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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

37:34

413. Things I Wish I Knew Before Painting My First Mural

Artist Academy ·

2025/11/10

Ever look back at your first mural and cringe just a little? In this episode of theArtist Academy Podcast, I’m taking you behind the scenes of my very first paid mural—the $350 job that had me spending three scorching days in the sun, a sketchy ladder, and a whole lot of “what was I thinking?” moments.I’ll share what that project taught me about pricing, safety, and preparation—lessons I wish I’d known before climbing that ladder with the wrong paint and too much optimism. These early

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47:14

412. “What to do When…?” Hiring Help, Coworker Drama,...

Artist Academy ·

2025/11/03

In this week’s episode of theArtist Academy Podcast, I’m diving into one of the trickiest parts of being a working artist—what to do when hiring help or collaborating with another artist doesn’t go as planned.Recently I had back-to-back coaching calls asking me questions that centered around the complications that arise when artists work together. They asked, “Have you ever had drama with coworker artists?” I laughed because oh boy have I! I’ve hired friends to work with me that didn’t work

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41:01

411. What to Post When You Don't Know What to Post

Artist Academy ·

2025/10/27

In this week’s episode of theArtist Academy Podcast, we’re tackling that all-too-relatable question:“What the heck do I post today?”I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads. When people see you online frequently, they remember

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29:44

410. Land 5-Figure Murals & Celebrity Clients with...

Artist Academy ·

2025/10/20

This week on theArtist Academy Podcast, I’m chatting with the incredibly talented Australian muralist and mentorDanielle Weber!Danielle has built a thriving art business from the ground up—painting murals and canvases priced anywhere from $10K to $30K on average. We talk about everything from how she connects with clients through Instagram DMs to how she bought her own warehouse studio and turned it into a creative hub.Danielle shares her no-fluff approach to pricing, confidence, and

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44:08

409. Selling Originals via Fine Art Shows with Mark...

Artist Academy ·

2025/10/13

Have you ever wondered how some fine artists make real money selling originals at art shows while others struggle to get traction?In this week’s episode of theArtist Academy Podcast, I’m chatting withMark McKenna, a Western and wildlife artist who went from teaching high school art to earning up to $50K at a single show. Mark breaks down exactly how he did it—without fancy connections or a massive following. He shares the pivotal lessons he learned from his mentor, Greg Beecham, about

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20:52

408. My #1 Selling Strategy for Q4

Artist Academy ·

2025/10/06

In this week’s episode of theArtist Academy Podcast, I’m sharing how I’m using my birthday week to boost art sales, clear out the studio, and make selling fun again through my favorite Q4 strategy — hosting an art auction. You’ll hear exactly how I set it up, from starting bids and pricing tactics to creating excitement (and even turning bidders into future mural clients).We’ve worked really hard all year to grow our audience (audience = buyers) and gain the attention of potential

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35:44

407. The Power of Public Art: Inside Overlay Festival...

Artist Academy ·

2025/10/01

In this special midweek episode of theArtist Academy Podcast, I sit down withMeg Wagler, the powerhouse behind Springfield’s Overlay Music and Arts Festival. If you’ve ever wondered what it really takes to pull off a mural festival—from raising funds and navigating nonprofit hurdles to rallying volunteers and making sure artists are paid fairly—this conversation gives you the full behind-the-scenes picture.Meg shares the story of Overlay’s beginnings, the setbacks of COVID, and the

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65:54

406. Building a Creative Career Through Adventure...

Artist Academy ·

2025/09/29

This week’s episode of theArtist Academy Podcastfeatures the amazing artist, educator, and travelerElida Field. Elida’s story is all about resilience—navigating divorce, raising three kids as a single mom, and building a thriving art career through teaching, commissions, retreats, and now her new bookNobody Dies in Art Class.We talk about her journey of creating after-school art programs, leading 33+ international art tours, and how travel continues to spark her creativity. Elida also opens

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29:34

405. Community vs Competition & Upcoming Travel Mural...

Artist Academy ·

2025/09/22

It sucks to lose a mural job. Period. It also sucks to see another artist land the job you really wanted. Let’s just be real—it’s easier said than done to feel happiness for someone who got the opportunity you were reaching for.In this week’sArtist Academy Podcast, I’m sharing stories from my own career where I’ve been on both sides of that coin. I’ll walk you through how I overcame those negative feelings and reframed them into something useful. Instead of dwelling on what I didn’t get,

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37:27

404. Attracting High Value Customers, Hiring an Art...

Artist Academy ·

2025/09/15

This week on theArtist Academy Podcast, I get to revisit with muralistHibaaq Ibrahim, who first joined me years ago when she was just starting out. Back then, she had only recently quit her day job—today, she’s a full-time commercial artist in Minnesota with projects starting at $10k and a schedule that keeps her booked year-round.In this episode, Hibaaq shares how her mindset, goal-setting, and smart investments in courses and mentorship helped her grow quickly. She talks about the habits

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32:48

403. Balancing Motherhood & Painting the Enchantment...

Artist Academy ·

2025/09/08

On this episode of theArtist Academy Podcast, I sat down with Colorado artistMaggie Sackmann, who’s built a thriving canvas art business while raising a toddler.We talked about her leap from corporate life to full-time painting, why she releases quarterly collections, and how she prices her work in the $2,000–$3,000 range. Maggie also shared how framing boosted sales, how video content helped grow her audience, and the way she balances commissions with painting what she loves.What stood out

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35:45

402. From Graphic Design to Murals & Big Brand...

Artist Academy ·

2025/09/01

This week’s episode of theArtist Academy Podcastfeatures muralistCorey Paige, who turned her bold, colorful designs into a thriving business painting murals for homes, businesses, and even major brands. From experimenting with paint markers in her parents’ basement during the pandemic to collaborating with JetBlue, Dunkin’, and the New York Knicks, Corey’s journey is a masterclass in persistence and creativity.We talk about how she prices her murals, balances residential versus corporate

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32:58

401. Budget vs Luxury Pricing Language

Artist Academy ·

2025/08/25

In this week’s episode of theArtist Academy podcast,we’re diving into budget vs. luxury pricing language—and how the words you choose can either draw in high-value clients or unintentionally invite bargain-hunters.If you want to repel low-paying clients, avoid words like cheap, affordable, budget, quick fix. Replace them with words like investment, statement, signature, premium, transformative. What you don’t want to use if aiming for high-paying customers: Quick and inexpensive way to

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28:54

400. When Women Artists Make Money

Artist Academy ·

2025/08/18

In this episode of theArtist Academy podcast,I’m diving into the heart of my mission: helping women achieve financial freedom through art.I’m sharing why I believe it’s so important for women to make money, how I’ve turned life’s challenges into motivation, and the freedom and respect that financial independence brings.This episode is all about using your skills to create choices, stability, and the life you truly want.

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32:25

399. Selling $80k Canvas Originals via Fine Art...

Artist Academy ·

2025/08/11

In this episode of theArtist Academy podcast,I’m chatting with hyper-realistic painter and educator Christopher Remmers, and let me just say—his work is next level. I reached out to him because I was blown away by the level of detail in his paintings and just had to know what’s going on behind the scenes.Christopher shares how he left behind a successful construction career to go all in on art, and how that leap of faith led to a fully booked commission schedule, an online academy, and

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30:03

398. What to Do When Your Family/Friends Don’t Fully...

Artist Academy ·

2025/08/04

In this episode of the Artist Academy podcast, I open up about something that so many artists struggle with: support systems (or the lack thereof).This episode explores what it’s like to grow a creative career without constant encouragement from those around you. There’s a reflection on the difference between blind support and honest concern, and how to stay focused when friends or family don’t fully “get” what you're trying to build. If you’ve ever felt unseen, second-guessed, or

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27:18

397. What to Do When You Have Zero Commissions on the...

Artist Academy ·

2025/07/28

After a $100K first 1/3 of the year, I’m now sitting here with zero projects on my calendar. How did this happen?! I’ll tell you in today’s episode of the Artist Academy Podcast. I take full responsibility. I burned myself out in the first part of the year, going full steam ahead with work and socials. Then spring sprung in Missouri, and I had better things to do than outreach and painting for other people—things like gardening, farming, and just being outside in this beautiful weather with

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52:35

396. Creating a Series of Travel Art with Caroline Karp

Artist Academy ·

2025/07/21

In this week’s episode of theArtist Academy Podcast, I’m kicking off a brand-new interview series—this time shifting the spotlight away from murals and onto artists who are creating and selling canvas work, just in time for the upcoming holiday season.I sat down withCaroline Karp, a professional artist, teacher, and creative entrepreneur who’s built a vibrant career by painting what inspires her—often from beaches, cities, and mountaintops around the world. Caroline shares how she balances

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22:39

395. Creating Whimsical Art, Working Large-Scale, &...

Artist Academy ·

2025/07/14

In this episode of the Artists Academy Podcast, I’m sitting down with the wildly talented muralist Mandi Caskey—aka Miss Birdy—whose colorful, whimsical work totally stopped me in my tracks on Instagram. We talk all about how she went from painting in tunnels for fun to getting hired to paint massive fantasy-inspired murals for cities, festivals, and corporate clients.Mandi shares how a random graffiti hangout in college sparked her love for street art, how she carved her own path despite

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39:12

394. Vinyl Murals, Mastering Organization, The Power...

Artist Academy ·

2025/07/07

In this week’s episode of theArtist Academy Podcast,I’m sitting down with muralistLacey Hennesseyto talk about how she went from painting coolers in college to building a full-time mural business. Lacey shares how she left her corporate job behind, fueled by a business-first mindset and smart use of social media to grow her audience and client base.We chat about how she keeps everything organized with color-coded spreadsheets, why transparency online has been key to her success, and how

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413 results

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