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PODCAST

The Sound Off Podcast

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore

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All Episodes

00:51:51

Marc Scott: Wisdom From The VOPreneur

The Sound Off Podcast ·

2025/02/18

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario.Marc pivoted to voiceover in 2011 after being downsized from his final radio job. He emphasizes the importance of marketing and business skills in building a successful voiceover career, and outlines his

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00:48:45

Larry MacInnis: Radio's Creative Director

The Sound Off Podcast ·

2025/02/11

Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways.MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to

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00:49:25

James Cridland: Where We're At

The Sound Off Podcast ·

2025/02/04

James Cridland is Editor ofPodnews, the daily podcast newsletter. He is also radio futurologist - a writer, consultant and public speaker on radio’s future.In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio's unique benefits. He also

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00:51:15

Sarah Spain: The Rise of Women's Sports

The Sound Off Podcast ·

2025/01/29

Sarah Spain was a three-sport athlete at Cornell before going on to her epic broadcasting career, highlighting her experiences in sports and media. She explains the challenges and myths surrounding women's sports, citing Title IX and the different forms of perceived equality and opportunities that come with it. Spain shares her work at ESPN, including her time on "Around the Horn" and her podcast, "That's What She Said", which wrapped up in 2023. She also talks about her involvement with

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00:51:58

Jay Stone: Hear in the NOW Frontier

The Sound Off Podcast ·

2025/01/21

This week Jay Stone, station manager and program director of 102.3 NOW! Radio and 99.3 Up in Edmonton, shares his journey from the Air Force to radio. Jay highlighted the NOW!'s various successes, including winning Major Market Station of the Year and Best Community Service Initiative for the Alberta Day of Caring for Jasper, which raised over $3 million. Jay himself also took home the award for Major Market Program Director of the Year. You can see all the station's awards, as well as a

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00:38:24

Dani Stover: Is This Thing On?

The Sound Off Podcast ·

2025/01/13

Dani Stover is back on the show for a 3rd time and she discussed her experience with AM 640's "Let's Talk with Dani Stover," a non-live, pre-recorded radio show that curated content from across The Corus Radio Network. The show, which involved creating six to seven new segments daily, was well-received but faced challenges, including a shift in station direction and a negative climate during the pandemic. Sadly, Corus decided to end the show and part ways with Dani last month. Merry

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00:09:16

Happy New Year! Beware and Good Luck!

The Sound Off Podcast ·

2025/01/08

Our fearless leader, Matt Cundill discusses the challenges and outlook for radio and podcasting in 2025. He criticizes the current state of radio, noting its lack of innovation and the disinterest of station owners. He advocates for a CRTC-led consultation to enhance radio for listeners, not record companies. Matt warns podcasters against adopting every new trend, particularly the shift to video, which can dilute the audio experience and complicate monetization. He highlights the stringent

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01:09:03

Feed Drop: Craig Gass Appears on Terry Evans'...

The Sound Off Podcast ·

2024/12/30

Way back in my 1990's radio days, I got to work alongside Terry Evans. He is the same Terry Evans that wakes Edmontonians up on K97. Terry had a 5 year stint where in worked at the Bear together, we later worked against one another on competing radio stations. He loves music and has been a champion of the Edmonton music scene since he arrived there from British Columbia in the 1980's. One of the things I like about Terry is that he is unwavering. One of the things I dislike about Terry is

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01:09:36

A 9th Very Terry Christmas

The Sound Off Podcast ·

2024/12/25

Matt Cundill and Terry Dimonte get together for their annual Christmas podcast tradition, which began in 2016. Terry explains the difficulty in scheduling a meeting with Prime Minister Justin Trudeau due to his busy schedule and Terry's travel plans to England. They reminisce about their radio days, including Terry's time at CITI FM, CHOM-FM and his experiences with new wave music. Both of them watched the Yacht Rock Dock and loved it. They also discuss the decline of traditional radio, the

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00:44:29

Rob Greenlee: The Shift from Podcaster to Content...

The Sound Off Podcast ·

2024/12/17

Podcast Pioneer Rob Greenlee is a podcast Hall of Famer (Class 2017), host of the New Media Show (along with Todd Cochrane), Podcast Tips, Trust Factor, Spoken Life Show and Behind the EV Wheel. That's a lot of shows. Over the course of his career Rob has worked on the Zune Marketplace, where he helped develop and grow podcasting on the Zune platform. The first time I met him, he was at Spreaker and Voxnest where served as VP of Content and Partnerships, contributing to the development of

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00:50:08

Annalise Nielsen: Branded Podcasts and Beyond

The Sound Off Podcast ·

2024/12/10

Annalise Nielsen is the head of podcast strategy and development at Lower Street. We talked about the college years at Queen's University and how her professor was an early podfader in an attempt to create lecture podcasts. We also spent some time discussing her work at a Television station and later, Rogers and Pacific Content. She emphasized the importance of newsletters and targeted social media for podcast promotion. Nielsen also discussed the shift from video-heavy podcasts to clips

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00:53:44

The 2024 Canadian Radio Awards

The Sound Off Podcast ·

2024/12/06

Thanks to our group sponsors: Rogers, Pattison Media, Corus Entertainment, iHeartRadio, Stingray, Vista Broadcasting, Harvard Media. The Following summary of winners is from Broadcast Dialogue. Pattison Media’s 102.3 NOW! Radio(CKNO-FM) Edmonton is among the multiple winners at the2024 Canadian Radio Awards.NOW! wonMajor Market Station of the Year,andBest On-Air Promotion (Major Market)for its“Swiftie-oke”contest, while Program DirectorJay StonecapturedProgram Director of the Year (Major

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00:46:14

Fred Jacobs: Survey Says...

The Sound Off Podcast ·

2024/12/03

We love having Fred Jacobs from Jacobs Media on the show to discuss things like Tech Survey and the AQ Study. What do listeners come to radio for? Well since 2018 it has been for personalities first, then music. I'm not sure what you are being told from your program director, but depending on the market or format, they could be working off some old thinking. We also spoke about the lack of women in various radio roles including on air and the need for more female program directors. We also

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00:40:39

Ian March: Indie 88

The Sound Off Podcast ·

2024/11/26

Ian March, Program Director of Indy 88 in Toronto, discussed his 25-year radio career. He started at Sports Radio 1200 in Ottawa, then moved to Kingston for K Rock 1057. Ian became APD for Magic 100 and Bob FM in Ottawa, and later PD for New Country 94. He highlighted the impact of Gord Downie's death on K Rock, leading to a week of Tragically Hip music. Ian joined Indy 88, focusing on digital integration and targeting a broader audience. He noted the recent ownership change to Local Radio

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01:00:12

Lisa Brandt: Queenager

The Sound Off Podcast ·

2024/11/19

Lisa Brandt's career in radio and voiceover is a testament to the power of versatility, resilience, and a willingness to embrace change. From her early days in small-town radio to her time at some of Toronto's most iconic stations, Brandt's story is one of navigating the evolving landscape of the industry with determination.One of the most striking aspects of Lisa's journey is her ability to keep it young. Whether it was cueing records and producing commercials in the analog era, or

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01:00:36

John Leslie: Talking About Radio

The Sound Off Podcast ·

2024/11/13

Legendary radio broadcaster John Leslie, shared his journey from building a three-watt transmitter in his bedroom to becoming a program director at WEIR in Weirton, West Virginia. He discussed his service in the Marine Corps, his early radio roles, and his transition to television. Leslie highlighted his significant achievements, including a 38 share in Binghamton, a 27 share in Des Moines, and a 22 share in Albany. He recounted his historic trip to the Soviet Union to broadcast uncensored,

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00:28:40

Steve Goldstein: Unlocking the Power of the Audio Promo

The Sound Off Podcast ·

2024/11/04

We dive deep into the importance of audio promos for podcasts. Steve Goldstein, returns to make a compelling case for why every podcast needs a well-crafted audio promo.Steve told us that as the podcast landscape becomes increasingly crowded, using owned media to promote your show is essential. However, he notes that promos are often overlooked, sitting low on the priority list for many podcasters. This is a missed opportunity, as an effective promo can hook listeners and drive them to tune

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00:36:03

Feed Drop: Podcast Perspectives

The Sound Off Podcast ·

2024/10/31

Our Quarterly Feed Drop. This is where we play an episode from another awesome podcast. You might remember a few week's back we had Jeff Umbro on the show. His show is called Podcast Perspectives and you should give it follow.The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and thrive.In this episode of Podcast Perspectives, Jeff Umbro, host and The Podglomerate’s CEO and

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00:48:34

Mary Anne Ivison: Three Years Later

The Sound Off Podcast ·

2024/10/22

Mary Anne Ivison was laid off in 2021. Ivison discusses the difficult transition and mental health challenges she faced after losing her job, but how she eventually found success in voiceover work and launching her own podcast "Let's Take This Outside".We covered the ups and downs of building a voiceover business, including the challenges of working with agents and the impact of AI on the industry. Ivison shares her perspective that while AI may take over some lower-end voiceover work, the

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00:25:45

Donna Reed: Talk, Play Music, Have Fun

The Sound Off Podcast ·

2024/10/15

Donna Reed, a former radio host, podcast creator, and voiceover talent discusses her dcareer in radio, including her times atWQDR and WRDU in Raleigh, NC; then to KLOL and KODA in Houston, Texas and WCXR in Washington, DC.where she enjoyed the freedom of night shifts. She transitioned to voice acting after a car commercial opportunity and has since worked on audiobooks, commercials, and transit announcements. Reed also curated the "Leopard Print Lounge Chair" channel for AccuRadio during

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494 results

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