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PODCAST

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you"re a solo practitioner or part of a larger group, we"ll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

business marketing

All Episodes

6:01

# 187 11 Ways Dentists Self-Sabotage Growth: #3 – How...

Dental Marketing Goat ·

2025/07/04

In this episode, dental growth expert Gary Bird exposes the third way dentists unknowingly self-sabotage their practices: rude front desk behavior that drives away new patients. Discover how untrained dental teams are "weeding out" the very patients you need to grow, simply by mishandling calls or giving the wrong first impression. We’ll also recap the first two self-sabotage mistakes—poor phone scripting and misunderstanding strategic pricing—and dive deep into how these issues compound. Lea...

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9:25

#186 11 Ways Dentists Self-Sabotage Growth: #2 – Why...

Dental Marketing Goat ·

2025/07/02

In this episode, Gary Bird breaks down how dentists unknowingly self-sabotage dental practice growth by misunderstanding pricing strategies. Discover why using loss leaders—not coupons—is one of the most powerful ways to attract high-quality dental patients and grow your practice. Gary shares real-life dental marketing mistakes and how they can stall your success, even when new patient numbers are rising. Learn how to strategically price dental cleanings and services to increase patient volum...

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7:31

#185 11 Ways Dentists Self-Sabotage Growth: #1 - Why...

Dental Marketing Goat ·

2025/06/30

In this episode, Gary Bird shares the 11 ways dentists self-sabotage dental practice growth and how to fix them. Today, we dive into the biggest mistake dental teams make when handling patient pricing questions over the phone. Learn why giving dental prices over the phone can damage trust and what your team should say instead to convert high-intent patients. Gary also explains why many dentists unknowingly block new patient growth and how simple training can dramatically improve results. If y...

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5:59

#184 Why September Kills Dental Growth But January...

Dental Marketing Goat ·

2025/06/18

Why is January the best month for dental growth and September one of the worst? In this episode, Gary Bird breaks down why dental practices often see huge patient spikes in January and major slowdowns in September. Learn how dental offices can attract more new patients, improve treatment acceptance, and increase production during slow months. We dive into dental marketing strategies, patient behavior trends, and how to boost dental practice growth even during seasonal slumps. Whether yo...

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11:01

#183 6 Growth Myths Keeping Your Dental Practice Stuck

Dental Marketing Goat ·

2025/06/16

Gary Bird breaks down the six biggest dental growth myths that are stopping your practice from reaching its potential. 1. “There’s not enough new patients in my market.” 2. “Patients only care about insurance.” 3. “Patients can afford tx, but don’t prioritize it.” 4. “Marketing doesn’t work in my area.” 5. “My team can’t handle growth.” 6. “I didn’t convert the new patient because they were a shopper.” Connect with our Host, Gary Bird, Here ⤵️ SMC: https://...

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8:59

#182 How to Avoid a Summer Slump in Your Practice

Dental Marketing Goat ·

2025/06/13

In this episode, Gary Bird shares essential strategies on how to avoid the summer slump in dental practices. Learn proven dental growth tips, including how to analyze production dips, optimize phone processes, increase patient referrals, and leverage admin training days to boost summer production. Gary also covers how aligner days and strategic dental marketing can help fill schedules and drive new patients during slow months. Summer slowdowns are common in dentistry, but with the right denta...

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17:07

#181 How a New Dental Startup Achieved 600% ROI and...

Dental Marketing Goat ·

2025/06/12

Discover how Dr. Phi Pham rapidly scaled his dental startup by focusing on patient-first care, same-day emergency dentistry, and disciplined team performance. In this episode, we explore the proven strategies behind his 95% phone conversion rate, 600% marketing ROI, and explosive new patient growth. Learn actionable insights on dental practice marketing, case acceptance, and financing that can help any dentist grow faster and smarter. Connect with our Guests Here ⤵️ Dr. Phi Pham Chief Dentis...

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6:39

#180 How this Dentist DOUBLED Production in Just 12...

Dental Marketing Goat ·

2025/06/11

In this episode, Gary Bird breaks down how one dentist skyrocketed from $219K to $456K in production in just 12 months. Discover proven dental growth strategies including building for expansion, improving dental case acceptance, scaling with associates, and tripling the dental marketing budget. Gary explains why mastering dental sales, patient financing, and adopting a true growth mindset are essential for practice growth. Learn how focusing on future dental practice growth instead of short-t...

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11:38

#179 Before You Change Your Practice Name… Ask These...

Dental Marketing Goat ·

2025/06/06

Thinking of changing your dental practice name? In this episode, Gary Bird breaks down everything dentists need to consider before rebranding—from SEO strategy and local market fit to patient perception and future practice transitions. Learn how your dental practice name can impact local search rankings, attract the right patients, and set you up for scalable growth. Discover the pros and cons of naming your practice after yourself, how to preserve Google reviews, and what to avoid when rebra...

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4:32

#178 The Dental Growth Playbook Live!

Dental Marketing Goat ·

2025/05/30

2025 not looking too hot for your office? What if you could walk into 2026 with a real playbook in your hands? A clear, simple roadmap for: -Marketing that actually works -Hiring the right people at the right time -Delegating through smart systems -Growing your team without burning out That’s exactly what this show is about. Let’s stop guessing—and start growing. ➡️ Will one day change your next three years? Save $300 Instantly – Register Now for $199 → Use discount code DGPL-DMG at che...

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3:37

#177 SEO Hack that You Can Take Advantage of TODAY

Dental Marketing Goat ·

2025/05/22

In this episode, Gary Bird shares a powerful dental SEO hack that helps practices rank higher for high-value niche keywords like “dental emergency,” “veneers,” and “dental implants.” This strategy requires zero technical skills and can dramatically boost your local search visibility. Learn how optimizing Google reviews with targeted keywords can drive more new patients to your dental practice. As AI-driven search continues to evolve, this simple technique will become even more essential...

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3:06

#176 $5K Mistake w/ a 10 Second Fix!!

Dental Marketing Goat ·

2025/05/21

Dental growth expert Gary Bird reveals one of the most overlooked mistakes that can silently kill your new patient flow—without showing up on any dashboard. This quick fix takes just 10 seconds but could save your dental practice thousands in wasted marketing dollars. Learn how a hidden double phone tree was causing a massive drop in leads and what you can do to avoid the same issue. If you're struggling to convert leads despite good traffic and rankings, this video is a must-watch. Discover ...

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74:20

Special Episode: Best Dental Marketing Insights from...

Dental Marketing Goat ·

2025/05/15

This year on Dental Marketing Goat, Gary Bird brought game-changing strategies to help dental practices increase new patient growth, boost marketing ROI, and optimize operations. From mastering Google reviews and phone conversion to uncovering the biggest scheduling mistakes, we covered the most powerful ways to scale your practice. Discover the top dental marketing trends of 2025, the #1 strategy to lower marketing costs, and how to achieve 100% case acceptance without high-pressure sales. D...

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5:47

#175 Why You're Stuck at 30 New Patients a Month

Dental Marketing Goat ·

2025/05/14

You spend $4,000 a month on marketing. You get between 20 and 40 new patients every single month. Most of them stick around. On paper, it looks like everything’s working… But your practice never really grows. What’s going on? It’s not what you think. There’s a hidden reason a lot of dental offices hit this invisible ceiling. We call it the "growth trap," and once you know what it is, it changes everything. If you’ve been doing all the “right” things and still feel stuck, this episode is for y...

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4:16

#174 STOP Chasing Patients that Slow You Down

Dental Marketing Goat ·

2025/05/13

In today’s show, we’re talking about something that’s costing your practice time, money, and team morale—chasing the wrong patients. We’ll look at what really happens when your team is trained to push patients who were never going to say yes in the first place. You’ll hear why this backfires and how it actually burns out your staff and drains your energy. Then we’ll look at real data that proves there’s a better way—focusing on the *right* kind of patient. Not just more patients, but better o...

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17:06

#173 From Struggling to Scaling: The ROI of Doing...

Dental Marketing Goat ·

2025/05/12

Discover how one dental practice doubled new patient numbers and achieved high ROI by mastering what really matters in dental marketing. In this episode, Gary Bird and Dr. Ian Alvey break down how quality leads, phone conversion strategies, and team culture drive real growth, not just clicks and impressions. If you're a dentist frustrated by poor marketing results, this is your roadmap to scaling successfully in 2025. Connect with our Guest Here ⤵️ Website: https://queencitydentistryclt.com/...

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6:14

#172 SMC's Clients Having Record Q1

Dental Marketing Goat ·

2025/05/08

In this episode, Gary Bird breaks down the proven strategies that helped multiple dental practices hit record-breaking Q1 growth and April production numbers. Discover how smarter dental marketing targeting, consistent front desk accountability, and boosting Google reviews can dramatically increase your new patient numbers and treatment acceptance. Gary also shares the right way to use patient financing to drive case acceptance without feeling salesy. These are the exact dental growth tactics...

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4:01

#171 Why Cutting Your Dental Marketing Budget Boosts...

Dental Marketing Goat ·

2025/05/07

In this episode, dental marketing expert Gary Bird explains why cutting your dental marketing budget can sometimes increase your ROI and improve new patient conversion rates. Learn how average treatment per first visit, team efficiency, and patient volume all play a critical role in your dental practice’s growth. Gary shares how to find your new patient sweet spot, avoid missed treatment opportunities, and maximize dental marketing p...

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6:36

#170 How Bad Can One Negative Google Review Hurt Your...

Dental Marketing Goat ·

2025/05/05

In this episode, Gary Bird breaks down how one bad Google review can destroy your dental practice’s new patient flow—even if your marketing is working. Learn the real-life story of a thriving practice that saw a sudden drop in patients and how a single negative online review was the hidden culprit. Gary shares a proven step-by-step system for responding to negative reviews, protecting your Google ranking, and maintaining your practice’s online reputation. This video is essential for dentists ...

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8:13

#169 If Leads Aren't Turning Into Patients, What...

Dental Marketing Goat ·

2025/05/02

Are you generating dental leads but not seeing them turn into new patients? In this episode, Gary Bird shares a powerful 4-point checklist every dental practice needs to convert more leads and boost patient acquisition. Learn how to identify whether your problem is poor dental marketing or broken front office operations. We’ll cover lead follow-up, call handling, form tracking, appointment wait times, and no-show patterns—plus how to map and target the right high-converting patient demographi...

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230 results

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