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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

78:51

From Award-Winning Jockey to Entrepreneur: How...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/22

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury

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23:16

Stop Spinning Your Wheels: Turn Marketing Busywork...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/15

“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game.If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps that will help you get a real return from the effort and energy you’re putting in to market your horse business.Show Notes (also known as “Where to read a

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58:06

How to Build an Equine Business With Purpose with...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/09

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way. Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together,

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29:03

Ariat Case Study: 4 Eye-opening Keys To Long-term...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/01

How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing. Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own business? That’s what this case study format is going to help you do. Ariat International

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32:01

Supercharge Your Year-End Review with These 3 Key...

How to Market Your Horse Business with Denise Alvarez ·

2024/12/18

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook and pen because you’ll want to take notes so you’re ready to have your best-ever (or, first-ever) year-end review for your horse business! Show Notes

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58:15

How to Build Demand for Your Horse Business with...

How to Market Your Horse Business with Denise Alvarez ·

2024/12/11

Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry. Plus, she’s always been a horse girl so she’s right at home here. You may not have an international education platform, but you do have an audience of

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30:47

Why Your Social Media Marketing Is Falling Flat...

How to Market Your Horse Business with Denise Alvarez ·

2024/12/06

Are you getting new leads, clients, and customers for your horse business from your time on social media?If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/158🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴Ready to

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10:50

How to Savor the Holidays & Still Show Up on Social...

How to Market Your Horse Business with Denise Alvarez ·

2024/11/27

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room? In t...

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26:42

How to Build Your Email List with Qualified Leads

How to Market Your Horse Business with Denise Alvarez ·

2024/11/20

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to? Have you spent time building an email list of qualified leads? If not, it is never too late. And

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31:16

How Much Should You Niche Down in Your Equestrian...

How to Market Your Horse Business with Denise Alvarez ·

2024/11/15

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re getting them but they aren’t the people you love working with or are best-suited to help. Therefore, they don’t stick around—or they do, but it’s not a great

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42:40

Why Collaboration Over Competition Always Wins With...

How to Market Your Horse Business with Denise Alvarez ·

2024/11/07

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-changing yourself – you could receive so much and give so much from collaborating. That’s why Jamie Samples with Yellow Barn Media is joining me on this

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25:57

4 Things You Need to Attract the Right People to Your...

How to Market Your Horse Business with Denise Alvarez ·

2024/11/01

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, they’re not going to be effective at helping you build a sustainable equine business.And, they certainly won't help you get the right people

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44:40

Managing Hustle & Rest as an Equestrian Entrepreneur...

How to Market Your Horse Business with Denise Alvarez ·

2024/10/23

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business.That’s why I invited Megan Robinson with The Movement Connection to join me for today's podcast episode, where we're going to have a candid conversation about hustling

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19:31

BONUS Q&A: Everything You Need to Know About 1:1...

How to Market Your Horse Business with Denise Alvarez ·

2024/10/18

Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space.Take the Reins 1:1 Coaching Program → Stormlily.com/reinsClarity Coaching Call → Stormlily.com/clarity

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28:37

Why Your Horse Business Isn't Where You Want It to Be

How to Market Your Horse Business with Denise Alvarez ·

2024/10/16

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. In this episode, you’ll learn the three key areas that set apart equine business owners from horse hobbyists. In other words, these are the areas you

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61:31

6 Steps to Successfully Rebrand Your Equine Business...

How to Market Your Horse Business with Denise Alvarez ·

2024/10/09

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a successful equine business rebrand. That's why I'm so grateful for Chris Stein, President of Ely & Walker, home of Western brands such as

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25:58

How to Build a Trusted Brand as an Equestrian...

How to Market Your Horse Business with Denise Alvarez ·

2024/10/02

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that.For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate.If you want to build a sustainable business in the equine industry, you must first build a trusted brand.Even if you don’t have online offering aspirations, if you want to host clinics

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56:28

4 Steps to Maximize Your Equine Business Website SEO...

How to Market Your Horse Business with Denise Alvarez ·

2024/09/26

How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy. That's why I'm so excited for today's guest, because as far as I'm concerned and the clients that I know that have used her services

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52:43

5 Practical Ways to Build A Positive Team Culture...

How to Market Your Horse Business with Denise Alvarez ·

2024/09/19

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have?If you've ever made a hire that didn't work out or walked into an existing business where you had to manage a team, then you know how important

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28:20

Social Media vs. Websites: Are You Leaving Money on...

How to Market Your Horse Business with Denise Alvarez ·

2024/09/11

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.“Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses?You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media.But, you may be surprised by some of the reasons I stand by that as a marketer.Remember, my heart here at Stormlily Marketing is to help you to build an equestrian

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208 results

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