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PODCAST

Imperfect Action

How do I grow my business faster? What"s the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph"s sharing the strategies she wishes she"d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she"d had when she was

business marketing

All Episodes

20:35

The 4 best types of content to post in the lead up to...

Imperfect Action ·

2024/05/28

People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.- Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time).- Why

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11:16

6 ways to avoid overwhelm in your next launch

Imperfect Action ·

2024/05/26

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch.- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.- Why plucking launch goals out of thin

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11:34

Why launching is a repeatable process—not a one-time gig

Imperfect Action ·

2024/05/23

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success.- The importance of a reliable, rinse-and-repeat sales process for successful launching.- Why launching is an educational journey for your audience, packed full of value, regardless

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13:32

7 mistakes to avoid when planning a launch

Imperfect Action ·

2024/05/21

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.In this episode we chat about:- Why creating your offer before you've launched it can be a costly mistake.- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal

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11:01

Offers not converting? Try these 7 tweaks to make...

Imperfect Action ·

2024/05/19

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.- The importance of understanding your audience—not

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17:14

Small audience? Don't make these mistakes in your...

Imperfect Action ·

2024/05/16

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience.- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.- Why launching is a repeatable process—a strategic vehicle to sell your offers

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14:25

A bigger audience doesn't mean more profit: What to...

Imperfect Action ·

2024/05/14

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.- Why large followings can have hidden problems that negatively affect conversion and sales.- How

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24:06

7 ways that failures (and mistakes) work FOR you in...

Imperfect Action ·

2024/05/12

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you.- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.- Why failing actually speeds up your success in the long term by learning and

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14:23

5 small shifts to sell your offers without feeling...

Imperfect Action ·

2024/05/09

Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y.- How shifting your mindset can help you to see why selling is an act of service for your audience.- What selling *is* and what it is *not*.- How using your sales content and messaging strategically can help to

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15:48

Struggling to grow your audience? You might be...

Imperfect Action ·

2024/05/07

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it.- How balancing both sides of the audience growth equation is important for successful audience growth.- Why creating great content is only as

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26:27

Coaching Call: Turning free events into a profitable...

Imperfect Action ·

2024/05/05

Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people.- Why building an email list is so important in business, rather than relying solely on social media or other

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19:25

4 mindset habits to adopt before your next launch for...

Imperfect Action ·

2024/05/02

It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one.- The importance of mindset when it comes to launching and how adopting better habits can lead to greater profits.- Why launching is a repeatable process

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20:09

The biggest takeaways from 800 episodes of this show...

Imperfect Action ·

2024/04/30

Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.- How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with

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15:40

The biggest takeaways from 800 episodes of this show...

Imperfect Action ·

2024/04/28

This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners.- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!).- Why creating content is still a super effective way to grow your

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12:16

6 essentials for attracting clients that value your...

Imperfect Action ·

2024/04/25

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers.- The importance of choosing a niche that actually has money to spend.- Why being really clear about your

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12:35

Ask Steph: How can I create a valuable freebie that...

Imperfect Action ·

2024/04/23

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.- Why giving away value does *not* equal sales and conversions and what you

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15:47

7 lessons I learned from the launch of my new membership

Imperfect Action ·

2024/04/21

I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.- Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world.- How aiming for

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17:58

Struggling to stand out online? You're probably...

Imperfect Action ·

2024/04/18

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.- Why really understanding your clients' own language around the problems they

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23:38

My top 15 tips for running an online business

Imperfect Action ·

2024/04/16

Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times.- Why diving into the "scary" zone can be so beneficial to your success and

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14:29

Creating healthy boundaries during your course, group...

Imperfect Action ·

2024/04/14

We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect.- How defining your boundaries in business (and daily life) teaches others how to interact with you.- Why understanding these 4 boundaries will help

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