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PODCAST

Rebrand 100: The Podcast Series

Rebrand 100: The Podcast Series is a deep dive into the evolving world of branding—where creativity meets culture, and strategy drives connection. Hosted by Edmund Manasan, brand strategist and CEO of ASTIGS Design Inc. (ADInc.ca), this 100-episode series explores what it really takes to build, rebuild, and future-proof a brand in today’s fast-moving landscape. Each episode expands on a theme from the Rebrand 100 daily newsletter campaign, offering richer insights, real-world case studies, and

business

All Episodes

00:07:21

Episode 34: Rebrands That Sparked Backlash – And Why

Rebrand 100: The Podcast Series ·

2025/08/20

When a rebrand fails, it’s not just a creative misstep, it’s a trust problem. In this episode of Rebrand 100: The Podcast Series, host Edmund Manasan unpacks five infamous rebranding disasters, from Gap’s lightning-fast logo reversal to Tropicana’s sales crash.We dig into why these efforts backfired, the critical steps that were skipped, and how you can protect your brand from the same fate. Whether you’re a startup planning your first identity or an established company eyeing a refresh, these

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00:10:19

Episode 33: Rebrand Success Stories: Who Did It Right?

Rebrand 100: The Podcast Series ·

2025/08/19

Rebranding can save a struggling business – or catapult a good one into greatness. But the best examples don’t just change the logo; they transform the way the world sees them.In this episode of Rebrand 100: The Podcast Series, host Edmund Manasan unpacks five brands that nailed the rebranding game. From strategic product focus to bold storytelling shifts, these case studies show what it takes to pull off a glow-up that lasts.If you’re thinking about a rebrand – or wondering if it’s time – this is

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00:07:51

Episode 32: The Hidden Costs of Rebranding (That Most...

Rebrand 100: The Podcast Series ·

2025/08/18

Rebranding isn’t just a logo swap, it’s a full-scale transformation that carries a price tag far beyond what most budgets account for.In this episode, Edmund Manasan pulls back the curtain on the five hidden costs that can make or break your rebrand, from the invisible hit to productivity, to the millions lost in packaging changes, to the legal and administrative grind nobody talks about. Featuring lessons from Mailchimp, Tropicana, Slack, and Weight Watchers, we show you exactly how to budget for

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00:09:21

Episode 31: How to Know When It’s Time to Rebrand

Rebrand 100: The Podcast Series ·

2025/08/15

Brands live, breathe, and age – just like people. In this episode, host Edmund Manasan breaks down the six key signs your brand is overdue for a rebrand, and how timing can be the difference between fading out or rising stronger.Through real-world transformations from Poppi, Airbnb, Burberry, and Old Spice, we explore how each brand identified its breaking point and made strategic changes that reignited relevance, loyalty, and growth.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us

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00:08:49

Episode 30: How to Build a Brand That People Actually...

Rebrand 100: The Podcast Series ·

2025/08/14

In today’s saturated market, visibility is no longer enough – meaning is the new metric. In Episode 30, Edmund Manasan explores what it really takes to build a brand people care about. Not just one they buy from or follow, but one they emotionally connect with. From defining your “why” to building community, embracing authenticity, and delivering consistent value, this episode unpacks the timeless principles behind truly beloved brands.We also spotlight luxury cowboy boot label Miron Crosby, showing

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00:08:28

Episode 29: Why Your Brand Voice Matters More Than...

Rebrand 100: The Podcast Series ·

2025/08/13

In a world where beautiful branding is just a Canva template away, what really sets your business apart? In this episode, host Edmund Manasan dives into the quiet power of brand voice – the tone, personality, and rhythm that breathe life into your messaging. While visuals might catch the eye, it’s your voice that builds trust, sparks connection, and makes people feel something real.We unpack how brands like Loewe, Fenty Beauty, Marc Jacobs, and Ganni use voice to stand out in saturated markets –

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00:09:01

Episode 28: The Role of Colors and Typography in...

Rebrand 100: The Podcast Series ·

2025/08/12

Before your audience reads a single word, they see your brand. And in that split second, your color palette and font choices start telling a story – whether you intended it or not. In this episode, host Edmund Manasan breaks down how design isn't just decoration; it's one of the most powerful and subconscious tools in branding. From food cravings sparked by synthetic dyes to the elegance of watch typography, we explore how brands can use color and font strategy to build trust, convey

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00:08:24

Episode 27: The Art of Exclusivity: Making Your Brand...

Rebrand 100: The Podcast Series ·

2025/08/11

In Episode 27 of Rebrand 100: The Podcast Series, Edmund Manasan explores how exclusivity can elevate your brand from just another option to something people deeply desire. Drawing lessons from luxury powerhouses like Hermès, Ferrari, Nikos Koulis, Pomellato, and Giorgio Bulgari, this episode breaks down how scarcity, access, and storytelling are intentionally crafted – not accidental.Whether you're building a high-end brand or want to inject more allure into a mass-market offer, this episode

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00:08:16

Episode 26: Why Every Brand Needs a “Villain” in...

Rebrand 100: The Podcast Series ·

2025/08/08

Every unforgettable brand story needs conflict – and that means naming a villain. In this episode, host Edmund Manasan unpacks why brands that define what they’re against create stronger emotional pull, sharper messaging, and deeper loyalty. Whether it’s Big Beauty, toxic workplace culture, or outdated industry norms, the “brand villain” isn’t always a person. It’s often a system, belief, or pain point that your audience wants to defeat.We explore how brands like Sweetgreen, Everlane, and Basecamp

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00:08:43

Episode 25: Luxury vs. Budget Branding – What You Can...

Rebrand 100: The Podcast Series ·

2025/08/07

What do Louis Vuitton and Walmart have in common? At first glance, nothing. But both are masters of brand clarity, audience understanding, and market domination – despite playing entirely different games. In Episode 25, host Edmund Manasan unpacks the strategic brilliance behind luxury and budget branding, and explore how iconic brands like Hermès, Patek Philippe, IKEA, and McDonald’s thrive by fully committing to their positioning. Whether you dream of exclusivity or scale, this episode helps you

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00:08:46

Episode 24: The One Thing That Makes People Trust...

Rebrand 100: The Podcast Series ·

2025/08/06

In this episode, Edmund Manasan explores the one thing every successful brand is built on: trust. It's what turns browsers into buyers, and customers into lifelong believers. But trust isn’t built through flashy campaigns or clever taglines. It’s earned through consistent experiences, aligned messaging, and values that hold true across every touchpoint.Through real-world cautionary tales from Sonos and Tom’s of Maine, we break down how even the most respected brands can fall apart when trust is

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00:08:22

Episode 23: How Apple and Nike Built Unshakable Brand...

Rebrand 100: The Podcast Series ·

2025/08/05

What makes someone choose your brand over and over again even when there are cheaper, faster, or trendier options? In this episode, we dive deep into how Apple and Nike have cultivated fierce, almost irrational brand loyalty. From Apple’s sleek ecosystem and identity reinforcement to Nike’s purpose-driven storytelling and cultural relevance, we unpack what keeps fans coming back – not just for the product, but for the feeling.Tune in as we explore five practical strategies your brand can apply to

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00:08:26

Episode 22: The Power of Consistency in Branding

Rebrand 100: The Podcast Series ·

2025/08/04

In Episode 22 of Rebrand 100: The Podcast Series, host Edmund Manasan explores the underestimated power of consistency in branding and why it might just be your brand’s most valuable asset. In a world obsessed with going viral and chasing trends, we revisit iconic brands like McDonald’s, Coca-Cola, and The New York Times to uncover how showing up the same way, over time, builds trust, recognition, and emotional loyalty.From golden arches to curvy bottles to blackletter headlines, consistency isn’t

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00:08:39

Episode 21: Why Your Brand Needs a Cult-Like...

Rebrand 100: The Podcast Series ·

2025/08/01

Some brands generate loyalty. Others inspire obsession. In this episode, Edmund Manasan explores how brands like Miu Miu and Crocs turned niche appeal into cult-like devotion – and what your brand can learn from them. From emotional identity to exclusive experiences and unapologetic consistency, we unpack the ingredients behind movements that go far beyond transactions.Whether you’re building a lifestyle product, a creative service, or a culture-first business, this episode challenges you to go

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00:07:33

Episode 20: Are You Branding for Attention or Authority?

Rebrand 100: The Podcast Series ·

2025/07/31

In today’s hyper-scrolling world, going viral can feel like the ultimate win. But here’s the truth: attention doesn’t equal trust. In this episode, Edmund Manasan unpacks the critical difference between brands that chase visibility and those that build lasting credibility. Through the story of a brand that went viral but succeeded because of its strong foundation, we explore how authority is built through intentional storytelling, quality, and values that endure beyond the hype.If you’re tired of

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00:07:43

Episode 19: Why Every Brand Needs a Manifesto

Rebrand 100: The Podcast Series ·

2025/07/30

A logo might make your brand recognizable, but a manifesto makes it unforgettable. In this episode, Edmund Manasan breaks down why a brand manifesto isn’t just a nice-to-have – it’s the emotional core that sets you apart in a crowded market. Drawing lessons from cultural icons and bold brands, we explore how a powerful declaration of belief can unify your team, attract aligned customers, and future-proof your identity.We also share the inner workings of the ASTIGS manifesto – how it transformed our

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00:08:41

Episode 18: The Biggest Myth About Brand Identity

Rebrand 100: The Podcast Series ·

2025/07/29

Biggest misconception in branding? Brand identity = logo.In Episode 18 of Rebrand 100: The Podcast Series, Edmund Manasan breaks down why this myth is so dangerous and what brand identity really means in today’s competitive landscape. From voice and values to customer experience and emotional resonance, this episode explores the deeper strategic layers that define a brand’s true identity.Packed with real-world examples, this episode helps founders, creatives, and marketing leaders move beyond

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00:08:55

Episode 17: Personal Brand vs. Corporate Brand: Which...

Rebrand 100: The Podcast Series ·

2025/07/28

Every founder and creative eventually faces the same crossroads: Do I build my personal brand or focus on the business brand?In Episode 17, Edmund Manasan explores this question through real-world examples and breaks down the pros and cons of each approach – highlighting how personal branding accelerates trust and connection, while corporate branding creates long-term scalability and legacy. Whether you’re a solopreneur, early-stage founder, or growing team, this episode gives you the clarity to

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00:10:12

Episode 16: The Most Underrated Elements That Make...

Rebrand 100: The Podcast Series ·

2025/07/25

Most brands fixate on the obvious: logos, taglines, packaging, and campaigns. But what if the real secret to unforgettable branding lies in the quiet details – the overlooked elements that most businesses miss?In Episode 16, Edmund Manasan explores the subtle but powerful ingredients that separate forgettable brands from timeless ones. And to illustrate that point, we turn to the emotional, atmospheric genius of Studio Ghibli.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧

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00:07:00

Episode 15: From Emerging to Established: How to...

Rebrand 100: The Podcast Series ·

2025/07/24

Most brands want to lead, but few actually do the work to earn that trust. In Episode 15 of Rebrand 100: The Podcast Series, Edmund Manasan explores what it takes to evolve from a capable business to a respected authority in your space – especially in a landscape driven by AI, speed, and perception.You’ll learn how ASTIGS redefined itself to move from generalist agency to thought leader, and what specific actions you can take to elevate your brand’s presence and influence without losing focus or

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