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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

52:05

The $0 Tactic That Built a Multimillion-Dollar Brand...

Add To Cart: Australia’s eCommerce Show ·

2025/07/27

What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE. In this epi...

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8:58

Kira Macleod-Finke from The Body Shop Australia | #540

Add To Cart: Australia’s eCommerce Show ·

2025/07/24

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.In this episode, we cover:How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling headphones

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50:33

Magic Moments and Mushrooms: How Nutra Organics...

Add To Cart: Australia’s eCommerce Show ·

2025/07/20

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.In this episode, we cover:How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The strategy

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6:34

Brian Pham from Litecard | #538

Add To Cart: Australia’s eCommerce Show ·

2025/07/17

In today’s Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L’Oréal and The North Face, without a single app download in sight.In this episode, we cover:The desk item that gets a laugh every timeHow Brian’s no-code stack keeps Litecard lean and fastWhy Catch of the Decade still shapes his founder mindsetWhat Dan Murphy’s can teach you about retail innovationAnd how Litecard’s solving real-world CRM friction at

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49:03

What If Returns Were Your Best Conversion Tool?...

Add To Cart: Australia’s eCommerce Show ·

2025/07/13

Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he’s helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence.Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online.In this episode, we cover:How try-before-you-buy is lifting AOV by up to

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10:40

Grant Arnott from Click Frenzy and Power Retail | #536

Add To Cart: Australia’s eCommerce Show ·

2025/07/10

In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand’s GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn’t always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why accounting

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54:58

Free Returns Are Dying. Delivery Is Getting Cheaper....

Add To Cart: Australia’s eCommerce Show ·

2025/07/08

In today’s episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who’s serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It’s the shipping report that reads

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51:44

Fast-Tracking Personalisation: Inside the...

Add To Cart: Australia’s eCommerce Show ·

2025/07/06

In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how

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9:54

Sean Walsh from Pattern | #533

Add To Cart: Australia’s eCommerce Show ·

2025/07/03

In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern’s proprietary tech offers transparency and scale, and reveals the 12-book list he’s using to build an MBA-level mindset on the go. From solving contribution margin

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50:40

Scaling Sentiment: The Purposeful Ecommerce Systems...

Add To Cart: Australia’s eCommerce Show ·

2025/06/29

Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision.Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going

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7:36

Luke Matthews from Camilla | #531

Add To Cart: Australia’s eCommerce Show ·

2025/06/26

In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless

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1:00:35

What Your Carrier Contract Won’t Save You From: Trump...

Add To Cart: Australia’s eCommerce Show ·

2025/06/22

In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs.Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost

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10:41

Viv Conway from Girls Get Off | #529

Add To Cart: Australia’s eCommerce Show ·

2025/06/19

In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth without

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46:06

Unwanted FC: The Football Side Hustle That Nike...

Add To Cart: Australia’s eCommerce Show ·

2025/06/15

In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC, a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and winning over World Cup winners like Juan Mata.Get 20% off Unwanted FC’s Upcycling Service with code

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10:41

Belinda Paul from RCYCL | #527

Add To Cart: Australia’s eCommerce Show ·

2025/06/12

In this Checkout episode, we chat with Belinda Paul, the founder of RCYCL, the sustainability solution now featured in checkouts at THE ICONIC and Myer. Belinda reveals the unconventional moments that shaped her thinking, including a Mars Bar QR code that sparked a realisation about customer behaviour, and the time she joined THE ICONIC’s internal run club just to land a meeting. She shares her go-to platform (Shopify), the podcast that fuels her mindset (Chief Meta Chicks), and the biggest

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46:12

From Collapse to Comeback: How HealthPost Rescued...

Add To Cart: Australia’s eCommerce Show ·

2025/06/08

In this episode of Add To Cart, Nathan Bush chats with Abel Butler, CEO of HealthPost, the New Zealand natural health retailer that’s quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life. Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebuild them from scratch: new warehouse, new tech stack, new team. He talks through the tools he swears by

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8:51

Suzie Young from Metagenics | #525

Add To Cart: Australia’s eCommerce Show ·

2025/06/05

In this Checkout episode, we go behind the scenes with Suzie Young from Metagenics to uncover the tools, brands and habits driving her success. From buying tiles and lounges online with Koala and TileCloud, to drawing inspiration from Scott Galloway’s Prof G podcast, Suzie shares how her approach to ecommerce blends curiosity and structure. She reflects on exceptional service moments from legacy retailers like Harvey Norman and Strandbags, reveals why Trello and Jira are non-negotiables for her

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1:00:31

The Next Evolution of Online Shopping: Shopify’s...

Add To Cart: Australia’s eCommerce Show ·

2025/06/01

In this episode of Add To Cart, host Nathan Bush sits down with James Johnson, Enterprise Leader at Shopify, to unpack how the global commerce platform is evolving to meet the future of eCommerce. As a former retailer turned tech leader (with stints at Michael Hill and Salesforce) James brings a grounded perspective on Shopify’s transformation into a commerce operating system. The discussion explores Shopify’s latest ‘Editions’ release, which puts AI at the centre of everything from customer

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43:09

Is the App Dead? Why Retailers Are Going Wallet-First...

Add To Cart: Australia’s eCommerce Show ·

2025/05/25

In this episode of Add To Cart, we sit down with Brian Pham, Founder and CEO of Litecard, the wallet-led marketing platform helping brands like Dan Murphy’s, The North Face, Bonds, and Penfolds. transform how they engage customers. Brian shares how Litecard is giving brands a high-performance alternative to email, SMS and apps delivering 30% engagement rates through Apple and Google Wallets. From real-time loyalty updates with Barkers in New Zealand to CRM-beating campaigns with L’Oréal, this chat

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9:08

Ryf Quail from NRF APAC | #521

Add To Cart: Australia’s eCommerce Show ·

2025/05/22

Today’s Checkout features Ryf Quail, Managing Director of Comexposium and the driving force behind NRF: Retail's Big Show Asia Pacific, the fastest-growing retail event in the region. Ryf has seen firsthand how brands like Kmart, Mecca and JD.com are making big moves across the Asia-Pacific. In this rapid-fire round, Ryf reveals the strangest online purchases he’s made (hint: it involves bribing his son), how retailer MXstore is keeping his motorbike obsession alive, and the game-changing tech

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