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PODCAST

Wait, What? Sportsbiz Chat with DP & McGhee

Two sports marketing insiders, David Paro and Tim McGhee, bring you a fresh take on the sports business — often irreverent, sometimes cynical, and occasionally serious. From their years leading both agencies and client teams, they break down today’s biggest industry stories and share lessons learned along the way. Joined by top voices from the sports marketing world, DP & McGhee help you see the game behind the game. You’ll laugh, learn, and sometimes just say, “Wait, What?”

business marketing

All Episodes

00:40:47

Episode 104 (S4:E8): No Guest Work Required

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/27

After having some amazing guests over the past several episodes, DP & McGhee go it alone in this week’s episode. And there was no shortage of topics to cover. The co-hosts start off with a discussion of the recent record-breaking sale of the Boston Celtics and the potential impact it will have on future sales of existing teams and expansion fees.They then go around the horn on Jimmy Pitaro’s decision to take himself out of contention for the Disney CEO role, the USL’s decision to go to a system

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00:30:26

Episode 103 (S4:E7): "We'll do it live!"

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/19

For the first time in the show’s history, DP & McGhee recorded the show in front of a live audience. Thank you to the NY Mets who hosted David and Tim at the Mets House in NYC's Union Square.Bobby Clemens, the Mets’ VP Creative Content & Creative Director, joined the show to talk about the process he and his team go through to create both on and off field content.And since it’s March, your co-hosts talk about the NCAA tournament, MLB Opening Day, the New Era Cap debacle, and the passing

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00:55:36

Episode 102 (S4:E6): Under the Influence

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/12

DP & McGhee are joined by Caroline Smith (@itscarolinescorner), who talks about her work as a content creator. Caroline has some particularly great advice for people looking to break into the content/influencer game. In a Wait, What? first, David, Tim and Caroline spend a few minutes talking about their favorite Broadway musicals.Not to worry...your co-hosts spend the first half of the show talking about the upcoming NCAA tournament, NIL and the newly created GM role that many athletic programs

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01:02:31

Episode 101 (S4:E5): C-Level Rising

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/03/06

DP & McGhee were thrilled to be joined by Elisa Padilla, Chief Marketing Officer, and Joe Stetson, Chief Commercial Officer, of the New York Red Bulls. Both have a wealth of knowledge and depth of expertise to lead marketing and sales for one of the most successful clubs in Major League Soccer.In addition to covering the impact of the much-heralded naming rights deal with Sports Illustrated Tickets, Joe and Elisa talk about how their experiences at properties like Brooklyn Sports &

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00:57:53

Episode 100 (S4:E4): The Puck Stops Here

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/02/26

DP & McGhee celebrate the 100th episode of Wait…What!!After the collective pat on the back, the hosts recap the recently completed, and enormously successful, 4 Nations Face-Off. And their conversation about the tournament continued with John Lewicki from the NHL who talks about the future of similar competitions.The pending (likely divorce) between ESPN and MLB was also a topic of discussion as was the NBA All-Star festivities and yet another gambling scandal hitting the sports landscape.Enjoy

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00:48:57

Episode 99 (S4:E3): Who Needs the Ad Meter?

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/02/14

What kind of #sportsbiz podcasters would DP & McGhee be if they didn’t discuss Super Bowl LIX? Sure, you'll get all the low down on the Super Bowl ads, but you also get so much more.In this episode, your hosts talk about the game on the field, the halftime show, and of course, the commercials. Neither co-host was overly impressed with the ads, but both David and Tim found some spots they liked. David was kind enough not to mention how bad Tim’s game prediction was and was quite the gracious

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01:03:38

Episode 98 (S4:E2): By The Numbers

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/02/05

In this episode, DP & McGhee give their predictions on Super Bowl LIX. Spoiler alert, one of them will be right. Before that, the hosts talk about the blockbuster trade involving Luka Dončić and Anthony Davis and recent news about betting scandals in the NBA and MLB.But the highlight of the show was guest Ben Reiling of Nielsen Sports who talks about how data can drive better decision making in sports for both brands and rights holders. Ben has had a legendary career, and he takes us back to

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00:40:41

Episode 97 (S4:E1): From Notre Dame to Nostradamus

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/01/30

DP & McGhee get back behind their mics for the first time in 2025 and they have a free-wheeling discussion on the latest goings on in the sports biz..They start off the show recapping the recently completed College Football Playoffs and the NFL conference championship games. But the real fun begins when Tim and David review their predictions for 2024 (they both did pretty well) and make their prognostications for the new year. We predict you’ll enjoy the show!

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00:29:34

Episode 96 (S3:E20): You Gotta Fight...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/12/04

It's beginning to look a lot like...time for another #sportsbiz chat. In this episode, DP & McGhee talk about the recent Jake Paul/Mike Tyson fight and its potential implications for the upcoming Christmas Day NFL games to be streamed on Netflix. They also talk about the rumors surrounding whether the fight’s outcome was pre-determined. NFL Thanksgiving ratings were something to behold (it seems like David and Tim could say this every week about pro football’s stranglehold on TV

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00:38:04

Episode 95 (S3:E19): A Sportsbiz Conucopia

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/11/15

Thanksgiving is right around the corner in the US, and like a fully loaded Turkey Day table, DP & McGhee have a little something for everyone. The hosts serve up the recently completed NASCAR season as the appetizer, followed by a main course of NFL with a side of Tom Brady. Major League Soccer serves as a nice intermezzo before David and Tim serve up a sweet dessert of the stories they are following. Bon appetit!

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00:32:49

Episode 94 (S3:E18): Spotlight & Sponsorship

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/11/07

DP & McGhee spend most of today’s episode talking about two recent high profile sponsorships and in the case of Campbell’s and Harris Blitzer, how the deal came together.They also recap the recently completed World Series, talk about the first College Football Playoff rankings and how the change in administrations in Washington might impact the sports of golf. Please excuse the occasional inferior audio quality.

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00:36:45

Episode 93 (S3:E17): Ta{l}king Attendance

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/10/10

MLS, NWSL and the WNBA all broke attendance records this past season, and DP & McGhee talked about the success these leagues have experienced and hope to continue into the new year.They also touched on the hot button topic of NIL and the impact college athletes have had on the changing landscape of collegiate sports. It's been a while, but David and Tim also talk about the recently announced media deal between QVC and USA Pickleball. Would you like to buy an exfoliant before the next match

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00:55:26

Episode 92 (S3:E16): The Beautiful Game Comes to the...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/09/10

DP & McGhee welcome Camilo Durana, EVP of Major League Soccer and Soccer United Marketing to talk about the recently completed Summer of Soccer in the US. As Camilo rightly points out, the beautiful game will be coming back next year and in the summer 2026 all eyes will be on North America as the FIFA Men's World Cup returns to North America for the first time in 32 years.Before their conversation, David and Tim talk about Tom Brady and Alex Morgan, two greats returning and leaving the

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01:07:50

Episode 91 (S3:E15): We'll Always Have Paris

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/09/05

Like Ilsa and Rick in Casablanca, DP & McGhee talk at great lengths about Paris in this episode...specifically, the recently concluded Summer Olympic Games.Following an extended summer break, the show welcomes Steve Margosian, founder of Across the Board Sports Media Consulting and former NBC Sports executive with nearly 30 years Olympic media experience. Along with talking about Olympics past, present and future, Steve shares his stories about working for the legendary Tony Ponturo at

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00:45:41

Episode 90 (S3:E14): 90 Never Looked So Good

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/06/18

David and Tim spend the 90th episode of Wait...What? going deep on a couple of big topics in the world of sports.DP comes around to a new found respect? appreciation? tolerance? for Bryson DeChambeau after his performance in the US Open. While McGhee will not give up predicting a Rory victory at the Open Championship despite his meltdown at Pinehurst.Caitlin Clark is never far from the spotlight, or the back pages, so the hosts talk about her burgeoning rivalry with Angel Reese, being left off the

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00:43:54

Episode 89 (S3:E13): Not Fade Away

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/06/01

DP & McGhee share their thoughts on Bill Walton, the legendary basketball player and broadcaster. Both remember the Big Red Head from his playing days, noting that many of the show's listeners might be too young to have seen his greatness first hand.Staying with the basketball theme, David and Tim talk about the soon to be completed NBA media rights deal and what's potentially in Charles Barkley's future. The NCAA continues to be in the news, so it continues to be a topic of

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00:40:59

Episode 88 (S3:E12): No Guest? No Problem

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/05/22

After a brief hiatus, DP & McGhee are back with a wide-ranging discussion around the business of sports. First up, was the NFL, which generates storylines 12 months a year, even around things like OTAs.Next up is a brief recap of the NHL playoffs. And college athletics is in flux, to put it kindly, and David and Tim talk about some of the issues coming up around athlete commercialization. Spoiler alert, it's not always pretty. The hosts end the show with a humorous chat about the Ricky

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01:24:10

Episode 87 (S3:E11): A Flame-to-Flame Opportunity

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/04/25

DP & McGhee are joined by Terrence Burns, a true luminary in the Olympic movement. Terrence tells stories ranging from assisting Casey Wasserman and the LA28 bid effort to writing a speech for...Vladimir Putin?He lays out a compelling case for what brands can hope to achieve through an Olympic sponsorship and how the Olympic Games are more than just sport. There's more, of course. The #sportsbiz chat hosts also talk about their latest favorite topic, Caitlin Clark, and women's

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00:49:23

Episode 86 (S3:E10): Getting Real Smart About AI

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/04/18

DP & McGhee are joined by Shripal Shah, author of the recently published book, "Leveling Up with AI: A Strategic Guide to AI in Sports Marketing." Shripal makes a potentially complex topic easy to understand for sports marketers.Before the interview, the co-hosts talk about the Masters, the meteoric rise in viewership for the WNBA Draft, and the lifetime ban imposed by NBA Commissioner, Adam Silver, on Jontay Porter for betting on basketball and trying to influence prop bets on

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00:46:37

Episode 85 (S3:E9): Two Shining Moments

Wait, What? Sportsbiz Chat with DP & McGhee ·

2024/04/10

Hello friends. Another year of March Madness is in the books, and this was unlike any one in history. South Carolina prevailed over Caitlin Clark and Iowa on the way to an undefeated season. This match-up for the ages led to over 18M viewers for a game played on a Sunday afternoon. On the men's side, UConn pulled away from Purdue in the second half to repeat as NCAA Champions.But unlike every year before, the women's final outdrew the men's game, and by a lot (4M viewers). Yet another

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145 results

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