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PODCAST

The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we"ll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you"ve been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

business marketing

All Episodes

36:55

Creating Custom GPTs for Marketing Success with Brian...

The Agents of Change Digital Marketing Podcast ·

2025/01/29

Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not diving into AI, he's teaching wingsuit skydiving - talk about taking things to new heights

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35:47

Leverage Your Book as a Marketing Tool with Joe Pulizzi

The Agents of Change Digital Marketing Podcast ·

2025/01/22

Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567

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38:21

Using AI as a Strategic Marketing Partner with Liza...

The Agents of Change Digital Marketing Podcast ·

2025/01/15

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation:

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26:17

Psychology-Driven Marketing Strategies with Rai Cornell

The Agents of Change Digital Marketing Podcast ·

2025/01/08

Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565

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32:28

NLP Copywriting Tips to Boost Conversions with Nikki...

The Agents of Change Digital Marketing Podcast ·

2025/01/02

Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564

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26:35

The Power of Niching Down in Business with Rachel...

The Agents of Change Digital Marketing Podcast ·

2024/12/18

If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit her opportunities – it amplified them. https://www.theagentsofchange.com/563

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38:57

Generate Eye-Catching AI Graphics with Jeff Sieh

The Agents of Change Digital Marketing Podcast ·

2024/12/11

What if you could turn your creative visions into reality without hiring an expensive designer? That’s where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff’s insights into prompt engineering, style references, and blending tools will help you cut through the

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26:43

Crafting a Signature Story for Business Growth with...

The Agents of Change Digital Marketing Podcast ·

2024/12/04

Crafting a signature story might sound like a daunting task, especially if you think storytelling isn’t your strength. But according to Kris Jones, it’s the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you’re the trusted guide. If you’ve ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen

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37:51

Driving High-Quality Leads through AI and SEO with...

The Agents of Change Digital Marketing Podcast ·

2024/11/20

As digital marketers, we often chase metrics like traffic and rankings, but what if those aren't the best indicators of success anymore? My guest today, Wil Reynolds, CEO of Seer Interactive, challenges us to rethink how we measure impact in a world increasingly influenced by AI tools like ChatGPT. From understanding the evolving search landscape to crafting content that resonates with real people, Wil shares the insights and strategies that have made him one of the most respected voices in digital

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25:11

Boost E-Commerce Sales through Product Detail Pages...

The Agents of Change Digital Marketing Podcast ·

2024/11/13

Ever wonder why some product pages seem to jump out and grab your attention while others fall flat? In today’s episode, I chat with TJ Waldorf from One World Sync, who breaks down the art and science of e-commerce optimization. From product details to consumer reviews and seamless integration, TJ sheds light on how brands can make smarter content choices that boost conversions. Let’s dig into what it takes to create online experiences that not only attract but convert.

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33:37

How to Stay Visible in Search with AI with Greg Brooks

The Agents of Change Digital Marketing Podcast ·

2024/11/06

Today’s episode dives into the cutting edge of SEO in an AI-driven world, featuring insights from Greg Brooks of SearchTides. Greg shares how businesses can avoid the trap of outdated content strategies and embrace a more focused approach to personalization and expertise. From core focus principles to the evolving landscape of search engines, Greg delivers actionable advice for marketers looking to stay competitive. If you've been wondering about the best ways to leverage AI and sharpen your content

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32:01

The AI Integration Framework That Just Works with...

The Agents of Change Digital Marketing Podcast ·

2024/10/30

Managing AI is about more than just plugging in new tools—it's about managing people, processes, and purpose. That’s why I invited Katie Robbert, CEO of Trust Insights, back on the show. Katie has a wealth of knowledge when it comes to integrating AI into businesses in a practical and effective way. In this episode, we talk about her 5P framework and how companies can start using AI to solve their toughest challenges, without overwhelming their team. https://www.theagentsofchange.com/557

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30:15

Craft Personalized Marketing Strategies for Your...

The Agents of Change Digital Marketing Podcast ·

2024/10/23

https://www.theagentsofchange.com

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36:45

LinkedIn Lead Gen Strategies featuring AI and Thought...

The Agents of Change Digital Marketing Podcast ·

2024/10/16

https://www.theagentsofchange.com

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31:25

SEO Strategies for Challenger Brands with Josh Piepmeier

The Agents of Change Digital Marketing Podcast ·

2024/10/02

Ever feel like David going up against Goliath in the world of SEO? You're not alone. In this episode, I chat with Josh Piepmeier about how challenger brands can take on the big dogs in their industry. Josh shares some killer strategies that'll help you focus your efforts, create content that matters, and target the right keywords. https://www.theagentsofchange.com/554 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024

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40:46

Mastering Social Media for Small Business Success...

The Agents of Change Digital Marketing Podcast ·

2024/09/25

You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense tips that you can implement right away. So, if you’re a small business owner who wants to up their social media game, this episode is for you

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42:02

Optimize Your Online Forms for More Leads with Aaron...

The Agents of Change Digital Marketing Podcast ·

2024/09/18

In this episode we’re diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron’s here to share his insights on boosting response rates and conversions with a few simple tweaks. If you think your leads are slipping through the cracks, stick around. This episode might just change the way you

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27:01

Boosting Sales Through Conversion Copywriting with...

The Agents of Change Digital Marketing Podcast ·

2024/09/11

Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between. https://www.theagentsofchange.com/551 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024

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41:52

Scaling AI Strategies for Business Success with John...

The Agents of Change Digital Marketing Podcast ·

2024/09/04

If you’ve ever wondered how to scale AI across your entire organization, today’s guest has the answers you’ve been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that’s helped over 600 businesses streamline their operations. From scalable prompt engineering to building a culture of AI, John’s approach isn’t just about embracing technology; it’s about making AI work smarter, not harder. So grab your notepad,

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32:10

Mastering User Acquisition Strategies with Hannah Parvaz

The Agents of Change Digital Marketing Podcast ·

2024/08/28

Ever feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from understanding your customers’ psychology to leveraging data for better growth outcomes. If you’re ready to stop guessing and start growing, this episode is for

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