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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:35:52

Amazon Marketing Cloud: Retarget Viewers & Cart...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/04/04

Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable

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00:38:48

Using Product Opportunity Explorer to iterate and...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/28

Hello Badger Nation,In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into

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00:47:59

How to Make Amazon Advertising Profitable in 2025?

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/21

Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and

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00:40:10

What You Need to Know About Amazon's Top Conversion...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/14

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution,

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00:13:14

The Easiest Amazon PPC Fix You’re Probably Ignoring

The PPC Den: Amazon PPC Advertising Mastery ·

2025/03/07

In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner.If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC

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00:28:04

RPSB (Research peel stick and block) 2025 Update

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/28

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising

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00:57:07

How Can An Amazon Campaign Audit Help My Business?...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/21

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!This episode is a rerelease of one of our most popular

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00:37:30

How N-gram analysis found a keyword with 200 clicks...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/14

Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively.Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth.This isn’t just theory. We’ll go through real examples, step-by-step actions, and

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00:11:27

3 Optimizations I LOVE inside Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2025/02/07

Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance.Visit our website, search for “Ad Badger Amazon PPC

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00:54:03

Who to hire for your Amazon Growth Team (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/31

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need

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00:32:06

Why Aren’t You Testing Placement Adjustments in...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/23

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and

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00:44:35

Should Amazon PPC Sellers Try a TikTok Shop?

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/16

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡

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00:23:38

Why Is Your ACOS So High?

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/10

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just

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00:57:48

How can you quickly and efficiently improve your...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/03

In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and

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00:41:24

2025 Amazon Marketing Resolutions and Intentions

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/27

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates,

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00:01:20

From the PPC Den: Happy Holidays from the Ad Badger...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/23

You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’

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00:46:46

Is Your Amazon Listing Stuck in 2016? 11 Things to...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/20

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword

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00:13:44

How to Optimize Minimum and Maximum Bids in Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/13

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you

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00:44:20

Common Mistakes With Amazon Product Listings and How...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/06

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any

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00:31:50

6 Tips for Better Amazon Performance on Black Friday

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/29

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win

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