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PODCAST

The Data Malarkey Podcast

The Data Malarkey podcast – and it"s audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there"d be rather less data malarkey about.

business marketing

All Episodes

35:41

How can a beginner’s mind and a collaborative...

The Data Malarkey Podcast ·

2024/01/31

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Mark Montgomery, Vice President and International Head of Integrated Insights at Novartis, a role he’s held for the past three years. Mark has a rich and varied career in pharma, having served as the Global Head of Commercial Analytics and Insights at GSK before joining Novartis, following a seven-year spell at AstraZeneca in digital, data, and strategic planning. Before working in pharma, Mark spent a decade in

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40:46

How can we ensure public, political, and media debate...

The Data Malarkey Podcast ·

2024/01/17

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Tracey Brown, the director of Sense About Science, a role she’s held since its founding in 2002. Scientific evidence can be a powerful tool for insight, accountability, and change. Yet in public life – particularly in politics and the media – debate often revolves around claims based on shoddy or misrepresented evidence. Sense About Science exists to change all that. The charity challenges the misrepresentation

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53:47

Very different – yet spookily very much the same: on...

The Data Malarkey Podcast ·

2023/12/20

After our third set of six great guests, it’s a wrap for Season Three of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between April and September 2023. Thanks as ever to Joe Hickey for production support. Podcast artwork by Shatter Media. Voice over by Samantha Boffin. Les Guessing, Emmy

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50:30

How can you use data to make a business runner...

The Data Malarkey Podcast ·

2023/12/06

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by serial entrepreneur, business simplifier, and podcaster, Alexis Kingsbury. Alexis is the co-founder of AirManual, a company that helps businesses document their processes, onboarding, and training so that employees can take on new responsibilities and deliver high quality work more quickly and efficiently. Indeed, on Alexis’ LinkedIn profile, he says that he saves “thousands of hours of time for business

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34:24

How can you use data to provide a first-class...

The Data Malarkey Podcast ·

2023/11/22

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Shai Reichert, Co-Founder of XDS – a US-based business also known as the Experience Design Studio. Shai has almost 20 years’ experience working in web development, user and customer experience. He has held senior roles on both the client side (for Comcast and Rosetta) as well as in digital marketing agencies. Shai spent six years in charge of all things technological at the specialist healthcare agency the W2O

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47:58

How Brexit broke the structure of British politics....

The Data Malarkey Podcast ·

2023/11/08

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Andrew Cooper, President and Senior Advisor at Yonder Consulting. A research, data, and insights man through and through, Andrew founded the market research company Populus more than 20 years ago, which helped to reinvent the way polling is done in the wake of the 2015 UK General Election. Andrew ran research and polling and then strategy and political operations for the Conservative Party, either side of the 1997

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46:25

“Better than CSI”. How can you use contradictory and...

The Data Malarkey Podcast ·

2023/10/24

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles meets Professor Angela Gallop, CBE, the forensic scientists’ forensic scientist. Over the past four decades, the teams she’s led have solved some of the most complex, difficult, and intransigent cold cases in British criminal history: Rachel Nickell on Wimbledon Common, Roberto Calvi under Blackfriars Bridge, and Damilola Taylor in Peckham. And perhaps most notoriously of all, Stephen Lawrence, stabbed by a gang of racist

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40:06

How can you leverage data to be a diversity, equity,...

The Data Malarkey Podcast ·

2023/10/10

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles meets Sabrina Shadie, a multi-award winning ethics and equity change maker; a diversity and inclusion advocate; and, a resilience champion. Sabrina’s the founder of the D’Rose Development Consultancy, a company that aims to simplify ethics and equality regulations so that caring business owners can deliver inclusive and sustainable strategies. She’s a catalyst for change not only through her own business and the impact it can

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50:26

How can you blend AI and data science with creativity...

The Data Malarkey Podcast ·

2023/09/26

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Les Guessing, a 360-degree creative and marketer. Les is an Emmy Award-winning copywriter, video virtuoso, and self-professed data fool. He describes himself as a creative director “with a passion (some would say ‘personality disorder’) for using aspects of data, data science, machine learning, and AI … to make advertising creative better and more impactful”. On his website is, perhaps, one of the longest and

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57:49

On the Curse of Knowledge, the opportunities and...

The Data Malarkey Podcast ·

2023/09/12

After our second set of six great guests, it’s a wrap for Season Two of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between March and May 2023. Thanks to Joe Hickey for production support. Podcast artwork by Shatter Media. Voice over by Samantha Boffin. Steven Pinker, Professor of Psychology at

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44:21

How can you apply AI and data science to inform...

The Data Malarkey Podcast ·

2023/08/29

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Jean-Baptiste Bouzige, the CEO of Ekimetrics. The company describes itself as “a pioneering leader in data science and AI-powered solutions for sustainable business performance”. Jean-Baptiste is one of the founders of Ekimetrics, a business he launched in 2006 after starting his career at the ad agency DDB. At DDB he was in charge of developing analytics and modeling methodologies. Jean-Baptiste is passionate

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35:26

Is it possible to clean up the digital advertising...

The Data Malarkey Podcast ·

2023/08/15

It’s fair to say that one of the markets that has become most complex and least transparent in the digital age has been advertising. The market was described in 2016 by Marc Pritchard – the Chief Brand Officer of Procter & Gamble, both the world’s biggest consumer goods business and the world’s highest-spending advertiser – as “murky at best, fraudulent at worst”. In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Dutch media entrepreneur Stijn Gimbrère, Founder

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37:13

What does it take to be a data leader in business...

The Data Malarkey Podcast ·

2023/08/01

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Elizabeth Press, the creator and owner of D3M Labs – “the Data-Driven Decision Making Blog”. Elizabeth is an experienced data leader, having held data and business intelligence leadership roles with a variety of different businesses in Europe, particularly Berlin, including more than five years with Dell and the same period running her own consultancy. Originally a journalist, it’s to these roots that she’s recently

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31:13

How do you know what matters and what you can ignore...

The Data Malarkey Podcast ·

2023/07/18

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Sam Michelson, Founder & CEO of Five Blocks – a technology and a consulting firm specialising in digital reputation management. He and his team of more than 50 truly do make smarter use of data to understand what the world says and thinks about companies, brands, and corporate executives – and if their opinions really matter or are just froth, bluster, and noise. The company is based in both Jerusalem, Israel, and

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47:22

How can smarter use of data mean that the doctor...

The Data Malarkey Podcast ·

2023/07/04

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Tim Jobson, a consultant gastroenterologist at the Somerset NHS Foundation Trust in South West England. Tim truly is a product of Oxbridge, having studied Natural Sciences at Cambridge for three years and then Medicine at Oxford for a further three. He went on to take a PhD in Medicine from Nottingham University, and he is a Fellow of the Royal College of Physicians. Tim is an expert in what’s sometimes rather

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49:10

How can we avoid the Curse of Knowledge? With Steven...

The Data Malarkey Podcast ·

2023/06/20

To kick-off the second season of Data Malarkey, Sam Knowles talks to one of the all-time greats of academic psychology – Steven Pinker, the Johnstone Family Professor of Psychology at Harvard University. An experimental psychologist interested in all aspects of language, mind, and human nature, Steve is one of the most important public intellectuals – and best-selling authors – of the past 30 years. He came to global attention with his 1994 book, The Language Instinct, and followed that three years

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47:13

On digital balance, neurodiversity, and cat food. A...

The Data Malarkey Podcast ·

2023/06/07

After six great guests, it’s a wrap for Season One of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations with his mixed bag of academics, marketers, a leading voice in clearing down space junk, and a coach helping bring balance to our data-rich, digital lives. Our conversations were recorded remotely, via the medium of Riverside.fm, in February and March 2023

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45:23

Could you live without your smartphone? With...

The Data Malarkey Podcast ·

2023/05/23

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Anastasia Dedyukhina, the founder and Chief Inspiration Officer of Consciously Digital. Consciously Digital is a coaching, training and development company – it’s more than that; it’s a movement – that’s looking to build a world in which technology brings out the best in humanity. And very definitely not the worst, as many of the apparently “free” social and digital platforms have done with such negative impact. When

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43:08

What’s the connection between Harvey Keitel’s Winston...

The Data Malarkey Podcast ·

2023/05/09

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Mark Evans, one of the most successful marketers of his generation. Mark worked for ten years at Mars, rising to be Brand Director of Petcare Europe, before spells at 118118 Media UK and HSBC. In 2012, Mark joined leading UK insurance business Direct Line Group where he helped to transform the business and the fortunes of its brands. Perhaps most notably – and in the teeth of stiff competition from the price

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38:09

How can brands find suitable environments where they...

The Data Malarkey Podcast ·

2023/04/25

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Laetitia Zinetti, Regional Vice President for Southern Europe of software company DoubleVerify. The company is on a mission to build a better advertising industry, helping brands to improve the effectiveness of their online ad spend, giving them clarity and confidence in their digital investment. Sam first met and worked with Laetitia more than a decade ago when she arrived at Ebiquity – the independent media

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64 results

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