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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

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All Episodes

00:36:01

Jordan Blair: Sweet Dreams Are Made of This

The Sound Off Podcast ·

2025/04/23

Jordan Blair first fell in love with the storytelling in podcasts. Then she started a bedtime story podcast called Dreamful Bedtime Stories. initially for her children, but unexpectedly evolving to attract a diverse audience of adults seeking relaxing content. Her podcasting journey involved extensive research like listener surveya and using Buzzsprout's resources and community. She experimented with monetization strategies like listener support, affiliate marketing, and sponsorships,

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00:22:07

Feed Drop: David Tyler on You May Also Like

The Sound Off Podcast ·

2025/04/15

In the podcast world, a feed drop is when one podcast publishes an episode from another podcast directly into its own feed. I know, sounds serious. It's not really. It's basically a way to share and promote another show by letting your audience hear an actual episode of it. That's what you're getting today. Now, for a few years, you might have heard this on the Sound Off Podcast: "Transcription of the Sound Off Podcast is powered by the You May Also Like Podcast, the show about people,

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00:46:29

Jeremy White: Radio Like A Mohawk

The Sound Off Podcast ·

2025/04/08

I catch up with Jeremy White, who left his position at Montreal's 92.5 The Beat in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists.Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and

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00:04:55

The Best Radio April Fool's Day Joke

The Sound Off Podcast ·

2025/04/02

This is an easy one. Steve Kowch from CJAD 800AM in Montreal in 1997 when the station announced that all tombstones in the province would need to be changed to French within a year. We had Steve on our show back in 2017 where he told the story in this 4 minute bonus session. But aside from this tale, this episode is one of our best and continues to resonate today with all the cutbacks going on in the radio business these days - especially to newsrooms. Check out the episode here. See

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00:52:35

Bob Willette: Back From the Beach, Back on Radio

The Sound Off Podcast ·

2025/03/31

When it comes to careers in radio, it's not about whether or not you'll get fired someday- you will. It's about how you bounce back. And I can't think of a more perfect example of bouncing back than Bob Willette. A radio veteran of 25+ years, Bob recently joined Indie 88 in Toronto after being let go from his program director role in Kingston. We discuss the challenges facing the radio industry, including corporate consolidation, content repurposing, and Canadian content regulations. As a

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00:40:13

Heather Osgood: Podcast Advertising Playbook

The Sound Off Podcast ·

2025/03/25

Heather Osgood is the owner of True Native Media, and returns to talk about the same thing we talked about last time - podcast monetization strategies. A lot has changed since Heather's last visit on the show, but one thing that has not changed is suggesting podcasters consider their niche audience when seeking advertisers. And podcast monetization methods extend beyond traditional ads; consider Patreon support, affiliate partnerships, and direct brand relationships. Heather emphasizes the

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00:46:11

Mike Farwell: Curious, Interested, Opinionated, Stubborn

The Sound Off Podcast ·

2025/03/18

Mike Farwell is a testament to passion and perseverance in broadcasting. He started as a teacherand quickly realized radio was his true calling. His career began in the small market of Salmon Arm, British Columbia, where he learned the multifaceted nature of radio, handling everything from answering phones to writing commercials and reporting news.Farwell's career trajectory took him through various markets, including Thunder Bay and eventually Toronto, where he worked at MOJO Radio, CFBR

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00:43:21

Ashley Greco: Radio Obsessed

The Sound Off Podcast ·

2025/03/10

Ashley Greco discusses her career journey from high school to becoming a morning host at Pure Country in Ottawa. She recounts her early experiences, including moving schools, finding purpose in theater, and starting a high school radio station. Ashley details her career progression, from internships at Kiss 92 and Skyward Traffic to co-hosting at Z103 and CHUM. She shares her transition to Ottawa, the challenges of co-hosting with Gord Saint Denis, and her foray into voiceover work. Ashley

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00:44:51

Graham Richardson: Anchors Away

The Sound Off Podcast ·

2025/03/04

Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest.We talked about the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits, and what he has seen

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00:44:58

Elsie Escobar: Find Your Podcast Process

The Sound Off Podcast ·

2025/02/25

Elsie Escobar is, without question, one of the pioneers of podcasting.All the way back in 2006, she started one of the original yoga podcasts: Elsie's Yoga Class, which garnered 4 million downloads in its lifetime. She stuck with it until 2013, when she joined Libsyn, and she's been co-hosting their official podcast The Feed ever since. She also happens to be the first Latina ever inducted into the Academy of Podcasters' Hall of Fame.That's about as fruitful of a career as any podcaster

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00:51:51

Marc Scott: Wisdom From The VOPreneur

The Sound Off Podcast ·

2025/02/18

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario.Marc pivoted to voiceover in 2011 after being downsized from his final radio job. He emphasizes the importance of marketing and business skills in building a successful voiceover career, and outlines his

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00:48:45

Larry MacInnis: Radio's Creative Director

The Sound Off Podcast ·

2025/02/11

Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways.MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to

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00:49:25

James Cridland: Where We're At

The Sound Off Podcast ·

2025/02/04

James Cridland is Editor ofPodnews, the daily podcast newsletter. He is also radio futurologist - a writer, consultant and public speaker on radio’s future.In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio's unique benefits. He also

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00:51:15

Sarah Spain: The Rise of Women's Sports

The Sound Off Podcast ·

2025/01/29

Sarah Spain was a three-sport athlete at Cornell before going on to her epic broadcasting career, highlighting her experiences in sports and media. She explains the challenges and myths surrounding women's sports, citing Title IX and the different forms of perceived equality and opportunities that come with it. Spain shares her work at ESPN, including her time on "Around the Horn" and her podcast, "That's What She Said", which wrapped up in 2023. She also talks about her involvement with

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00:51:58

Jay Stone: Hear in the NOW Frontier

The Sound Off Podcast ·

2025/01/21

This week Jay Stone, station manager and program director of 102.3 NOW! Radio and 99.3 Up in Edmonton, shares his journey from the Air Force to radio. Jay highlighted the NOW!'s various successes, including winning Major Market Station of the Year and Best Community Service Initiative for the Alberta Day of Caring for Jasper, which raised over $3 million. Jay himself also took home the award for Major Market Program Director of the Year. You can see all the station's awards, as well as a

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00:38:24

Dani Stover: Is This Thing On?

The Sound Off Podcast ·

2025/01/13

Dani Stover is back on the show for a 3rd time and she discussed her experience with AM 640's "Let's Talk with Dani Stover," a non-live, pre-recorded radio show that curated content from across The Corus Radio Network. The show, which involved creating six to seven new segments daily, was well-received but faced challenges, including a shift in station direction and a negative climate during the pandemic. Sadly, Corus decided to end the show and part ways with Dani last month. Merry

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00:09:16

Happy New Year! Beware and Good Luck!

The Sound Off Podcast ·

2025/01/08

Our fearless leader, Matt Cundill discusses the challenges and outlook for radio and podcasting in 2025. He criticizes the current state of radio, noting its lack of innovation and the disinterest of station owners. He advocates for a CRTC-led consultation to enhance radio for listeners, not record companies. Matt warns podcasters against adopting every new trend, particularly the shift to video, which can dilute the audio experience and complicate monetization. He highlights the stringent

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01:09:03

Feed Drop: Craig Gass Appears on Terry Evans'...

The Sound Off Podcast ·

2024/12/30

Way back in my 1990's radio days, I got to work alongside Terry Evans. He is the same Terry Evans that wakes Edmontonians up on K97. Terry had a 5 year stint where in worked at the Bear together, we later worked against one another on competing radio stations. He loves music and has been a champion of the Edmonton music scene since he arrived there from British Columbia in the 1980's. One of the things I like about Terry is that he is unwavering. One of the things I dislike about Terry is

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01:09:36

A 9th Very Terry Christmas

The Sound Off Podcast ·

2024/12/25

Matt Cundill and Terry Dimonte get together for their annual Christmas podcast tradition, which began in 2016. Terry explains the difficulty in scheduling a meeting with Prime Minister Justin Trudeau due to his busy schedule and Terry's travel plans to England. They reminisce about their radio days, including Terry's time at CITI FM, CHOM-FM and his experiences with new wave music. Both of them watched the Yacht Rock Dock and loved it. They also discuss the decline of traditional radio, the

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00:44:29

Rob Greenlee: The Shift from Podcaster to Content...

The Sound Off Podcast ·

2024/12/17

Podcast Pioneer Rob Greenlee is a podcast Hall of Famer (Class 2017), host of the New Media Show (along with Todd Cochrane), Podcast Tips, Trust Factor, Spoken Life Show and Behind the EV Wheel. That's a lot of shows. Over the course of his career Rob has worked on the Zune Marketplace, where he helped develop and grow podcasting on the Zune platform. The first time I met him, he was at Spreaker and Voxnest where served as VP of Content and Partnerships, contributing to the development of

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504 results

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