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PODCAST

The Freight Coach Podcast

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you"re a seasoned pro or new to

education management

All Episodes

33:53

1287. #TFCP - What's Next in Enterprise Yard...

The Freight Coach Podcast ·

2025/09/19

What’s the real cost of outdated systems and failed tech rollouts in transportation? Tune in to YMX Logistics’ CED, Matt Yearling, to discuss systemizing yard management and operations, why half of the solutions implemented in this space fail to deliver ROI, and the explanation behind 90% of facilities still run yards without proper technology! We also cover the business opportunities in this market, how it creates an outsized impact across the entire supply chain, how companies like YMX Logistics

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31:31

1286. #TFCP - Profits in Control: The Automation Edge...

The Freight Coach Podcast ·

2025/09/18

Today, Bill Holaday of EBE Technologies joins us to talk about productivity in the trucking business and the role of automation in driver retention, cash flow, and safety compliance! We dive into how automation, document scanning, OCR, and AI integrations are helping fleets, from small operators to truck carriers, to unlock measurable ROI, Bill's real-world insights from visiting over a thousand trucking companies across North and Central America, and a driver-friendly tech that simplifies

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01:04:07

1285. #TFCP - Real Strategies and Niche...

The Freight Coach Podcast ·

2025/09/17

The harsh reality of entrepreneurship? Most businesses fail—not because of a lack of effort, but due to cash flow issues, technical missteps, and a lack of focus. In this replay mashup episode, Alex Schick and Matthew Zarzycki share their lessons from building a business with resilience. Learn why niche specialization, financial management, and effective strategies are significant to thrive in a changing market! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP

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46:42

1284. #TFCP - Real Tech Differentiation in TMS, Brand...

The Freight Coach Podcast ·

2025/09/16

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content! You’ll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content

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31:59

1283. #TFCP - Fall Freight Frenzy: Will Produce...

The Freight Coach Podcast ·

2025/09/15

What’s really going on in today’s produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight? In this episode, Cody Koehler is back to break down the ripple effects from California’s record harvest challenges, Florida’s severe capacity shortages after new regulations, the Pacific Northwest’s rate swings driven by onion and potato harvests, and why fraud prevention has become the number one competitive edge for brokers. We also discuss how

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35:35

1282. #TFCP - Speed, Scale, and Synergy: Freight Tech...

The Freight Coach Podcast ·

2025/09/12

How much stronger would small carriers be if cash flow were no longer their biggest struggle? I’m excited to bring two Seans on the show, Denim’s Sean Smith and Truckstop’s Sean Dehan! In this episode, we talk about Truckstop’s acquisition of Denim and why this strategic decision is a game-changer for the transportation industry. Plus, we cover how the integration of 20+ years of factoring expertise with cutting-edge fintech is transforming payments from a manual, holiday-delayed process into a

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33:29

1281. #TFCP - Truth vs. Hype: What’s Really Driving...

The Freight Coach Podcast ·

2025/09/11

What do today’s freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn’t always reliable! Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance of tracking P&Ls and return on capital, and how strong broker-carrier partnerships deliver real

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36:31

1280. #TFCP - Driving Support: How the Trucking...

The Freight Coach Podcast ·

2025/09/10

Why do so many veterans face challenges that most of us never see? Today’s episode is going to be meaningful with Matthew Parker, as he shares his incredible life journey and what shaped his leadership principles of honor, kindness, and sacrifice. We dive into the hard truths about veteran transition struggles, from underemployment and corporate bias to the heartbreaking veteran suicide crisis that claims dozens of lives every day, the gaps in significant support for veterans, the need to better

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35:01

1279. #TFCP - Why Most Sales Reps Fail at Prospecting...

The Freight Coach Podcast ·

2025/09/09

In today’s episode, Cameron Pechia is back to talk about succeeding in freight sales and building a customer base from scratch! Cam shares the reality of starting at zero, long hours, side hustles, and the grit it takes to keep pushing forward, why most sales reps fail, from lack of niche focus to missing systems, and how dialing in daily prospecting, clear business plans, and CRM tools can change the game. We also hit on the size of the freight market, the power of niche and regional focus, and why

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29:52

1278. #TFCP - Is Freight Broker Transparency FINALLY...

The Freight Coach Podcast ·

2025/09/08

Are broker transparency rules the solution to today’s freight challenges, or should we be focusing more on enforcement and safety? We’re excited to bring The Armchair Attorney back to the show, Matt Leffler, to break down the FMCSA’s latest delay on broker transparency updates, why the current 371.3 requirements remain unchanged, and what this means for brokers, carriers, and shippers! We delve into how market dynamics, tighter margins, and reduced consumer spending are shaping rates, and why

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36:25

1277. #TFCP - Freight Tech Wars: Who’s Really Driving...

The Freight Coach Podcast ·

2025/09/05

How is AI really reshaping freight brokerages, and what’s the reality behind all the hype? Today, we have S&P Global’s Eric Johnson back on the show to discuss the latest trends in AI and freight tech! We dive into how major companies are approaching AI differently, why 95% of enterprise AI projects show no ROI yet, the gap between marketing promises and actual performance, our insight on training large language models, balancing automation with human skills, and creative problem-solving! About

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32:17

1276. #TFCP - Are Regulators Trying to Kill Trucking?!

The Freight Coach Podcast ·

2025/09/04

If you want to know what the new trucking regulations mean for your business, you shouldn’t miss today’s episode covering the latest headlines in the industry! I also cover the ATA’s push for stricter federal safety enforcement, the ongoing debate over dash cams, FMCSA’s enforcement gaps that affect driver safety checks, and the latest battle between California and the federal government over clean truck regulations! References / Resources https://www.ttnews.com/articles/ata-renews-safety-call

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33:00

1275. #TFCP - Downtime Kills: How to Keep Your Tech...

The Freight Coach Podcast ·

2025/09/03

How ready is your fleet for the next wave of transportation technology? How confident are you that your dash cams, tracking systems, and compliance tools are actually working the way they should? Beth Young from Velociti joins us today to explore how fleets can cut through the AI and machine learning buzzwords and focus on real solutions that protect drivers, reduce liability, and keep freight moving. We cover the $2 million risks tied to malfunctioning dash cams, why auditing your cameras and

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31:49

1274. #TFCP - Are Trumps Tariffs Illegal?!

The Freight Coach Podcast ·

2025/09/02

Let’s cut through the noise! The freight market isn’t tightening anytime soon, and that means if you’re running a trucking company, brokerage, or shipping freight, you’ve got to play it smart. But how will you prepare for 2026? In this episode, we’ll talk about real strategies: how to hold your rates, why cold calling beats sitting behind email, and what tariffs and regulations actually mean for your business. There’s no driver shortage; it’s a capacity problem, plain and simple. If you want to stay

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32:28

1273. #TFCP - From Policy to Pavement: How Advocacy...

The Freight Coach Podcast ·

2025/08/29

Listen to another episode with real insight into the trucking industry, not theories, not noise, only facts, and today, we’ve got Ben Greenberg from the North Carolina Trucking Association! We dig into everything from nuclear verdicts and rising insurance costs to state and federal legislative efforts that directly impact carriers and shippers, why trucking professionals’ work ethic drew him into this space, how the NCTA is fighting on multiple fronts from stopping predatory booting practices to

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31:54

1272. #TFCP - Mileage, Maps, and Margins: Optimizing...

The Freight Coach Podcast ·

2025/08/28

How do you make sure your drivers aren’t caught off guard during holiday runs? Are you really getting the most accurate routing data for your RFPs? Mark Lukenbill of MileMaker is back to dive into mileage standardization, why truck-specific routing beats Google Maps every time, and how MileMaker’s API delivers real-time traffic, weather, tolls, and even maintenance cost calculations. If you want to see how route optimization and consistent mileage data can make or break your shipper negotiations,

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32:05

1271. #TFCP - Empty Backhauls, Full Potential:...

The Freight Coach Podcast ·

2025/08/27

In this episode, Private Fleet Net Zero’s co-founder, Russell Jones, talks about how his platform is delivering better pricing, safer service, and stronger margins, transforming the way brokers access private fleet capacity! Russ shares his journey to building a multimillion-dollar business that helps fleets and brokers unlock billions in freight spend through AI-powered freight matching, long-haul opportunities, and the future of freight brokerages in the age of technology and automation! About

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33:20

1270. #TFCP - Non-Domiciled CDL Nightmare? What Is...

The Freight Coach Podcast ·

2025/08/26

Everyone’s pointing fingers at foreign drivers, visas, and this so-called “driver shortage” after the Florida crash. But are we actually addressing the real problem, and is the narrative we’re hearing online actually true? Or just noise? Today, we’ll break down the numbers on non-domiciled CDL holders, tax and safety compliance, and the failures of FMCSA, state DMVs, DOT, and CDL schools that no one wants to talk about. Tune in to this episode about costs, risks, and accountability—no fluff, just

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43:55

1269. #TFCP - Building Brands in Freight: Social...

The Freight Coach Podcast ·

2025/08/25

What’s the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I’m excited to feature the man behind SPI Logistics’ branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies. We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of

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32:06

1268. #TFCP - Freight Coach Q&A: Strategies to Land...

The Freight Coach Podcast ·

2025/08/22

Are you really prepared for what it takes to run your own freight agent business? Do you know how to build customers from zero, niche down effectively, and keep your sales pipeline moving every single day? Deep dive into the last episode of this week to know the realities of being an independent freight agent, no fluff, just straight talk! I lay out my proven daily sales system along with the exact tools I use for lead generation without breaking the bank. It all comes down to discipline,

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