to discuss what CMOs and agencies should be asking their DSP partners in 2026.Many advertisers buy mobile inventory through broad DSPs, rather than DSPs built specifically for app

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1:27

MadTech Daily: French Publishers Cry Foul Over Google...

The MadTech Podcast ·

2026/08/13

In today's MadTech Daily, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the format.

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10:50

Ciaran O'Kane on Nielsen Acquiring DoubleVerify

The MadTech Podcast ·

2026/08/13

In this MadTech Podcast mini special, Ciaran O'Kane of ExchangeWire and FirstPartyCapital joins John Still to discuss Nielsen acquiring DoubleVerify.Under Nielsen, DoubleVerify keeps its brand and remains fairly independent, similar to how IAS has stayed standalone. Given that DoubleVerify's neutrality has been core to advertiser trust, the conversation explores if being owned by a currency provider like Nielsen creates a conflict, or if it strengthens the case for one verified number across

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1:33

MadTech Daily: Big Tech Faces Wave of Social Media...

The MadTech Podcast ·

2026/08/12

In today's MadTech Daily, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation program, and Alibaba testing paid tiers for its Qwen AI assistant.

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1:46

MadTech Daily: Meta Hit With Additional $567m Child...

The MadTech Podcast ·

2026/08/11

In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues,Burnham fast-tracking subscription trap crackdown as cost-of-living tour begins, and YouTube extending its shopping affiliate program to UK creators.

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1:55

MadTech Daily: Nielsen to Acquire DoubleVerify; eBay...

The MadTech Podcast ·

2026/08/10

In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.

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1:47

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn,...

The MadTech Podcast ·

2026/08/07

In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, and DeepSeek raising prices amid surging AI demand.

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39:48

Advertising Association's Matt Bourn on Trusted...

The MadTech Podcast ·

2026/08/07

In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Matt Bourn, director of communications at the Advertising Association and co-author of 'Trusted Advertising: How to Harness the Value of Trust in your Brand'.Matt explains the importance of trust in advertising and how brands can build and measure it, citing real-world examples such as Tesco and McDonald's. The conversation covers the role of social media creators and influencers, online channels, and

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1:53

MadTech Daily: Apple Expands OpenAI Data Theft...

The MadTech Podcast ·

2026/08/06

In today's MadTech Daily, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring in-app measurement to ChatGPT Ads and, Snapchat's push to attract small businesses with a more focused advertising platform

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1:51

MadTech Daily: Apple Expands OpenAI Data Theft...

The MadTech Podcast ·

2026/08/05

In today's MadTech Daily, we discuss Apple expanding its OpenAI data theft claims, Apple's challenge to the UK's encryption data demands, and the Australian ad market's return to growth.

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1:58

MadTech Daily: Australia to Tax Meta Over News...

The MadTech Podcast ·

2026/08/04

In today’s MadTech Daily, we cover Australia’s plan to tax Meta over news payments, podcast industry revenue reaching USD$7.3bn, far exceeding previous estimates, and India’s mobile app revenue hitting a record USD$345m, driven by AI and streaming.

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2:01

MadTech Daily :IAB Tech Lab Releases AAMP 2.3;...

The MadTech Podcast ·

2026/08/03

In today’s MadTech Daily, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.

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1:49

MadTech Daily: ChatGPT and Roblox face the EU’s...

The MadTech Podcast ·

2026/07/31

In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon Musk settling X’s ad group lawsuit, and Meta’s shares falling amid investor concerns over rising AI spending.

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24:00

Kepler's Josh Hill on OpenAI's Hugging Face Hack,...

The MadTech Podcast ·

2026/07/31

In this episode of The MadTech Podcast, Josh Hill, senior director, head of optimisation EMEA at Kepler Group, joins ExchangeWire's John Still and Grainne Reid to discuss OpenAI hacking Hugging Face, Google's €890m EU fine, and the Paramount-Warner Bros deal.The first story this week is an autonomous OpenAI agent hacking into AI startup Hugging Face. The conversation explores the need for more AI standards and guardrails, and how AI might impact the future of media buying. The second covers the EU

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2:01

MadTech Daily: UK Ad Spend Jumps 9.3% in Q1 2026;...

The MadTech Podcast ·

2026/07/30

In today’s MadTech Daily, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, according to Ofcom.

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1:49

MadTech Daily: Digital publisher revenues fall 4.55%;...

The MadTech Podcast ·

2026/07/29

In today’s Digest, we cover digital publisher revenues falling 4.55% in Q1 2026 as AI disruption bites, Shein swinging to a US$99m quarterly loss ahead of its Hong Kong IPO, and Amazon Ads and Octave striking a deal to bring News UK’s audio brands to Amazon DSP.

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1:53

MadTech Daily: China fines Trip.com for monopolistic...

The MadTech Podcast ·

2026/07/28

In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standards for measurement and attribution.

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1:56

MadTech Daily: Court Pauses Paramount-Warner Bros...

The MadTech Podcast ·

2026/07/24

In today’s MadTech Daily, we look at the court pausing the Paramount–Warner Bros. deal despite DOJ clearance, Google burning through US$6bn as AI spending soars, and Nine cutting publishing jobs as it accelerates its digital shift.

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