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PODCAST

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn"t easy, but they were made for it. I"m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You"re going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you"re launching your first

business entrepreneurship

All Episodes

09:55

#482 - Personality beats clout in today’s social...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/17

You don’t need influencers to grow your brand in 2025—you need the right personality. In this episode of Built by Business, Andy Isom breaks down why the algorithm shift on platforms like TikTok, Instagram, and YouTube Shorts is rewarding raw, relatable content over polished influencer campaigns. We talk through why follower count doesn’t matter, how to find the right people to star in your brand’s content, and how low-budget, high-authenticity videos are outperforming $10K creator campaigns. If

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14:20

#481 - One viral video can change everything

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/16

One viral video can change the entire trajectory of your Amazon brand. In this episode of Built by Business, Andy breaks down what makes videos go viral in 2025—and how smart brands are engineering that success with strategy, not luck. You’ll learn what platforms are working best (TikTok, Reels, YouTube Shorts), how to structure content for watch time and clicks, and what kind of sales lift to expect when it works. Andy shares real examples from agency clients and how one short video can impact

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16:50

#480 - Prime Day Results and International Expansion...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/16

Prime Day 2025 is in the books and I'm sharing some results from some of my own clients and brand. We also unpack the latest Marketplace Pulse article on why tariffs aren’t driving international expansion... Grab 2-FREE months of sellerboard here: https://sellerboard.com/?p=01393 Get a free Amazon Brand Audit at www.weavos.io

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08:47

#479 - Removing the Reviews That Are Killing Your...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/14

Negative reviews don’t just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon’s policies. You’ll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves review sabotage the right way. Use the FREE Review Checker here: https://tracefuse.ai/amazon-review-checker/

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07:50

#478 - The Anti-Influencer Strategy: Winning with...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/13

Influencer marketing isn’t dead—but it’s not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an “ambassador.” This is the no-fluff, high-leverage content strategy for sellers who want sales—not social

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05:47

#477 - The B2B Wholesale Goldmine on Amazon Most...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/12

There’s a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You’ll learn how to activate Amazon’s built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight. If you want to grow without chasing more traffic, this episode shows you how to scale through strategic bulk

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07:41

#476 - You Don’t Need a New Product. You Need a New...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/11

If your product isn’t converting, that doesn’t mean it’s a loser. It might just be misunderstood. In this episode of Built by Business, Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments—without creating a single new SKU. You’ll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, and stay relevant all year long. Get a free brand audit here: www.weavos.io

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14:14

#475 - Don’t Sell Products. Sell Proof.

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/10

Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels. If you’ve got traffic but low conversions, this episode gives you the credibility framework your brand might be missing. Want help with your

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08:35

#474 - The Tariff Update: Where are we at?

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/09

Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business, Andy breaks down the latest July 2025 updates: Vietnam’s new trade pact with China, Trump’s aggressive tariff plan, and how China is threatening to retaliate. Whether you're sourcing from China, Vietnam, or Mexico, this episode gives you a practical and strategic lens on how to protect your Amazon brand’s margins and avoid costly surprises. Stay informed. Stay agile. Because in 2025, sourcing is

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12:11

#473 - Back from the Lake. Here’s what I missed.

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/09

In this episode of Built by Business with Andy Isom, I’m catching you up on what happened while I was offline. You’ll hear: A behind-the-scenes look at how I unplugged completely (and came back sharper). Real Amazon policy and feature updates every seller should know. What changed while I was gone—and what your brand should do about it. Why true rest is a superpower for entrepreneurs. Whether you’re preparing for Prime Day or just need a reset yourself, this episode brings the energy, insights,

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07:07

#472 - One Decision I Made That Changed My Business

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/07

You don’t always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back. Whether it’s hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over chaos. Need help deciding what to fix or focus on? Request your Free Amazon Brand Audit at

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10:08

#471 - You Can Win Without Being the Best. Just Be...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/06

Perfection doesn’t win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans. You’ll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast. If you’ve been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and growing today. Want help finding your fastest wins? Request your Free Amazon Brand Audit at

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07:23

#470 - Amazon Is Still The Best Place to Learn...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/05

Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business, Andy Isom breaks down why Amazon teaches you faster, cheaper, and more effectively than any other platform. From learning conversion rate strategy and customer psychology to mastering SEO and margin management—this is the crash course every brand owner needs. If you’re trying to grow a real e-commerce brand—not just a trending product—this episode shows you where to

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12:38

#469 - The Real Freedom of Entrepreneurship Isn’t...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/04

Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business, Andy Isom unpacks what freedom really means for business owners: time, clarity, systems, and space. If you’ve built a profitable brand but lost control of your life, this episode will help you recalibrate. It’s not about doing less. It’s about doing what matters. Want help designing a business that gives back your time? Request your Free Amazon Brand Audit at

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12:51

#468 - The Amazon Recession Strategy: Sell What...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/03

Recessions don’t kill consumer spending—they just reshape it. In this episode of Built by Business, Andy Isom reveals how Amazon sellers can pivot into categories and messaging that thrive during economic downturns. Learn what still sells, how to recession-proof your product line, and what mistakes to avoid when buyers start getting cautious. If you're building a brand built to last, this episode gives you the strategic roadmap. Want a second opinion on your product positioning? Request your

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07:31

#467 - What I Learned Launching a Service Business...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/02

What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA. If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, this

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06:28

#466 - 3 Things I’d Do Differently If I Started My...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/07/01

If you could start over, what would you do differently? In this episode of Built by Business, Andy Isom shares the 3 biggest changes he’d make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start. Whether you’re launching your first product or your fifth, this episode helps you avoid the common traps that slow most sellers down. Want help launching with

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04:38

#465 - The Creator Trap: Why Attention Doesn’t Always...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/30

Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You’ll learn why content alone isn’t enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income. If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap. Want help turning content into cash

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07:58

#464 - Building a Business That Supports Family, Not...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/29

You didn’t start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business, Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled. Learn how to structure your calendar, design smarter systems, and make better decisions—so the business supports your life, not the other

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06:53

#463 - Your First 100 Sales Matter More Than Your...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/28

Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds. If you're post-launch and not sure how to scale smart, this episode gives you a proven framework. Need help decoding your

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509 results

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