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PODCAST

Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We"ll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken

business marketing

All Episodes

00:12:50

198: Finally Get Noticed on Instagram with...

Seriously in Business: Brand + Design, Marketing and... ·

2025/01/20

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2,

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00:14:52

197: 3 Brand Must-Haves in 2025 You Can’t Afford to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/01/13

Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.Plus, stick around till the

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00:29:47

196: Bonus Ep: Uncut Reflections, Regrets, Wins of...

Seriously in Business: Brand + Design, Marketing and... ·

2025/01/06

Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025. 2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.But beyond the hustle, I’m reflecting on balancing my

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00:36:38

195: Transform Imposter Syndrome into Your Growth...

Seriously in Business: Brand + Design, Marketing and... ·

2024/12/16

Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up. In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger. You’ll hear

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00:19:45

194: Top Design Trends of 2025: Creating a...

Seriously in Business: Brand + Design, Marketing and... ·

2024/12/09

Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series

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00:34:42

193: Building a Peaceful and Successful Business...

Seriously in Business: Brand + Design, Marketing and... ·

2024/12/02

Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.Robyn dishes out her best tips for high-converting

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00:17:59

192: The Blueprint for Empowering Your Team to Create...

Seriously in Business: Brand + Design, Marketing and... ·

2024/11/25

Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.We're

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00:32:42

191: Transforming Followers into Subscribers: Email...

Seriously in Business: Brand + Design, Marketing and... ·

2024/11/18

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!)

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00:19:16

190: What All Million-Dollar Brands Have in Common ⚡️...

Seriously in Business: Brand + Design, Marketing and... ·

2024/11/11

Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've

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00:38:49

189: Personal Branding Secrets: Creating Unstoppable...

Seriously in Business: Brand + Design, Marketing and... ·

2024/11/04

In today’s world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.You’ll learn why

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00:23:05

188: Debunking Myths: What Really Matters to Build...

Seriously in Business: Brand + Design, Marketing and... ·

2024/10/28

Ever feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand

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00:34:11

187: Is YouTube Worth It For Business Owners?...

Seriously in Business: Brand + Design, Marketing and... ·

2024/10/21

Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the

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00:58:19

186: Brand + Marketing EXPERTS Reveal Their Secrets!...

Seriously in Business: Brand + Design, Marketing and... ·

2024/10/15

Ever wondered why nailing your brand can sometimes feel like cracking a secret code?Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!Connect with Hazal:

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00:38:16

185: Business Building Facebook Group Strategy with...

Seriously in Business: Brand + Design, Marketing and... ·

2024/10/07

Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).Discover why Sarah ditched Instagram and focused her energy on Facebook, how

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00:30:58

184: Balancing Motherhood and Business: a...

Seriously in Business: Brand + Design, Marketing and... ·

2024/09/30

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my

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00:44:16

183: The Power of Reels: Increase Reach and Sales on...

Seriously in Business: Brand + Design, Marketing and... ·

2024/09/23

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating

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00:17:59

182: Perfectionism in Business: Tips to Embrace...

Seriously in Business: Brand + Design, Marketing and... ·

2024/09/16

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!We're dropping into the world of perfectionism and how it might be holding back your business.Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples

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00:30:53

181: Building a Thriving Membership Community with...

Seriously in Business: Brand + Design, Marketing and... ·

2024/09/09

Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering

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00:16:55

180: Rebranding for $$$: Make More Money with This...

Seriously in Business: Brand + Design, Marketing and... ·

2024/09/02

Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate

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00:15:37

179: Rebranding Mistakes that Cost you Time and Money...

Seriously in Business: Brand + Design, Marketing and... ·

2024/08/26

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!From

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