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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

30:22

373. Muralist Tracing Tools - Apple Vision Pro vs...

Artist Academy ·

2025/03/10

This week’s episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. I’ll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments.We’ll also compare it to traditional projectors and other AR/VR options like the Meta Quest to see if it’s worth the hefty price tag.Beyond the tech, we’ll talk about where this industry is headed—will

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46:56

372. Art Galleries vs. Social Media Sales with Louise...

Artist Academy ·

2025/03/03

This week's episode on theArtist Academy Podcastfeatures UK artistLouise McNaught. Louise is an environmentally conscious wildlife artist whose passion shinesthrough every canvas she paints.I reached out to Louise back in 2019 for her first interview on this podcast (see her first interviewHERE), so this episode provides an updated look at how her art business has changed post-COVID. Louise still sells through art galleries but now primarily focuses on social media to make sales. I

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44:23

371. Outreach 101 - Borrow My Virtual Assistant

Artist Academy ·

2025/02/24

Does outreach seem scary/foreign/confusing?Let me help…This week's episode on theArtist Academy Podcastis all abouthow I’m gaining mural customersfromreaching out to businesses via email/DM and how you can get started too. Outreach can be a pain in the a$$ if you don’t know what you’re doing. I know, because I’ve been spending the past few months figuring it out. I’m pretty new to this still, but there are a few things I’ve come to learn that I think you’ll find interesting. I couldn’t do

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40:53

370. Mural Pricing Examples (Per Square Foot)

Artist Academy ·

2025/02/17

This week’s episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence.Figuring out how much to charge can feel overwhelming, but it’s one of the most important aspects of running a successful art business. In this episode, I’m breaking down my pricing strategy—from $20 to $65 per square foot—and explaining exactly what factors go into those numbers.I’ll share real examples from past mural projects, highlighting how details like surface type,

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33:36

369. Should You Separate Your Personal/Business/Art...

Artist Academy ·

2025/02/10

This week’s episode on the Artist Academy Podcast is all about simplifying your social media strategy as an artist. Should you create a separate account for each art niche, or is it better to keep everything under one profile? I’m sharing my personal approach and the pros and cons of both, so you can decide what works best for your brand.We’ll also dive into the type of content that performs best on different platforms—how to grab attention on Facebook, what’s trending on Instagram, and why

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41:46

368. The Cost of Doing Business as a Muralist

Artist Academy ·

2025/02/03

This week's episode on theArtist Academy Podcast is all about understanding the true cost of running a mural business. From essential tools like projectors, iPads, scaffolding, and lift rentals, to ongoing expenses such as marketing, software, and website maintenance, we’re breaking down the financial side of being a professional muralist.I’ll take you behind the scenes of my own business, breaking down everything from supplies like brushes, paint, and scaffolding to the recurring expenses

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34:42

367. Nail Your Email Pitch! w/ Ryan Sanders

Artist Academy ·

2025/01/27

This week’s episode on the Artist Academy Podcastis all about mastering sales strategies. When pitching your mural services to potential clients, crafting the perfect pitch can make all the difference in landing the right opportunities.I’m joined by my husband Ryan, who brings his expertise from the world of insurance sales. He shares practical tips on customizing scripts, understanding client needs, and knowing when it’s time to walk away from difficult clients. We’ll also break down an

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26:33

366. Ghosted! Here’s What NOT to Do 👻

Artist Academy ·

2025/01/20

On this week’s episode of the Artist Academy Podcast, we’re diving into a topic that hits home for many artists—waiting for that response from potential clients. Silence can feel intimidating, and it’s easy to let overthinking take over. But the truth is, a delayed reply rarely has anything to do with rejection.I’ll share personal stories about how our minds often create negative narratives when we don’t hear back, and how this mindset can affect our business. Plus, we’ll cover how to

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30:09

365. Things I’m Leaving Behind for More PEACE and...

Artist Academy ·

2025/01/13

This week on the Artist Academy Podcast, we’re exploring the habits and practices to leave behind in the new year in order to improve your art business. It’s not just about the resolutions, but about making intentional changes that will push you toward growth.In this episode, I’ll share how I’m focusing on presenting a more professional appearance, setting realistic goals, and batching work to reduce stress and boost productivity. I’ll also talk about overcoming self-doubt when it comes to

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26:34

364. This is Why Your Art Didn’t Sell Over the...

Artist Academy ·

2025/01/06

This week on the Artist Academy Podcast, we’re breaking down the reasons your art might not have sold over the holidays—and what you can do to fix it. Selling art isn’t just about creating something beautiful; it’s about making sure the right people see it, connect with it, and feel inspired to buy it.In this episode, we’ll talk about promoting your art in a variety of ways, growing your audience through social media and interest groups, and crafting stories that make your work more

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50:19

263. My Plan to Make $300,000 This Year While Working...

Artist Academy ·

2024/12/30

This week's episode on the Artist Academy Podcast is all about creating a roadmap to success with the goal of making $50k right out of the gate! I’m sharing strategies like social media posting, applying for public art calls, and cold outreach to businesses—plus, I break down the success rates for each method. You’ll also hear why having a strong portfolio, an SEO-optimized website, and high-quality photos is crucial for landing more jobs. I’ll dive into the importance of motivation,

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28:54

362. Amplify Your New Year with This Challenge

Artist Academy ·

2024/12/23

This week’s episode on the Artist Academy Podcast is all about turning creative consistency into momentum with the 31-Day Challenge—starting January 1st! Whether you’re painting daily, posting for 31 days straight, or experimenting with videos and mural mockups, this challenge is designed to push boundaries and open doors.In this episode, I’m sharing strategies to amplify your goals—like testing new outreach methods, building social proof, and ditching excuses (because “no time” isn’t

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33:30

361. $500 Giveaway - How to Make a Bigger Impact With...

Artist Academy ·

2024/12/18

This week's episode on the Artist Academy Podcast is all about using a holiday promotion tactic that I’m currently implementing in my art business, and why I think it’s a strategy you should consider for your own business. Whether you’re selling murals, prints, small items, or custom canvases, I’m sharing why putting in that extra effort right now—right before Christmas—can make a huge impact. We’re also talking about our recent mural meetup, where I’m sharing behind-the-scenes details on

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50:17

360. $100K in 100 Days Part 3

Artist Academy ·

2024/12/16

In this week's episode of the Artist Academy Podcast, we welcome you to part 3 of the $100K podcast series, where we’re getting real about the habits and strategies that will actually make those big goals possible. If you’ve been following along, you know I’m gearing up to make $100,000 in the first 100 days of 2025—but this episode is different. We’re not just talking about the challenge; we’re breaking down the how behind productivity and goal-setting. In this episode, I’m sharing a

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53:02

359. The Mural Artist’s Handbook with Morgan Bricca

Artist Academy ·

2024/12/11

This week's replay episode on theArtist Academy Podcastfeatures California-based muralistMorgan Bricca.I have stumbled upon the more experienced version of myself in Morgan. I could talk to her for hours. She has the confidence and positivity ofan experiencedartist—one who has dealt with the past trials of owning a business but happily perseveres because she knows, from years of experience, how the profits far surpass the struggles. For example, her project minimum nowadays is $7,500. Yep,

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43:10

358. $100K in 100 Days - Part 2

Artist Academy ·

2024/12/09

This week on theArtist Academy Podcast,I’m discussing a significant $8,000 investment I made in my art business and how it’s set to help me 5x that amount in just six months. In this episode, I’llbreak downexactly what I invested in and why it’s crucial for growth in 2025. I’ll also explorethe question ofwhether it’s time for you to invest in external support. Whether it’s a VA, coach, video editor, outreach specialist, or someone to help you create a strategic plan, I’ll share how making

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49:38

357. Murals & Wall Decals by Marilena Madio

Artist Academy ·

2024/12/04

This week on the Artist Academy Podcast, I’m bringing back a replay episode with Marilena Madio from 2021. It was so memorable that I had to share it again—now, over three years later. I originally reached out to Marilena to chat about her wall decal product she began creating for customers but was caught off guard by how much mural wisdom she had to share.Marilena has been in the mural game longer than I have and is such a joy to talk shop with. Last year, I watched as she had a video go

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35:04

356. $100K in 100 Days

Artist Academy ·

2024/12/02

This week on the Artist Academy Podcast, we’re diving into an exciting challenge: the goal of making $100,000 in 100 days, starting January 1st. It’s a bold plan designed to push boundaries and inspire growth in your art business.In this episode, we’ll discuss how consistent, small actions can lead to big results and explore the value of making intentional investments to boost your business. You’ll hear strategies for managing your energy by focusing on tasks that inspire you and learning

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45:29

355. Adding a Personal Touch to Business in Today’s...

Artist Academy ·

2024/11/27

This week on the Artist Academy Podcast, we’re featuring a replay episode from back in 2020 with Australian oil painter Wanda Comrie. Wanda shared some amazing tips for Instagram during our chat, and one that stood out to me was her practice of privately messaging potential buyers with a video of her newly completed paintings.She talks about avoiding automation and instead keeping excellent customer service at the forefront of her art business. She has full conversations with everyone who

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40:33

354. Embracing the Tough Moments: Why the Hard Times...

Artist Academy ·

2024/11/25

This week on theArtist Academy Podcast,we’re exploring how dealing with challenges and criticism is an essential part of growing as an artist and business owner. It’s not about the situation itself but how you choose to respond to it that defines your path forward. In this episode, we’ll dive into personal stories about navigating tough customer interactions, learning from mistakes, and improving processes to prepare for bigger opportunities. Tune in for insights on embracing the good and

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413 results

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