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PODCAST

The Coaching Edge: A Business Building Podcast

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It"s not about making a million dollars overnight. It"s about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day

business entrepreneurship

All Episodes

47:34

Ep 68 The Coaching Edge Year-End Virtual Business...

The Coaching Edge: A Business Building Podcast ·

2025/12/29

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your Business.This simple, powerful framework breaks your coaching business into four key directions — North, East, South, and West — each representing a pillar of a sustainable, profitable coaching practice. And in this episode, I walk you through each direction, help you identify where you're

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41:08

Ep 67: The 3 (and a Half) Big Coaching Business...

The Coaching Edge: A Business Building Podcast ·

2025/12/22

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing. Here’s what I’m

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35:42

Ep 66: Nail Your Special Sauce: Standing Out as a...

The Coaching Edge: A Business Building Podcast ·

2025/12/15

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you. Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of experience, personality, and perspective that no one else can replicate. It’s the thing that makes your marketing feel effortless, your offers resonate deeply, and your right-fit clients say, “You’re exactly who I’ve been looking for.” I’ll walk you through: What your special

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35:42

Ep 65: Your Story Sells: How to Share it...

The Coaching Edge: A Business Building Podcast ·

2025/12/08

Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have.In this episode, I’m breaking down how story sells — not in a slick or salesy way, but in a deeply human, connection-building way. I’ll walk you through how I’ve used different parts of my own evolving story over the years to shape my brand, connect with my audience, and design offers that truly resonate. You’ll hear about: The early days when I was

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33:05

Ep 64: The One AI Question That Can Help You Reach...

The Coaching Edge: A Business Building Podcast ·

2025/12/01

If I could only ask AI one question to help me grow my business, it would be this one. In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now. I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to

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42:07

Ep 63: The Focus Formula: How to Build Your Coaching...

The Coaching Edge: A Business Building Podcast ·

2025/11/24

Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with the hours you have?Here’s the truth: you don’t need 40+ hours a week to build a profitable coaching business. What you need is focus. In this episode of The Coaching Edge, I’m sharing my Focus Formula — a 4-step approach to growing your

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29:58

Ep 62: Is This Business Coaching Program Worth It?...

The Coaching Edge: A Business Building Podcast ·

2025/11/17

Are you wondering if that shiny new business coaching program is actually worth the price tag?This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you? I’m walking you through my 4-step framework for making smart business coaching investments: How to identify the real gap you’re trying to fill

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31:09

Ep 61: 3 Pivotal Times to Invest in Your Coaching...

The Coaching Edge: A Business Building Podcast ·

2025/11/10

How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference. Here’s what you’ll learn: Why investing before your official launch can help you avoid wasted time and money. How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting

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33:47

Ep 60: How to Take December Off and Hit Your January...

The Coaching Edge: A Business Building Podcast ·

2025/11/03

What if you could actually take December off — without tanking your coaching business? That’s what today’s episode is all about. I’m pulling back the curtain on how I’ve structured my own coaching business for years now: intentionally building in slower months (like December, July, and August) without sacrificing my bottom line. The truth is, the most sustainable and profitable coaching businesses don’t have identical revenue every month — they’re designed around what the coach actually

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35:29

Ep59: Podcasting for Coaches: How to Attract Clients...

The Coaching Edge: A Business Building Podcast ·

2025/10/27

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe days). A podcast episode can work for you for years.In this episode of The Coaching Edge, I’m sharing why I believe podcasting is the single most powerful top-of-funnel tool for coaches, and how it has worked for me in both my personal coaching practice (Bite-Sized Balance)

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44:31

Ep 58: What You Really Need to Start a Coaching...

The Coaching Edge: A Business Building Podcast ·

2025/10/20

If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call thisShiny Object Paralysis: the pull toward fun, pretty, or “safe” tasks that eat up your time, money, and energy while you avoid the real work that will actually get your business off the ground.In this episode of The Coaching Edge, I’m breaking it down into two clear lists: 10 things you

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41:49

Ep 57: Getting Your Holiday Coaching Offer Ready Now...

The Coaching Edge: A Business Building Podcast ·

2025/10/13

If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks. Now, I plan my holiday campaigns in October, and I’m sharing

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37:04

Ep 56: Coaching State of the Union: 3 Shifts to Get...

The Coaching Edge: A Business Building Podcast ·

2025/10/06

The coaching industry isn’t in freefall, but let’s be honest — the buying climate has changed. People are taking longer to make decisions. Trust is harder to earn. And clients need more reassurance than ever before before committing their time, money, and energy to solving the problem you help with. If you’ve been feeling this shift in your business, you’re not imagining it — and you’re not alone. The good news? Coaches who adapt now will be miles ahead in the months to come. In this “State

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34:34

Ep55: Creating a Signature Coaching Course: When to...

The Coaching Edge: A Business Building Podcast ·

2025/09/29

What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?That’s exactly what happened for me when I built the Business Building Bootcamp (BBB)— my flagship, one-year business-building program for coaches. In this episode, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if

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38:40

Ep 54: Podcast Guesting to Grow Your Coaching...

The Coaching Edge: A Business Building Podcast ·

2025/09/22

If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their

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33:25

Ep 53: Building a Coaching Lead Magnet That Grows and...

The Coaching Edge: A Business Building Podcast ·

2025/09/15

Build a Lead Magnet That Grows Your List and Builds TrustEmail lists aren’t growing the way they used to — and here’s why: People are tired of junk, low-value opt-ins that deliver zero value. In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help. Here’s what we cover: The 4 things every high-convertingopt-in or lead magnetmust do in 2025 Why video is your trust-building superpower

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38:22

Ep 52: Stop Playing Small: Start Building a...

The Coaching Edge: A Business Building Podcast ·

2025/09/08

Stop Playing Small: Start Building a Profitable Coaching Business If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this episode is for you. This week on The Coaching Edge, we’re talking about what separates hobbyists from real business owners—and how to finally start treating your coaching like the profitable, purpose-driven business it’s meant to be. Whether you’re still in your day job, stuck in

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38:06

Ep 51: The Power of a Powerful Question (5 Easy Ways...

The Coaching Edge: A Business Building Podcast ·

2025/09/01

The Power of a Powerful Question: How to Be a Better Coach NOW If you want to instantly become a better coach — without adding certifications, frameworks, or fancy tools — start here: The power of your questions. In this episode, we’re diving into: ✅ What actually makes a question "powerful" in coaching ✅ The common trap of leading coaching questions (with real-world examples to illustrate) ✅ Why what and how questions are your secret coaching superpowers ✅ The role of curiosity in creating

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39:27

Ep 50: How to Nail Your Fall Coaching Course Idea (So...

The Coaching Edge: A Business Building Podcast ·

2025/08/18

If you’re like most coaches, you’ve probably said this at some point:“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?” That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm. In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to

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25:26

So Many Ideas, So Little Progress (How to Get Out of...

The Coaching Edge: A Business Building Podcast ·

2025/08/04

Do you ever feel like you have dozens of brilliant ideas—but you can't figure out how to get clear and take action? In this episode, we're talking about OVERWHELM and how common it is for coaches in their first few years of business.You'll learn practical strategies to prioritize your ideas, take action without waiting for clarity, and embrace a beta mindset to test and refine your offerings......so you can stop spiraling and turn some of those big ideas into big moves that build your

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