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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:54:03

Who to hire for your Amazon Growth Team (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/31

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need

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00:32:06

Why Aren’t You Testing Placement Adjustments in...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/23

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and

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00:44:35

Should Amazon PPC Sellers Try a TikTok Shop?

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/16

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡

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00:23:38

Why Is Your ACOS So High?

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/10

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just

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00:57:48

How can you quickly and efficiently improve your...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/01/03

In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and

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00:41:24

2025 Amazon Marketing Resolutions and Intentions

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/27

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates,

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00:01:20

From the PPC Den: Happy Holidays from the Ad Badger...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/23

You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’

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00:46:46

Is Your Amazon Listing Stuck in 2016? 11 Things to...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/20

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword

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00:13:44

How to Optimize Minimum and Maximum Bids in Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/13

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you

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00:44:20

Common Mistakes With Amazon Product Listings and How...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/12/06

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any

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00:31:50

6 Tips for Better Amazon Performance on Black Friday

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/29

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win

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00:31:26

Using Amazon DSP and AMC to Fully Understand the...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/22

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is

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00:22:08

Amazon Inbound Placement Fees Explained: Strategies...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/15

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most

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00:29:48

The Simplified Q4 Bids & Budget System for Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/08

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks. Plus, it’s the one time

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00:29:44

Why the 'Perfect' Amazon PPC Account Is a Myth?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/01

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving.Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits

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00:46:20

What Top Amazon Sellers Won’t Tell You About AI Video...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/25

In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients. From using 3D

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00:03:26

Special Edition: Celebrating the Milestone 300th...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/18

In This Special Episode of the PPC Den Podcast...Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the

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00:33:11

Profit Reset on an Aggressive Amazon Brand: A...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/11

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.We’ll see you in The PPC Den! 🦡 Highlights

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00:04:19

ACOS Weather Report for September 2024: Metrics...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/04

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month. We’ll see you in The PPC Den! 🦡 Highlights 00:30 - September's PPC weather: cold, dreary, and probably

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00:27:45

5 Important Factors That Influence Amazon Ranking...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/27

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your

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