PODCAST

Kanawha Valley Hustlers

Joe Justice

Exploring the Stories and Strategies of Creatives and Hustlers in the Kanawha Valley

business entrepreneurship

All Episodes

00:08:16

Inside the Short-Term Rental Hustle with C Anthony...

Kanawha Valley Hustlers ·

2025/08/05

In this episode of the Kanawha Valley Hustlers podcast, I talk with C. Anthony Parker about his work in the short-term rental space through Revive B&B. He tells me he manages 25 properties across Charleston and nearby areas, all designed to feel like home with everything from cookware to toiletries already in place. He handles the decor himself and lets the vibe of each space guide the theme—one unit even has a beach house feel overlooking the Kanawha River. C. Anthony says guests include traveling

00:06:30

Mike Friel Builds Careers with Machinist Training

Kanawha Valley Hustlers ·

2025/07/31

In this episode of the Kanawha Valley Hustlers podcast, I visit the Marshall Advanced Manufacturing Center in South Charleston and talk with Mike Friel about their machinist technology program. It’s a two-year program offered with BridgeValley Community and Technical College, where students earn industry credentials and an associate degree. Mike shows me the computer-controlled machines students train on, including CNC machines, which use subtractive manufacturing to create precision parts. He

00:05:11

Scotty Stone on Transportation and Business Growth in...

Kanawha Valley Hustlers ·

2025/07/29

In this episode of the Kanawha Valley Hustlers podcast, I talk with Scotty Stone, board secretary of the Clay County Business Development Authority. He explains that Clay County is part of the Charleston metro area, so it qualifies for many of the same grants and programs. We talk about new public transportation coming to the area thanks to a partnership with Mountain Transit Authority, helping people access food, jobs, and healthcare. Food security is a top concern, and transit gives residents

00:00:00

Mike Wynn on Sales Growth and Showing Up for Customers

Kanawha Valley Hustlers ·

2025/07/22

In this episode of the Kanawha Valley Hustlers podcast, I run into Mike Wynn from Greens during First Tuesdays at Short Story. Most people know the name Green’s Feed and Seed, but Mike explains that Greens has grown into much more, including Ace Hardware, power equipment, and full contractor support through partnerships like Thomas Do It Center. They’ve expanded their services to include building materials, roofing, windows, and more, all under the Greens Group umbrella. Mike started in landscaping

00:08:29

Stop Chasing Results, Start Building Habits

Kanawha Valley Hustlers ·

2025/07/17

In this episode of the Kanawha Valley Hustlers podcast, I explain the difference between outcome goals and process goals and why that shift matters. Outcome goals—like hitting a revenue target or gaining followers—are outside our control and can lead to burnout when we don’t meet them. But process goals—like posting two videos a week or making five prospect calls a day—are within our control and help us build daily wins. I talk about how tying your identity to outcomes can damage your mindset, but

00:00:00

Roy Bird Talks Boiler Mechanics and Entrepreneurship

Kanawha Valley Hustlers ·

2025/07/15

In this episode of the Kanawha Valley Hustlers podcast, I talk with Roy Bird, a boiler mechanic with over 30 years of experience. He explains his work, which involves maintaining boilers that generate steam for industries like hospitals and oil processing plants. Roy shares how he got into this field at 14 and transitioned from HVAC to working with boilers after realizing he wasn’t keen on crawling through attics. Nine years ago, he started his own business, Olson Boiler HVAC Services, and talks

00:09:39

Why Video Works and How to Get Started

Kanawha Valley Hustlers ·

2025/07/10

In this episode of the Kanawha Valley Hustlers podcast, I share how easy it is to start creating video content for social media using just your phone. I talk about why video is the most effective way to connect with people online and how even small business owners who aren’t familiar with TikTok or Instagram can benefit from it. I break down two simple formats to get started: hook and takeaway, and Q&A. I explain how to come up with hooks, deliver useful takeaways, and answer common questions from

00:04:10

Sean Hornbuckle Talks Wealth Management and Community...

Kanawha Valley Hustlers ·

2025/07/08

In this episode of the Kanawha Valley Hustlers podcast, I talk with Sean Hornbuckle, who’s dedicated to making life better for families, small business owners, and investors through retirement planning and wealth management. He explains that his approach is all about the big picture, helping clients plan for the long-term and create strategies that minimize taxes and ensure financial security. Since 2015, Sean has been running a practice in Huntington, focusing on guiding individuals and businesses

00:04:38

Civil Engineer by Day Inventor by Night with Joey...

Kanawha Valley Hustlers ·

2025/07/03

In this episode of the Kanawha Valley Hustlers podcast, I talk with Joey Crookshanks at Meet Up 64 about his business, Tailgator Outdoors. He’s created a product that turns a Yeti-style cooler into a beverage dispenser, allowing people to keep mixed drinks separate from the rest of the cooler’s contents. He tells me the idea came from wanting a way for him and his wife to enjoy different drinks from the same cooler. This isn’t his first invention—he worked with Marshall and the Robert C. Byrd

00:04:11

Building Home Libraries with Jamie Lima

Kanawha Valley Hustlers ·

2025/07/02

In this episode of the Kanawha Valley Hustlers podcast, I talk with Jamie Lima, state director for Dolly Parton’s Imagination Library of West Virginia. She tells me how the program mails free books every month to kids from birth to age five to help build home libraries and improve school readiness. It’s been in West Virginia since 2006 and went statewide in 2020. Jamie explains that while people think Dolly funds everything, the program actually depends on local partners and fundraising. Her work

00:07:24

Why Entrepreneurs Struggle to Ask for Help

Kanawha Valley Hustlers ·

2025/06/26

In this episode of the Kanawha Valley Hustlers podcast, I talk about the discomfort many entrepreneurs feel when it comes to asking for things, like Google reviews or referrals. I’ve noticed that some business owners hesitate to ask, thinking that if they did a good job, their clients should automatically offer a review. The truth is, people are busy, and they won’t always follow through on their own. I emphasize that it’s important to ask for what you want but to not be attached to the outcome. If

00:05:00

Talking AI and Business Growth with Andy Morrison

Kanawha Valley Hustlers ·

2025/06/25

In this episode of the Kanawha Valley Hustlers podcast, I meet Andy Morrison at Lola’s during First Tuesdays with Up Next Charlie West. Andy runs Business Up AI, a company that helps small and medium businesses use artificial intelligence to grow. He explains that AI is still new enough to give businesses an edge, but soon it will be as common as websites or spreadsheets. We talk about the many ways AI can be used, from writing to customer service, and also the risks, like deepfakes and fraud. Andy

00:04:27

Kiersten Holman on Connection and Community

Kanawha Valley Hustlers ·

2025/06/19

In this episode of the Kanawha Valley Hustlers podcast, I talk with Kiersten Holman at First Tuesdays with Up Next Charlie West. She’s the member of the month and a new sales rep at Cintas, handling facility services like mats, hand sanitizers, and paper products. She’s been with the company for about a month and says the transition from a smaller company has been smooth, thanks to her network in Charleston. Kiersten moved here from Wheeling a year and a half ago and found her first connections

00:03:59

Corey Austin Talks About Lola's Growth and South...

Kanawha Valley Hustlers ·

2025/06/17

In this episode of the Kanawha Valley Hustlers podcast, I talk with Corey Austin, the manager at Lola's, a local favorite in South Hills. Corey’s been with the restaurant for seven years, starting in various roles before becoming the manager. She shares how Lola's, known for its artisan pizzas, has grown over the years, including the addition of an outdoor bar last year. Despite the challenges of working in the food industry, Corey enjoys the positive vibe of the community. She talks about the

00:09:27

Why Digital Marketing Feels So Confusing

Kanawha Valley Hustlers ·

2025/06/12

In this episode of the Kanawha Valley Hustlers podcast, I talk about how confusing digital marketing can be and why that’s normal. I explain how platforms like blogs, YouTube, TikTok, and podcasts have all had their moments, and success often comes from being early. I point out that most local businesses aren’t trying to make money from the platforms directly, like influencers do, but are using them to promote their real-world services. I use my own podcast as an example—I'm not paid to make it, but

00:04:21

Domenica Cruz Talks Community and Career Growth

Kanawha Valley Hustlers ·

2025/06/10

In this episode of the Kanawha Valley Hustlers podcast, I meet Domenica Cruz at Lola’s during the First Tuesday event hosted by Up Next Charlie West. She recently graduated from the University of Charleston with a degree in digital media design and minors in marketing and communications. She’s just started an internship with the Charleston Area Alliance and is already diving into the local networking scene. Domenica tells me she first came to Charleston on a track scholarship and ended up staying

00:06:38

Chris Walters on Supporting Staff and Serving Clients

Kanawha Valley Hustlers ·

2025/06/06

In this episode of the Kanawha Valley Hustlers podcast, I talk with Chris Walters from Integrity Insurance Group in Charleston. He explains how the insurance market is changing, with new carriers like Geico and Foremost Choice 360 entering West Virginia, which means more options for clients. Chris opened his agency in 2019 and stresses the importance of finding a niche and becoming an expert. He shares how specializing in areas like trucking and workers’ comp helps him offer more value and build

00:04:59

The Journey Behind JoJo’s Taco with Joellen and Mike...

Kanawha Valley Hustlers ·

2025/06/03

In this episode of the Kanawha Valley Hustlers podcast, I’m talking with Joellen and Mike Greenlee, the founders of JoJo’s Taco, at the South Charleston Farmers Market. They share their journey from a Super Bowl party where they tested six taco recipes to creating a winning dish with 13 spices, including the secret ingredient: ginger, which helps with indigestion. Mike talks about their farm-to-table approach, with fresh vegetables grown in their greenhouse, including tomatoes for Joellen's homemade

00:09:42

Standing Out in a World Full of AI

Kanawha Valley Hustlers ·

2025/05/30

In this episode of the Kanawha Valley Hustlers podcast, I talk about how to stand out in a world full of AI and low trust. Tools like Google’s Veo 3 can create entire cinematic videos with no human input, and that has people worried about their jobs and relevance. But I don’t think AI will replace real human connection. Since 2008, we’ve lived in an era of information overload, and with that comes distrust. That’s why authenticity matters more than ever. Being real, telling your own story, and

00:06:01

A Vision for Community with Shawn Zuniga and Amanda Ream

Kanawha Valley Hustlers ·

2025/05/27

In this episode of the Kanawha Valley Hustlers podcast, I’m at the grand opening of the South Charleston Farmers Market talking with Shawn Zuniga and Amanda Ream. Shawn tells me the market has 13 vendors, including eight local farmers selling flowers, fruit, and vegetables. It’s located at 4006 MacCorkle Ave. SW and open seven days a week. He says the mayor had the vision for the market, and the Public Works department built nearly all of it. Amanda, with the South Charleston Chamber of Commerce,

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Kanawha Valley Hustlers

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