x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

As Built

Brian Jones and Patience Jones

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you"ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and

business marketing

All Episodes

11:36

Weighing Publishing Platform Options - Episode 78

As Built ·

2024/07/24

Patience and Brian Jones guide you through choosing the right publishing platforms for your firm’s projects. Understand the pros and cons of print vs. digital publishing, why reevaluating strategies is crucial, and how to showcase your work effectively. Perfect for architecture firms eager to make strategic marketing moves! Highlights: Case study: Client project embargoed from publication. Importance of re-evaluating publishing strategies. Balance between print publication prestige and social media

en

11:37

Growth Challenge: The Washing Problem - Episode 77

As Built ·

2024/07/17

Patience and Brian Jones tackle the “washing problem” in architecture—deceptive practices like greenwashing or care-washing where firms say one thing but do another. They explore its impact on growth, employee trust, and client relationships. Tune in to learn how to stay authentic and back up your statements with real actions. Plus, get tips on creating genuine marketing messages that truly reflect your firm’s values! Highlights: Explanation of green washing and care washing Importance of

en

19:52

Malcolm Reading, RIBA - Episode 76

As Built ·

2024/07/10

Malcolm Reading, RIBA, Chairman of Malcolm Reading Consultants (MRC), talks with Brian Jones about architectural competitions. Based in London, MRC runs both open and invited international design competitions. The firm has worked with clients across the globe, including the V&A, Gallaudet University, the Solomon R. Guggenheim Foundation, Houston Endowment, and the Royal Opera House. Malcolm shares the details of his career evolution from architect to architecture consultant to firm owner, and gives

en

07:48

Tech Stack: LinkedIn Platform Updates - Episode 75

As Built ·

2024/07/03

In the latest installment of our Tech Stack series, we break down the latest LinkedIn updates and how they affect your post visuals. Learn practical workarounds to maintain impactful posts despite LinkedIn’s shift in prioritizing internal content. Whether you’re an avid LinkedIn user or just starting on the platform, this episode is packed with tips to keep your content engaging and effective. Highlights: What LinkedIn’s updates are Explanation of LinkedIn’s prioritization of native content

en

16:53

Trade Show Best Practices - Episode 74

As Built ·

2024/06/26

If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections. Highlights: Thinking about trade shows as three distinct parts: before, during, and after The importance of every piece of information provided

en

13:21

Panic is not a Marketing Strategy - Episode 73

As Built ·

2024/06/19

You know that scene in almost every movie set in a creative firm, where someone just realized something is due and everyone runs around in a state of total panic while frenetic background music plays? That shouldn’t be how your marketing works. We’ve been duped into believing that doing things frantically at the last minute is somehow a sign of success. It isn’t. It’s a symptom of a problem, and left to worsen it can lead to loss of clients, drying up of potential work, and employee unhappiness and

en

17:57

AI Updates to Discoverability - Episode 72

As Built ·

2024/06/12

One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss what the new “fourth audience” of AI means for how discoverable your firm is – and how to turn this new development into an opportunity. Highlights: How

en

14:08

Fighting Social Sameness - Episode 71

As Built ·

2024/06/05

When you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the same as everyone else on social media can feel like the right thing to do, it can hamper your growth and make you less inclined to use social media

en

15:18

Unlocking Your Firm’s IP - Episode 70

As Built ·

2024/05/29

Your firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put it to use. Highlights How to identify your firm’s IP The mistake firms make when thinking about their IP How to use your IP to grow your firm What your

en

30:38

As Built Interview with Diane Hoskins, FAIA, NCARB -...

As Built ·

2024/05/15

Diane Hoskins, FAIA, NCARB is Global Co-Chair of Gensler, the largest architecture firm in the world by both revenue and number of architects. She also serves as the Global Chair of the Board of Directors for the Urban Land Institute and as Trustee for The MIT Corporation. Most recently, she co-authored the book Design for a Radically Changing World, which explores the role that design in shaping the human experience amidst changing global conditions. In this episode, Diane discusses how her

en

13:09

Growth Challenges: Reporting - Episode 68

As Built ·

2024/05/08

Reporting: You know you’re supposed to do it, but you’re not sure why or what to do with what you collect. As your firm grows, it will become more important for you to understand what marketing metrics you’re measuring and how to make use of that data. In this episode of our Growth Challenges series, we explore setting up reporting that actually matters. Highlights Why reporting on everything is as bad as reporting on nothing How to ensure you're reporting on the right things The one question that

en

10:53

Are You Getting In Your Own Way? - Episode 67

As Built ·

2024/05/01

Are you doing something that is preventing you from achieving the thing you say you want? If so, you’re getting in your own way. In this episode, we explore the ways firm leaders can hinder progress toward goals, whether that’s simply not taking action or actively creating obstacles. We talk about the roles that cognitive rigidity and anxiety play in getting in the way, and how to overcome or at least manage those. Highlight The telltale signs you’re getting in your own way How

en

11:00

Project Fatigue - Episode 66

As Built ·

2024/04/24

No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects consistently carry all of the marketing weight for the firm, people get tired of seeing them – no matter how great those projects are. Here’s how to keep

en

12:28

Consistency Is Not The Enemy - Episode 65

As Built ·

2024/04/17

The word "consistency” can bring to mind drudgery and the removal of any creativity. This thinking, however, will limit your business growth. In this episode we explore why consistency in external communications is so important and what to do when being consistent seems impossible. We also refute the idea that consistency has to mean doing the same exact thing all the time – or more often than you really should be. Highlights: Being creatively consistent How to remain consistent when you don’t

en

10:43

Building Up Your Network - Episode 64

As Built ·

2024/04/10

Building your business is easier if you also build your personal network. Whether you're just starting out in your career or leading a firm, it's vital to make connections with new people. People in your network may end up being a source of new business, but the focus shouldn't be on selling - it should be on meeting people whose work you admire, who you find interesting, or with whom you share interests. Don't look at growing your network like another "must do" on your list. Instead, try to see if

en

10:04

Tech Stack: Image Assets - Episode 63

As Built ·

2024/04/03

In the latest edition of our “Tech Stack” series, we cover the technical aspects of image assets. Photos and video are arguably the most important assets your firm can have. What needs to be considered to make sure you end up with results that are usable for what you're trying to accomplish? Do you have what you need to effectively communicate about your project? Highlights: Composition isn’t the only consideration Why you need to know how a photo will be used before it’s taken The

en

30:17

As Built Interview with Chris Fogarty, AIA, RIBA -...

As Built ·

2024/03/27

Fogarty Finger Co-Founding Principal Chris Fogarty, AIA, RIBA, talks with host Patience Jones about starting his own firm as he looks forward to celebrating its 20th anniversary this year. Chris and Patience discuss his career beginnings at SOM, the experience of growing Fogarty Finger by almost double the headcount, and the firm’s new project The Eliza, an innovative mixed-use development that combines affordable housing with a cutting-edge public library. Highlights How unsuccessfully trying to

en

13:43

Setting Up Advisors - Episode 61

As Built ·

2024/03/20

At some point, your business will reach a point where you can’t figure out what to do by yourself. This could be the first day you open, at the one-year mark, or twenty years on. No matter when the realization hits you, the answer is to bring on advisors who can help you think through – and make better decisions about – various issues facing your firm. In this episode, we discuss what it takes to find trusted advisors and how to work with them successfully. Highlights How to know when it’s time

en

15:31

Growth Challenges: Getting Work in a New Market...

As Built ·

2024/03/13

Brian and Patience discuss how architectural firms can venture into new sectors, geographies, or fields of operation where they lack experience but see business opportunities. They propose three ways to ensure successful expansion: Scale, Opportunity, and Relationships. 'Scale' involves starting with smaller scale projects, showing expertise in problem-solving, and then leveraging this to secure larger scale ones. 'Opportunity' entails showcasing the firm's experience and skill set in a manner that

en

16:53

Ep 59: As Built Interview with Eli Hoisington, AIA,...

As Built ·

2024/03/06

HOK Co-CEO and Design Principal Eli Hoisington, AIA, LEED AP, talks with host Brian Jones about his journey to co-CEO of a global architecture firm and how that impacted his view of leadership. Eli speaks generously and candidly about the challenges of balancing leadership and design and what an “interdisciplinary approach” really means to the firm. He also discusses how the firm embraced a global mentorship approach that allows for cross-border mentor-mentee relationships. Noting that at the time

en

119 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...