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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

23:39

EP 219 - The Thing Successful People Manage Instead...

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/19

Send us a text Ever notice how truly successful people never seem busy? They take vacations, have time for friends, and somehow stay calm while running thriving businesses. What's their secret? It's not that they have more hours in the day or that they face fewer challenges. It's that they've figured out what to actually manage - and it's not what you think. In this episode, I'm sharing the mindset shift that changed everything for me (and saved me from complete burnout), plus the four simple...

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3:47

MM 219 - When Your Business Success Starts to Feel...

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/15

Send us a text That moment when your business is growing but you feel like you're drowning? You're not alone. As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out. In today's Maggie's Moment, I share the three critical skills every growing business owner must master. Tune in.

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21:28

EP # 218 - Some Loose Thoughts After Two Weeks Away

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/12

Send us a text I'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing? In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we high-achieving women sometimes forget we're whole human beings with needs beyond our businesses. What we talk about: Why I look at balance on a yea...

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4:35

MM 218 - The Brutal Truth About Consistent 5K and 10K...

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/08

Send us a text In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder. Key Takeaways: • Why the revenue rollercoaster happens (and how to get off it) • The one critical piece most entrepreneurs are missing • What "alignment" really means in business growth • Real client results Mentioned in This Episode: • The Aligned Success 2-Day Virtual Event (Septem...

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13:42

EP 217 - How to Make Q4 Your Most Profitable Quarter...

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/05

Send us a text September is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter. Maggie reveals the strategic playbook to transform your final four months into your most profitable period, complete with month-by-month action plans and operational preparation tips. What You'll Learn Why September is your "Mini New Year" and the perfect Q4...

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4:04

MM 217 - 3 Must-Have Systems to Scale Your Service...

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/01

Send us a text Why do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully. What You'll Learn The 3 critical systems every service business must have to reach $100K+Why system alignment with your brand and values mattersReal results clients achieve when systems are implemented properlyTh...

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22:08

EP # 216 - Rewire Your Brain to Stop Working Against...

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/29

Send us a text Are you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you. Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions. What You'll Learn Why your brain fights your business goals...

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3:32

MM 216 - The One Thing Keeping You From Making Your...

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/25

Send us a text You bought a course, followed it exactly, and got zero results? You're not alone. Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances. What You'll Learn The shocking statistic about why most business strategies failThe critical mistake 90% of business owners make when implementing new strategiesWhy your business stag...

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16:05

EP # 215 - From Random Luck to Predictable Success....

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/22

Send us a text Do you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)? In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your random wins into predictable, scalable success. Discover the critical CEO skill that separates thriving businesses from those stuck in cycles o...

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3:26

MM 215 - The Power of Productive Constraints

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/18

Send us a text What if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions. What You'll Learn: Why IKEA and Dropbox used constraints to dominate their industriesThe research behind "productive constraints"How limitations prevent complacency and force innovationA powerful challenge to transform your current project

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17:43

EP # 214 - Need It, Want It, or Own It? The...

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/15

Send us a text What's the difference between wanting a goal and truly OWNING it? In this powerful episode, Maggie reveals the transformational moment that shifted everything—when her biggest, most audacious goal was accidentally revealed during her Legacy Makers TV filming. Through her candid behind-the-scenes story, discover why hiding your dreams might be holding you back and how public declaration can become your greatest catalyst for achievement. BONUS: Maggie shares the big announc...

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3:36

MM 214 - Are You Ready for Your "Mini New Year"?

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/11

Send us a text While everyone's still in summer mode, smart service business owners are preparing for the most profitable four months of the year. September through December is your "mini New Year"—fresh budgets, new priorities, and clients ready to invest before year-end. 3 Ways to Prepare for Q4 Success: 1. Launch Strategic Marketing Create value-based campaigns targeting your clients' September-December challenges and goals 2. Offer Year-End Specials Develop "finish strong" packages or "...

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25:53

EP # 213 - Stop Playing It Safe with Your Dreams: Why...

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/08

Send us a text Are you playing it safe with your dreams? In this powerful episode, Maggie shares key insights from her recent 10X Expansion Retreat about why your biggest goals should make you a little nervous—and how to set timelines that push you forward without shutting you down. Drawing from real client transformations and her own journey, Maggie breaks down the psychology behind why some of us tend to keep ourselves small and reveals the goal-setting framework that's helped client...

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4:00

MM 213 - Adjusting Plans Without Abandoning Goals

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/04

Send us a text Stop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over. Key Takeaways: • Why business owners abandon goals instead of adjusting plans • How to use the DREAM-PLAN-DO framework to stay flexible with your approach • 3 essential questions to ask when your pl...

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25:50

EP # 212 - Behind the Scenes: My First 10X Expansion...

Diamond Effect - Strategies to Scale Your Service... ·

2025/08/01

Send us a text Ever wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and what she'd do differently next time. What You'll Learn: • How a client's casual suggestion turned into a transformative business event • The 5...

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3:44

MM 212 - Sampling Your Services. How Any Business Can...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/28

Send us a text Struggling to stand out in a crowded market? The secret is letting clients try before they buy.’ In this episode, you’ll learn how to create irresistible free/low-cost offers for service businesses (like mini-workshops, service trials, or concierge audits) that convert leads into paying clients—without the hard sell. Letting your potential clients "sample" your services first removes the risk on their part and helps you become the obvious choice. Service...

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22:55

EP # 211 - The High Achiever's Guide to Guilt-Free...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/25

Send us a text Struggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern. What You'll Learn: • The hidden cost of productivity guilt on your business and life • Why we're only truly effective 6 hours a day • The difference between being bus...

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3:44

MM 211 - Remembering Your Why

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/21

Send us a text Summer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours. In This Episode: • Why summer flexibility sparked a gratitude moment • The ripple effect of coaching real people who need it • The power of creative agency in business ownership • How time flexibility creates space for what matters most...

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28:13

EP # 210 - 10 Sales Secrets Every Service-Based...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/18

Send us a text Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights will change how you think about selling forever. What You'll Learn: ✅ The mindset shift that transforms "helpers" into confident sellers ✅ Why 95% ...

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5:16

MM 210 - Summer Guilt is Real - How to Stop Choosing...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/14

Send us a text Feeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything. What You'll Learn: ✅ Why "summer guilt" isn't really about time - it's about the story you're telling yourself ✅ The mental trap keeping you stuck between "good mom" and "successful CEO" ✅ The 3-step action plan to ...

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478 results

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