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PODCAST

Thriving Stylist Podcast

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It"s actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized

business marketing

All Episodes

25:33

#369 - The "charge-back" crisis causing stylists...

Thriving Stylist Podcast ·

2025/01/20

As we all know, the economy is a little bit shaky right now, and desperate times call for desperate measures. Sometimes this leads to good people doing things they wouldn't normally do, and today we are talking about credit card charge-backs. In this episode, I share how these charge-backs work, the way that they are processed, and how to protect yourself if you find yourself in this situation. As we wade through these uncertain times, it’s not about making things more difficult for the client, but

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21:08

#368 - Online review myths, lies and old advice that...

Thriving Stylist Podcast ·

2025/01/13

Are you still relying on old social media strategies to grow your salon business? Think Instagram is the key to success? Think again... In this episode, I reveal a major shift in how clients find and choose salons, and you’ll discover how online reviews have become the queen of social media. I share how focusing on them in 2019 and 2020 has set some stylists up for massive success today, and I want to debunk common myths about online reviews, and give you insider secrets on why strategies that

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22:50

#367 - How To Calculate Your Salons Worth

Thriving Stylist Podcast ·

2025/01/06

Have you ever wondered how much your salon is really worth? I know there are a lot of salon owners out there who are looking to sell their salon in the future, so today I want to cover how to calculate your salon's value and position yourself for a lucrative sale. In this episode, I share the factors that influence a salon's worth, from its clientele base to its reputation, and reveal how to build a strong foundation for your salon that will make it attractive to potential buyers. There are a lot

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25:42

Best Of: #339 - How to attract more clients FAST in...

Thriving Stylist Podcast ·

2024/12/30

As we are right in the midst of the busy holiday season, the Thrivers team and I are releasing the second of two “Best of” episodes rather than our usual fresh content to wrap up 2024. Today, we’re replaying a popular episode we first brought you in June of 2024, where I shared a classic marketing concept that can help you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again! As we head into a brand new year, we invite you to take the time to

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23:40

Best of: #331 - The Pricing Crisis and How We Got Here

Thriving Stylist Podcast ·

2024/12/23

As we are right in the midst of the busy holiday season, the Thrivers team and I are releasing two “Best of” episodes rather than our usual fresh content to wrap up 2024. Today, we’re replaying a popular episode we first brought you in April of 2024, where I talked more about “The Great Divide” and the pricing crisis we’ve found ourselves in, along with the important things to keep in mind as we operate our businesses in today’s environment. As we head into a brand new year, we invite you to take

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24:42

#366 - IRS tax announcement and how it could impact...

Thriving Stylist Podcast ·

2024/12/16

The IRS is now using AI to search tax records and open audits, but what exactly does this mean for stylists and salon owners? Today, I want to talk about how this latest news from the IRS could significantly impact your business, and I break down the key areas where the IRS’s AI is likely to focus, while sharing strategies to help mitigate risks and ensure your tax filings are accurate. Whether you're a solo stylist or own a thriving salon, it's important to stay informed about the latest tax

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31:31

#365 - Unexpected Studio suite challenges

Thriving Stylist Podcast ·

2024/12/09

It’s important to normalize the reality that not everything is always perfect, and it’s just a fact that there are a number of unexpected challenges that studio suite owners often face. Recently, I put up a question box to ask about the biggest struggles you have when building your business as a studio suite owner, and today we're going to talk about those issues and find solutions for you so that you can thrive in your studio suite. Whether you’ve been wondering about balancing work and life,

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27:44

#364 - How to prepare for the American government...

Thriving Stylist Podcast ·

2024/12/02

As we step into a new presidential term in 2025, uncertainty looms large. How will these shifts impact our daily lives? From healthcare and taxes to retirement and social security, the implications are far-reaching. A lot of this is speculative, but today I wanted to dive into the facts and figures of how this administration could impact us. I realize that these are the issues that matter most to you and your family, and I hope this episode helps you navigate what is to come in the near future! Do

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30:53

#363 - What to do if your business is shrinking or to...

Thriving Stylist Podcast ·

2024/11/25

If you’ve been listening to the podcast for awhile now, you’ve heard me talk about the great divide that’s happening in our industry. In fact, the industry is splitting in a way that I've never seen before, and we are seeing clients push back. In this episode, I reveal the reasons why your business may have gotten complacent, and I share actionable strategies you use if you find that your business is shrinking, or if you are proactively looking to prevent stalling out. I want to be here to support

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22:47

#362 - Is "shrinkflation" a good fit for your...

Thriving Stylist Podcast ·

2024/11/18

“Shrinkflation” isn’t a new phenomenon, and you’re most likely experiencing it right now in your day-to-day experiences as a consumer. We are in a tight economic spot at the moment and service-based industries have had many challenges in the economic downturn, so I believe this is a relevant conversation to be having right now for stylists. In this episode, I reveal the good, the bad and the ugly when it comes to shrinkflation and how it all applies to our industry, and I share what will help you

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28:48

#361 - Is the extensions bubble about to burst?

Thriving Stylist Podcast ·

2024/11/11

The hair extension industry has seen a meteoric rise in popularity, driven by social media and influencer culture. While early adopters reaped the rewards of high demand and low competition, the market has since become saturated with stylists. This has led to concerns about quality and customer satisfaction. So, is the extensions bubble about to burst or not? If you currently offer hair extensions in your salon, or you’re thinking of adding the service, you may be asking yourself this very

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30:04

#360 - Quick question mashup: You ask, I answer

Thriving Stylist Podcast ·

2024/11/04

I absolutely love reading the ratings and reviews we get on Apple Podcasts, and I read them every single week. In fact, a lot of the questions that get asked there I use for my podcast episode ideas, but I can't always get to all of them or some I can't make an entire podcast episode on. In today’s episode, I thought it would be fun to try something different and turn some of those questions into a quick question mashup to get some of these questions answered for you. So, if you like this style and

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29:24

#359 - How I grew an IG by 800 followers in 8 months

Thriving Stylist Podcast ·

2024/10/28

Social media marketing, business growth, economics and consumer behavior are things that I am deeply interested in and obsess over, and this episode touches on all these topics as I talk about building a thriving social media presence. Today, you’ll hear exactly what I did to grow an Instagram account completely outside of our industry by 800 followers - in just 8 months! When the opportunity came to manage my son's highly-competitive travel baseball league social media account, I took that on and

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24:05

#358 - Small Business Saturday Strategies

Thriving Stylist Podcast ·

2024/10/21

Small Business Saturday is fast-approaching, and it’s a fantastic opportunity to make a lasting impact on your community while boosting your business. That’s why for this episode, I want to give you actionable strategies to maximize your participation and build strong relationships with both current and potential customers. In our industry, it is very much about reciprocity as we are in the relationship business. So, for this Small Business Saturday I want you to really think about how you can love

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25:08

#357 - How to achieve more without working more

Thriving Stylist Podcast ·

2024/10/14

When we talk about scalability in business, the big question is can we grow without burning ourselves out or working more hours? The answer is YES, it's absolutely possible, and I know this because we did it this year! In this episode, I’m sharing exactly how I revamped my business in 2024 to achieve more while working less. It wasn’t easy, but it was so worth it. If you’re looking to level up your business without overworking yourself, the 9 tips I share in this episode could be game-changers for

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27:41

#356 - TikTok study:A client’s take on prices, search...

Thriving Stylist Podcast ·

2024/10/07

Recently, there’s been a surge in viral TikTok videos and Instagram Reels where clients are speaking out against the beauty industry, particularly targeting hair stylists. In this episode, I take a closer look at one TikTok user’s perspective and how (and why) her content is resonating with both clients and stylists alike. Instead of getting defensive, it’s crucial to understand that these opinions reflect the mindset of a significant portion of today’s consumers. By embracing this alternative

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20:26

#355 - How to undo gratuity free

Thriving Stylist Podcast ·

2024/09/30

Have you implemented a gratuity free pricing model but found that it's not working as you had hoped? If so, you're not alone because I’ve been receiving messages from stylists recently who are asking how to effectively transition back to accepting gratuities, which is why I wanted to record this episode for you today. Yes, there is a way for you to carefully work it backwards and get back to being open to accepting gratuities, and today I will show you how! Do you have a question for me that

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33:58

#354 - The 2025 Predictions Podcast

Thriving Stylist Podcast ·

2024/09/23

If you’ve listened to the podcast for a while now, you know that I’ve released past episodes with my predictions for the upcoming year. Historically, my predictions have been spot on, and in this episode, I’m bringing you my 2025 predictions. My main goal of sharing these predictions with you is to get the conversation started on what's coming in 2025, and this one is coming to you earlier than usual because I believe that we are stepping into an unprecedented time of the industry. As you’ll hear,

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19:03

#353 - Is it time to raise rent or change your salon...

Thriving Stylist Podcast ·

2024/09/16

In a time where the cost of living is steadily increasing, salon owners face the challenging decision of whether to absorb rising expenses or pass them on to their booth renters. In this episode, we take a deep dive into a DM I received from a booth renter salon owner, as I break down her current pricing model and analyze whether raising the rent is the right move or if it’s time to consider a new salon strategy all together. I can tell you that money alone won’t solve this challenge, but marketing

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34:29

#352 - How I FINALLY overcame burnout

Thriving Stylist Podcast ·

2024/09/09

This episode is a bit more of a vulnerable one that I'm a bit nervous, and excited, to bring to you today. I’m revealing how I personally overcame burnout, as well as what I learned from researching the key symptoms of burnout, and the profound changes I have made in my health, family, and professional life. As you’ll hear, I truly feel like I am still achieving everything that I want to achieve, but for the first time ever, I’m as close to balanced as I possibly could be. If burnout is holding you

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