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PODCAST

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn"t easy, but they were made for it. I"m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You"re going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you"re launching your first

business entrepreneurship

All Episodes

11:12

#522 - The Year of Brand Velocity

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/11/12

In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike. Learn how to move faster without breaking your systems: • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own "Velocity Stack" to outlearn and outsell your competitors.

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20:02

#521 - The Future of Amazon Ads: Why Video Campaigns...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/11/10

In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most

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10:16

#520 - The Conversion Gap: Why Shoppers Click But...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/29

Most Amazon sellers don't have a traffic problem - they have a listing problem. In this episode of Built by Business with Andy Isom, we reveal why shoppers click but don't buy, the biggest mistakes inside your Amazon listing that quietly kill conversions, and how to fix them fast. We'll talk about the 4 Leaks on Amazon Listings as well as the 6-Step Amazon Listing Checklist to make sure you don't leak too many customers. Learn how to optimize your main image, A+ content, and offer structure to

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08:07

#519 - Amazon's Grocery Gambit: Why Fresh Could Be...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/27

Amazon's next major enterprise may not be AI - it's groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazon rapidly expanding same-day fresh delivery, a massive opportunity is opening for brands and sellers. In this episode, Andy Isom breaks down why grocery is Amazon's "final frontier." He covers the opportunity equation, the risks, and asks the right strategic questions to help you decide if your brand can move into this space successfully. If you've

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11:14

#518 - From Burnout to Breakthrough: Building Your...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/22

Most e-commerce founders don’t fail because of bad products or weak ads - they fail because they try to do everything themselves. In this episode of Built by Business with Andy Isom, I've invited Ian Myers, the CEO and Co-Founder at Oceans, who specialize in hiring and managing overseas employees from Sri Lanka. You’ll hear why typical “VA hiring” fails, how Oceans helps founders build real, reliable overseas teams, and what happens when you finally delegate the right roles. We’ll cover the first

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11:46

#517 - The Struggle Is the Shortcut: Lessons from a...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/20

Success on Amazon isn’t about avoiding problems, it’s about growing through them. In this episode of Built by Business, Andy features one of his coaching students and now Weavos agency clients - Warren, who launched his first product just a month ago and is already building momentum. Warren shares raw lessons from his early journey: learning to expect delays, the importance of first impressions, and why struggle isn’t a setback, it’s the shortcut to success. If you’re preparing for your first

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14:32

#516 - The Pace You Set Is the Growth You Get with...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/15

Your business will only move as fast as you do. In this episode of Built by Business, Andy explores the connection between a founder’s personal pace and their brand’s growth featuring a powerful guest segment from Kai Glazier, co-founder of Oris. Kai shares his unique “dog walking” analogy for business growth, how he defines real dedication, and the habits that keep him consistent as a founder. He also opens up about his experience working with the Weavos team and how that partnership helps him

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19:08

#515 – Inside Fall Prime Day 2025: Real Wins from...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/13

In today's episode, I'm sharing real results from real clients of our Weavos agency. You'll hear the sales numbers from the Amazon Prime Fall Big Deal Days event and the strategies implemented. You'll also hear behind the scenes from real calls this past week with clients. The opportunity is here. You spent the time to start your Amazon FBA business. Make sure you're giving your "lawn" the attention it needs to thrive. You can book a consulting call with me and learn more about our agency

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10:37

#514 - ChatGPT Becomes a Storefront: The Future of...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/08

OpenAI just turned ChatGPT into a storefront. With Instant Checkout and the new Agentic Commerce Protocol, shoppers can now buy directly inside ChatGPT without ever visiting your website or Amazon listing. In this episode, I explain what conversational commerce really means, how brands can prepare for AI-driven shopping, and why this may be the most disruptive platform shift since Amazon Prime. You’ll learn the immediate opportunities for small catalogs and hero SKUs, the risks of giving up

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08:30

#513 - WE SOLD REMY+ROO! Kind of...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/06

I always knew this day would come, I just didn't know when... Until now. We have officially sold our e-commerce brand Remy+Roo! In this episode, I share the big news and some thoughts and feelings behind the decision. If you need help with your brand or business please reach out at www.andyisom.com Big things coming! 👀

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12:27

#512 - How video can completely change the success of...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/10/01

Video is the closest thing to a cheat code left on Amazon. The only question is whether you’ll actually use it before your competitors catch up. If you want a custom set of action steps for your brand, my team at Weavos is doing free Amazon Brand Audits right now, we’ll tell you exactly where you’re leaving money on the table. Just head to www.weavos.io and fill out the quick form. For all my content and resources head to www.andyisom.com

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11:51

#511 - Entrepreneurship Isn’t Freedom. It’s a Trade.

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/09/29

Entrepreneurship isn’t freedom - it’s a trade. In this episode of Built by Business with Andy Isom, I break down the truth behind the entrepreneurial dream, why absolute freedom is a myth, and what trade-offs every founder has to make. You’ll learn how to: Spot the hidden costs of chasing “freedom.” Redefine freedom around systems and choices, not hours worked. Build a business that serves your life instead of stealing it. Entrepreneurship will always be a trade. The key is making sure

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16:22

#510 - Amazon Accelerate 2025 had some BIG Announcements

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/09/23

Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazon’s new AI Seller Assistant and Opportunity Explorer upgrades, to the end of commingling, to long-awaited catalog fixes and expanded access to Amazon Marketing Cloud. You’ll hear not just what Amazon announced, but why it matters for your business, plus my personal takeaways from being at Accelerate in person. If you sell on Amazon or plan to this

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06:44

#509 - Stop Bleeding Profit: The Logistics Fix Amazon...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/09/08

Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins — or hand them over to Amazon in fees. Try SteadyStock for free at: https://www.steadystock.io/ In this episode of Built by Business with Andy Isom, Andy breaks down why storage, shipping, and fulfillment fees quietly eat into profits, and how optimizing logistics can have a bigger impact on your bottom line than tweaking your PPC strategy. You’ll

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08:06

#508 - Your Brand Isn’t Just an Ad Account

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/09/05

Your brand isn’t an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You’ll learn how to: Spot if you’re treating your brand like an ad account. Build organic flywheels with reviews, content, and

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10:14

#507 - Amazon flew me to NYC for a secret project

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/08/29

I got to go out to Amazon Ads Headquarters in NYC last week. Here's a little bit about that experience... Including a top secret project coming soon! All my resources: www.andyisom.com

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05:31

#506 – The Amazon Search Shift: Why Keywords Alone...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/08/20

Amazon SEO in 2025 is no longer about keyword stuffing. If you want to rank on Amazon, you need to understand the signals Amazon actually rewards: profitability, conversion rate, external traffic, and brand trust. In Episode #506 of Built by Business with Andy Isom, we break down why keywords alone won’t rank your product anymore and what to do instead. You’ll learn how Amazon’s A9 → A10 algorithm shift changed the rules, why profitability is now as important as visibility, and the specific

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04:59

#505 - Is Your Brand Secretly Dying?

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/08/18

Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You’ll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what “investing in growth” actually looks like in today’s competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders

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08:43

#504 - Do we have a deal with China?!

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/08/13

The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global supply chains. In this episode, I break down what the new extension means, how it might impact Amazon and DTC brand owners, and what you should be thinking about if your products come from China. Plus, I’m pulling back the curtain on my own content plans moving forward what’s changing, what’s staying, and how I’m approaching the next phase of growth for

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11:06

#503 - Two New Powerful Amazon Ads Features Most...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/08/11

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon. Whether you're brand new to Amazon Ads or already scaling a brand,

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509 results

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