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PODCAST

The Dealership Fixit Podcast

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today"s ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers

business management

All Episodes

01:13:37

How Dealers Can Actually Use AI with brent wees of...

The Dealership Fixit Podcast ·

2025/08/30

AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical.Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate

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00:30:47

Why NPDA Matters: Dealer Connect, Advocacy, and the...

The Dealership Fixit Podcast ·

2025/08/29

The National Powersports Dealer Association (NPDA) has grown into the voice dealers didn’t know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it’s giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show.From fighting for dealer-friendly provisions in national legislation, to launching the EDGE learning program, to creating Dealer Connect as a

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00:23:14

From Showroom Gaps to New Riders: Triumph’s Teri Lynn...

The Dealership Fixit Podcast ·

2025/08/21

In this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership.We cover:Why great merchandising and inventory turnover matter more than you thinkCommon in-store mistakes that cost sales (and how to fix them)Triumph’s training and support strategies for dealersThe growing role of women, families, and e-bikes in the powersports marketWhether you’re a dealer principal, GM, or part of

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01:07:10

Inside The Culture of Wilkins Harley-Davidson: John...

The Dealership Fixit Podcast ·

2025/08/16

John joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success.We talk about the risks he’s taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year. If you’re managing a dealership, this is a

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00:25:39

The Next Big Shift in Consumer Expectations, Are...

The Dealership Fixit Podcast ·

2025/08/14

In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports.We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps for

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00:22:39

Mastering Appointment-Setting for Internet Leads with...

The Dealership Fixit Podcast ·

2025/08/11

Appointments are more than just dates on a calendar—they’re the first real commitment your internet leads make toward buying. In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process.You’ll learn:Why an appointment is a psychological turning pointHow to confirm without giving customers an easy exitSame-day confirmation tactics that drive attendanceHow manager

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00:39:00

Used Bike Inventory Secrets from Nate Sanel: What...

The Dealership Fixit Podcast ·

2025/07/31

This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used.If you're trying to scale your pre-owned business, reduce aged units, or stop losing margin to emotional decisions, this episode is for you.Connect with Nate:

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00:13:24

Digital Sales Departments That Actually Work with...

The Dealership Fixit Podcast ·

2025/07/28

Tired of watching leads die in your CRM? In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability.You’ll hear how to hire reps that don’t quit at the first objection, why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to prevent lead burnout. Plus, Heather breaks down her proven 21-Day Follow-Up Plan — and why some of your

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00:23:20

Why Your Internet Leads Aren’t Turning Into Buyers...

The Dealership Fixit Podcast ·

2025/07/25

You’re spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible).Heather Deatherage is back, and she’s not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to fix it. From why you need a true internet sales team (not a warm body with a login), to 21-day follow-up playbooks, scripting secrets, KPIs, and

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00:18:18

Do you stand out in the market with a...

The Dealership Fixit Podcast ·

2025/07/22

In this episode of the Dealership Fixit Podcast, Austin Rothbard, founder and CEO of Twisted Road discusses used bike rentals at dealerships.But this isn’t just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road’s dealer rental system, giving powersports dealerships a simple, low-risk way to turn used inventory into rental income & offer longer “test rides” that convert shoppers into buyers.If your dealership has used bikes sitting on the lot, or you're struggling to

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00:24:05

Want to Be an F&I Rockstar? Derek Sanders Reveals the...

The Dealership Fixit Podcast ·

2025/07/19

Most dealerships are 20 years behind in their F&I process—and they don’t even know it.In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today.If you’re a GM, Sales Manager, or BDC Leader, this one’s not optional.👇 Links + Resources: 🎧 More Episodes on Spotify → https://spoti.fi/3N9lzfg 🍏

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00:08:42

Used Bike Listings That Actually Convert - How to...

The Dealership Fixit Podcast ·

2025/07/16

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you.You’ll learn:Why photo quality and background matter more than you thinkHow to write listings that build trust and convertFloor strategy for moving aging unitsA simple 30-60-90-180

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00:07:08

Trade-In Leads Are Gold — Don’t Sleep on Them

The Dealership Fixit Podcast ·

2025/07/12

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing.🎧 Listen now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• Connect →

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00:34:42

Powersports Dealerships - Unlock Hidden Profits &...

The Dealership Fixit Podcast ·

2025/07/10

What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.🎯 What you’ll learn:How Nate grew a $500 startup into a national brandWhy used motorcycles were ignored — and how he flipped the modelHow to serve customers without

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00:43:45

What Every Dealer Needs to Know About OEM Co-Op (With...

The Dealership Fixit Podcast ·

2025/07/05

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn’t)✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you

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00:09:40

How to Make Your CRM Work Like Magic – with Heather...

The Dealership Fixit Podcast ·

2025/06/30

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again.Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀Subscribe now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• LinkedIn → https://www.linkedin.com/in/heather-deatherage-0220932a4/• More Dealership fiXit resources → https://linktr.ee/dealershipfixit• Free Guide: The

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00:33:24

Powersports Roundtable – Communication, Culture &...

The Dealership Fixit Podcast ·

2025/06/28

This episode features longtime fixed operations trainer and powersports leadership coach Kurt von Ahnen — and it’s packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.🎧 If you want a stronger, more efficient dealership culture from the service counter out — hit play

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00:41:21

Powersports Dealers - Skyrocket Leads With This...

The Dealership Fixit Podcast ·

2025/06/23

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast:

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00:28:21

Google, SEO & Free Ways Dealers Can Perform Better...

The Dealership Fixit Podcast ·

2025/06/18

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.💡 What you’ll learn:Why most dealership websites rank lower than they shouldHow Google sees your site compared to big marketplacesThe three biggest SEO signals to focus onFree tools you can use to test your site’s performance todayHow to

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00:26:14

Dealers, Stop Losing Customers! Simple Fixes You Can...

The Dealership Fixit Podcast ·

2025/06/11

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the showroom experience, this conversation is packed with real-life advice for improving the retail side of your dealership — especially when walk-in

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199 results

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