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PODCAST

The Data Malarkey Podcast

The Data Malarkey podcast – and it"s audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there"d be rather less data malarkey about.

business marketing

All Episodes

52:23

Harriet Kingaby on AI, Advertising, and the "No-Click...

The Data Malarkey Podcast ·

2026/03/04

What happens when the business model of the internet rewards attention at any cost - and AI makes it even easier to centralise power, traffic, and revenue? In this episode of the Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, is joined by Harriet Kingaby, Co-Chair of the Conscious Advertising Network (CAN). Harriet explores how advertising incentives shape the information ecosystem, why "information integrity" matters for democracy and business, and what conscious advertisers

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56:43

"Start Making Sense": Data Malarkey Season Nine...

The Data Malarkey Podcast ·

2026/01/21

Master Data Storyteller, Sam Knowles hosts a best-of-Season-Nine greatest hits episode, featuring: Kelly Beaver, Ipsos UK & Ireland; Angela Balakrishnan, the UK Information Commissioner's Office (ICO); AI pathfinder and TED Talker, Susan Etlinger; senior comms advisor at Wadds Inc., Stephen Waddington; founder of Social for Good, Kerry Watkins; and, the Ohio State University's Professor of Story Science, Angus Fletcher. Themes include the Market Research Society's "Campaign for Better Data",

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53:39

Reality doesn't obey logic — Angus Fletcher on...

The Data Malarkey Podcast ·

2026/01/07

Professor of Story Science, Angus Fletcher, joins Master Data Storyteller, Sam Knowles, to dig into narrative cognition, creativity, and innovation in volatile, uncertain, complex, and ambiguous (VUCA) environments. Drawing on Project Narrative (based at Ohio State University) and his book Primal Intelligence, Angus explains why logic is not reality, why adults struggle with intuition, and why the most effective stories and breakthroughs start with an anomaly. We explore intuition, imagination,

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48:25

AI, authenticity, and digital detox — Kerry Watkins...

The Data Malarkey Podcast ·

2025/12/09

Social for Good founder, Kerry Watkins, joins Master Data Storyteller, Sam Knowles, to talk charity communications, nonprofit social media strategy, and building authentic engagement on LinkedIn. They cover why relying solely on a company page limits reach ("LinkedIn particularly wants people to network with other people"), how to swap broadcast posting for proactive engagement and relationship metrics, and why "people want to see real people". Kerry explains what AI is changing in social media -

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39:33

Engineering rigour vs PR Malarkey - Stephen...

The Data Malarkey Podcast ·

2025/11/25

Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "Pints & Profits" case study, why "synthetic audiences" are "ultimately junk," McDonaldization and repeatability, balancing numbers and narrative, and the pitfalls of AVE and proxy metrics - plus a call for all PR practitioners to contribute to Stephen's PhD research. Take the Data

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40:56

Data doesn't create meaning - we do

The Data Malarkey Podcast ·

2025/11/11

Master Data Storyteller, Sam Knowles, welcomes AI Pathfinder and TED Talker, Susan Etlinger, for a conversation about AI, meaning-making, and agency. Topics include the influx of new data types, Orwell vs Huxley (after Neil Postman' Amusing Ourselves to Death), why we're "intentionally ceding control to machines", the burden of proof for automation, inclusion across languages and models, and why "facts can't defend themselves against being misconstrued". Susan also highlights core skills for a new

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43:38

Empowering people through information: Inside the ICO

The Data Malarkey Podcast ·

2025/10/29

Master Data Storyteller, Sam Knowles,speaks with Angela Balakrishnan, Executive Director of Strategic Communications & Public Affairs at the UK Information Commissioner's Office (ICO) about information rights, public trust, AI, and why "data is about people". Topics include the ICO's role, rights awareness, AI priorities and consultation, practical tips (think about your digital footprint; strong passwords; MFA), and the Ripple Effect campaign ("It was one admin error") with trauma-informed research

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30:26

Ultra-processed data: the hidden risk AI can’t solve

The Data Malarkey Podcast ·

2025/10/14

In this episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, welcomes Kelly Beaver, Chief Executive of Ipsos UK & Ireland, to explore why the data industry is at a crossroads. Kelly shares insights from the Market Research Society’s "Campaign for Better Data" - tackling synthetic data, the risks and benefits of AI to the market research industry, and the danger of what she terms “ultra-processed data”. With passion and precision, Kelly explains why high-quality evidence

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57:52

Best of Series 8: Perception, Purpose, and Persuasion...

The Data Malarkey Podcast ·

2025/09/02

In this Greatest Hits episode, Master Data Storyteller, Sam Knowles, rounds up the sharpest, most compelling, and most insightful moments from Series 8 of Data Malarkey - the podcast about using data, smarter. From AI and ethics to storytelling with data, this episode features golden snippets of conversations with: VW’s Nick Ratcliffe on marketing measurement Cambridge United FC’s Mark Bonner on the need to balance the emotional and the rational in the era of sporting analytics The Great Lakes

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52:31

Measuring what matters: Darryl Sparey on comms,...

The Data Malarkey Podcast ·

2025/08/19

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme. From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of

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48:07

The Extinction of Experience: Christine Rosen on...

The Data Malarkey Podcast ·

2025/08/05

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, is joined by Christine Rosen, senior fellow at the American Enterprise Institute and author of the 2025 book, The Extinction of Experience. They dig into what happens when real-world, face-to-face experiences are replaced by screens and algorithms. Christine shares her unique journey from a bassoon scholarship to intellectual thought leadership, how teaching aikido shapes her thinking, and how she sees

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51:41

How AI Thinks: Chris Summerfield on human brains and...

The Data Malarkey Podcast ·

2025/07/22

In this episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, talks to Chris Summerfield, Professor of Cognitive Neuroscience at the University of Oxford. Chris shares insights into what makes human intelligence so remarkable, how AI models are both fundamentally different from AND similar to human brains, and why understanding cognitive science is critical for building better AI. They explore the future of AI-human collaboration, discuss Chris’

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40:35

Rebuilding trust in science with Caitlyn Looby

The Data Malarkey Podcast ·

2025/07/08

In this compelling episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, welcomes Caitlyn Looby - scientist, journalist, and Great Lakes reporter at the Milwaukee Journal Sentinel. From conducting soil microbe research in tropical cloud forests to demystifying scientific communication for the public, Caitlyn’s career bridges hard science and human stories. This episode explores her journey, the importance of accessible science, and how local storytelling builds trust. What

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45:02

Mark Bonner on football, data, and the beautiful balance

The Data Malarkey Podcast ·

2025/06/24

In this lively episode of Data Malarkey, Master Data Storyteller, Sam Knowles, is joined by Mark Bonner, Director of Football at Cambridge United. From academy coach to leading the club to shock cup victories, Bonner's football journey is anything but typical. Together, they explore the evolving role of data in football, the emotional highs and lows of managing a club, and what it really means to find balance between intuition and insight. Pep Guardiola's wild celebrations and Carlo Ancelotti's

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36:24

Turning data into desirability: Automotive insights...

The Data Malarkey Podcast ·

2025/06/10

Recorded live at the DataComms 2025 conference in London, this very special episode of the Data Malarkey Podcast features Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK. Host and master data storyteller, Sam Knowles, delves into how Nick and his team wield data to enhance customer experience, transform brand desirability, and prepare for the automotive industry’s electric future. With a career spanning leadership roles at BT, Audi, and Mercedes-Benz, Nick shares his

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49:19

Season 7 Greatest Hits: AI, Kindness & the Power of...

The Data Malarkey Podcast ·

2025/04/29

We’ve reached 51 episodes and wrapped Season 7 of Data Malarkey! In this greatest hits episode, host Sam Knowles shares the most powerful moments from a season packed with insights—from AI ethics to data puppets, from psychology and kindness to practical business transformation. Revisit brilliant guests like Sylvie Delacroix, Julie Holmes, Cecilia Dones, Robin Banerjee, Adam Davidson, and Scott Taylor, all of whom shared their real-world, often surprising, insights on how to use data smarter. What

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49:00

AI as an Intern, Not a Genius: Julie Holmes on...

The Data Malarkey Podcast ·

2025/04/15

In this energising episode of the Data Malarkey Podcast, Master Data Storyteller Sam Knowles speaks with Julie Holmes, entrepreneur, inventor, and AI advisor. Julie shares her insights into how businesses can make AI work with their people – not instead of them. She dives into creative automation, ethical AI, and the dangers of dabbling without direction. From her practical UPGRADE Framework to her “intern not genius” approach to creating effective prompts for LLMs, Julie delivers a candid,

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51:54

Truth Before Meaning: Scott Taylor on Data...

The Data Malarkey Podcast ·

2025/04/01

In this episode of the Data Malarkey Podcast, host Sam Knowles welcomes Scott Taylor, The Data Whisperer, to break down why data storytelling is the missing business skill in the world of AI, analytics, and business intelligence. Scott shares why he believes in Truth Before Meaning, the idea that businesses need clean, structured data before they can extract meaningful insights. He also explains why tech jargon is holding the data industry back, why business leaders don’t care how data works, and

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51:57

The Science of Kindness & Finding Joy in Data | Prof....

The Data Malarkey Podcast ·

2025/03/19

Is kindness just a “soft” concept, or is there real science behind it? In this episode of the Data Malarkey podcast, Master Data Storyteller Sam Knowles is joined by Professor Robin Banerjee, Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. Robin’s research explores the psychology of kindness, empathy, and human connection, revealing how data can unlock powerful insights about our social world. From leading the BBC Kindness Test – a groundbreaking study with over

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51:25

Trust, AI, and the Future of Human Connection with...

The Data Malarkey Podcast ·

2025/03/05

In this engaging episode of the Data Malarkey Podcast, Master Data Storyteller and host Sam Knowles welcomes Cecilia Dones, a thought leader in data, AI, and human connection. Ceci explores how technology shapes the way we interact, trust, and build relationships—both online and offline. She shares insights into AI ethics, uncertainty in machine learning, and why trust is the cornerstone of all our digital futures. From her work in AI ethics to her philosophy on leadership and adaptability, Ceci

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66 results

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