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PODCAST

Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We"ll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken

business marketing

All Episodes

00:16:33

237: My Personal Canva Organisation System: How I...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/27

Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files…Or that logo you swear you uploaded but can’t find anywhere…Or just the time-suck of starting from scratch every single time.In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.Here’s what you’ll learn:Why your Canva chaos isn’t about the app 5 must-do steps to organise your Canva for goodHow naming files and using

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00:14:02

236: If Your Canva Could Talk, Here’s What It Would...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/20

If Canva could talk, it would probably throw some serious sass your way...In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.Here’s what you’ll learn:Why chaotic

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00:19:38

235: The Mindset Shift That Turns Your Canva Designs...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/13

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.Key TakeawaysPerfectionism: Why chasing “perfect” stops you from ever showing up Comparison: The sneaky way comparing yourself to others paralyzes

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00:39:07

234: How to Use Storytelling in Your Marketing to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/06

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where

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00:15:50

233: The $100 Social Media Shortcut That Could Save...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/03

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.What we’re covering:Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand

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00:23:44

232 The Expansion That Led To One Of The Biggest...

Seriously in Business: Brand + Design, Marketing and... ·

2025/09/22

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.What I share in this episode:The heart (and chaos) behind building our family homeHow I finally re-recorded my

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00:14:20

231: I Roasted 30 Instagram Feeds: Here are the Top 5...

Seriously in Business: Brand + Design, Marketing and... ·

2025/09/15

Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five.From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today.Inside you’ll learn:Why consistency is the #1 thing your

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00:42:43

230: Your Million-Dollar Course Idea Is Already in...

Seriously in Business: Brand + Design, Marketing and... ·

2025/09/08

Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one.In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you.Here’s what we cover:Sara’s

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00:14:37

229: How to Finally Look Consistent on Every Platform...

Seriously in Business: Brand + Design, Marketing and... ·

2025/09/01

If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about. In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva.Key Takeaways:Fonts, colours,

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00:13:26

228: Is Your Logo Doing Its Job? (Most Aren’t)

Seriously in Business: Brand + Design, Marketing and... ·

2025/08/25

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job.In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.What You’ll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat

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00:12:04

227: The Design Decision That Builds Instant Trust...

Seriously in Business: Brand + Design, Marketing and... ·

2025/08/18

Inconsistent fonts. Off-brand colours. Visuals that feel “meh.” Sound familiar? It’s not just a design issue, it’s a TRUST issue.This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.Inside this episode, I’ll show you:The 3 design decisions more important than a logoWhy fonts reflect personality (and how to choose the right ones)How colour combos

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00:12:07

226: Still Don’t Know What Your Brand Should Look...

Seriously in Business: Brand + Design, Marketing and... ·

2025/08/11

If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone.In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand.Whether you’ve never thought of using Pinterest for branding OR you’ve tried but felt overwhelmed, I’ll walk you through:The 3 biggest mistakes people make when pinning for brand

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00:14:45

225: Before You Design Anything in Your Brand, You...

Seriously in Business: Brand + Design, Marketing and... ·

2025/08/04

If you’ve been feeling like your brand is “fine” but not WOW… chances are, you’re missing this step.Today I’m kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that’s magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don’t convert.In this episode, we cover:The first

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00:34:33

Designing for All: Simple Steps to Make Your Brand...

Seriously in Business: Brand + Design, Marketing and... ·

2025/07/28

Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention.Key TakeawaysAccessibility isn’t just a checkboxSimple, non-overwhelming steps you can start TODAYReal insight into what’s actually working (and what

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00:19:13

223: What Worked Then Won't Work Now (How to Stop...

Seriously in Business: Brand + Design, Marketing and... ·

2025/07/21

Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different. In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.Marketing today requires more platforms, more content, and more connectionCanva raised the bar, so your design strategy must be sharper than

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00:35:29

222: The Power of a Mid-Year Reset (Plus We Have...

Seriously in Business: Brand + Design, Marketing and... ·

2025/07/14

Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat!From juggling business with kids to globe-trotting while working part-time, we share what they're letting go of, how they're expanding, and why

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00:20:09

221: Q&A Behind The Scenes - Creative Ruts,...

Seriously in Business: Brand + Design, Marketing and... ·

2025/07/07

This episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.Here’s what I answer:What to do when you hit a creative rut (and why boundaries can spark creativity)My favourite new Canva feature (it’s a game-changer for planning!)Do I think design or messaging is more important?How motherhood made me outsource

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00:37:44

220: Write Copy That Sounds Like You and Sells with...

Seriously in Business: Brand + Design, Marketing and... ·

2025/06/30

What if your words were the most overlooked part of your brand?In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but

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00:16:17

219: How to Stop Being The Bottleneck To Your Rebrand

Seriously in Business: Brand + Design, Marketing and... ·

2025/06/23

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it’s not Canva’s fault)The

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00:24:43

218: You’ve Outgrown Your Brand... Burn it Down or...

Seriously in Business: Brand + Design, Marketing and... ·

2025/06/16

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.In this episode, you'll learn:The key

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