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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:30:33

#327: Why Collaboration Beats Competition

Field and Garden with Lisa Mason Ziegler ·

2025/01/28

Today I'm diving into a topic that I've never really talked about before: collaboration versus competition. Why are we so afraid of competition? Let's explore why collaboration can actually be more beneficial. MentionsThe Flower Farmer Club, presented by The Gardener's Workshop ⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠ The⁠⁠⁠ Field and Garden Podcast⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author

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00:19:01

#326: The Power of Community

Field and Garden with Lisa Mason Ziegler ·

2025/01/21

Today I am here to share my thoughts on something that has had a big impact on my flower farming journey personally: community. A community is powerful no matter where you currently are on your flower farming journey. I created The Flower Farmer Club to be a safe place for us all to be motivated and encouraged, and to be a place for learning and exploration! I am so eager to join you on your adventure and I look forward to seeing you in the club.MentionsThe Flower Farmer Club, presented by

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00:29:52

#325: Planting Cool Flowers in Very Early Spring

Field and Garden with Lisa Mason Ziegler ·

2025/01/14

Today, I want to dive into the topic of cool flowers and the importance of planting them in very early spring. The basic idea is to plant these flowers in cool to cold conditions to get the best performance out of them, which can happen in fall, winter, or very early spring.Many people have been led away from planting during these unusual times. But I assure you, this is where the magic happens! For flower farmers, planting cool flowers can significantly boost your business. We’re talking

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00:30:25

#324: Cool Flower Successions in Very Early Spring &...

Field and Garden with Lisa Mason Ziegler ·

2025/01/07

Did you know that we have another podcast series? It’s called Seed Talk with Lisa & Layne, and it’s become really popular! This is their top podcast episode of 2024, the one with the most overall listens, and it’s about succession planting Cool Flowers.If you like this one, please consider subscribing to Seed Talk wherever you get your podcasts. You can also watch Seed Talk on our YouTube channel (see the Seed Talk playlist there), or listen to Seed Talk anytime in the podcast section on our

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00:59:58

#323: Cool Flowers Talk: Lisa on The joegardener®...

Field and Garden with Lisa Mason Ziegler ·

2024/12/31

Our most popular episode of 2024! Here, Lisa was featured on The joegardener® Show podcast, joining host Joe Lamp’l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as: How to determine which Cool Flowers you can grow in your region When and how to start your Cool Flowers from seed The special care requirements of flowers planted in the fall and in very early spring What you should do to prepare in the fall

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00:26:25

#322: Stepping Out

Field and Garden with Lisa Mason Ziegler ·

2024/12/24

Stepping Out of Your Comfort Zone in Business Today, we're discussing stepping out of your comfort zone, a challenge many face when starting a new business. In new ventures, like a flower farm, we often seek help from peers. While this can be comforting, it may also lead to stagnation. Spending too much time with others who are struggling can hinder our progress. Successful individuals share key habits: They make decisions based on facts, not assumptions. They recognize that time is money. They

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00:24:47

#321: Dave Dowling's September Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/12/17

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listeners! Topics Covered Caring for dahlias in high heat Growing ranunculus, daffodils, & tulips for a spring wedding

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00:23:56

#320: A Golden Opportunity

Field and Garden with Lisa Mason Ziegler ·

2024/12/10

A Golden Opportunity: The Power of LeavesToday, I’m excited to share one of the first lessons I learned in gardening that has shaped my entire flower farming career. This episode is all about the amazing benefits of leaves, specifically how they can transform your garden into a thriving ecosystem. Especially for those of you who might see leaves as a nuisance, I want to help you understand their true potential. Listen to learn the "Who, What, When, Where, and Why" of adding leaves to your growing

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00:28:08

#319: Lennie Larkin's September Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/12/03

Hello, I'm Lenny Larkin! I run B Side Farm in Oregon and have written a book called Flower Farming for Profit. My focus is on helping flower farmers grow their businesses effectively. I also offer online courses, including a short course called Profitable Flower Farming, which helps people understand the business side of flower farming. Today I'd like to answer your questions on topics ranging from business tactics to planting schedules. Let's begin!What Are Your Thoughts on Pricing

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00:19:04

#318: Smaller Is Better

Field and Garden with Lisa Mason Ziegler ·

2024/11/26

Smaller is Better: My Motto for 2025Today I discuss the concept of “smaller is better,” which is my goal for 2025. This realization hit me after facing challenges in the last two years and was reinforced by a paragraph in my book, The Cut Flower Handbook. When I began flower farming in 1998, I had a limited space of 1.17 acres. I focused on attracting customers rather than just growing flowers. If a bed underperformed, I quickly replanted it for efficiency. Years later, I bought an additional acre

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00:28:07

#317: Daniel Schavey, Ask A Flower Farmer (August)

Field and Garden with Lisa Mason Ziegler ·

2024/11/19

This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is an 8th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, Daniel offers an update on his growing season (including a BIG problem with his Dahlias) and answers questions on topics such as Cool Flowers, his most profitable crops, and so much

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01:03:35

#316: Lisa on The Flower Podcast

Field and Garden with Lisa Mason Ziegler ·

2024/11/12

This episode is an interview that Lisa recently did on The Flower Podcast with host Scott Shepherd. Scott and Lisa covered a broad range of topics, including: The importance of evaluating your season & your goals regularly How perfectionism is a hindrance to success (70% is good enough!) Making every effort to start your business with cash (debt-free) Take the time to get to know your market & what your clients want Always eat the ugly frog first! If you haven't listened to The

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00:27:16

#315: Dave Dowling's June Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/11/05

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listeners! Topics Covered Watering Tips for Sunflowers & Lilies Growing Limelight Hydrangeas Tips for Fall Planting Campanula

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00:31:48

#314: Flower Farming: 5 Beginner Crop Plan Tips

Field and Garden with Lisa Mason Ziegler ·

2024/10/29

Whether you're new or improving your farm, these insights can help. The journey can be tough, but with commitment and adaptability, the rewards are worth it. Take the time to learn and experiment—your efforts will pay off.1. Find Your Markets Understanding your market is the first step to successful crop planning. Consider factors like demand and pricing, which can change quickly, making thorough analysis vital. Identify Your Customers: Know your target audience, whether florists, event

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00:37:29

#313: Flower Farming: The Reality of Time

Field and Garden with Lisa Mason Ziegler ·

2024/10/22

Hey, friends! It's Lisa Mason Ziegler, and today we're diving into the topic of time management in flower farming. Let’s explore how to make the most of your time while building your flower business. Key Points to Consider Everyone Has the Same 24 Hours: Remember, everyone has the same amount of time each day. It's all about how you choose to spend it. Effective Time Management is Essential: Flower farming involves juggling many tasks like planting, harvesting, and marketing. You need to manage

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00:37:10

#312: Flower Farming: Sales & Pricing in Your 1st Season

Field and Garden with Lisa Mason Ziegler ·

2024/10/15

Sales & Pricing in Your First Season of Flower Farming Welcome to flower farming! If you're new to this industry, knowing about sales and pricing is crucial. This podcast covers strategies for your first season, including pricing transparency and customer loyalty. The Importance of Pricing Transparency Pricing transparency is key for your flower farming business. It's about being clear with customers and aligning with industry standards. Asking customers what they would pay can harm your

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00:28:06

#311: Flower Farming: Marketing in Your 1st Season

Field and Garden with Lisa Mason Ziegler ·

2024/10/08

Marketing in Your First Season as a Flower Farmer Hello, friends! Welcome back to another episode of Field & Garden, where I help anyone, anywhere, learn how to grow cut flowers. Today, I'm excited to share some valuable tips on marketing and selling flowers, especially in your first season. This is such an important topic, and I hope to inspire you to take action! Getting Ready for Your First Season Let’s dive into how to market your flowers before you even have them! This is crucial because

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00:41:53

#310: Secrets to Growing More Cut Flowers in Less Space

Field and Garden with Lisa Mason Ziegler ·

2024/10/01

Lisa shares her 2025 plan to downsize her growing space and encourages those with smaller spaces to optimize their production in the following areas: bed spacing and maintenance, soil health, weed prevention, intensive planting techniques, and succession planting. Mentions Podcast: Seed Talk with Lisa & Layne Free Phone App: The Gardener's Workshop Live Shop Lennie's Online Course: Profitable Flower Farming Products: Bio360, Flower Support Netting Irrigation Suppliers: Berry

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00:31:08

#309: The 3 Steps to a Great Cutting Garden

Field and Garden with Lisa Mason Ziegler ·

2024/09/24

Lisa lays the groundwork for you to succeed out of the gate, rather than suffering through failures to find your way to a great cut flower garden. Whether you're new to the cutting garden concept or you've been unsuccessful starting one in the past, listen in for the three key factors that will lead you down the path to gorgeous cut flowers! Mentions Lisa's Book: ⁠The Cut Flower Handbook Lisa's Online Course, ⁠Flower Farming School Online: Basics, Annual Crops, Marketing, and

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00:23:21

#308: What It Takes to Be a Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/09/17

Discover essential insights into the world of flower farming, where passion meets perseverance! This episode dives deep into the heart of flower farming, unraveling the layers of determination, business acumen, and preparation needed to thrive. From the first-hand experience of someone who started their journey 25+ years ago, learn about the highs and lows of stepping into the unknown, the resilience required to overcome the myriad challenges, and the critical importance of a strong business

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372 results

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