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PODCAST

Dan Kennedy"s Magnetic Marketing Podcast

Russell Brunson

Dan Kennedy is internationally recognized as a "millionaire-maker", helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he"s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing "guru" does. Dan Kennedy"s advice can be moved with remarkable ease from one very different field, industry, or

business entrepreneurship

All Episodes

52:16

4 Pillars For Diffusing Objections in Sales

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/04/11

Feeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditch the out-dated sales methods for a new sales technique that eliminates antiquated sales language, confidently clears away objections and ultimately reduces rejection. Trust-based selling expert Ari Galper shares the 4 key components of his game-changing sales approach that naturally builds trust, diffuses objections and allows you to identify your

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34:20

The Formula For Convincing Copy (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/04/04

The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't have to start from scratch. In part two of this two-part episode, Bill Glazer continues his walk-through of the wildly successful 3-step campaign he crafted for one of his clients, including all the clever little tips, tricks and tactics that have continually given him a major edge on the competition! Make sure to check out part one first before diving

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38:19

The Formula For Convincing Copy (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/03/28

If only there was a checklist of must-have items in any copywriting campaign, put together by an expert copywriter whose work with clients have yielded undeniably successful results... Oh wait, there is. Join Bill Glazer as he walks step-by-step through actual campaigns he's put together for his clients, highlighting all the do's and do not's of each piece of written and spoken copy (envelopes, online ads, testimonials, video material, and more!!) Make sure to catch part two next week

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33:54

How To Find & Engage Your Customers Using Video...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/03/21

Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you... In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

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34:10

How To Find & Engage Your Customers Using Video...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/03/14

You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right in

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33:29

Multiply The Money You Make With Greater Time...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/03/07

It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is *structure*, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive. In part two of this two part episode, Lee Milteer teaches specific ways you can identify and say "No" to the things that suck valuable time out of your life and implement

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32:39

Multiply The Money You Make With Greater Time...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/02/28

As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every single day, especially to people and tasks they believe to be of utmost importance. How do you discern what deserves your attention vs. what to discard or delegate? Lee Milteer, longtime friend and business partner of Dan Kennedy and top expert on entrepreneurial efficiency shares clear and concise ways you can cut the clutter out of your day and allow you

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46:29

The 4 Best Kinds of Leverage in Business (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/02/21

Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now! And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business, no matter what your niche may entail. Be sure to check out last week's part one first

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43:43

The 4 Best Kinds of Leverage in Business (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/02/14

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your

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41:30

How To Get FREE Publicity (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/02/07

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign

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37:24

How To Get FREE Publicity (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/01/31

Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it. In part one of this two-part episode, Paul dives into the world of free publicity and how the consistent refining of his free publicity formula earned him $1 million in free press... and how you can do the same! Be sure to check out part two next week when

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52:01

Critical Negotiation Strategies With George Ross

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/01/24

How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got bested by the other guy? George Ross - aka Donald Trump's previous chief negotiator - has some advice for you... Drawing on his decades as a real estate lawyer and executive vice president & senior counsel of the Trump Organization, George Ross teaches the essential tactics and strategies you need to know in order to give your negotiator skills a

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49:18

18 Lessons To Improve Your Outrageous Advertising (2...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/01/17

In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.) Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no

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55:41

18 Lessons To Improve Your Outrageous Advertising (1...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/01/10

Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention. In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention as

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01:08:39

Intentional Congruence With Nido Qubein

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/01/03

As a Lebanese immigrant to the United States, Nido Qubein knows what it takes to capitalize on the American dream. When he first came to America, he had almost no understanding of the English language. Today his resume includes chairman of the Great Harvest Bread Company, President of High Point University and board member of several companies. Using wit and humor, Nido teaches from stage how to put yourself in the mindset you'll need in order to break down barriers and create the best possible

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30:44

The Ultimate Guide To Information Marketing...

Dan Kennedy"s Magnetic Marketing Podcast ·

2024/12/27

Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for a simple way to earn additional income while managing your current business? Information marketing may just be the answer for you. In part two of this two-part, value-packed episode, Bill Glazer reveals the 17 best models for information marketing businesses, as well the 6 most commonly made mistakes that inexperienced information marketers make. Be

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42:21

The Ultimate Guide To Information Marketing...

Dan Kennedy"s Magnetic Marketing Podcast ·

2024/12/20

Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing! In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert in

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59:58

11 Psychological Motivators To Maximize Sales

Dan Kennedy"s Magnetic Marketing Podcast ·

2024/12/13

True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you don't exactly need a degree in human psychology, the answer is absolutely: TRUE. Yanick Silver, one of the mavericks of early internet marketing, is also an expert at understanding and using psychological "hot buttons" to dramatically increase the effectiveness of marketing and skyrocketing sales. These psychological motivators he teaches from stage

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45:01

10 Ways Books Can Skyrocket Your Business

Dan Kennedy"s Magnetic Marketing Podcast ·

2024/12/06

What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige with your audience AND allow you network and develop more products with great efficiency? That one action is this: writing and publishing a book! Adam Witty, expert on authority marketing, shares from stage the top 10 ways writing a book in your area of expertise can be an absolute game changer for the upward momentum of your business.

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01:14:12

Put More Money In Your Pocket By Hiring Better People

Dan Kennedy"s Magnetic Marketing Podcast ·

2024/11/29

If you hire a promising candidate only to have them fail out of their job after three months, how much money did you lose? Hint: You're losing A LOT more than just their three months pay. A bad employee can ruin relationships with long-time customers, crush productivity and destroy morale, equating to huge monetary losses for you and your business. Barry Shamis, CEO of the international consulting firm Selecting Winners, is here to give his expert advice for how you can improve your system for

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