OnlyFounders

Anne and Matt go deep on the blurry line between persuasion and manipulation—and what happens when you realize you can sell absolute sh*t if you want to. They dissect the ethics of marketing vs. branding, why donation-based models might be doomed, and how founders can get drunk on their own hype. Matt explains why great products don’t need lies, while Anne confesses what scared her out of digital marketing. This episode is raw, reflective, and a must-listen for founders with a conscience. 🚨

Anne and Matt riff on the wildest ideas they’d build if they started from scratch today. From vibe coding and AI-powered branding sprints to drone-delivered popsicles at playgrounds, this episode is a firehose of innovation meets realism. Anne unveils a mom-fueled startup concept that’s equal parts joy and logistics hell, while Matt plays co-founder and devil’s advocate—breaking down what actually makes a business scale. It’s a masterclass in founder energy, ideation, and ruthless prioritizat...

Anne and Matt rip apart the illusion of modern marketing—where vanity metrics and fake reviews rule, and nobody fact-checks sh*t. They debate the ethics of “fake it till you make it,” explore why good SEO doesn’t mean paying an agency forever, and call BS on overpriced brand audits. Matt breaks down why most SEO tools are overkill for startups, and Anne challenges the idea of selling services she wouldn't buy herself. The takeaway? Build something real, or don’t bother. 🚨 Stuff You’ll Want

Anne and Matt dive headfirst into one of the rawest convos in startup land: race, bias, and who actually gets hired. From language immersion to startup hiring pipelines, they ask what’s fair, what’s real, and what’s just PR. Anne unpacks her own biases as a founder and female consumer, while Matt challenges what DEI looks like in high-growth vs. low-growth companies. This episode isn’t trying to be politically correct—it’s trying to be honest. 🚨 Stuff You’ll Want to Remember: Learning

Anne and Matt unload on one of the most sacred cows in startup land: the business plan. From bootstrapping to burnout, they argue that movement—not modeling—is what drives real progress. Anne unpacks how her chaotic childhood wired her to thrive in founder chaos, while Matt reveals how failing high school didn’t stop him from cracking six figures by 23. They both agree: the faster you hit the sh*t, the faster you grow. Founders stuck in perfection mode—this one’s for you. 🚨 Stuff You’ll Want

Anne and Matt go deep on what it means to be human in an AI-generated world. From prompt hacks to table tennis at altitude, they debate when tech adds value—and when it just fakes the funk. Anne breaks down the hormonal truth behind founder energy, while Matt drops hacks for going from zombie to flow in two minutes flat. If you're a founder riding the line between burnout and brilliance, this one hits hard. 🚨 Stuff You’ll Want to Remember: AI-generated content will eventually be

Anne and Matt dive deep into the messy reality of mixing friendship and business—and why it usually doesn’t work. They unpack the emotional landmines of hiring friends, share raw confessions about sacrificing pay, and debate when founders should actually start paying themselves. Matt opens up about bootstrapping ChipBot through years of near-zero revenue and how table tennis taught him resilience. Anne drops a truth bomb about trading self-worth for runway—and what it costs. This one's for th...

In the inaugural episode of OnlyFounders, Anne and Matt dive deep into the chaos and clarity that comes with running multiple ventures. Anne opens up about juggling Fix & Form, a new productized service business, a workshop on brand + exit planning, two book projects, and her love for public speaking. Matt gets real about hiring Gen Z, startup scaling pains, and why being “too nice” can backfire. Together, they unpack how founders can balance cheap labor, emotional leadership, and delegat...